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iPhone 4 Launch Generating Ten Times the Interest of iPhone 3GS Launch


Just one day after beginning to accept pre-orders, the iPhone 4 seems to be a huge success. While Apple and AT&T server problems and a quick sellout of the iPhone 4 have suggested a huge response to the new device, we weren't entirely sure if these problems were due to internal glitches and short supply rather than an actual increase of popularity.

But, as noted by Macerkopf.de, Germany's Deutsche Telekom twitter account confirms that there was been a 10-fold increase in traffic on their website for the iPhone 4 launch as compared to last year's iPhone 3GS launch. Also, in contrast, the AT&T's allotment of iPhone 3GS pre-orders sold out in about 5 days compared to less than 1 day this time.

All of the evidence of strong demand is grabbing the attention of Wall Street analysts as well, with Fortune reporting that Piper Jaffray analyst Gene Munster has raised his estimate for iPhone sales for the current quarter from 8.5 million to 9.5 million. Munster's increased estimate comes despite the fact that the iPhone 4 will only actually be available for the final six days of the quarter and with new pre-orders already being pushed into next quarter.

Update: As noted by Silicon Alley Insider, AT&T is also claiming a ten-fold increase in pre-orders over the iPhone 3GS.

iPhone 4 pre-order sales yesterday were 10-times higher than the first day of pre-ordering for the iPhone 3G S last year. Consumers are clearly excited about iPhone 4, AT&T's more affordable data plans and our early upgrade pricing.

Given this unprecedented demand and our current expectations for our iPhone 4 inventory levels when the device is available June 24, we're suspending pre-ordering today in order to fulfill the orders we've already received.

The availability of additional inventory will determine if we can resume taking pre-orders.

Top Rated Comments

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22 months ago
Well there you go. If there really is an order of magnitude difference, it's no wonder Apple and AT&T's systems slowed to a crawl.
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22 months ago
That's nothing compared to the number of people that will be "pre-ording" from Verizon when this stupid exclusivity agreement ends.
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22 months ago

That's nothing compared to the number of people that will be "pre-ording" from Verizon when this stupid exclusivity agreement ends.


Well now I'm locked into AT&T for another two years. Oh well!
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22 months ago
Dudes, you have the wrong logo at all :D
This is the right one :)
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22 months ago
Duh. The 3GS was a marginal upgrade.
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22 months ago
I suppose there may be a lot more people waiting for this new iPhone because of the leaks but a ten fold increase is still pretty impressive.
Rating: 0 Positives / 0 Negatives
22 months ago

Dudes, you have the wrong logo at all :D
This is the right one :)


Google "Deutsche Telekom logo"

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22 months ago
The iOs 4 and the 4th generation iPhone hardware has been enough to convince me to finally jump ship from my G1/Tmobile, it really is the best thing out there IMHO. I was originally planning to upgrade to another Android handset, and then just buy an iPod touch to satisfy my desire for an iPhone, but we all know no one really wants to carry around more than one device. These numbers are really astounding.

I wonder if they will release stats on how many people chose the option to open up a new account versus those that just upgraded.
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22 months ago
Not sure I'd call the 3GS a minor upgrade. It's twice as fast as the 3G. Granted this one is a much bigger upgrade and an increase in interest was to be expected but it's also true that since last year many more excellent alternatives have become available so to garner such interest in spite of such competition is impressive.
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22 months ago
All the iPhone 3G users who were pissed that AT&T wouldn't give them upgrade pricing last year and weren't willing to pay closer to full freight are upgrading now. I think that is causing a lot of the movement.
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