Tim Cook

Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998, served as Apple's SVP of Operations and Chief Operating Officer.

As Chief Operating Officer, Tim Cook managed worldwide operations, maintained reseller relationships, and kept a close eye on the company's supply chain, helping lead Apple to profitability.

Cook was a close friend and confidant of Steve Jobs, and he has kept Jobs' legacy alive by continuing to spur the company towards greater growth. Under Cook's reign, Apple has taken a strong stance on social issues, environmental protection, supply chain responsibility, and privacy rights.

Cook has overseen the development and launch of major products like the iPhone X, the Apple TV 4K, the iPad Pro, the Retina MacBook, and the revamped MacBook Pro. Apple is branching out under his leadership, exploring new avenues of innovation in areas like automobiles and augmented reality.

'Tim Cook' Articles

Tim Cook Visits Europe Ahead of Brussels Privacy Conference

Later this week, Apple CEO Tim Cook is set to speak at the European Data Protection Conference in Brussels during the "Debating Ethics: Dignity and Respect in Data Driven Life" session. Ahead of the event on Wednesday, Cook is in Europe visiting app developers and filmmakers who work with the iPhone. Cook has been sharing his European adventures on Twitter. Cook visiting the developers behind Asana Rebel, a yoga app Cook started off the week in Berlin, where he met with developer Peter Kolski and took a look at mauAR, an upcoming augmented reality app that will display the Berlin Wall as it was prior to its demolition in the 1990s. Schön, wieder einmal in Berlin zu sein! Thank you @peterkolski and the mauAR team for bringing the Berlin Wall's history to life through augmented reality -- a new way to learn from the past. We are looking forward to seeing your app on the App Store! pic.twitter.com/NhwGUUgG2O— Tim Cook (@tim_cook) October 21, 2018 Cook went on to visit the Asana Rebel team, who have created an augmented reality yoga app available on the iOS App Store . Here's to the rebels! Thanks for the visit, @AsanaRebel, and for sharing your enthusiasm for yoga and wellbeing. 🧘‍♂️ We're thrilled when entrepreneurs like you use the App Store to turn their passion into a thriving global business. pic.twitter.com/G4FOR3HtNK— Tim Cook (@tim_cook) October 21, 2018 After that, he stopped off in Paris where he met with French filmmaker Claude Lelouch, who shot his upcoming movie on the iPhone. Bonjour Paris! 🇫🇷 Honored to meet legendary director Claude

Apple CEO Tim Cook Calls on Bloomberg to Retract Supply Chain Hack Story: 'There's No Truth to This'

For the first time since Bloomberg published a highly controversial story suggesting Chinese spies planted microchips in Supermicro server motherboards Apple used in its iCloud facilities, Apple CEO Tim Cook has gone on the record to vehemently deny the claims. In an interview with BuzzFeed News, Cook said there is "no truth" to the story about Apple, before making the unprecedented move of calling on Bloomberg to publish a retraction. Since the report went live earlier this month, Apple has refuted Bloomberg's claims in multiple clearly worded statements denying such an incident ever took place. Apple maintains that the story is "completely untrue," malicious chips were never found in its servers, and there was never an FBI investigation into the incident. Bloomberg has continued to stand by its original report, which, based on info obtained from 17 unnamed sources, said that Apple, Amazon, and other tech companies had purchased and installed Supermicro servers that had been tampered with by the Chinese government. Small chips were allegedly implanted into server motherboards, allowing China to access corporate secrets and other information. Apple did have an issue with Supermicro servers that led to the company dropping Supermicro as a supplier, but the relationship ended after malware was discovered on a single server in an incident unrelated to Bloomberg's claims. According to Apple CEO Tim Cook , though he only spoke out publicly about the Bloomberg story this week, he's been involved in Apple's response "from the beginning.""I personally talked to

Apple to Donate to Hurricane Michael Relief Efforts

Apple CEO Tim Cook tonight announced that Apple will be donating to recovery and relief efforts for those in the Gulf Coast region who are located in the path of Hurricane Michael. Image via The Weather Channel Hurricane Michael made landfall in Florida earlier today causing widespread devastation with winds up to 155 miles per hour. It is now making its way across Georgia and is expected to hit several states in the southeast, including Alabama, South Carolina, North Carolina, and Virginia. I grew up on the shores of the Gulf Coast, near Pensacola and Mobile, and that region holds a special place in my heart. That’s never been more true than now. To all those communities in the path of Hurricane Michael, you are in my prayers. Please stay safe.— Tim Cook (@tim_cook) October 11, 2018 When the hurricane hit Florida, it was classified as a Category 4 storm, the strongest to hit the continental United States since Hurricane Andrew. It has now weakened to a Category 1 storm, but has done serious damage and left hundreds of thousands without power. Apple is standing with our friends and neighbors in the Gulf Coast region, and will be donating to recovery and relief efforts.— Tim Cook (@tim_cook) October 11, 2018 Cook did not say how much Apple plans to donate, but for other recent hurricane disasters, the company has provided $1 million in aid

Tim Cook Tweets in Memory of Steve Jobs, Who Passed Away Seven Years Ago Today

Apple CEO Tim Cook has tweeted in memory of his former boss and mentor Steve Jobs, who passed away on October 5, 2011. Today marks the seventh anniversary of the Apple co-founder's death. He was 56 years old. "Steve showed me—and all of us—what it means to serve humanity," tweeted Cook, alongside a photo of Steve. Steve showed me—and all of us—what it means to serve humanity. We miss him, today and every day, and we’ll never forget the example he set for us. pic.twitter.com/fsdeOIl6LB— Tim Cook (@tim_cook) October 5, 2018 Here's what Cook said on the day of Steve's death:Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple. […] No words can adequately express our sadness at Steve's death or our gratitude for the opportunity to work with him. We will honor his memory by dedicating ourselves to continuing the work he loved so much.We rounded up many other comments in our 2011 article for those who wish to look back, while Apple still has a Remembering Steve page on its website with condolences and memories from customers. Steve Jobs narrated this unaired version of Apple's famous Think Different ad in 1997: Steve Jobs' 2005 Stanford Commencement Speech, where he addresses his mortality: Lisa Brennan-Jobs, the eldest daughter of Steve, recently shed a less flattering light on

Apple CEO Tim Cook to Speak at European Data Protection Conference in Brussels Later This Month

Apple CEO Tim Cook will be the keynote speaker at the 2018 International Conference of Data Protection and Privacy Commissioners, the European Data Protection Supervisor announced today. Cook will give the keynote speech at "Debating Ethics: Dignity and Respect in Data Driven Life," a public session of the conference set to take place on Wednesday, October 24. "We are delighted that Tim has agreed to speak at the International Conference of Data Protection and Privacy Commissioners. Tim has been a strong voice in the debate around privacy, as the leader of a company which has taken a clear privacy position, we look forward to hearing his perspective. He joins an already superb line up of keynote speakers and panellists who want to be part of a discussion about technology serving humankind."The session Cook is headlining is meant to start a global discussion on "right and wrong in the development and use of digital technology." As TechCrunch points out, Cook's attendance at the conference comes as U.S. lawmakers are considering online data protection rules similar to the General Data Protection Regulation (GDPR) Europe implemented earlier this year. Apple is a major advocate for privacy and the tech company that is the most invested in protecting consumer data. Cook and other Apple executives speak often on the importance of consumer data privacy. In a June interview, for example, Cook said that privacy "from an American point of view" is one of the "key civil liberties" defining what it means to be American. He also often points out that Apple's customers

Apple CEO Tim Cook Discusses Privacy, China, Alex Jones and More in VICE Interview

Apple CEO Tim Cook recently sat down for an interview with VICE News Tonight on HBO's Elle Reeve, and the footage from the interview aired tonight on HBO. Cook covered topics that include the importance of privacy, Apple's relationship with China, and why Apple blocked conspiracy theorist Alex Jones and his Infowars app and podcast. The full VICE News Tonight on HBO interview can be watched below. On privacy and its impact on Siri, Cook said that Apple doesn't believe that personal data is needed to make services better. "Whoever's telling you that -- it's a bunch of bonk," he said. Cook also said Apple has not made it easier for the Chinese government to get data from Chinese customers because the company uses the same encryption everywhere.It's not easy for anybody to get it. I mean it's it's encrypted like it is everywhere. And so no, I wouldn't I wouldn't get caught up in the, 'Where's the location of it?' I mean, we have servers located in many different countries in the world. They are not easier to get data from being in one country versus the next.On the topic of Alex Jones, Cook said that the removal of the Infowars show from Apple podcasts is an example of the importance of human curation. Cook also said that Apple does not lean one way or the other politically, and it wasn't taking a political stance removing Jones' offensive content.What users want from us and what we've always provided them is a curated platform. We think the what the user wants is someone that does review these apps, someone that does review the podcasts, someone that on like

Tim Cook on iPhone XS: People Want the Most Innovative Phone Possible and 'It's Not Cheap to Do That'

In an interview with Good Morning America's Robin Roberts this morning, Apple CEO Tim Cook discussed the new iPhone XS, XS Max, Apple Watch, and the recent exemption of some Apple's products from President Trump's proposed tariff on Chinese goods. Roberts asked Cook about the cost of the iPhone XS and iPhone XS Max line, the latter of which is Apple's most expensive iPhone to date at $1,449 for the 512GB model. Cook explained that monthly payment plans provided by carriers help make the cost of the iPhones easier to digest. He pointed out that all of the technology included in the iPhone, replacing previous separate gadgets like MP3 players and digital cameras, requires each smartphone to be priced at a premium. Cook also mentioned Apple's aim to "serve everyone," which he mentioned in an interview last week. Roberts: "One model starts at almost $1,100, are you afraid that a group of people are being priced out?" Cook: "Well we want to make an iPhone for everyone, that's always been our objective and we've got several iPhones in the line and they go down to materially lower. But if you look at this phone, it's the most advanced iPhone we've ever done. The way most people pay for these...they do a deal with a carrier and they pay so much per month, so if you look at even the phone that's priced over $1,000, most people pay $30 a month for it, so that's about $1 a day. And so if you look at it, the phone has replaced your digital camera...it's replaced your video camera, it's replaced your music player, it's replaced all of these different devices. And

Apple CEO Tim Cook Will be on Good Morning America Tomorrow

Apple CEO Tim Cook will appear on Good Morning America tomorrow morning, where he will be interviewed by Robin Roberts live in Times Square in New York City. Good Morning America announced Cook's appearance on the show on Twitter this afternoon and asked its Twitter followers to reply to the tweet if they have questions for Cook. TOMORROW ON @GMA: Apple's @tim_cook one-on-one with @RobinRoberts LIVE in Times Square! Have questions for Tim? TWEET US by replying to this tweet! pic.twitter.com/s1umyOBWJM— Good Morning America (@GMA) September 17, 2018 Cook is likely to discuss the newly announced iPhone XS, iPhone XS Max, iPhone XR, and Apple Watch Series 4, and other topics like tariffs and new iOS 12 features could potentially come up. Cook last appeared on Good Morning America in 2016, where he spoke about the launch of the AirPods, the iPhone 7, and the iPhone 7 Plus. Ahead of his Good Morning America interview, Cook spent today in New York City, where he visited Apple employees at the Apple SoHo store. Thanks Apple Soho and to our team around the world for the hard work you’re doing this week and all year round! Can’t wait for Friday. pic.twitter.com/E7Eisyyu1j— Tim Cook (@tim_cook) September 17, 2018 Good Morning America's interview with Tim Cook will air on Wednesday, September 18, from 7:00 a.m. to 9:00 a.m. Eastern

Tim Cook on iPhone Prices: 'We Want to Serve Everyone'

At an event in Cupertino yesterday, Apple announced three new iPhone models: the iPhone XS, iPhone XS Max, and iPhone XR. Prices for the iPhones start at $749 for the iPhone XR in 64GB, and increase to as much as $1,449 for the iPhone XS Max in 512GB, which represents Apple's most expensive iPhone to date. Commenting on this price range in an interview with Nikkei today, Apple CEO Tim Cook said, "We want to serve everyone." Apple introduced the iPhone XR at a cheaper price point so that customers who wanted the advantages of the iPhone X line -- Face ID, an edge-to-edge screen -- could find them on a lower-cost iPhone. "We want to serve everyone," Cook said in an interview with Nikkei. "We understand that there is a wide range of what customers are looking for and a wide range of prices that people will pay." Likewise, the iPhone XS Max represents Apple's biggest iPhone yet, and serves the customers who enjoyed the features of the 2017 iPhone X, but wished it came in a larger size. "We always thought ... that if you provide a lot of innovation and a lot of value, there is a segment of people who are willing to pay for it," Cook said. "For us, it's a large enough group of people that we can make a reasonable business out of it." Apple will also still sell the previous generation iPhone 7 and iPhone 8, at new lower prices. The iPhone 7 will now start at $449 in 32GB and increase to as much as $669 for the iPhone 7 Plus in 128GB. The iPhone 8 will start at $599 in 64GB and rise to $849 for the iPhone 8 Plus in 256GB. Discussing the iPhone in general,

Apple CEO Tim Cook Sells $57.8M in Apple Stock

Apple CEO Tim Cook last Friday was awarded 560,000 shares of Apple stock as payment for his service as Apple's CEO and Apple's strong performance under his leadership. Following the award, Cook this week sold more than 265,000 of those shares at prices ranging from $216.96 to $218.54, netting him nearly $57.8 million. The remaining 294,840 shares worth more than $63 million were withheld by Apple for taxes. As with all transactions where Apple executives sell stock, the sale was done under a Rule 10b5-1 trading plan that was adopted on May 4, 2018. The stock Cook received last week included 280,000 vested restricted stock units (RSUs) provided to him as part of his compensation as CEO and another 280,000 vested RSUs awarded because Apple achieved a higher shareholder return than at least two-thirds of other companies in the S&P from August 25, 2015 to August 24, 2018.Mr. Cook's award provides that if Apple's relative TSR performance is within the top third of the companies that remain in the S&P 500 for the entire performance period, the 280,000 performance-based RSUs vest in full. If Apple's performance is in the middle third, the RSUs will be reduced by 50%, and if Apple's performance is in the bottom third, the RSUs will be reduced to zero. Apple needed to achieve a TSR of at least 56.23% to outperform the middle third of the companies in the S&P 500 for the performance period, and at least 19.94% to outperform the bottom third of the companies. Apple's TSR for the three-year period was 89.94%, which ranked 50th of the 423 companies that were included in the

Seven Years Ago Today: Steve Jobs Resigns as CEO of Apple, Tim Cook Named His Successor

Today marks the seventh anniversary of the late Steve Jobs resigning as CEO of Apple. In a letter addressed to Apple's Board of Directors, dated August 24, 2011, Jobs strongly recommended then-COO Tim Cook be named his successor. Letter from Steve Jobs:To the Apple Board of Directors and the Apple Community: I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come. I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee. As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple. I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role. I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you. SteveApple's Board of Directors approved the request, effective immediately, with Jobs elected Chairman of the Board. Jobs reportedly remained closely involved with Apple's strategic decision-making until passing away October 5,

Tim Cook Poised to Receive Around $120 Million in Apple Stock as Tenure and Performance Award

Apple CEO Tim Cook is poised to receive 560,000 shares of Apple stock on Friday, worth approximately $120.4 million based on Tuesday's closing price of $215.04. The two-part award is tied to Cook's continued service as CEO, and Apple's relative performance on the stock market under his leadership. The total includes the vesting of 280,000 restricted stock units for Cook remaining CEO over the past year, and the vesting of another 280,000 restricted stock units for Apple achieving a higher shareholder return than at least two-thirds of other companies in the S&P 500 over the past three years. Apple's total shareholder return was 119 percent from August 25, 2015 through Tuesday's closing bell, outperforming more than 80 percent of firms in the S&P 500, according to Bloomberg. So, unless Apple suffers a major collapse on the stock market in the next 48 hours, Cook will receive all 560,000 shares. Cook receives these annual awards as part of a grant he received upon succeeding the late Steve Jobs as CEO of Apple in 2011. Cook will receive an additional 560,000 shares in each of the next three years if he remains CEO, and Apple's total shareholder return continues to rank among the top-third of companies in the S&P 500. He is also set to receive a lump sum of 700,000 tenure-based shares on August 24, 2021, as part of his grant. Cook also receives a $3 million salary and earned a $9.33 million cash bonus in 2017, according to Bloomberg. Cook now has a net worth of around $700 million, according to Bloomberg, but has previously said he plans to give away most

Tim Cook Donates Almost $5M Worth of Apple Shares to Charity

Apple CEO Tim Cook recently donated 23,215 shares of Apple stock to charity, according to a filing with the U.S. Securities and Exchange Commission released today. At the stock's current closing price of $215.04, Cook's donation is worth close to $5 million. The SEC filing does not disclose the charity that Cook donated the shares to, as executives are not required to divulge that information. In the past, Cook has said that he plans to give away all his wealth. In a 2015 Fortune interview, for example, Cook said that he had already begun donating money quietly, but that he had plans to develop a "systematic approach to philanthropy." Following the charitable donation, Cook continues to own 878,425 shares of Apple stock, worth almost $189

Apple CEO Tim Cook on Apple Music: 'We Worry About the Humanity Being Drained Out of Music'

In an extensive profile of Spotify founder and CEO Daniel Ek, Fast Company's Robert Safian recently sat down to speak for a few minutes with Apple CEO Tim Cook at Apple's headquarters in Cupertino, California. The topic was, of course, Spotify and Apple Music, two of the major players in the streaming music market and fierce competitors. Cook said that he looks to music as inspiration and motivation, a philosophy that's shared at Apple and has guided its focus on human-based music curation. "Music inspires, it motivates. It's also the thing at night that helps quiet me. I think it's better than any medicine," Cook said. While he declined to mention Spotify by name, Cook told Fast Company that Apple worries about streaming music losing the human touch, alluding to Spotify's more algorithmic approach to highlighting content.Cook's words embody Apple's longstanding critique of Spotify, which is that its algorithms are eroding music's spiritual role in our lives. Cook doesn't mention Spotify by name but says, "We worry about the humanity being drained out of music, about it becoming a bits-and-bytes kind of world instead of the art and craft."Despite launching just three years ago, Apple Music has 50 million paid subscribers and free trial members, with the company slowly catching up to Spotify. At last count, Spotify said that it had 83 million paid subscribers around the world. Apple has always had an edge over Spotify due to its massive 1.3 billion active installed base, and the fact that it's never needed to worry about profitability like Spotify has. "We're

Tim Cook Says Apple's $1 Trillion Value is a 'Significant Milestone' But 'Not the Most Important Measure of Success' in Employee Memo

Apple today reached a major milestone and became the first publicly listed U.S. company to reach a $1 trillion market capitalization. Following the news, Apple CEO Tim Cook, who did not comment publicly on the occasion, sent out a memo to employees, which was shared by Buzzfeed. In the memo, Cook said that while the valuation is a "significant milestone" that the company should be proud of, it's not the most important measure of Apple's success. He instead thanked employees and said that it's their hard work and refusal to settle for less that makes Apple great.Team, Today Apple passed a significant milestone. At our closing share price of $207.39, the stock market now values Apple at more than $1 trillion. While we have much to be proud of in this achievement, it's not the most important measure of our success. Financial returns are simply the result of Apple's innovation, putting our products and customers first, and always staying true to our values. It's you, our team, that makes Apple great and our success is due to your hard work, dedication and passion. I am deeply humbled by what you do, and it's the privilege of a lifetime to work alongside you. I want to thank you from the bottom of my heart for all the late hours and extra trips, all the times you refuse to settle for anything less than excellence in our work together. Let's take this moment to thank our customers, our suppliers and business partners, the Apple developer community, our coworkers and all those who came before us at this remarkable company. Steve founded Apple on the belief that the

Apple CEO Tim Cook 'The Smartphone Market is Very Healthy'

During today's earnings call covering the third fiscal quarter of 2018, Apple CEO Tim Cook was questioned about the health of the smartphone market and the impact the company's choice to offer low-cost battery replacements might have on replacement cycles. In response, Cook said that he believes the smartphone market is "very healthy. "It's the best market to be in for someone in the business that we're in," said Cook. "Whether it grows one percent or two percent or five percent or six percent or 10 percent or shrinks one or two percent, it's a great market because it's just huge." iPhone revenue, Cook pointed out, was up 20 percent during the quarter compared to the third quarter of 2017, and Apple has seen mid-single digit growth averages on a weekly sales basis and double-digit growth on an ASP basis. Apple sold a total of 41.3 million iPhones during the quarter, bringing in revenue of nearly $30 billion. The iPhone X continued to be the most popular iPhone during the quarter. Cook said that he does believe replacement cycles are lengthening, and he says the "major catalyst" for that has been the fact that subsidized plans have become a much smaller percentage of total sales around the world. Apple's goal is to make great products to encourage customers to purchase new devices.I think for us, the thing we always have to do is come out with a really great, innovative product. I think iPhone X shows that when you deliver that, there's enough people out there that will like that, and it can be a really great business.In a separate response given to a question

Tim Cook to Speak at LOVELOUD Festival This Saturday

Apple CEO Tim Cook will speak at the second annual LOVELOUD festival at Rice Eccles Stadium in Salt Lake City this Saturday. He will then introduce the band Imagine Dragons for a live performance on stage. LOVELOUD was founded in 2017 by Dan Reynolds, the lead singer of Imagine Dragons, to "help ignite the relevant and vital conversation of what it means to unconditionally love, understand, accept, and support LGBTQ+ youth in an effort to keep families together," according to the foundation's website. "Tim Cook joining us in Utah for LOVELOUD sends a clear message to LGBTQ youth that they have unlimited potential to achieve their dreams," said Reynolds. "Tim is an unwavering advocate for human rights and equality, and we're thrilled he'll be joining our powerful line-up of speakers and performers." Other guest speakers will include actor Alfonso Ribeiro, dancer Julianne Hough, Ellen Show star Kalen Allen, Tegan Quin of Tegan and Sara, Grammy-nominated songwriter Justin Tranter, musician WRABEL, singer Mary Lambert, comic Dana Goldberg, singer-songwriters VINCINT & Parson James, and more. Other performers will include Zedd, Linkin Park's Mike Shinoda, Grace Vanderwaal, and Neon Trees' Tyler Glenn. Nationally touring stand-up comedian Cameron Esposito will also perform and emcee the day's festivities. LOVELOUD tickets are available for purchase online, while AT&T will be live streaming the entire event on Twitter. The non-profit LOVELOUD Foundation says proceeds from this year's event will be donated to LGBTQ+ organizations, including Encircle, the Tegan

Apple Overhauls Leadership Page With Memoji Avatars for Execs Ahead of World Emoji Day

In celebration of World Emoji Day, which takes place tomorrow, Apple today updated its Apple Leadership site to introduce Memoji avatars for all of the key executives listed on the page. Tim Cook, Angela Ahrendts, Jony Ive, Eddy Cue, Craig Federighi, Luca Maestri, Phil Schiller, and the rest of the leadership team are now represented by Memojis. Memojis are an iPhone X feature coming in iOS 12. Similar to Animoji, Memoji are humanoid avatars that can be customized and personalized to look just like you with an array of options. You can choose skin color, hair color, hair style, eye color, eyebrows, nose, features like freckles and facial hair, accessories, and headwear when creating a Memoji. Subscribe to the MacRumors YouTube channel for more videos. Right now, Memoji, like Animoji, are limited to iPhone X, but future devices that include the Face ID camera system will also work with Animoji and Memoji, such as rumored iPad Pro models expected this fall. To celebrate World Emoji Day, Apple also highlighted the emojis we can expect to see in Unicode 11, which Apple plans to adopt later this year in either iOS 12 or an update to iOS 12. Upcoming emoji characters include cold face, party face, pleading face, peacock, kangaroo, parrot, and more, along with options for red hair, gray hair, and no

Apple CEO Tim Cook Talks Immigration, Human Rights, Privacy, Apple News and More in New Interview

Apple CEO Tim Cook this evening sat down for an interview with Fortune's Adam Lashinsky to discuss education, privacy, human rights, and immigration, and to explain why Apple takes a strong stance on these topics. According to Cook, Apple has always been about "changing the world" and that's not something that can happen "when you stay quiet," but there are no specific guidelines that Apple follows when deciding to speak out. We've always been about changing the world and it became clear to me some number of years ago that you don't do that by staying quiet on things that matter. For us, that's been the driving issue. There's no formula for when you speak and when you don't. The way I think about it... is it something Apple has a special expertise on? I don't want Apple to be another talking head. We should only speak when we have specific knowledge to bring to the subject. Do we have standing? Do we have a right to talk about this issue? It's not enough to be a large company to speak. I think about that, and so what that means for us is that we typically speak about education, privacy, human rights, immigration, and the environment because there's something we have where we can bring a point of view -- it may be discounted and most people may view it to be incorrect -- but nevertheless it is a point of view we can share.Cook went on to say that he doesn't think businesses should deal only in commercial things. "Business to me is nothing more than a collection of people and if people have values -- and I argue we should -- then by extension companies should have

Tim Cook Reaffirms Apple's Commitment to Ireland After Tax Dispute and Abandoned Data Center Plans

Just weeks after Apple abandoned its plans to build a $1 billion data center in Ireland, and amid a major Irish tax dispute with the European Commission, Apple CEO Tim Cook ensures his company remains committed to the country. In a recent interview with The Irish Times, Cook said Apple appreciated the support it received from the community who wanted the data center to be there, and reaffirmed Apple's commitment to Ireland as a whole."We loved the community there. Fortunately we had great support from the community who wanted us there. That's probably the biggest disappointment from our point of view; we felt we could have been in the community and made a lot of friends like we had in Cork and grown the relationship over time," Cook said. "But we understand and respect the process."Of course, not all local residents wanted the data center there, as concerns were raised about its potential effects on local animals, flooding on a neighboring golf course, and its close proximity to a shut-down nuclear power plant. Last October, Apple finally won approval for construction by the Irish High Court, after an appeal by two individuals against the decision was dismissed. However, the appellants decided to take their case to the country's Supreme Court, resulting in Apple abandoning its plans just before the hearing was to occur."Despite our best efforts, delays in the approval process have forced us to make other plans and we will not be able to move forward with the data centre," Apple said in a statement ahead of the Supreme Court heading on Thursday. "While