Apple to Take iPhone's Maps App to 'the Next Level'

MacRumors has found a new Apple job listing seeking an iPhone Software Engineer to join the iPhone and iPod Touch Maps team with the goal of taking the iPhone's built-in Maps App to "the next level":

We want to take Maps to the next level, rethink how users use Maps and change the way people find things. We want to do this in a seamless, highly interactive and enjoyable way. We've only just started.

The specificity of the job description is somewhat unusual for Apple, and particularly interesting given recent events.

Apple and Google have increasingly become competitors in the mobile space while Google's mapping data remains an integral part of the iPhone's Maps application. Google has recently stepped up even further with the introduction of many new features for their Android mapping application. This included advanced features such as plain english search, voice search and more. Although Apple and Google are said to be working on bringing the same technology to the iPhone, there's been evidence that Apple is working on their own mapping technology.

Apple recently acquired a mapping company called Placebase which had been known for differentiating itself from Google's offerings. The former CEO of Placebase is now part of the "Geo Team" at Apple, which has led to speculation that Apple is looking to separate itself from their dependence on Google maps.

Related Forum: iPhone

Popular Stories

iOS 17 and iPhones Feature

iOS 17: 10 New Features That Just Launched

Sunday September 17, 2023 12:35 pm PDT by
In June, Apple announced iOS 17 with a wide range of new features and changes for the iPhone. Following over three months of beta testing, the free software update will be released this Monday, September 18 for the iPhone XS and newer. Below, we have recapped 10 key features coming to the iPhone with iOS 17, with additional features coming later this year. The update should be released to...
iPhone 15 Pro Lineup Feature

iPhone 15 Models Feature New Setting to Strictly Prevent Charging Beyond 80%

Tuesday September 19, 2023 2:04 pm PDT by
All of the iPhone 15 and iPhone 15 Pro models feature a new battery health setting that prevents the devices from charging beyond 80% at all times when enabled, as confirmed by The Verge's Allison Johnson during a Q&A session today. The new setting is separate from the pre-existing Optimized Battery Charging feature on iPhones, which intelligently delays charging past 80% until a more...
maxresdefault

Apple Releases iOS 17 With StandBy, Live Voicemail, Improved Autocorrect, FaceTime Video Messages and Tons More

Monday September 18, 2023 10:05 am PDT by
Apple today released iOS 17 and iPadOS 17, the latest operating system updates that are designed for the iPhone and iPad. As with all of Apple's software updates, iOS 17 and iPadOS 17 are available for free. iOS 17 is compatible with the iPhone XR/iPhone XS and later, while iPadOS 17 runs on the iPad mini 5 and later, the iPad 6 and later, iPad Air 3 and later, the second-generation 12.9-inch...
flighty standby

Best Apps With New iOS 17 and watchOS 10 Features

Monday September 18, 2023 3:02 pm PDT by
With the release of a new operating system, there are multiple features and design elements for developers to adopt. Now that iOS 17 is out, many major apps are getting interesting updates today, which we've rounded up below. watchOS 10 also has a new design language, so there are a range of Apple Watch updates to check out too. Flighty (Free, Premium Subscription) Popular flight tracking...