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Apple to Launch Subscription iTunes?

CNN Money's Media Biz blog reports that they have heard that Apple may be interested in joining the subscription service model for their popular iTunes store.

According to the blog, Les Ottolenghi, CEO of INTENT MediaWorks, has had meetings with Apple and believes that they will be launching a subscription service for iTunes in the next six months:

"I think Apple is seriously considering a subscription offering right now even though they will probably tell you otherwise"


INTENT MediaWorks is described as "a digital distribution system that works with peer-to-peer networks".

Apple's official stance has always been against the subscription model for music sales, but with the introduction of movies, TV shows and the Apple TV, they may be revisiting this idea.