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Apple Adjusts International App Store Prices in UK, Australia, Japan and More


As part of its scheduled downtime, Apple has begun adjusting international App Store pricing to bring them in line with current exchange rates. The adjustments have resulted in both price increases and decreases depending on the geographic location. Here are pricing changes for the lowest ($0.99 USD) tiers:
UK: £0.59 -> £0.69
Australia: AU$1.19 -> AU$0.99
Japan: 115 -> 85 Yen
Mexico: $10 -> $12
Switzerland: 1.10Fr -> 1.00Fr
Norway: 6.00Kr -> 7.00Kr
The change reflects some recent complaints particularly pointing to the wide discrepancy in Australian App Store pricing as compared to the U.S. Not everyone is likely to be happy with the adjustments however, as the prices have gone up in the UK, Mexico and Norway.

As noted by MacStories, many of the countries affected were among those furthest out of line on pricing compared to the U.S.

The timing of the changes suggests that there may be some truth behind the recent claims that Apple will be adjusting international pricing on its soon to be announced hardware releases.

Top Rated Comments

(View all)

40 months ago
The UK gets burnt again :(
Rating: 17 Votes
40 months ago
If hardware comes down in the UK, I won't mind too much. If it stays the same, I'll be buying a flamethrower.
Rating: 16 Votes
40 months ago

The UK gets burnt again :(


How? Current exchange rates are showing as £0.615 for US $0.99. AFAIK, Uk price has VAT included so 69p sounds about right to me.
Rating: 15 Votes
40 months ago

for uk and norway :hahaha, serves you right for not accepting the euro. I live in belgium, and still 0.99$ is 0.79€. You are part of the european union, now embrace it's currency.


My Pound is worth more than your Euro. I win.
Rating: 14 Votes
40 months ago

The constant complaining from international markets (especially the UK) about how "the prices are not fair waaa, waaa" and their only understanding of market costs is based on exchange rates is pathetic.

If that's all they think that prices are based on then it should work like that. Every day, every hour, the prices in the UK Apple stores should go up and down constantly so they have no idea how much one thing will be from one minute to the next.

Forget about the fact that UK prices are VAT inclusive and the US prices are not. Forget the manufacturing, import and transport costs that are significantly different in other countries. Forget the cost to licence software elements and hardware patents ...

let's ignore all that and just base the price on a figure that is as solid as a bag of water. :rolleyes:

Or better yet why not buy directly from the US so you can take advantage of currency exchange rates directly? After you've paid your credit card exchange rate commission, the international shipping fees and the customs fees you might have a better grasp of how an exchange rate is a minor factor with the cost of products sold in your country.


Please explain to us how a digital download incurs import costs.

Furthermore, if you lived in the UK, no doubt you would be complaining. Your argument is somewhat redundant. As you are not affected, you therefore go against equality. People like you give Americans a bad name.
Rating: 13 Votes
40 months ago

How? Current exchange rates are showing as £0.615 for US $0.99. AFAIK, Uk price has VAT included so 69p sounds about right to me.


£0.59 is closer to £0.615 than £0.69 in my mind.
Rating: 13 Votes
40 months ago
Owwww and does this mean the £20.99 lion upgrade has went up in price before even coming out? lol
Rating: 12 Votes
40 months ago

Apple wants to make it fair for everyone. That means every country should pay the same price (compared to USD). There is tax by the way. $0.99 USD -> 0.920587688 Australian dollars, +10% GST = 1.01264646. $0.99? Fair.

Also, the developers get 70% off the purchases.


The constant complaining from international markets (especially the UK) about how "the prices are not fair waaa, waaa" and their only understanding of market costs is based on exchange rates is pathetic.

If that's all they think that prices are based on then it should work like that. Every day, every hour, the prices in the UK Apple stores should go up and down constantly so they have no idea how much one thing will be from one minute to the next.

Forget about the fact that UK prices are VAT inclusive and the US prices are not. Forget the manufacturing, import and transport costs that are significantly different in other countries. Forget the cost to licence software elements and hardware patents ...

let's ignore all that and just base the price on a figure that is as solid as a bag of water. :rolleyes:

Or better yet why not buy directly from the US so you can take advantage of currency exchange rates directly? After you've paid your credit card exchange rate commission, the international shipping fees and the customs fees you might have a better grasp of how an exchange rate is a minor factor with the cost of products sold in your country.
Rating: 11 Votes
40 months ago
Extra 10p! WOOOT!? I'm actually slightly irritated by that. I will certainly be buying less apps I'm afraid. 59p was a comfortable price.
Rating: 11 Votes
40 months ago

for uk and norway :hahaha, serves you right for not accepting the euro. I live in belgium, and still 0.99$ is 0.79€. You are part of the european union, now embrace it's currency.


what a ridiculous post... UK and Norway were probably the smartest european country for having kept their currency and still being able to control it while the rest of the Eurozone falls to the attacks of american speculators like a collapsing domino...
Rating: 11 Votes

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