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Apple's Textbook Project Code Named 'Bliss' and Inspired by Al Gore's 'Our Choice'?

AppleInsider reports that it received a tip earlier this week claiming that Apple's digital textbook project rumored for unveiling tomorrow has been developed internally under the code name "Bliss". The source also indicated that the project was inspired by Apple board member Al Gore's Our Choice e-book app focused on global climate change.


Al Gore's Our Choice app

Some of the source's information, including details on Roger Rosner's role in the project, was corroborated yesterday by The Wall Street Journal, increasing confidence in the remainder of the claims.
The person who contacted AppleInsider indicated that Apple's Internet software chief, Eddy Cue, is responsible for the distribution side of the new e-textbook initiative. But Rosner is said to be in charge of development of the editor used to create digital textbooks, as well as the reading software that will allow students and teachers to view the files.

The person said the internal code-name for the project is "Bliss," and said the software will allow publishers to make textbooks more interactive.
Our Choice, which was selected for an Apple Design Award at last year's Worldwide Developers Conference, is an immersive, interactive app produced by Push Pop Press. The firm founded by former Apple engineers had planned to expand its efforts in the interactive book-as-app market with additional titles, but the plan was cut short when Facebook acquired the company last year.

Top Rated Comments

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37 months ago

Global warming is a hoax pushed for political gain.


WTF is this ignorant crap?
Rating: 17 Votes
37 months ago
I for one am SOOOOOO ready for a content creation tool for creating immersive book experiences on the iPad that doesn't require coding.
Rating: 12 Votes
37 months ago
that looks good! books and iWork 2012 would be perfect
Rating: 11 Votes
37 months ago

Anything to do with Al Gore is doomed for failure.


Just like the internet....wait.
Rating: 11 Votes
37 months ago

Has anyone performed any studies on the effect lcd screens have on young eyes? :confused:

I know I 've had to put glasses at 33 from computer use and know a lot of friends who had their eyesight hurt after extensive computer use.

As much as I feel excited about this, I have to be reserved about it too...


My understanding is that computers hurt the eyes due to the fact that you are constantly focusing on an object at the same distance away. As people age, they become far-sighted because their eyes become less flexible which limits their ability to focus on things that are close to them (thus requiring reading glasses). You can help your eyes during computer use by occasionally focusing on things far away and then looking back at the computer again.

I've never heard of any studies that say that LCD screens hurt the eyes.

If the above is correct, then there should be no difference between reading a book and reading on a computer screen.

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Image (http://4.bp.blogspot.com/_bj0fdAQOI98/S97tnLCbtZI/AAAAAAAABzQ/2LxOhemm4vw/s400/Fat+Albert.jpg)

He's touched McDonalds once or twice.

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All depends on the period of time you are measuring temperatures. And there is no proof that it's man made or that anything can actually be done about it. That is why it can be called a hoax.


This is getting off-topic, but I would like to add that calling something a "hoax" is saying that the scientists are deliberately trying to mis-lead people. You may or may not agree with their conclusions, but calling global warming a hoax is going too far.
Rating: 10 Votes
37 months ago

It requires coding...you just don't see it. :)


Thank god that didn't happen...otherwise we'd be over 25 trillion in debt by now,



That's funny, Bush couldn't have spent money faster. But you think Gore could have.
Rating: 8 Votes
37 months ago

Why would they base this on anything related to Al Gore? Uhggg. I love Apple and all their products but this is disappointing. Global warming is a hoax pushed for political gain.


Oh, I don't know, maybe because regardless of one's plitical views, the app was incredibly well done, easily the best 'book' type app I've ever used on the iPad? I was floored when I first opened it and immediately thought how awesome it would be if textbooks were in the same format. I guess Apple was on the same page.

Your last statement is despicable, ignorant, and idiotic- but I digress. It still has nothing to do with the quality of the app.

PS- I have yet to see the lucrative 'political gain' of green initiatives. To a rational person, most vested interests and lobbyist money is on the other side of the table.
Rating: 7 Votes
37 months ago

Anything to do with Al Gore is doomed for failure.


Sorry to break the bad news to you, but Al Gore is chairman at Apple. :eek:
I guess you didn't know that! :D
Rating: 6 Votes
37 months ago
By "Inspired by Al Gore's 'Our Choice'", they mean inspired by his designer: Mike Matas.

He's responsible for the iOS look and feel, OSX Time machine, and many others.

http://mikematas.com/#!2Rs/1QcF/ui_design/al_gore's_our_choice
Rating: 5 Votes
37 months ago



Hypocritical is correct. Love my Apple products but they show the rainbow of love and spew the left talking points. But count their profits like the most hardcore miser! And I suppose he did create the Internet.


Apple for half of its existence made little profit and didn't really care. They never went for marketshare and wouldn't license the OS. Now they are successful and you call them names.

And the 'create the internet' joke is old and cheap, and deliberately misleading as it always was.
Rating: 5 Votes

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