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Apple's Textbook Project Code Named 'Bliss' and Inspired by Al Gore's 'Our Choice'?
Al Gore's Our Choice app
Some of the source's information, including details on Roger Rosner's role in the project, was corroborated yesterday by The Wall Street Journal, increasing confidence in the remainder of the claims.
The person who contacted AppleInsider indicated that Apple's Internet software chief, Eddy Cue, is responsible for the distribution side of the new e-textbook initiative. But Rosner is said to be in charge of development of the editor used to create digital textbooks, as well as the reading software that will allow students and teachers to view the files.Our Choice, which was selected for an Apple Design Award at last year's Worldwide Developers Conference, is an immersive, interactive app produced by Push Pop Press. The firm founded by former Apple engineers had planned to expand its efforts in the interactive book-as-app market with additional titles, but the plan was cut short when Facebook acquired the company last year.
The person said the internal code-name for the project is "Bliss," and said the software will allow publishers to make textbooks more interactive.