Tim Cook

Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998, served as Apple's SVP of Operations and Chief Operating Officer.

As Chief Operating Officer, Tim Cook managed worldwide operations, maintained reseller relationships, and kept a close eye on the company's supply chain, helping lead Apple to profitability.

Cook was a close friend and confidant of Steve Jobs, and he has kept Jobs' legacy alive by continuing to spur the company towards greater growth. Under Cook's reign, Apple has taken a strong stance on social issues, environmental protection, supply chain responsibility, and privacy rights.

Cook has overseen the development and launch of major products like the iPhone X, the Apple TV 4K, the iPad Pro, the Retina MacBook, and the revamped MacBook Pro. Apple is branching out under his leadership, exploring new avenues of innovation in areas like automobiles and augmented reality.

'Tim Cook' Articles

Tim Cook Reaffirms Apple's Commitment to Ireland After Tax Dispute and Abandoned Data Center Plans

Just weeks after Apple abandoned its plans to build a $1 billion data center in Ireland, and amid a major Irish tax dispute with the European Commission, Apple CEO Tim Cook ensures his company remains committed to the country. In a recent interview with The Irish Times, Cook said Apple appreciated the support it received from the community who wanted the data center to be there, and reaffirmed Apple's commitment to Ireland as a whole."We loved the community there. Fortunately we had great support from the community who wanted us there. That's probably the biggest disappointment from our point of view; we felt we could have been in the community and made a lot of friends like we had in Cork and grown the relationship over time," Cook said. "But we understand and respect the process."Of course, not all local residents wanted the data center there, as concerns were raised about its potential effects on local animals, flooding on a neighboring golf course, and its close proximity to a shut-down nuclear power plant. Last October, Apple finally won approval for construction by the Irish High Court, after an appeal by two individuals against the decision was dismissed. However, the appellants decided to take their case to the country's Supreme Court, resulting in Apple abandoning its plans just before the hearing was to occur."Despite our best efforts, delays in the approval process have forced us to make other plans and we will not be able to move forward with the data centre," Apple said in a statement ahead of the Supreme Court heading on Thursday. "While

Tim Cook Visits Ireland as Apple Promotes Its Support of Over 1.7 Million Jobs in Europe

Apple CEO Tim Cook has arrived in Ireland, the latest destination on his European tour, which has included stops in Italy and the Netherlands. Apple CEO Tim Cook and Ireland's Taoiseach Leo Varadkar Leo Varadkar, the Taoiseach or Prime Minister of Ireland, tweeted that he had a "good meeting" with Cook in the capital of Dublin on Monday. It's unclear what was discussed, but it appears to have been a routine meeting. Good meeting with @tim_cook of @Apple this evening at ⁦@merrionstreet⁩. He’s on to Cork next to open an extension to the facility there pic.twitter.com/XRBTHzNC2c— Leo Varadkar (@campaignforleo) June 18, 2018 Cook has since headed to Cork, where Apple's European headquarters are located. There, he will formally announce an expansion of its Hollyhill campus. Apple says a new building will provide space for an additional 1,400 employees. Since 2012, Apple says it has invested nearly €220 million to develop the facility. Apple's campus in Cork Apple, on its recently updated Job Creation page in Europe, says it is Cork's "largest private employer" and "proud" that many of its employees in the area have worked at the company for decades. Apple's website notes that it "has been based in Cork for over 35 years and now directly employs 6,000 people throughout Ireland supporting all aspects of the business." The company also says its Irish team has "doubled in size over the last five years and includes over 80 different nationalities." Apple says Cork is home to its "only wholly owned manufacturing facility in the world. It provides configure-to-order

Apple CEO Tim Cook Meets iPhone Photographer in Amsterdam [Updated]

Apple CEO Tim Cook has been spending the weekend in Amsterdam, where he met historian Koen Kleijn and iPhone photographer Annet de Graaf. The Apple chief tweeted on Sunday about his appreciation for the city's "rich history and creative energy" during the meeting, which took place an open-top boat as it cruised along the capital's famous canals. Spending Sunday afternoon on the canals of Amsterdam with historian Koen Kleijn and iPhone photographer Annet de Graaf, “The Eye of Amsterdam” (IG: snapthecity). Love the rich history and creative energy of this city. Fijn om terug te zijn! 🇳🇱 pic.twitter.com/ieFFVguKWw— Tim Cook (@tim_cook) June 17, 2018 Kleijn has written or co-written several books on the history of Amsterdam and architecture in the Netherlands, while de Graaf has made a name for herself by capturing scenes of Amsterdam street life using her smartphone's camera. As de Graaf puts it on her website: The iPhone way of photography is pure. I can capture moments before they pass; I 'own' the Amsterdam streets with my iPhone for nearly 9 years now. I never use any other camera. Amsterdam is hiding stories, like a miraculous book, I simply reveal the pages with my lens.While we don't know what else is on Cook's agenda for the rest of the trip, a visit to the local Apple retail store is likely to be on the cards. We'll update this article when we know more. Update: Cook tweeted again on Monday, sharing details about his travels to The Netherlands where he met with developers from Lucky Kat

Tim Cook Reflects on Steve Jobs, Apple Watch Saving Lives, and Politics on The David Rubenstein Show

Bloomberg Television today published a full-length interview between Apple CEO Tim Cook and David Rubenstein, one of three billionaire founders of private equity firm Carlyle Group, following a brief preview last month. The conversation took place at Cook's alma mater Duke University on May 13. Cook reflected on a wide range of topics, including his education and career path, relationship with the late Steve Jobs, the Apple Watch's life-saving capabilities, politics, and social issues such as privacy, immigration, and equality. On the subject of Apple's earnings:Rubenstein: You’ve now been the CEO of Apple since about July of 2011. The earnings are up about 80 percent. So, have you ever thought you can’t do better than this, and maybe you should just say, “well, I’ve done a great job, and now I’m going to do something else with my life?” Cook: We view the stock price and revenue and profits as a result of doing things right on the innovation side, on the creativity side, focusing on the right products, treating customers like they’re jewels, and focusing on the user experience. I didn’t even know the numbers that you just quoted. It’s not even in my orbit, to be honest with you. Rubenstein: When you announce your quarterly earnings, analysts always say, “well they didn’t sell as much of this product as we thought they would,” and so does that bother you? Cook: It did at one time. It doesn’t anymore. We run Apple for the long term. It’s always struck me as bizarre that there’s a fixation on how many units are sold in a 90-day

Apple CEO Tim Cook: 'Privacy is a Fundamental Human Right'

Apple CEO Tim Cook this evening sat down for an exclusive interview with CNN's Laurie Segall, where he discussed everything from his iPhone usage habits to the importance of privacy. On the subject of device usage, Cook says that when he started using the new Screen Time feature built into iOS 12, he found he was spending too much time on the iPhone. "I found I was spending a lot more time than I should," he said. "I thought I was fairly disciplined about this. And I was wrong." Cook said that Apple is aiming to provide the tools to consumers to let them make their own decisions about device usage, and what's considered too much will vary from person to person. He said that while Apple wants customers to be "incredibly satisfied and empowered," it's not the goal to get customers to spend all of their time on iOS devices.I think the power is now shifted to the user and that has been What Apple has always been about - giving the power from the institution to the user. I am hopeful great things are going to happen from this.Cook reiterated his stance on privacy, and called it a "fundamental human right," as he has done in the past. He said it's "not healthy" to point a finger at companies like Facebook, and instead, we should be focusing on making the web an "unbelievable place."To me, and we feel this very deeply, we think privacy is a fundamental human right. So that is the angle that we look at it. Privacy from an American point of view is one of these key civil liberties that define what it is to be American.Cook said customers can trust Apple to be "on their

Apple CEO Tim Cook Shares Video of WWDC 2018 Scholarship Winners and Their Apps

In the months leading up to Apple's Worldwide Developers Conference each year, the company offers free WWDC scholarships to students and STEM organization members who don't have the $1,599 necessary to purchase a ticket to the event. When selected, the scholarship winners gain a free WWDC ticket, free lodging, and a free one year Apple developer membership. On Twitter today, Apple CEO Tim Cook celebrated these 350+ individuals with a quick video highlighting a few of the winners and their apps. In the video, Cook is seen discussing the apps with the scholarship winners, who also briefly describe the projects they're working on. Some apps include "Study Buddy Connection," which aims to streamline how tutors and students find one another, and "UV Safe," which sends out iOS notifications to apply sunscreen based on the UV index at your location. Accompanying the video, Cook's tweet says: "Nothing inspires us more than fresh ideas." Nothing inspires us more than fresh ideas. Meet a few of the 350+ talented #WWDC18 student scholarship winners! pic.twitter.com/XHRQdgCugE— Tim Cook (@tim_cook) June 4, 2018 WWDC 2018 kicks off tomorrow with a keynote at 10:00 a.m. Pacific Time at the McEnery Convention Center in San Jose, California. As developers and other attendees arrived in California over the weekend, the first glimpses of conference swag appeared online, including a Levi's denim jacket and a collection of Apple-themed enamel pins. MacRumors will be providing all of the usual coverage of the conference, with real-time keynote updates found on our @MacRumo

Apple Commemorates Memorial Day With 'Remembrance Table' at Apple Park

This Monday, May 28 is Memorial Day in the United States, which commemorates individuals who died while serving in the armed forces. In an effort to honor the day, Apple CEO Tim Cook shared an image on Twitter this morning, explaining one way that the company will remember those we've lost in active military duty. This week at Apple Park, a Remembrance Table honors the men and women of our armed forces who made the ultimate sacrifice in service to their country. They will never be forgotten. #MemorialDay pic.twitter.com/dobmWcLZcN— Tim Cook (@tim_cook) May 25, 2018 In Apple's latest campus, Apple Park, employees have set up what Cook describes as a "Remembrance Table," which he says "honors the men and women of our armed forces." The Remembrance Table has been set up in Caffè Macs at Apple Park, sitting among tables where Apple employees gather to eat their lunch and other meals. For the federal holiday on Monday, Apple typically gives many of its corporate employees the day off, but some of its retail locations will remain open across the country. On Monday you'll be able to use Apple's Find a Store web tool to see if locations near you are open for the

Tim Cook Told Donald Trump China Tariffs Are 'Not the Right Approach' in Recent Meeting

Apple CEO Tim Cook conducted a private meeting with United States President Donald Trump on Wednesday, April 25, where the discussion was said to be focused "on trade." Following a recent interview with Bloomberg Television, Cook divulged more details about the meeting, mentioning that the two men discussed topics like recently imposed tariffs on China and the Deferred Action for Childhood Arrivals program. In late March, Trump launched 25 percent tariffs on around $50 billion worth of Chinese products, citing a "tremendous intellectual property theft problem" in previous U.S./China trade relations. In the new interview, which happened on "The David Rubenstein Show: Peer-to-Peer Conversations," Cook admitted previous trade policies had their drawbacks, but still held that Trump's tariffs are "not the right approach" in this situation. Apple CEO Tim Cook at the Executive Tech Summit at Trump Tower in December 2016 “It’s true, undoubtedly true, that not everyone has been advantaged from that -- in either country -- and we’ve got to work on that,” Cook said. “But I felt that tariffs were not the right approach there, and I showed him some more analytical kinds of things to demonstrate why.” The two also discussed the Deferred Action for Childhood Arrivals program, which protects young immigrants who were brought into the U.S. as children from deportation. The Trump administration's decision to end DACA was blocked in January by a federal judge in San Francisco, and today representatives of the administration will attempt to convince the 9th U.S. Circuit Court of Appeals

Tim Cook Challenges Graduates to 'Think Different' in Duke University Commencement Address

Apple CEO Tim Cook today delivered the 2018 commencement address at his alma mater Duke University in Durham, North Carolina. Cook challenged students to "think different" rather than accept the status quo, and to leave the world better than they found it, by following in the footsteps of leaders like Steve Jobs, Robert F. Kennedy, and Martin Luther King Jr. He also reflected on Apple's commitment to the environment, privacy, immigration, and gun control, supporting the Me Too movement against sexual harassment and students involved in the Stoneman Douglas High School shooting. An excerpt from his speech:The pace at which progress is possible has accelerated dramatically. Aided by technology, every individual has the tools, potential, and reach to build a better world. That makes this the best time in history to be alive. Whatever you choose to do with your life, wherever your passion takes you, I urge you to take the power you have been given and use it for good. Aspire to leave this world better than you found it. I didn't always see life as clearly as I do today. But I've learned that the greatest challenge of life is knowing when to break with conventional wisdom. Don't just accept the world you inherit today. Don't just accept the status quo. No big challenge has ever been solved, and no lasting improvement has ever been achieved, unless people dare to try something different. Dare to think different. I was lucky to learn from someone who believed this deeply—someone who knew that changing the world starts with following a vision, not a path. He

Tim Cook: iPhone X is a 'Super Bowl Winner' Even if You Wanted It to Win 'By a Few More Points'

During today's earnings call covering the second fiscal quarter of 2018, Apple CEO declined to provide specific information on iPhone X sales, but he did suggest that the new device has been selling well, a major contrast to reports that have suggested poor sales and waning orders. According to Cook, customers chose the iPhone X more than any other iPhone "each and every week" of the March quarter, just as they did following the device's launch in the December quarter. Furthermore, Cook said that the iPhone X marks the first time its most expensive, flagship device has been its most popular device. Cook said that Apple was "surprised somewhat" that the iPhone X was the most popular device each week since its launch. "That's a powerful point," he said. iPhone X was also the most popular smartphone in China during the quarter. Since we split the iPhone line with the iPhone 6 and iPhone 6 Plus in 2014, this is the first cycle we've ever had where the top of the line iPhone model has also been the most popular.Referencing customer satisfaction numbers for the iPhone X, Cook said that the device is a "beloved product." He went on to use a Super Bowl metaphor to describe iPhone X sales.I think it's one of those things where a team wins a Super Bowl. Maybe you want them to win with a few more points, but it's a Super Bowl winner and that's how we feel about it.Cook also discussed Apple's iPhone X pricing strategy, as he has done in the past. "We price for the value we're delivering," he said. "The iPhone X is the most innovative product on the market, and as I've said a

Apple CEO Tim Cook Attends State Dinner at White House and Will Meet With Trump on Wednesday

Apple CEO Tim Cook is attending the first state dinner of the Trump administration, which is honoring French president Emmanuel Macron, according to CNN. Cook is accompanied by Apple vice president of environment, policy and social initiatives Lisa Jackson. Guests at the dinner, which is taking place in the White House State Dining Room, will dine on a goat cheese gateau with tomato jam and buttermilk biscuit crumbles, a rack of spring lamb with Carolina Gold rice jambalaya and a burnt cipollini onion soubise, and a nectarine tart with crème fraîche ice cream. Image via Paul Bedard Other state dinner attendees, aside from President Donald Trump and Melania Trump along with President Macron and his wife, include Vice President Mike Pence, Supreme Court Chief Justice John Roberts, former Secretary of State Henry Kissinger, Rupert Murdoch, Olympic curler John Shuster, hockey player Meghan Duggan, Defense Secretary Jim Mattis, Commerce Secretary Wilbur Ross, and CIA Director Mike Pompeo. Approximately 150 guests are attending. Cook has met with Trump several times in the past, attending a December 2016 tech summit and a meeting of the American Technology Council put together by Trump. Most recently, Cook was in Washington D.C. to meet with Senators Mark Warner (D-Virginia) and Richard Burr (R-North Carolina). Update: Cook will have a private meeting with Trump in the Oval Office at 1:45 p.m. Eastern Time on Wednesday, according to a copy of his schedule obtained by Bloomberg and other media outlets. Update 2: Trump has now confirmed the meeting and says the

Apple Celebrates Turkish Children's Day With Self-Portraits Created Using iPad and Apple Pencil

Today is National Sovereignty and Children's Day in Turkey, an annual public holiday that takes place on April 23 in the country. As it has in years past, Apple is celebrating the holiday by sharing art that children have created using its products. Apple CEO Tim Cook highlighted a self-portrait created by 13-year-old Özgün Asya, who made the image on an iPad with Apple Pencil. It’s Children’s Day in Turkey! 🇹🇷 Thanks to 13-year-old Özgün Asya from Istanbul for this colorful self-portrait, created on iPad using Apple Pencil. pic.twitter.com/N5EzH11F1x— Tim Cook (@tim_cook) April 23, 2018 Over the past week, Apple's Turkish YouTube channel has been sharing a few videos also highlighting Children's Day, in a series called "My Portrait." The first video posted focused on Asya's self-portrait, and in it she explains that she drew herself with her favorite flower, the cherry blossom. Following the first video, Apple published six more short, 15-second clips where kids from Turkey explained the art that they created using iPad. Ali G. explained that he drew seven-and-a-half versions of himself due to his own age, Ece S. described her nature-focused portrait, and Defne A. showed off an image of her and her dog. In the most recent video, shared over the weekend, Apple combined all of the self portrait videos into one 30-second ad. The power of the iPad, the ease of use of Apple Pencil, and the unlimited creativity of children came together, and these extraordinary self-portraits came out. Apple's Children's Day videos showcase the latest 9.7-inch iPad, which

Tim Cook Insists Merging Mac and iPad Would Result in Compromises

Apple CEO Tim Cook remains against the idea of merging the Mac and iPad to create one unified hardware and software experience, according to a brief conversation he had at Apple's education event in Chicago last month. "We don't believe in sort of watering down one for the other," said Cook, speaking with The Sydney Morning Herald's Peter Wells. "One of the reasons that both of them are incredible is because we pushed them to do what they do well. And if you begin to merge the two … you begin to make trade offs and compromises." "So maybe the company would be more efficient at the end of the day, but that's not what it's about," he added. "It's about giving people things that they can then use to help them change the world or express their passion or express their creativity. So this merger thing that some folks are fixated on, I don't think that's what users want." Cook reiterated that he generally uses a Mac at work, and uses an iPad at home and for travel, but added "I use everything and I love everything." Apple's boss also revealed that an Apple IIc, released in 1984, was his first computer. "I first used it for a project, as a senior in engineering school, making an inventory control program or for a rental business that was close by," said Cook, who majored in industrial engineering at Auburn University. Cook's comments echo those he shared with the Irish Independent in 2015, when he said Apple is not interested in creating a "converged Mac and iPad." "What that would wind up doing, or what we're worried would happen, is that neither experience

Apple CEO Tim Cook on MSNBC Tonight at 5:00 PT/8:00 ET

Apple CEO Tim Cook is set to appear on MSNBC tonight at 5:00 p.m. Pacific Time or 8:00 p.m. Eastern time in an interview called "Revolution: Apple Changing the World" with MSNBC's Christopher Hayes and Recode's Kara Swisher. Much of what Tim Cook had to say was already covered in news stories earlier this week as the interview took place on March 28 and was covered by reporters who attended it live. It will be well worth watching in its entirety, however, as Cook had a lot to say during the segment. He covered favored topics like education and coding, but he also commented on the current political climate in the United States and talked extensively about the ongoing Cambridge Analytica privacy scandal Facebook is facing. Cook had some inflammatory words about Facebook CEO Mark Zuckerberg, for example, stating "I wouldn't be in this situation" when asked what he would have done in Zuckerberg's shoes.We could make a ton of money if we monetized our customers. If our customers were our product. We've elected not to do that. ...We're not going to traffic in your personal life.Cook also said Apple's customers are not the company's product, and that "well-crafted" regulation "is necessary" to prevent another Cambridge Analytica-style scandal.It's clear to me that something, some large profound change is needed... I'm personally not a big fan of regulation because sometimes regulation can have unexpected consequences to it, however I think this certain situation is so dire and has become so large, that probably some well-crafted regulation is necessary.Cook also comme

Apple CEO Tim Cook Visits Alabama, Discusses MLK, Coding, and More in Student Symposium

Apple CEO Tim Cook visited Alabama today to attend a banquet hosted by the Birmingham Metro Southern Christian Leadership Conference (SCLC), where he received the 2018 Human Rights Award for advocacy for equality and safety in the workplace. Cook is an Alabama native who grew up in Robertsdale and attended Auburn University. The event was meant to commemorate the 50th anniversary of Dr. Martin Luther King Jr.'s assassination. King was the founding president of the SCLC in 1957. It’s an honor to be in Birmingham celebrating Dr. King’s life today. "Let us all hope that...in some not too distant tomorrow the radiant stars of love and brotherhood will shine over our great nation with all their scintillating beauty." pic.twitter.com/GN6T54hSqx— Tim Cook (@tim_cook) April 4, 2018 Ahead of the banquet, Cook also spoke at a student symposium at the Sixth Avenue Baptist Church in Birmingham focusing on civil rights, education, and innovation, and details of what he had to say were shared by Alabama news site AL.com. On the topic of Martin Luther King Jr., Cook said his teachings "are timeless." "If you listen to him today, you feel like he is speaking about today," said Cook. He went on to explain that it's important to reflect on the work done by King, and the ways we can continue his legacy. Full of hope this morning, hearing from hundreds of Alabama students who are carrying Dr. King's legacy into the future. pic.twitter.com/NDPimMl10A— Tim Cook (@tim_cook) April 4, 2018 As for students who attended the symposium, Cook encouraged them to "change the status

Mark Zuckerberg Rebuts Tim Cook: Companies That Charge You More Don't Necessarily Care About You More

Facebook CEO Mark Zuckerberg has countered the argument that companies without an ad-supported business model are better off. "You know, I find that argument, that if you're not paying that somehow we can't care about you, to be extremely glib," said Zuckerberg, in an interview with Vox's Ezra Klein. "And not at all aligned with the truth." "The reality here is that if you want to build a service that helps connect everyone in the world, then there are a lot of people who can't afford to pay. And therefore, as with a lot of media, having an advertising-supported model is the only rational model that can support building this service to reach people." Last week, Apple CEO Tim Cook told Recode's Kara Swisher and MSNBC's Chris Hayes that his company "could make a ton of money if we monetized our customer," but added "we've elected not to do that." Apple's business model is primarily focused on selling products like iPhones and iPads to customers, rather than targeting users with advertisements based on their personal information. Facebook, on the other hand, is a free service that relies on ads for a significant portion of its revenue. Cook, who said Apple views privacy as a "human right," believes that Facebook shouldn't have the ability to collect as much information as it does. "The ability of anyone to know what you've been browsing about for years, who your contacts are, who their contacts are, things you like and dislike and every intimate detail of your life -- from my own point of view it shouldn't exist," said Cook, speaking at the annual China

Apple CEO Tim Cook: 'It's Not True That the iPhone is Not Made in the United States'

"It's not true that the iPhone is not made in the United States," Apple CEO Tim Cook said this morning in an interview with Recode's Kara Swisher and MSNBC's Chris Hayes in a response to criticism about its ties to China and other countries. "We have always made the parts here," Cook said. "People just look at where the final product is assembled." In a global world, he explained, manufacturing and assembly needs to be done in a variety of places. Image via Recode As Cook has said multiple times in the past, key iPhone components are manufactured in the United States. Display glass for the iPhone and iPad, made by U.S. manufacturer Corning, comes from Kentucky. The Face ID module for the iPhone X comes from Texas. Various chips for Apple devices are also built in the United States, according to Cook, as is equipment for manufacturing the iPhone. Components manufactured in the U.S. are shipped abroad, with devices assembled by suppliers like Foxconn and Pegatron in China. Cook said "political pressure" doesn't push Apple to add U.S. jobs, as it's something the company is already doing. As Cook often says, Apple could "only have been created in the United States," and Apple wants to give back. "Businesses should be more than just building revenues and profits," Cook said. "They should be building people.""We know that Apple could only have been created in the United States. We know that. This company would not have flourished in any other country in the world. We love this country. We are patriots. This is our country and we want to create as many jobs as we can

Tim Cook on What He Would Do in Mark Zuckerberg's Shoes: 'I Wouldn't Be in This Situation'

"I wouldn't be in this situation" Apple CEO Tim Cook told Recode's Kara Swisher in an interview where he was asked what he would do right now if he was Mark Zuckerberg. Cook went on to say that Facebook should have self regulated to prevent the massive data collection scandal it's now embroiled in, but the time for that has passed. "I do think that it is time for a set of people to think deeply about what can be done here." Image via Recode It's clear to me that something, some large profound change is needed... I'm personally not a big fan of regulation because sometimes regulation can have unexpected consequences to it, however I think this certain situation is so dire and has become so large, that probably some well-crafted regulation is necessary.Cook made the comments calling for regulation in a wide-ranging discussion with Swisher and MSNBC's Chris Hayes, covering topics from privacy to DACA to education, where he also again pointed out Apple's strong stance on privacy. As Cook has said many times in the past, "you" are not Apple's product and Apple does not make its money selling customer data. Cook says Apple sees privacy as a "human right, a civil liberty."We could make a ton of money if we monetized our customers. If our customers were our product. We've elected not to do that. ...We're not going to traffic in your personal life.Curation is important to Apple, and that's one of the ways Cook believes Facebook went wrong. "We curate," he said. "We don't want porn on our App Store. We don't want hate speech on our App Store." Apple, he says, looks at

Tim Cook Discusses Tech in Education, DACA, Facebook Scandal, and More in MSNBC Interview

Apple CEO Tim Cook sat down for an interview with Recode's Kara Swisher and MSNBC's Chris Hayes at Lane Tech College Prep today. The same high school hosted Apple's education-themed event on Tuesday. The full interview will be part of a TV special titled Revolution: Apple Changing the World that will air Friday, April 6 at 5:00 p.m. Eastern Time on MSNBC. However, reporters in attendance have shared highlights from the discussion on Twitter. Education Cook started by sharing his view that "education is the great equalizer of people." He said "if you look at many of the issues in society today, you can find the root in people who don't have access to quality education today." "We all have to get comfortable with notion that education is lifelong. Jobs will be cannibalized over time and replaced by others." While he believes that technology plays a key role in modern education, Cook noted that Apple doesn't believe technology can replace teachers. "Our products are tools," he said. "They help people — not replace people." "Teachers want to have technology to deliver their lessons. Most all teachers want a level of coding for their classes," said Cook. On the subject of Apple's new entry-level iPad, $299 with education pricing, Cook said that price point becomes "a very reasonable expenditure" since students, teachers, and school districts "don't have to buy a new iPad every year." Coding "I want America to be strong, first and foremost. And one base for that is that everyone needs to learn to code. Coding is a way to express yourself. It's a

Apple CEO Tim Cook Calls for Stronger Privacy Regulations Following 'Dire' Facebook Data Scandal

Apple CEO Tim Cook attended the annual China Development Forum in Beijing on Saturday, during which he called for stronger data privacy regulations following the "dire" Facebook and Cambridge Analytica scandal (via Bloomberg). Last week, it was revealed that the social network let Cambridge Analytica amass data on 50 million Facebook users without their consent, in an effort to target messages to voters during the 2016 presidential election. Photo of Tim Cook by Giulia Marchi via Bloomberg On the topic, Cook called for "well-crafted regulation" to protect users: “I think that this certain situation is so dire and has become so large that probably some well-crafted regulation is necessary,” Cook said after being asked if the use of data should be restricted in light of the Facebook incident. “The ability of anyone to know what you’ve been browsing about for years, who your contacts are, who their contacts are, things you like and dislike and every intimate detail of your life -- from my own point of view it shouldn’t exist.” Cook went on by stating that Apple has "worried for a number of years" that something like the recent Facebook data scandal might happen. "Unfortunately that prediction has come true more than once," he said. “We’ve worried for a number of years that people in many countries were giving up data probably without knowing fully what they were doing and that these detailed profiles that were being built of them, that one day something would occur and people would be incredibly offended by what had been done without them being aware of it,” he