Tim Cook

Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998, served as Apple's SVP of Operations and Chief Operating Officer.

As Chief Operating Officer, Tim Cook managed worldwide operations, maintained reseller relationships, and kept a close eye on the company's supply chain, helping lead Apple to profitability.

Cook was a close friend and confidant of Steve Jobs, and he has kept Jobs' legacy alive by continuing to spur the company towards greater growth. Under Cook's reign, Apple has taken a strong stance on social issues, environmental protection, supply chain responsibility, and privacy rights.

Cook has overseen the development and launch of major products like the iPhone X, the Apple TV 4K, the iPad Pro, the Retina MacBook, and the revamped MacBook Pro. Apple is branching out under his leadership, exploring new avenues of innovation in areas like automobiles and augmented reality.

'Tim Cook' Articles

Tim Cook Changes Twitter Name to 'Tim Apple' After President Trump's Name Flub

In a meeting of the Workforce Policy Advisory Board yesterday, U.S. President Donald Trump mistakenly referred to Apple CEO Tim Cook as "Tim Apple" in a flub that quickly spread around the internet. Cook today joined in on the fun and changed his name on Twitter from Tim Cook to "Tim ," referencing Trump's mistake. During yesterday's meeting, Cook was sitting right next to Trump when Trump referred to him as Tim Apple and he managed to keep a straight face at the time."We're going to be opening up the labor forces because we have to. We have so many companies coming in. People like Tim - you're expanding all over and doing things that I really wanted you to do from the beginning. You used to say, 'Tim, you gotta start doing it here,' and you have really put a big investment in our country. We appreciate it very much, Tim Apple."Trump's mistake went viral on Twitter, spurring endless jokes and comments, especially because it's not the first time he's done it. Last year, he introduced Lockheed Martin CEO Marillyn Hewson as "Marillyn Lockheed." Trump just called Apple CEO Tim Cook “Tim Apple” pic.twitter.com/gTHHtjWvc9— Sean O'Kane (@sokane1) March 6, 2019 Cook was at the meeting because he's a member of the Workforce Policy Advisory Board. The board was put together to make recommendations on policies to "to develop and implement a strategy to revamp the American workforce to better meet the challenges of the 21st century." Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located

Hollywood Producers Say 'Intrusive' Apple Executives and 'Lack of Clarity' Impeding Original Content Efforts

Apple CEO Tim Cook and other executives are getting deeply involved with the behind-the-scenes production of the company's original television shows, which are set to debut later this year. Apple has been "difficult" to deal with on the project, according to unnamed agents and producers working with Apple on its foray into streaming TV (via The New York Post). Cook and other executives have been described as "intrusive," with the biggest complaint involving numerous notes that Apple has been sending streaming partners as they watch each show and contribute their opinion. Other sources stated there has been a "lack of transparency" and "lack of clarity" on what Apple wants throughout the process. One agent noted that Apple has been "very involved," explaining that writers and directors typically prefer to work without heavy oversight from higher-ups in corporate. This involvement has included a repeated note sent by Cook telling producers and showrunners, "don't be so mean!" It's unclear which shows this note has been sent to, and how many. “Tim Cook is giving notes and getting involved,” said a producer who has worked with Apple. One of the CEO’s most repeated notes is “don’t be so mean!,” the source said. Cook has visited the sets of multiple shows, including the Vancouver set of See, a futuristic science fiction show, and the Los Angeles set of the morning show drama starring Jennifer Aniston and Reese Witherspoon. In terms of the launch, Apple's nitpicking over content and technology has caused numerous delays, and content partners are said to

Tim Cook to Investors: Apple is Working on Future Products That Will 'Blow You Away'

Apple held its annual investor's meeting at its Apple Park campus in Cupertino, California, this morning, where Apple CEO Tim Cook shared some details on Apple's future product plans. As outlined by Bloomberg, Cook said that Apple is "rolling the dice" on some future products that will "blow you away." Cook went on to say that Apple's eventual goal is to be able reduce the price of the 2018 Retina MacBook Air, which currently starts at $1,200. In reference to the Apple Watch and the AirPods, Cook said there's a "long, great roadmap" of "fantastic" products on the horizon. While Cook did not go into more detail, rumors have suggested that AirPods coming in the near future will be available in new colors (black) and will have new functionality including "Hey Siri" support and the ability to be wirelessly charged. More ambitious products are also rumored to be in the works, including a pair of augmented reality smart glasses and perhaps even a full self-driving vehicle. On the topic of services, Cook said Apple is well on its way towards meeting the goal it set in 2016, which was to double its $25 billion revenue by 2020. Later this month, Apple is expected to unveil two new products in the services category, including a new streaming TV service outfitted with original television shows and a new Apple News service with access to subscription news sites and magazines for a monthly fee. Cook touched on other topics at the meeting as well, including Apple's political ideology. Shareholders soundly rejected a proposal that had suggested the

Tim Cook on Health Records Privacy: 'People Will Look at This and Feel That They Can Trust Apple'

In an NPR piece on the privacy of storing health records on the iPhone, Apple CEO Tim Cook this week said that Apple is a company that people can trust with sensitive information. As evidence, Cook said that Apple has always avoided selling user data, something that Cook and other executives have repeated time and time again.In an interview with NPR, Cook says acquiring user data to sell ads is something his company has avoided. "People will look at this and feel that they can trust Apple," he says. "That's a key part of anyone that you're working with on your health."Apple executives have always pointed out that its customers are not its product, something that distinguishes Apple from other tech companies like Google and Facebook that rely heavily on user data for marketing and monetization purposes. According to Cook, Apple's privacy commitment is serious and not something that the company says just to earn customer trust."It's not the way we look it in terms of advantages," he says. "The reality is that I know for me, I want to do business with people that have my health data, people that I deeply trust."Cook's statement is part of a wider look at the Health Records feature added to the iPhone last year, which is designed to allow iPhone users to see actual medical records from hospitals, clinics, and doctors right in the Health app. Apple has partnered with many different institutions for the Health Records feature, bringing easy access to health data to millions of people. Sam Cavaliere, a tech worker who uses Health Records and was featured in the NPR

Customer Emails to Tim Cook Said to Have Helped Shape Apple Watch Development

During his time as Apple CEO, Steve Jobs was well known for personally responding to some of the customer emails he received, which has even led to some of his best replies being collected in a book. Customers who email current Apple CEO Tim Cook also occasionally receive responses, and a CNBC report over the weekend reveals how these emails are processed and often shared with other executives within Apple. According to people familiar with how the process works, Cook has an assistant whose job it is to read the mail, forward some to him for personal attention, and share others to a group distribution list of executives on the relevant teams. They forward the letters to their reports, and so on down the chain. Many of these "Dear Tim" letters are ultimately passed around by rank-and-file employees, according to one current and two former employees.In an example of how customer emails can influence product decisions, the report highlights how some of these messages played a particularly influential role in the development of the Apple Watch. After the Apple Watch launched in 2015, the company promoted a variety of features on it, including communications, entertainment, and health and fitness tracking. But then the missives started pouring in from users, describing how the device alerted them to potentially serious medical conditions and even saved lives. After this, Apple began shifting the emphasis of the watch more toward health features.One former Apple employee reportedly described the emails as a "surprise," given that the Apple

Apple CEO Tim Cook to Deliver 2019 Commencement Speech at Stanford

Apple CEO Tim Cook is set to deliver Stanford's 2019 commencement speech on Sunday, June 16, the university announced today. Stanford chose Cook because he has been a "prominent voice on ethics in technologies and businesses," with insights into the challenges facing corporations and society today. According to Stanford, the issues that Cook has raised "dovetail" with the Stanford "Our Vision" planning process which advocates for research on the social and ethical impact of advances in science and tech and makes sure students have the tools to "address societal and ethical impacts of science and technology.""Tim Cook has spoken forcefully of the challenges and responsibilities confronting corporations and our society today," said Stanford President Marc Tessier-Lavigne. "In tackling these, he has led with vision and values - qualities that reflect the culture of our Stanford community, and that are top-of-mind for our students and our country. Tim was a natural choice to challenge and encourage our graduates as they leave our campus and find their own paths in the world."Cook said that he was honored to be invited to deliver the commencement address at Stanford."It's an honor to have been invited by Stanford's students and faculty, and I look forward to deepening the remarkable relationship that Stanford and Apple have built together over many years," Cook said. "We share so much more than geography. The passion, interests and creativity our institutions have in common have helped to revolutionize technology and reshape the world, and I can't wait to

Tim Cook Named to President Trump's American Workforce Policy Advisory Board

The U.S. Department of Commerce today announced the 25 members of the Trump administration's new American Workforce Policy Advisory Board, including Apple CEO Tim Cook and IBM CEO Ginni Rometty. The advisory board's recommendations will help guide the National Council for the American Worker's efforts to establish a strategy to ensure that American students and workers have access to "affordable, relevant, and innovative education and job training that will equip them to compete and win in the global economy." The board, co-chaired by U.S. Secretary of Commerce Wilbur Ross and Advisor to the President Ivanka Trump, is expected to help address a "skills crisis" due to the rapidly increasing use of technology, automation, and artificial intelligence that is shaping many industries across the United States. The full list of members:Jay Box, President, Kentucky Community and Technical College System Walter Bumphus, President & CEO, American Association of Community Colleges Jim Clark, President & CEO, Boys & Girls Clubs of America Tim Cook, CEO, Apple Tom Donohue, CEO, U.S. Chamber of Commerce Juanita Duggan, President & CEO, National Federation for Independent Business Elizabeth Goettl, President & CEO, Cristo Rey Network Marillyn Hewson, Chairman, President, & CEO, Lockheed Martin Eric Holcomb, Governor, Indiana Barbara Humpton, CEO, Siemens USA Al Kelly, CEO, Visa Vi Lyles, Mayor, Charlotte, North Carolina Bill McDermott, CEO, SAP America Sean McGarvey, President, North America’s Building and Trades Unions Doug McMillon, President & CEO, Walmart Cra

Apple CEO Tim Cook Joins Coalition Renewing Push for Immigration Reform

Apple CEO Tim Cook, Amazon CEO Jeff Bezos, Google CEO Sundar Pichai, Twitter CEO Jack Dorsey, Facebook CEO Mark Zuckerberg, and others have signed a new letter urging Congress to pass bipartisan legislation that would enable more than 700,000 immigrants to legally work and live in the United States (via CNBC). The coalition's letter to help "Dreamers" will be featured in a full-page ad in The New York Times today. The term Dreamers refers to individuals who were brought to the United States at a young age when their parents or guardians illegally immigrated into the country. Under the Deferred Action for Childhood Arrivals (DACA) program, these people are protected and can gain legal work status in the United States. "With the re-opening of the federal government and the presumptive restart of immigration and border security negotiations, now is the time for Congress to pass a law to provide Dreamers the certainty they need. These are our friends, neighbors, and coworkers, and they should not have to wait for court cases to be decided to determine their fate when Congress can act now," they wrote in the letter. "We have seen time and again that the overwhelming majority of Americans of all political backgrounds agree that we should protect Dreamers from deportation," the letter said. "American employers and hundreds of thousands of Dreamers are counting on you to pass bipartisan, permanent legislative protection for Dreamers without further delay." Apple and Tim Cook have been supporting DACA for years, and Cook began writing letters in support of

Apple CEO Tim Cook to Deliver Commencement Speech to Tulane Graduates in May

Apple CEO Tim Cook is set to deliver the keynote address to Tulane graduates at the university's 2019 commencement event, set to take place on May 18 in the Mercedes-Benz Superdome, the university announced today. Tulane University shared the news with students through a cute video that spelled out Cook's visit in emoji. Tulane President Mike Fitts said that Cook represents the "kind of success" that the university hopes that all graduates can attain."At Tulane, we are committed to addressing global challenges, giving back to our community and always acting with integrity and wisdom. Tim shows us how we can incorporate these values into life beyond graduation, and we are thrilled to have him as part of our commencement celebration."Cook said that he "can't wait" to celebrate alongside new Tulane graduates later this year."Tulane's dedication to its students and the diverse community around them is an awesome example of the lessons we all learn when we come together, recognize our responsibilities to each other and give back," said Cook. "At Apple we believe that education is a powerful equalizing force, and I can't wait to celebrate alongside this year's students who have worked hard, followed their passions and who stand ready to change the world."Cook has given commencement addresses at multiple universities over the years, including his alma mater Auburn University, Duke University, George Washington University, and MIT.

Apple CEO Tim Cook in Davos for World Economic Forum, Does Education-Related Interview

Apple CEO Tim Cook is at the World Economic Forum in Davos, Switzerland this week, meeting with world leaders, mingling with other CEOs of major companies, attending dinners, and doing interviews. According to reports on Twitter, Cook met with Armenian Prime Minister Nikol Pashinyan and attended a dinner with Brazilian president Jair Bolsonaro, Microsoft CEO Satya Nadella, New Zealand Prime Minister Jacinda Ardern, and more. Vuelve Brasil 🇧🇷🚀Bolsonaro cenando en Davos conTim Cook, CEO de AppleSatya Nadella, director ejecutivo de MicrosoftKlaus Schwab Presidente del Foro Económico MundialFamlia real de BélgicaPresidente de SuizaPrimera ministro de Nueva Zelanda pic.twitter.com/zfBrtiJU1v— Vení Gil💎 (@rulosk_el) January 22, 2019 Cook also sat down for an education-focused interview with German site Bild, and while the original interview appears to be unavailable, Apple Must shared some details on what was discussed. Cook's interview came on the day that Apple announced the translation of its Everyone Can Create curriculum to German, French, Spanish, and Italian on Apple Books, expanding its availability to additional countries. According to Cook, Apple believes that "creativity is something everybody is born with," and "education is a great equalizer.""People are not born with the same resources but many are born with incredible opportunities to learn and to move up and do incredible things in live." [..] "I was born in a very rural lower middle class environment. I loved it and it's great for me but the thing that enabled me to do other

Apple and Tim Cook Commemorate Dr. Martin Luther King, Jr.

Today is Martin Luther King Jr. Day in the United States, a federal holiday commemorating the American civil rights movement leader. Apple today has honored the life of Dr. Martin Luther King, Jr. with a full-page tribute on its website. A photo of Dr. King is accompanied by an iconic quote of his: "Injustice anywhere is a threat to justice everywhere." Over the weekend, Apple CEO Tim Cook tweeted a photo of himself and others volunteering at A.J. Dorsa Elementary School in San Jose, California, reflective of Dr. King's call for people to serve others. Cook has since commemorated Martin Luther King Jr. Day in a follow-up tweet. Thanks to Dorsa Elementary students and all who joined Apple volunteers in San Jose today! Sixty years ago, Dr. King called on all of us to make a career of humanity. “You will make a greater person of yourself, a greater nation of your country, and a finer world to live in.” pic.twitter.com/UOssKy4Tl6— Tim Cook (@tim_cook) January 19, 2019 On #MLKDay, let us remember our own duty to do good. As King said: “In this unfolding conundrum of life and history, there is such a thing as being too late. This is no time for apathy or complacency. This is a time for vigorous and positive action.” pic.twitter.com/G2SSY5UfEV— Tim Cook (@tim_cook) January 21, 2019 Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least

Data Broker Acxiom Comes Out in Support of Apple CEO Tim Cook's Call for US Data Privacy Regulation

One of the biggest ad data brokers has come out in support of Apple CEO Tim Cook's call for federal privacy legislation to regulate the collection and use of personal data in the United States. In a statement Thursday evening provided to Business Insider, data broker Acxiom confirmed its support for federal privacy legislation. "Acxiom, like Mr. Cook, also supports a national privacy law for the US, such as GDPR provides for the European Union," it read. A data broker acts as a middleman, transferring user data between different companies and parties. In his TIME op-ed yesterday, Cook called such an entity "a company that exists purely to collect your information, package it and sell it to yet another buyer." In a message consistent with Apple's policy that privacy is a "fundamental human right," Cook railed against this market for user information, which he said operates in a "shadow economy" that's largely unchecked, "out of sight of consumers, regulators and lawmakers." Responding to Cook's clarion call, Acxiom said that it had been "actively participating in discussions with US lawmakers" for years but denied that it partook in a "shadow economy" that operates unchecked. We agree that we must root out the nefarious players in the ecosystem, and Acxiom’s data privacy impact assessment (DPIA) process ensures we don’t do business with questionable companies. We look forward to working with people across the industry, including Apple, to ensure transparency, access and control is available to all people.In his TIME op-ed, Cook argued for the creation of a

Tim Cook Urges U.S. Congress to Pass Comprehensive Federal Privacy Legislation in Op-Ed

U.S. Senator Marco Rubio (R-FL) on Wednesday introduced the American Data Dissemination Act, legislation that would require the U.S. Federal Trade Commission to submit detailed recommendations for privacy requirements that Congress can impose on tech companies like Apple, Facebook, Google, and Twitter. The bill is intended to address the lack of a single, comprehensive federal law regulating the collection and use of personal data in the United States with clear protections that consumers can understand and the FTC can enforce. Well timed with the news, Apple CEO Tim Cook has penned an op-ed for Time Magazine calling on Congress to pass comprehensive federal privacy legislation in the United States. He also challenges companies to strip identifying information from customer data or avoid collecting it in the first place. In the op-ed, Cook said he believes "data broker" companies that collect, package, and sell personal information should be required to register with the FTC and provide critical transparency information to the agency, and that consumers should have the power to easily access and delete that data if desired. "Right now, all of these secondary markets for your information exist in a shadow economy that's largely ­unchecked," wrote Cook. In 2014, the FTC published a report stating that "data brokers collect and store a vast amount of data on almost every U.S. household." Of the nine data brokers it examined, the FTC said one had a database with "information on 1.4 billion consumer transactions and over 700 billion aggregated data elements."

Tim Cook Tweets Story of User's Apple Watch Detecting Atrial Fibrillation

Apple CEO Tim Cook today shared a story on Twitter of an Apple Watch that alerted its user to atrial fibrillation, potentially saving their life in the process. Elissa Lombardo tweeted Cook with her husband's experience with Apple Watch that occurred just two days after he started wearing the device. The smartwatch's ECG feature detected the case of A-Fib during an elevated heart rate, which led her husband to seek medical attention. Medical professionals apparently discovered a "major blockage" in his arteries but were able to correct the problem, and two days later he was feeling fine again. According to Lombardo, her husband presented with similar symptoms in the past, but on those occasions he never visited the emergency room to get them checked out. Glad to hear your husband is feeling better, Elissa. Stories like yours inspire us — thanks for letting us know! https://t.co/A7eV4tgS4U— Tim Cook (@tim_cook) January 16, 2019 This isn't the first time an Apple Watch has potentially saved someone's life. When the ECG feature launched in December in the U.S., TIME published a story about a 46-year-old Texas resident who was having trouble breathing normally. Fortunately, since he was wearing an Apple Watch and participating in the recent Apple Heart Study, he was alerted to signs of an irregular heartbeat and went to the emergency room. At the hospital, doctors hooked him up to an ECG machine and found signs of atrial fibrillation, an irregular heartbeat that can lead to stroke and other

Apple CEO Tim Cook: 'Apple's Most Important Contribution to Mankind' Will Be in Health

In an interview with Mad Money's Jim Cramer that aired tonight, Apple CEO Tim Cook discussed a wide range of topics, including Apple's future product plans, its health ambitions, wearable sales, and Siri improvements. According to Cook, Apple's product pipeline has "never been better," a line that he often repeats. Apple is, in fact, working on new services that are coming this year, says Cook, though he declined to provide additional detail. I believe it'll be material over time. I'm not gonna forecast precisely, the ramps and so forth. But they're things that we feel really great about, that we've been working on for multiple years.We do know that Apple has a major TV-related service in the works, with more than a dozen original television shows and movies being produced right now. Cook also said that health is a major focus of Apple, and that health may actually end up being "Apple's greatest contribution to mankind."We are taking what has been with the institution and empowering the individual to manage their health. And we're just at the front end of this. But I do think, looking back, in the future, you will answer that question, Apple's most-important contribution to mankind has been in health.Cook pointed towards Apple's work on Research Kit and CareKit for increasing research pools and improving bedside care, along with the Medical Records feature that allows users to access their medical records from multiple providers right on their iPhones. Cook also mentioned the Apple Watch earlier in the interview, and said that he regularly reads emails from

Apple CEO Tim Cook Earned Over $15 Million in 2018, Not Counting Stock Awards

Apple CEO Tim Cook earned more than $15 million in salary in 2018 according to the 2018 proxy statement Apple filed with the SEC today. Cook earned a base salary of $3 million along with $12 million in incentives awarded for performance-based reasons, and another $682,000 in unspecified "Other Compensation." Cook earned a total of $3 million more than he did in 2017. Cook's listed salary does not include stock awards that he received in 2018, and when taking that into account, he earned an additional $121 million. In the future, Cook is set to receive stock worth upwards of $189 million as shares vest. Other Apple executives received a base salary of $1 million, along with bonuses of more than $25 million. Angela Ahrendts, Jeff Williams, Luca Maestri, and Kate Adams, Apple's general counsel, all earned over $26 million in 2018, stock awards included. All Apple executives are earning well over the median salary at Apple, which was $55,426 owing to the large number of retail and support employees that work for Apple. At almost $16 million, Cook earns 283 times what the median Apple employees do. Apple's full proxy statement contains additional salary details, proposals that will be voted on at the shareholders meeting in March, and information on Apple's achievements in 2018, such as reaching 100 percent renewable energy in its global facilities, shipping the two billionth iOS device, launching the Everyone Can Create curriculum, and

Apple CEO Tim Cook: Apple's 'Ecosystem Has Never Been Stronger' and Long-Term Health Has 'Never Been Better'

Apple CEO Tim Cook will appear on CNBC's "Mad Money" show this evening, where he will speak with host Jim Cramer, and ahead of the interview, CNBC has shared some of what was discussed. The topic was, of course, Apple's recent guidance downgrade, where Cook said that factors like poor sales in China, a strong U.S. dollar, and cheap battery replacements impacted Q1 2019 earnings. According to Cook, Apple's ecosystem of devices and services is "probably underappreciated" by naysayers, which is something that he's heard over and over again over the years."I'm not defensive on it. This is America and you can say what you want," Cook continued. "But ... my honest opinion is that there is a culture of innovation in Apple and that culture of innovation combined with these incredible, loyal customers, happy customers, this ecosystem, this virtuous ecosystem, is something that is probably underappreciated."Cook went on to say that he wasn't surprised at the drop in Apple stock following the news, because the market is "quite emotional in the short term." Cook says that Apple "looks through all of that" and focuses more on the longer term. EXCLUSIVE: Tim Cook to Apple naysayers: ‘The ecosystem has never been stronger’ See full interview on @MadMoneyOnCNBC at 6p ET tonight. https://t.co/oWUs1GKh3h pic.twitter.com/knuQAy6bX7— CNBC Now (@CNBCnow) January 8, 2019 Apple's long-term health has "never been better," the product pipeline has "never been better" and the "ecosystem has never been stronger," especially when it comes to services, according to Cook. ***TONIGHT***

Tim Cook Says iPhone Activations Set New Christmas Day Records in United States and Canada

In a memo to employees obtained by Bloomberg's Mark Gurman, Apple CEO Tim Cook provided additional commentary about the company's reduced revenue forecast for the first quarter of its 2019 fiscal year. Cook said Apple is "disappointed" that its quarterly revenue will fall up to $9 billion short of its initial guidance, entirely due to the iPhone, but touted revenue records from other product categories including the Mac, services like the App Store and iCloud, and wearables like the Apple Watch and AirPods. iPhone activations also set new Christmas Day records in the United States and Canada, according to Cook. In a letter to shareholders on Wednesday, Apple disclosed that its revenue will be lower than its original guidance for the first quarter of its 2019 fiscal year, coming in at approximately $84 billion. Apple originally guided for revenue of $89 billion to $93 billion in the quarter on November 1. The letter said lower than anticipated iPhone revenue, primarily in Greater China, accounts for the entire shortfall. In his memo, Cook said "this moment gives us an opportunity to learn and to take action," starting with an all-hands meeting with employees today at 9:30 a.m. Pacific Time at Apple's Town Hall auditorium on its Infinite Loop campus. The full memo:Team, Happy New Year — I hope everyone was able to rest and enjoy time with loved ones over the holidays. This afternoon we issued a letter to Apple investors explaining that we are revising our financial guidance for the holiday quarter. I encourage you to read it. As you will see, our

Tim Cook to Address Q1 Earnings Concerns at All-Hands Meeting With Apple Staff

Apple CEO Tim Cook today plans to hold an "all-hands meeting" with employees to alleviate any fears surrounding the company's revision to its Q1 2019 earnings expectations. According to Bloomberg's Mark Gurman, who spoke to a person familiar with the matter, Cook plans to address concerns from Apple staff by taking questions from workers during Thursday's meeting. Further details on the meeting have yet to be disclosed, but Cook will likely seek to dampen internal worries about what the revised earnings guidance means for the company's plans as it gears up for another year. In his earnings call on Wednesday, Cook revealed that Apple expected to end the first quarter of 2019 with $84 billion in revenue, which is down over 7 percent from the $89 billion to $93 billion forecast the company predicted at the end of the last fiscal quarter 2018. In interview with CNBC, Cook said trade tensions with the U.S. put additional pressure on the Chinese economy, which led to less traffic in stores and lower sales. He also blamed fewer carrier subsidies, a stronger dollar, and the $29 battery replacement program, suggesting that those factors led to fewer iPhone upgrades than expected. Writing for Bloomberg, Gurman claims that stagnating smartphone sales mean Apple needs to look beyond the iPhone as its core product, but that the company shouldn't rely on its AirPods or Apple Watch lines because they're exclusively tied to iPhone use. Likewise, Apple's services business is providing an increasingly sizable income, but the long-term success of its services also relies

Apple Celebrates Holiday Spirit With Live Performance of 'Frozen' Soundtrack 'Let It Go' by Idina Menzel

Apple celebrated the holiday season today with a live performance by award-winning singer Idina Menzel, who sang a handful of songs from the Disney animated film Frozen, including the soundtrack Let It Go. A big thank-you from our Apple family to the phenomenally talented @idinamenzel. Your voice is a gift — thank you for sharing it with us. What a wonderful way to celebrate the holidays! ☃️ pic.twitter.com/nc9SOpVmMj— Tim Cook (@tim_cook) December 8, 2018 "A big thank-you from our Apple family to the phenomenally talented Idina Menzel," tweeted Apple CEO Tim Cook. "Your voice is a gift — thank you for sharing it with us. What a wonderful way to celebrate the holidays!" The concert took place at Apple's Infinite Loop campus in Cupertino, California during its recurring Beer Bash employee gathering today. Idina Menzel performing at Apple Infinite Loop via Elton Apple today also hosted its annual celebration of Toys for Tots, a program run by the United States Marine Corps Reserve, which distributes toys to children whose parents cannot afford to buy them gifts for Christmas. One of my favorite holiday traditions — our annual @ToysForTots_USA celebration. Thanks @USMC for your service to our country and for spreading holiday magic to children in need. pic.twitter.com/P7syRpP14v— Tim Cook (@tim_cook) December 8, 2018 Last year, Apple's holiday Beer Bash featured a live performance by singer Gwen Stefani. Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum.