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Apple Reportedly Planning Significant Boost in iPad 2 Shipments for 3Q 2011


DigiTimes briefly reports that Apple is planning a significant increase in iPad 2 shipments for the third quarter of this year, attempting to move 12-14 million units over the period. That goal is up from the 7-9 million units reportedly shipped during the second quarter.
In order to significantly increase its shipments in the third quarter, Apple has been piling up its inventory of iPad 2 components such as panels in the second quarter to minimize the risk of facing component shortages.
Research analysts have had a particularly difficult time forecasting Apple's quarterly iPad shipments in the face of production constraints and the transition from the original iPad to the iPad 2. While a number of research analysts and firms have pegged Apple's total 2011 iPad sales in the range of 40 million units or even higher, Apple fell far short of expectations in the first calendar quarter with only 4.69 million units shipped. That figure only included, however, a few initial weeks of iPad 2 sales as Apple struggled to meet demand and according to Tim Cook sold every iPad 2 it made during the quarter.

Related roundup: iPad Air 2

Top Rated Comments

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45 months ago

This iPad thing... a failure. And these numbers are just a temporary bump as the fad... continues. It's nothing anyone wants to use.

/sarcasm


Heh, I remember all the whining and shouting in the forums when Apple announced the iPad. In this thread (http://forums.macrumors.com/showthread.php?t=854872&highlight=ipad), started just after the announcement, somebody even suggested it was time for Steve Jobs to retire! I guess that's why Job's the visionary leader of an incredible company, and we're here, criticizing and complaining incessantly :)
Rating: 9 Votes
45 months ago
This iPad thing... a failure. And these numbers are just a temporary bump as the fad... continues. It's nothing anyone wants to use.

/sarcasm
Rating: 9 Votes
45 months ago

You must be an analyst.

How else would you know that that there will not be an ipad3 this year:-)


because apple called the year 2011 the year of the iPad 2? :rolleyes:
Rating: 5 Votes
45 months ago
Can't wait to see people blabbering about how Apple is making toys for everyone.
Rating: 4 Votes
45 months ago
This is news considering I just read about how Samsung is trying to get :rolleyes: the courts to put an injunction on :apple: product from been brought into the States. :confused: I think Samsung has really lost its mind.

http://news.yahoo.com/samsung-seeks-us-import-ban-apple-products-053306951.html

Oh Samsung you really have lost your mind now.:(
Rating: 4 Votes
45 months ago
One really good piece of news we can probably read from this is that most of the supply disruption caused by the March 11th quake has pretty much disappeared, which is good news for Japan's economy.
Rating: 4 Votes
45 months ago
I want one for Xmas.
Rating: 3 Votes
45 months ago

there is absolutely zero reason for Apple to release an iPad 3 this year... there is little-to-no competition, and the iPad 2 is selling like crazy. any major changes would be totally unnecessary and just increase production overhead.


I totally agree with this. As the "copy"tetion continues to rollout iPad wannabes it's clear that they aren't as well thought out as the iPad. The iPad may not "do everything" but at least it's good at what it does do. Also the hardware design is simply excellent and has yet to be surpassed. The "smart covers" were a brilliant idea and shows how much Apple cares about their product design.

By the time that others start releasing products that are even close to the iPad2 Apple will leave them in the dust with the iPad3. I really hope they double the screen resolution...reading magazines and books on the iPad will be much improved if they transition to a retina display.
Rating: 2 Votes
45 months ago
But that's not how Apple runs their business.

They profit from their hardware sales. But don't just blindly listen to me, go read their SEC filings and see for yourself.

They are a software-driven company leveraging services and content to drive sales of their high-margin proprietary hardware.

They don't even consider the iTunes Store, iOS App Store, Mac App Store, etc. to be P&L centers. If they did, they would be obligated to break out details of those operations in the quarterly reports. They basically run those operations at break-even or slightly above.

In their quarterly earnings, they talk about unit sales of Macs, iPhones, and iPods, not how much stuff has been downloaded from the App Store. They refer to AppleTV as a "hobby" because it's not a significant part of the bottom line.

GO READ APPLE'S SEC FILINGS. That's where they tell people how they run their business.
Rating: 2 Votes
45 months ago

Heh, I remember all the whining and shouting in the forums when Apple announced the iPad. ...


For some reason, that was exactly what I remembered when I read this article. I expected the iPad, in some form, years before. It's the perfect form at this time for a low-end computing platform. Then all the creepy myopic dunces screamed and shouted, the ridiculous press, their minions of useless analysis screaming derision, and all of them wrong-wrong-wrong. Made me happy to see the iPad success posted here. Again.

At this time it isn't my preferred device, but one more revision with a better camera, a high-res screen, a bit more power and memory, and it becomes something I could use 95% of my computing time. Brilliant device. It's going to evolve into something quite worth of nearly the entire market in this decade.
Rating: 2 Votes

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