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Movie Availability on iTunes May Be Temporary

CNet explains the reason behind a Macworld report last week that several movies had disappeared from the iTunes Store.

Frequent Macworld contributor Kirk McElhearn noticed something interesting when he went to grab a movie from the iTunes Store. Of the 15 films he had bookmarked for later viewing, an astounding nine were no longer available for purchase. Or rental. Nor, for that matter, did they seem to exist anywhere on the iTunes Store at all.

CNet explains that this is due to licensing agreements between the movie studios and Apple.

Typically, movies have set distribution windows that are followed in order: theaters, DVDs, pay-per-view (and iTunes) and finally, broadcast TV. As movies cross over into broadcast TV distribution, they are being removed from Apple (and Netflix) distribution.

Normally, release windows don't affect retailers or video-rental services after they've begun selling or renting films. Warner Bros. doesn't go into Best Buy and pull DVDs off the shelf when Comcast airs Casablanca. The corner Mom and Pop video store doesn't surrender copies of Gladiator to Universal Studios when the film appears on ABC. But Internet stores are being treated differently. What this means for iTunes and Netflix customers is that movies will pop in and out of the services.

Those who have already purchased these films will, of course, be able to continue to watch them.

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42 months ago
The movies are overpriced, especially as we can only download so much without getting charged extra by our ISP.
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42 months ago
It shows that the TV companies are scared of iTunes. I suppose they need to protect their revenues but it would be nice if some of them embraced downloads and tried to speed things up. Wishful thinking for now.
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42 months ago

The movies are overpriced, especially as we can only download so much without getting charged extra by our ISP.


Maybe in the UK. There's no limit on our ISP.
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42 months ago
So are they saying that essentially there is a 'blackout' period when a movie will be shown on broadcast TV? For example if Gladiator was airing on ABC on Friday, it would be unavailable from Wednesday to Sunday of that week and then will re-appear in the store?
I read the article but I guess was only half paying attention.
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42 months ago
Hence why I either only purchase DVD's or watch whatever is available (that day) for free on HULU.COM. I would be ticked to finally find time to watch a good movie and oops - it is no longer available.:eek:
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42 months ago

Maybe in the UK. There's no limit on our ISP.


most isp's in the US have limits

read your contract, you might be surprised

edit: once such case by search
http://www.pcmag.com/article2/0,2817,2329170,00.asp

another case albeit trial
http://arstechnica.com/news.ars/post/20080603-40gb-for-55-per-month-time-warner-bandwidth-caps-arrive.html

in short, any isp provider who thinks a user is abusing the bandwidth cap will be contacted and possibly shut off
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42 months ago
I don't understand the reasoning for this at ALL. So instead of leaving the file up, where it could potentially make more money, they remove it because "it's going to be on TV?"

WTF? Content providers really don't have a clue what the consumer wants anymore...
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42 months ago

Maybe in the UK. There's no limit on our ISP.


Rogers and Bell, respectively Canada's largest cable and dsl providers, BOTH limit usage to within set rates. You go over, you pay more. I use a private DLS provider that offers unlimited use, although ultimately that will change if tier 1 providers penalise resellers accordingly.
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42 months ago
That makes no sense.

DVDs are still on sale after the movie is broadcast on TV. Why not on iTunes too?

If they want to reduce piracy, they've got a funny way of doing it.
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42 months ago

The movies are overpriced, especially as we can only download so much without getting charged extra by our ISP.


I agree. I'm w/ Comcast, not sure what my limit is, though.

One thing I don't like about the movies is you're paying as much for the iTunes version as the actual DVD, but only get the movie itself in English (or whatever language your store is) and nothing else. On DVDs, you get subtitles, often in multiple languages, multiple audio languages, audio commentaries, behind-the-scenes stuff & other special features. If we're going to pay the same price for for both, we might as well get all the features. Of course, all those extras would probably add loads to the download time, but some people (like me) like the special features. Maybe let you get just the movie for less & then everything for the same price as the DVD. I'm not sure how the actual DVD/packaging costs compared to the online/bandwidth costs.

That makes no sense.

DVDs are still on sale after the movie is broadcast on TV. Why not on iTunes too?

If they want to reduce piracy, they've got a funny way of doing it.


From AppleInsider.com:

But for whatever reason, Internet movie stores aren't being treated the same as their brick-and-mortar counterparts. They're instead seen by Hollywood as competitors to television networks and are therefor being treated as entertainment companies. The reason? Money.

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