Steve Jobs: Customers Don't Seem Interested in Music Subscriptions - MacRumors
Skip to Content

Steve Jobs: Customers Don't Seem Interested in Music Subscriptions

Reuters reports on comments by Apple's Steve Jobs about the possibility of subscription-based music sales for iTunes.

According to Jobs "never say never, but customers don't seem to be interested in it". The article suggests that he is unlikely to give into pressure from record labels to offer a subscription model for music on iTunes.

The news comes as Apple begins re-negotiating contracts with the major record labels for the music content on iTunes. Despite recent rumors that Apple was seriously considering a subscription based model, Jobs insists that "people want to own their music." This has been a consistent stance for Apple since the launch of the iTunes store.

Meanwhile, Apple is expected to push for the elimination of digital rights management protections (DRM) on more songs. EMI and Apple first announced that EMI's catalog would become available on iTunes without DRM in May. According to Jobs the other music companies are "thinking very hard about it right now."

"We've said by the end of this year, over half of the songs we offer on iTunes we believe will be in DRM-free versions," Jobs said. "I think we're going to achieve that."

Related Forum: Mac Apps

Popular Stories

Apple iCloud Plus expansion hero

iCloud+ Now Includes Apple TV, Apple Arcade, and Curated Apple Music Stations in Over 100 Countries

Tuesday September 15, 2026 1:43 am PDT by
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries. In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Everything New Your iPhone Can Do on iOS 27 Feature 1

50 New Things Your iPhone Can Do in iOS 27 - Out Now!

Monday September 14, 2026 10:48 pm PDT by
Apple released iOS 27 this week, and despite the company's focus this year on refining its flagship operating system and nixing bugs, there are still many additional features to explore, not least of which is Apple's new context-aware Siri, re-tooled for the generative AI era. Which iPhones Support Every iOS 27 Feature? This year's major iPhone software update isn't all about AI, though,...
iOS 27 Icon iPhone

iOS 27 Available Now With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update — 10 a.m. Pacific Time: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and...