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Apple Moved Location Services In-House With iPad and iOS 4

TechCrunch reports on an overlooked detail from Apple's response to federal legislators earlier this month regarding privacy concerns, noting that the company disclosed that it moved its location services in-house as of the release of iPhone OS 3.2 on the iPad in April. In addressing privacy concerns over the collection of user location data, the company made the following statement:

For devices running iPhone OS versions 1.1.3 to 3.1, Apple relied on (and still relies on) databases maintained by Google and Skyhook Wireless ("Skyhook") to provide location-based services. Beginning with the iPhone OS version 3.2 released in April 2010, Apple relies on its own databases to provide location-based services and for diagnostic purposes.

The change is a subtle one essentially invisible to users, but marks yet another example of Apple's desire to control as much of the top-to-bottom user experience as possible. Even more importantly, it marks a significant reduction in the company's reliance on partner-turned-rival Google for services on its iOS devices.

Apple has made little secret of its desire to move into the mapping and location services arena, first by acquiring Placebase in July of last year. A report from earlier this month indicated that it has also acquired small Canadian mapping firm Poly9. Additional hints came in an Apple job posting that appeared last November seeking a software engineer to help "take Maps to the next level".

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20 months ago
Good. Cover your bases, Apple.
Rating: 0 Positives / 0 Negatives
20 months ago
The '1984' commercial by Apple was more foreboding than we could ever have imagined.
I wonder who'll be taking the swinging hammer to the :apple: in a couple of years.
Rating: 0 Positives / 0 Negatives
20 months ago
Me not care so much.
Rating: 0 Positives / 0 Negatives
20 months ago

The '1984' commercial by Apple was more foreboding than we could ever have imagined.
I wonder who'll be taking the swinging hammer to the :apple: in a couple of years.


if you notice apple even uses "newspeak" in the naming of their products
ie. macbook, macbook pro, mac pro
Rating: 0 Positives / 0 Negatives
20 months ago

The '1984' commercial by Apple was more foreboding than we could ever have imagined.
I wonder who'll be taking the swinging hammer to the :apple: in a couple of years.


You need a break.
Rating: 0 Positives / 0 Negatives
20 months ago
So, whats the difference. Is your data any better protected by Google or Skyhook?

I'm glad Apple made it in-house. This will allow Apple to provide better location-based services into iOS going forward and possibility Mac OS X and but be restricted to Google or Skyhook. This is long term Strategy and where they want to take iOS into the future.

Apple wants to lead, not follow. When you are a follower, you can easily be replaced with another follower.
Rating: 0 Positives / 0 Negatives
20 months ago
So is this why my Maps App is freezing up on my iPhone 4?
Rating: 0 Positives / 0 Negatives
20 months ago

The '1984' commercial by Apple was more foreboding than we could ever have imagined.
I wonder who'll be taking the swinging hammer to the :apple: in a couple of years.


Yeah, because letting Google control your life is SO much better than letting Apple do it. :p

Come on.
Rating: 0 Positives / 0 Negatives
20 months ago

Yeah, because letting Google control your life is SO much better than letting Apple do it. :p

Come on.

I can only imagine that Apple's version of GoogleEarth is going to be awesome. This what competition does. The consumer is the winner. The dark subtext given to Apple or Google's motives is really quite silly.
Rating: 0 Positives / 0 Negatives
20 months ago

The '1984' commercial by Apple was more foreboding than we could ever have imagined.
I wonder who'll be taking the swinging hammer to the :apple: in a couple of years.


if you notice apple even uses "newspeak" in the naming of their products
ie. macbook, macbook pro, mac pro


Precious. Absolutely precious.

Wait.... I wonder if there is a Tolkien reference in any of their ads?

Maybe I can associate Apple with Gollum somehow and look really clever!
:rolleyes:
Rating: 0 Positives / 0 Negatives

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