Apple/EMI Press Conference Coverage [Event Over]

Apple and EMI will be holding a joint press conference at 1pm London time, 8am EDT, to discuss "an exciting new digital offering."

Late last week, a MacRumors source indicated that the event would revolve around the removal of Digital Rights Management (DRM) from EMI tracks in the iTunes store. Unverifiable at the time, we did not publish the information until yesterday, which has since been echoed from the Wall Street Journal.

We will update this story periodically throughout the event as new information becomes available.

Audio Webcast

Confirmed: DRM-free Music: MacRumors user stomer has found slides from further in the webcast that confirm that the announcement will revolve around "DRM-free tracks at twice the sound quality."

Slide5 300

EMI Press Release
Apple Press Release

Updates (Time is EDT, Chronological Order)
- 7:53am Audio Feed has become available
- 8:02 Music playing over audio feed now
- 8:06 Greetings...
- 8:09 Going to have to be patient a bit longer... live performances first.
- 8:10 Performance by The Good, The Bad, and The Queen
- 8:23 We are focused on giving the consumers a truly compelling experience
- 8:24 Our research indicates that consumers are willing to pay a higher price in order to play their music on any player.
- 8:24 Announcing premium downloads. Free from DRM, and higher sound quality.
- 8:25 Upgrade ability as well.
- From press release: $1.29 for premium tracks (DRM-less), $.99 for standard (DRM), and $.30 for upgrade
- 8:28 Steve takes stage.
- 8:29 "Next stage in the digital music revolution"
- 8:31 Premium tracks will be 256 kbps AAC
- 8:32 Available next month (May)
- From press release: All EMI music videos will also be available on the iTunes Store DRM-free with no change in price.
- 8:35 End of formal conference, begin of Q/A

- Q: When are the Beatles coming?
- A: Don't know yet.

- Q: You mentioned 2.5 million tracks available by year end... obviously that isn't just EMI...
- A: (Steve) Yes... that is our projection for other labels coming on board as well.

- Q: Now that the link between iTunes/iPod is broken, do you expect a decline in iPod sales?
- A: (Steve) I don't see a link, because you have always been able to buy music from elsewhere (CD's) and put it on your iPod. We're going to keep working to do the best job at what we do, and we are going to hope that consumers agree.

- Q: What's the point on keeping DRM on standard tracks?
- A: (Steve) We don't want to force-raise the price on anyone.

Related Forum: Mac Apps

Popular Stories

Apple car wheel icon feature yellow

Apple Cancels Electric Car Project

Tuesday February 27, 2024 11:05 am PST by
Apple has canceled all plans to release an autonomous, electric vehicle, reports Bloomberg. Apple has been working on an Apple Car for more than a decade and invested millions of dollars into development before deciding it was not a viable project. Apple's Chief Operating Officer Jeff Williams today told approximately 2,000 employees working on the Apple Car that the project was canceled,...
iOS 18 Mock iPhone 16 Feature Gray

iOS 18 Rumored to Be Compatible With These iPhone Models

Tuesday February 27, 2024 6:31 am PST by
iOS 18 will be compatible with the iPhone XR, and thereby also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. The post was spotted by MacRumors contributor Aaron Perris, and it has since been deleted. However, this was likely because the...
iOS 17

iOS 17.4 Coming Soon With These New Features for Your iPhone

Monday February 26, 2024 6:08 am PST by
In a press release last month, Apple confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU, Apple Podcasts transcripts, and an iMessage security upgrade. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay...
applearcade

Game Developers Describe 'Smell of Death' Around Apple Arcade

Monday February 26, 2024 7:24 am PST by
Some game developers are dissatisfied with Apple Arcade amid concerns about the subscription service's future, a new report claims. Sources speaking to mobilegamer.biz described a "smell of death" around Apple's games subscription service and noted the difference between the company's investment in TV and music, and its interest in games. "At the very top of the company there needs to be a ...
iPad Air 5

iPadOS 18 Rumored to Drop Support for These iPad Models

Tuesday February 27, 2024 6:55 am PST by
iPadOS 18 will drop support for iPad models equipped with the A10X Fusion chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS and iPadOS updates. This means that iPadOS 18 would not be compatible with the first-generation 10.5-inch iPad Pro or the second-generation 12.9-inch iPad Pro models released in 2017. It...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...