New Apple Ads Respond to Microsoft Ad Campaign

Two new 'Get a Mac' Apple ads appeared tonight which appear to be a direct response to Microsoft's $300 Million ad campaign which included two ads with comedian Jerry Seinfeld (Shoe Circus, New Family).
In Bean Counter, John Hodgman (PC) is shown separating money into a large pile dedicated for advertising and a small pile for fixing Vista. The ad seems to be a clear response to the much publicized $300m advertising campaign that Microsoft has embarked on to help improve their image. In another ad called V Word, Hodgman describes how they will no longer refer to Vista by name due to the "baggage" that accompanies it and simply refer to Windows. Indeed, Microsoft's new ads have had no references to Vista.
Both ads are available on Apple's site as well as YouTube (Bean Counter, V Word)
Top Rated Comments
(View all)43 months ago
Seems like Apple's fighting back against Microsoft's new Windows campaign. Two new ads calling out MS on trying to hype the Windows brand name. They're ok, seems sort of petty to rebut a rebuttal ad.
http://www.apple.com/getamac/ads/
http://www.apple.com/getamac/ads/
43 months ago
They're ok, seems sort of petty to rebut a rebuttal ad.
Well they are trying to make a valid point that simply avoiding Vista's problems (the Mohave commercials) or publicly putting money into advertising Vista in its current state, isn't going to change the problem that MS faces - People are switching to Mac because they don't like Vista. MS has admitted this and yet what are they doing? Saying that users are ill informed (Mohave) or just get Jerry Seinfeld and our ex CEO to make Vista look appealing. Apple's point is that MS is addressing their problems in the wrong way. They should be fixing Vista rather than distracting people from the issue.
Honestly, all we really hear MS talk about when it concerns Windows is either "Vista is not that bad!" or "Windows 7".
I found them amusing. Honestly though, What do you expect Apple to do? Take the Microsoft approach and advertise nothing concerning their brand?
43 months ago
Personally, I love them. I love how PC moves the cash over on the second one... definitely got me a laugh.
43 months ago
Nice find. I like these commercials even though this is like a 2 year ad campaign. Whoever does these are really creative. By the way, who does the Apple ads anyway? Are the 'Get a Mac' and 'iPod+iTunes' ads made by the same people?
43 months ago
I just watched them, they're FUNNY!!! PC users just don't get it, because (like their commercial says) they are PCs!
What a sad life to lead... :D
What a sad life to lead... :D
43 months ago
As an avid Mac user and geek I find them all hilarious. On the other hand, as an investor who wants that market share to grow more, I would like to see Apple focus more on the "Off the air" kind of ads, the ones that focus on why to switch.
43 months ago
I just watched them, they're FUNNY!!! PC users just don't get it, because (like their commercial says) they are PCs!
What a sad life to lead... :D
Fact is - the new Im A PC Ads by Microsoft .. mean .. nothing .. they are simply saying that the person using the PC .. is using a PC.
As if unity in numbers make everything ok ... a bit like saying 100,000,000,000,0000 flies cant be wrong - Eat Sh*t! :p
43 months ago
I guess the next one will be Mac holding a big red button. And every time PC says 'Firewire', Mac will be buzzing. Hilarious! :(
43 months ago
I love the "Bean Counter" ad. Maybe people will think of it each time they see Microsoft's "I'm a PC" ads.
Apple spends money on advertising as well, but Apple doesn't have to remind people that it devotes a lot of resources to R&D since they are already known for innovation.
Apple spends money on advertising as well, but Apple doesn't have to remind people that it devotes a lot of resources to R&D since they are already known for innovation.
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