Apple Adjusts International App Store Prices in UK, Australia, Japan and More
As part of its scheduled downtime, Apple has begun adjusting international App Store pricing to bring them in line with current exchange rates. The adjustments have resulted in both price increases and decreases depending on the geographic location. Here are pricing changes for the lowest ($0.99 USD) tiers:
UK: £0.59 -> £0.69
Australia: AU$1.19 -> AU$0.99
Japan: 115 -> 85 Yen
Mexico: $10 -> $12
Switzerland: 1.10Fr -> 1.00Fr
Norway: 6.00Kr -> 7.00Kr
The change reflects some recent complaints particularly pointing to the wide discrepancy in Australian App Store pricing as compared to the U.S. Not everyone is likely to be happy with the adjustments however, as the prices have gone up in the UK, Mexico and Norway.
As noted by MacStories, many of the countries affected were among those furthest out of line on pricing compared to the U.S.
The timing of the changes suggests that there may be some truth behind the recent claims that Apple will be adjusting international pricing on its soon to be announced hardware releases.
Popular Stories
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Apple released iOS 27 this week, and despite the company's focus this year on refining its flagship operating system and nixing bugs, there are still many additional features to explore, not least of which is Apple's new context-aware Siri, re-tooled for the generative AI era.
Which iPhones Support Every iOS 27 Feature?
This year's major iPhone software update isn't all about AI, though,...
Update — 10 a.m. Pacific Time: Apple has released iOS 27.
During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14.
iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update.
Below, we have highlighted eight new features and...
