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Apple Reportedly Finalizes $400-500 Million Deal for Anobit

Israeli newspaper Calcalist reports [Google translation] that Apple has finalized its previously-rumored acquisition of flash memory firm Anobit, with company executives having gathered employees to share the news. According to the report, Apple is paying $400-500 million for the Israeli firm.


Tweet from Israeli Prime Minister Benjamin Netanyahu welcoming Apple

The article also claims that Apple has confirmed plans to open a research and development arm in Israel, the company's first outside of the United States. Apple has reportedly hired Israeli technology executive Aharon Aharon to lead the initiative.

Anobit specializes in signal-processing technique that improve the performance and reliability of flash memory. The company's technology is reportedly already being used in a number of Apple products including the iPhone, iPad, and MacBook Air.

Top Rated Comments

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35 months ago
A politicians tweet. slow news day?:rolleyes:
Rating: 14 Votes
35 months ago

A politicians tweet. slow news day?:rolleyes:


How is Apple's largest acquisition ever not news? :rolleyes:
Rating: 11 Votes
35 months ago
There isn't enough American knowledge for Apple to utilize. It has been reported numerous times Apple struggles to find competent workers in the U.S.
Rating: 11 Votes
35 months ago

There isn't enough American knowledge for Apple to utilize. It has been reported numerous times Apple struggles to find competent workers in the U.S.


Welcome to getting a minus for stating the truth.

There are many smart people in the world on all continents. To make use of global knowledge and inventions is smart and doesn't mean anybody is dissing America.
Rating: 10 Votes
35 months ago

Then who is going to fill up the big glass building?


Lawyers.
Rating: 9 Votes
35 months ago

Hopefully this is their backup plan to Samsung. Does Anobit make flash chips, or do they make the technology? I'n not on top of this, so excuse me.

EDIT!

Seems they are a fabless flash company. And they look for ways to extend the life of the chips or something. So not a backup plan for Samsung? :confused:


Contrary to the wish of a few people here, Apple aren't really looking at replacing Samsung. Samsung is a big semi-conductors manufacturer and can probably offer Apple the kind of volume and aggressive pricing they need.

Why replace a winning combination ? Over some forum grudge ? Apple is not so petty.
Rating: 9 Votes
35 months ago

Apple are already using the technology from this firm according to other thread about this acquisition. So no, this won't really help Apple in the sense of "better and more efficient Flash memory chips in the future". This will probably just stabilise their licensing costs and prevent new players from using this same technology. It might also provide patent ammunition to go after other players in the mobile industry.

Let's not kid ourselves about what this is about.


Man, you sound almost like you are trying to do some spin control. Which is absurd.

WTF do you know about anything anybody at Apple, Anobit or Samsung might be thinking or planning?

How can you start by "this will probably just... / It might..." and then end as self-assured as "Let's not kid ourselves about what this is about"?
Rating: 8 Votes
35 months ago
As an Israeli, I see this everyday. People fight about who owns a tiny strip of land with NO oil, because we "took" it from them. Let's focus on the actual topic. With $500,000,000 in the Israeli economy, that will make a huge impact on the already fantastic economy.

I am very excited about this.
Rating: 7 Votes
35 months ago

As an Israeli, I see this everyday. People fight about who owns a tiny strip of land with NO oil, because we "took" it from them. Let's focus on the actual topic. With $500,000,000 in the Israeli economy, that will make a huge impact on the already fantastic economy.

I am very excited about this.


Agree 100%. Not only will Israel benefit from Apple coming to Israel, but Apple will also benefit. Israelis have proven themselves as smart and talented people. A little tiny country in the middle east is responsible for much of the technology and innovation that we use everyday, in all aspects of our lives from cell phones to medicine. Apple is a very smart company, obviously. They would not be making a bet like this on Israel for no reason. They see the amazing talent in Israel and they want a piece of it!
Rating: 6 Votes
35 months ago

Good news. Hopefully this will help Apple use better and more efficient Flash memory chips in the future. Good to see they are still serious about local storage in a "Cloud centric" world.


Apple are already using the technology from this firm according to other thread about this acquisition. So no, this won't really help Apple in the sense of "better and more efficient Flash memory chips in the future". This will probably just stabilise their licensing costs and prevent new players from using this same technology. It might also provide patent ammunition to go after other players in the mobile industry.

Let's not kid ourselves about what this is about.
Rating: 6 Votes

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