Apple's annual developer conference in San Francisco.
New Apple Ads Respond to Microsoft Ad Campaign
Two new 'Get a Mac' Apple ads appeared tonight which appear to be a direct response to Microsoft's $300 Million ad campaign which included two ads with comedian Jerry Seinfeld (Shoe Circus, New Family).
In Bean Counter, John Hodgman (PC) is shown separating money into a large pile dedicated for advertising and a small pile for fixing Vista. The ad seems to be a clear response to the much publicized $300m advertising campaign that Microsoft has embarked on to help improve their image. In another ad called V Word, Hodgman describes how they will no longer refer to Vista by name due to the "baggage" that accompanies it and simply refer to Windows. Indeed, Microsoft's new ads have had no references to Vista.
Both ads are available on Apple's site as well as YouTube (Bean Counter, V Word)