Tim Cook

Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998, served as Apple's SVP of Operations and Chief Operating Officer.

As Chief Operating Officer, Tim Cook managed worldwide operations, maintained reseller relationships, and kept a close eye on the company's supply chain, helping lead Apple to profitability.

Cook was a close friend and confidant of Steve Jobs, and he has kept Jobs' legacy alive by continuing to spur the company towards greater growth. Under Cook's reign, Apple has taken a strong stance on social issues, environmental protection, supply chain responsibility, and privacy rights.

Cook has overseen the development and launch of major products like the iPhone 6 and 6 Plus, the Apple TV 4, the iPad Pro, and the Retina MacBook. Apple is branching out under his leadership, exploring new avenues of innovation in areas like automobiles and virtual reality.

'Tim Cook' Articles

Tim Cook Thinks Augmented Reality is a 'Huge' Idea Like Smartphones

Apple CEO Tim Cook has been on a whirlwind of a trip in Europe this week, making stops in France, Germany, and the United Kingdom to meet with everyone from students and developers to Apple retail employees and government officials. On Thursday, Cook visited the Ustwo Games offices in London to meet the creators of popular iPhone game Monument Valley. There, he later sat down for a chat with The Independent's David Phelan to discuss a wide variety of topics, ranging from Apple's hardware roadmap to augmented reality. Responding to a question about how difficult it is to stay ahead of the curve, and to put the right hardware in place for the next generation of developers, Cook said Apple will "continue to push" not only on the hardware side, but also on the software side with its Swift programming language.We try to continually push ourselves to do more and more, not just on the hardware side but also in terms of developers’ tools so they can take advantage of the hardware that’s there, in the best way. That’s the heart of what the coding software Swift is about. We’ve created the language and our hope was that you can get a lot more people coding, and then secondly have people push more to take advantage of the latest hardware.Cook said the importance of Apple being able to design its own hardware is "rising exponentially" due to things like machine learning and the company's desire to "maintain a level of privacy" for its users. Inspired by the phenomenally talented students @TheBRITSchool. A special & truly unique place. pic.twitter.com/oT8EFatMKl— Tim Cook

Tim Cook Describes Fake News as 'One of Today's Chief Problems'

As Apple CEO Tim Cook continues to make his rounds in Europe, Good Morning Britain managed to catch him for a quick interview while he was visiting Woodberry Down Primary School yesterday. Regarding fake news, which has been an increasingly hot topic since the U.S. Presidential election got into full swing last year, Cook said that "this is one of today's chief problems." In the wake of growing fake news, companies like Facebook have taken action to bring the quality of an article to their users' attention before they share it with their friends. For Apple, Cook said that the solution to the problem is not a simple one. "We have to give the consumer tools to help with this. And we've got filter out part of it before it ever gets there without losing the great openness of the internet. And so this is one of today's chief problems, it is not something that has a simple solution." Cook covered another topic during his stay in London this week, discussing Brexit with United Kingdom Prime Minister Theresa May. According to The Independent, in the talk Cook said that he is "very optimistic" about the UK's future outside of the European Union, and that it will be "just fine," although there will undoubtedly be some "bumps in the road along the way." In a statement released after the meeting, Apple said: "We are proud that Apple's innovation and growth now supports nearly 300,000 jobs across the UK." Apple will continue to back the UK in the future, as it currently plans on building a new headquarters at London's Battersea Power Station, expected to be complete by 2021.

Tim Cook and UK Prime Minister Theresa May Discuss Apple's Presence in Country Amid Brexit [Update]

Continuing on his lengthy European tour today, Apple CEO Tim Cook has now stopped in London and had a chat with UK Prime Minister Theresa May. According to a spokesperson for May speaking with Business Insider, the meeting focused on Apple's continued investment in the United Kingdom amid the recent turmoil surrounding Brexit. Overall, the meeting was said to have been "a very positive and useful discussion." "It was a meeting with the prime minister. It was a very positive and useful discussion. Apple have made a recent announcement about their investment in the UK and they had a conversation around that and the importance of government and business on digital skills which going forward will clearly be a huge part of the future industry. It was a chance for the prime minister to outline her plans for negotiating our EU exit. It was also a chance for her to reiterate and welcome Apple's investment in the UK." The meeting took place at Downing Street at 10AM local time today, and followed Cook's visiting of locations including Marseille, Paris, Vreden, Berlin, and Glasgow. On the Vreden, Germany leg of his trip that took place earlier this week, the Apple CEO even met with Dula, a furniture manufacturer that works with Apple to create some of the furniture and hardware used in Apple's retail stores. Europe is Apple's second largest market in terms of revenue, and like all other territories the company continues to expand its presence in the area. Last September, it was announced that Apple was working on building a new UK headquarters in London's Battersea Power

Tim Cook Chats With Students After Receiving Honorary Degree From University of Glasgow

Apple CEO Tim Cook received an honorary degree from the University of Glasgow in Scotland today as planned. Cook then sat down for a Q&A session with the audience of students, reflecting on topics ranging from his personal beliefs and influences to U.S. President Donald Trump's recent immigration ban. One student asked if he could work at Apple as a tongue-in-cheek question, and Cook noted the company is hiring worldwide and pointed him towards its jobs website. Cook later said "coding should be required in schools," as "kids will never know any other environment other than the digital one." Cook, responding to a question about Apple's future activism plans, said he does not view Apple or himself as an "activist." Instead, he said Apple simply stands up for things it is deeply knowledgeable or has a strong point of view about. .@tim_cook is officially an honorary grad! Does this mean we all need to switch to @Apple? 😋 pic.twitter.com/v89lJydDCH— Uni of Glasgow (@UofGlasgow) February 8, 2017 Cook reiterated that he does not support Trump's recent immigration ban, echoing a memo he sent to employees a few weeks ago. Apple was one of several tech companies that sent a letter to Trump opposing the executive order, noting "we are a nation made stronger by immigrants." Apple was also one of nearly 100 companies, including Facebook, Google, Microsoft, Netflix, Snap, Uber, Twitter, and Intel, to jointly file a legal brief backing the original lawsuit brought by Washington state's attorney general that brought a temporary halt to the immigration ban on Friday. Cook

Tim Cook Covers Augmented Reality, AI, Taxes and Future Retail Plans in French Interview

During Tim Cook's visit to France over the weekend, he met with French newspaper Le Figaro for an interview (via MacGeneration [Google Translate]) covering topics ranging from augmented reality to Apple's future retail plans in France. Much of what Cook said has been mentioned before in past interviews, conference calls, and other public appearances, but he did have some France-specific details to share. He reportedly confirmed rumors that have suggested Apple wants to open an Apple Store on Champs-Élysées, the most famous avenue in Paris. In regard to a rumor that Apple secured a Champs-Élysées lease in early 2016, Cook said Apple is deciding what to do with the space. That particular rumor said an Apple Store could open on the avenue in 2018 or 2019, but no additional information has been available. Cook also had high praise for France in general, calling it a "special place" for Apple.France has always had a special place for Apple. This is the best place to discover and chat with all musicians, graphic designers, designers or photographers who use our products. There is such creative energy.On the topic of taxes and an ongoing dispute with the European Commission, Cook reiterated that Apple pays more taxes than any company in the world and is not involved in tax evasion. "In our view, the law is clear," he said. "We have to pay taxes where we create value." Cook also spoke about iPhone production, a topic that's arisen as Apple faces pressure from U.S. President Donald Trump to manufacture its goods in the United States. According to Cook, "the whole world"

Tim Cook Meets Fashion Designer and VizEat Co-Founders on France Tour This Week

Apple CEO Tim Cook is touring France this week and has shared some of his experiences along the trip on Twitter. After making an unexpected visit at the new Apple Store in the port city of Marseille on Sunday, Cook met with Shot on iPhone photographer Jean Claude Luong. Cook then spent some time with Paris-based fashion designer and haute couture house owner Julien Fournié, whose latest collection was created with an iPad Pro. Thrilled to spend some time with the incredibly talented @JulienFournie, whose exquisite new collection was created with iPad Pro. pic.twitter.com/CTSI3Q96CK— Tim Cook (@tim_cook) February 6, 2017 Cook then had dinner with VizEat co-founders Camilla Rumani and Jean-Michel Petit. VizEat is a social dining service that allows travelers to "taste the city with locals" by booking an experience with a host, such as a cooking class, food tour, dinner, and more. VizEat was named one of the Best Apps of 2016 on the App Store. Déjeuner with @VizEat co-founders Camilla & Jean-Michel. Thanks to our hosts - and new friends - Odile & Pierre for a wonderful meal! pic.twitter.com/WT6roAlY0S— Tim Cook (@tim_cook) February 6, 2017 Cook still has time for a few more excursions before heading to Scotland, where he is set to receive an honorary degree from the University of Glasgow on Wednesday. Cook was also named the recipient of the Newseum 2017 Free Expression Award in the Free Speech category last week. He will accept that award in

Tim Cook to Receive Honorary Degree From University of Glasgow

Apple CEO Tim Cook will receive an honorary degree from the University of Glasgow on February 8 at 6:00 p.m. local time, as spotted by 9to5Mac. Following the ceremony, there will be a "Fireside Chat" and Q&A session.Tim Cook is the CEO of Apple. As CEO, he has led the introduction of innovative new products and services including iPhone 7 and iPhone 7 Plus, iPad Pro, and Apple Watch. He is leading a companywide effort to use 100 percent renewable energy at all Apple facilities, has encouraged his co-workers to give to charitable organisations in their community and started a generous program at Apple to match employee donations. In 2015, he ranked #1 on Fortune’s World’s Greatest Leaders list, and received both the Ripple of Hope award from the Robert F. Kennedy Center for Justice & Human Rights and the Visibility Award from the Human Rights Campaign. Apple has ranked #1 on Fortune’s World’s Most Admired Companies for the past nine years, including each year Mr. Cook has been CEO. Before being named CEO in 2011, Mr. Cook was Apple’s chief operating officer, responsible for all the company’s worldwide sales and operations.The free sold-out event is open to staff and students of the University of Glasgow only. The ceremony will take place at Bute Hall on the university's campus. More details are available on ticketing website Eventbrite. Yesterday, Cook was named the recipient of the Newseum 2017 Free Expression Award in the Free Speech category.

Tim Cook to Receive Newseum's 2017 Free Expression Award

Apple CEO Tim Cook was today named the recipient of the Newseum 2017 Free Expression Award in the Free Speech category. According to the announcement, Cook is being recognized for both creating technology with a "profound impact" on communication and for using his position to "take a public stand" on issues like racial equality, privacy, the environment, LGBT rights, and more. The Newseum, based in Washington, D.C., aims to explain and defend free expression and the five freedoms of the First Amendment through a range of interactive museum exhibits. Cook will be accepting the award at an event set to be held at the Newseum on April 18, 2017. Alongside Cook, U.S. Representative John Lewis, Executive Director of Becket Law Kristina Arriaga de Bucholz, ABC News Chief Global Affairs Correspondent co-anchor Martha Raddatz, Playboy founder Hugh Hefner, and Hatch Beauty Chairman Christie Hefner will all receive awards this year. Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Apple Considering Legal Options Against Immigration Executive Order

Apple is considering legal action to pressure the Trump administration into rescinding its executive order on immigration, Tim Cook told The Wall Street Journal in a new interview. The news comes days after Microsoft, Amazon and other companies pledged declarations of support for Washington state's legal fight against the executive order. The order, signed last Friday, suspends entry of all refugees to the United States for 120 days, bans Syrian refugees for an indefinite amount of time and blocks citizens of 7 countries from entering the U.S. for 90 days. On Saturday, Cook sent an email to all Apple employees saying that the order "is not a policy we support," and that Apple's HR, Legal and Security teams were contacting employees who were affected. Cook says hundreds of employees have been affected by the order and that he's been contacting "very, very senior people in the White House" to tell them that rescinding the order is not only important for Apple, but because the U.S.' strength comes from its immigrant background. “More than any country in the world, this country is strong because of our immigrant background and our capacity and ability as people to welcome people from all kinds of backgrounds. That’s what makes us special,” said Mr. Cook. “We ought to pause and really think deeply through that.”Numerous Apple employees have contacted Cook with "heart-wrenching stories" about how the ban will affect them, he says. One employee, according to the WSJ, is expecting a child and is afraid the future grandparents, which have Canadian and Iranian citizenship,

Apple CEO Tim Cook: We Have a 'Toe in the Water' Testing Original TV Content on Apple Music

During today's earnings call covering the first fiscal quarter of 2017, Apple CEO Tim Cook was asked about Apple's next moves when it comes to the television, such as original programming, where the company has been experimenting with content for its Apple Music service. Cook didn't have too much to say on the subject, but he said Apple has a "toe in the water" and will see how things play out going forward. Cook believes the media industry will continue to evolve as the cable model breaks down, perhaps leading to new opportunities.In terms of original content, we've put our toe in the water doing some original content for Apple Music, and that will be rolling out throughout the year. We're learning from that and we'll go from there.He went on to say that the Apple TV has gone a long way in the year that it's been available for purchase, and has provided Apple with a "clear platform" to "build off of." Earlier in the call, he said Apple now has 150 million paid subscriptions for first and third-party services, and that's an area where Apple "participates economically" by providing the platform. Apple is working on several shows that will be used to promote Apple Music, including Carpool Karaoke, a reality television series based on James Corden's Carpool Karoke bit during the "Late Late Show," and "Vital Signs," a drama that will star Dr. Dre. Neither show has an air date as of yet, but as Cook says, they're coming soon. Cook ended the question by saying "With our toe in the water, we're learning a lot about the original content business and thinking of ways we

Apple CEO Tim Cook on Immigration Executive Order: 'It is Not a Policy We Support'

Apple CEO Tim Cook today sent an email to employees speaking out against the immigration executive order that United States President Donald Trump signed yesterday afternoon. In the letter, shared with MacRumors by an Apple employee, Cook says Trump's order is "not a policy we support." Cook goes on to say that Apple's HR, Legal and Security teams are in contact with all Apple employees who are affected, and he says Apple has "reached out" to the White House to "explain the negative effect" on the company. Cook's full letter is below:Team, In my conversations with officials here in Washington this week, I've made it clear that Apple believes deeply in the importance of immigration -- both to our company and to our nation's future. Apple would not exist without immigration, let alone thrive and innovate the way we do. I've heard from many of you who are deeply concerned about the executive order issued yesterday restricting immigration from seven Muslim-majority countries. I share your concerns. It is not a policy we support. There are employees at Apple who are directly affected by yesterday's immigration order. Our HR, Legal and Security teams are in contact with them, and Apple will do everything we can to support them. We're providing resources on AppleWeb for anyone with questions or concerns about immigration policies. And we have reached out to the White House to explain the negative effect on our coworkers and our company. As I've said many times, diversity makes our team stronger. And if there's one thing I know about the people at Apple, it's the

Apple CEO Tim Cook Talks Tech and Economy With Utah Senator Orrin Hatch

Apple CEO Tim Cook met with senator Orrin Hatch (R-Utah) on Friday afternoon to discuss topics like technology and economy, reports BuzzFeed. Hatch, who is a member of the Judiciary Committee and leads the Senate Republican High-Tech Task Force, has met with Cook several times in the past and participated in Apple's ongoing encryption debate with the U.S. government, calling for a private Senate briefing with Apple attorney Ted Olson following the dismissal of the San Bernardino case. During Friday's meeting, Hatch told BuzzFeed he and Cook talked about ways to grow the economy and the technology industry. They also spoke about Cook's trip to Utah in October, where Cook took part in a privacy-related Q&A session hosted by Hatch."During today's meeting with Apple CEO Tim Cook, we discussed ways to grow the economy and our tech industry, as well as his recent visit with me in Utah," Sen. Hatch said in an statement to BuzzFeed News. "Given the issues I work on as chairman of the Senate Republican High-Tech Task Force, it's especially useful to listen to innovators like Tim."Cook, along with Apple's vice president of environment, policy, and social initiatives Lisa Jackson, also had dinner with Ivanka Trump and her husband, Jared Kushner, on Thursday evening. They dined at Italian restaurant Tosca, located near the White House, but it's not clear what was discussed. Cook's meetings with Hatch, Trump, and Kushner follow a December tech summit that saw Cook and other leaders like Amazon CEO Jeff Bezos, Microsoft CEO Satya Nadella, IBM CEO Ginny Rometty, and Tesla CEO

Apple CEO Tim Cook Cashes in Another $3.6 Million in Stock

Apple CEO Tim Cook sold an additional 30,000 shares of Apple stock over the course of the last few days, according to a disclosure shared by the U.S. Securities and Exchanges Commission. Based on the Apple's stock price of $120 to $120.41 at the time of the transaction, the sale, conducted as scheduled based on Cook's trading plan adopted back in August of 2015, netted Apple's CEO approximately $3.6 million. Tim Cook also divested 30,000 Apple shares last week, so he's received a total of $7.2 million in 2017 thus far. Following this week's transaction, Cook continues to own just under 100,000 shares of Apple stock, valued at more than $117 million based on Apple's current stock price. In early January, an SEC filing revealed Cook earned just $8.7 million in 2016, down from $10.28 million in 2015. Cook and other Apple executives only received 89.5 percent of cash incentives during the year due to Apple's failure to meet its target performance goals for net sales and operating income. Cook's 2016 salary was, however, supplemented by the vesting of previously awarded stock bonuses worth approximately $137 million, tied to Cook's tenure and Apple's performance under his

Tim Cook Cashes in $3.6 Million in Stock as Respected Analyst Gives Him Passing Grades

Apple CEO Tim Cook sold 30,000 shares of Apple stock this week, valued at $3.6 million based on the company's stock price of $120 at the time of the transactions, according to a U.S. Securities and Exchanges Commission disclosure. The shares were sold as scheduled pursuant to Cook's predetermined trading plan. Cook retains 1,009,809 company shares worth over $121 million based on Apple's current stock price following the sale. A recent SEC filing revealed Cook was paid $8.7 million in 2016, which is $1.5 million less than he was paid in 2015. The decrease stems from Apple failing to meet its own target performance goals for both net sales and operating income in 2016, resulting in senior executives receiving only 89.5% of their cash incentives. However, upon reaching his fifth anniversary as Apple CEO last year, Cook cashed in nearly $137 million in previously-awarded stock bonuses tied to both his tenure and Apple's performance under his leadership. Accordingly, after bonuses, Cook actually earned roughly $145 million last year, his biggest payout yet. Yesterday, Apple analyst Neil Cybart opined that Cook and his inner circle are "doing what needs to be done in order to maintain Apple's relevancy," but he noted "there is room for improvement." He called out sporadic Mac and iPad updates, and slow progress with Siri, as two blemishes among others in its product strategy.In attempt to add a bit of relative context to this subjective grading: • Product Strategy: A- • Product Pipeline/R&D: A • Operations: B- • Marketing/Storytelling: C+ •

Apple and Tim Cook Honor Dr. Martin Luther King, Jr.

Apple today has honored Dr. Martin Luther King, Jr. with a full-page tribute on its website. A photo of Dr. King is accompanied by a quote of his: "Commit yourself to the noble struggle for equal rights. You will make a greater person of yourself, a greater nation of your country, and a finer world to live in." Apple CEO Tim Cook also tweeted a photo of Dr. King and said "we honor [him] by working to help achieve justice and equality." We honor #MLK by working to help achieve justice and equality. "We may have all come on different ships, but we're in the same boat now.” pic.twitter.com/dVQfg3CTSd— Tim Cook (@tim_cook) January 16, 2017 Today is Martin Luther King Jr. Day in the United States to commemorate Dr. King around his birthday. The iconic Civil Rights Movement leader would have turned 88 years old on Sunday. Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Peter Thiel 'Confirms' the 'Age of Apple is Over,' But Says It's Not Tim Cook's Fault

In a "Confirm or Deny" feature by The New York Times this week, PayPal co-founder and venture capitalist Peter Thiel "confirmed" that "the age of Apple is over" based on his belief that smartphones will lack further innovation.The age of Apple is over. Confirm. We know what a smartphone looks like and does. It’s not the fault of Tim Cook, but it’s not an area where there will be any more innovation.While the iPhone has become a familiar product as it turns ten, which perhaps makes it less exciting to some, to say smartphones are not an area where there will be any more innovation will certainly fuel a debate. And, of course, while the iPhone is Apple's most profitable product, it's not its only. Thiel's comment can be argued one way or the other, but it does raise the question of what Apple's next "one more thing" will be after annual iPhone sales declined for the first time amid an uncharacteristically down year for Apple—perhaps something in the augmented reality or electric vehicle spaces? Will this be the year Apple pushes deeper into artificial intelligence with Siri and an Echo-like device? Apple chief executive Tim Cook has routinely teased about what's around the corner. Last year, he said Apple has "great innovation in the pipeline," including "things you can't live without that you just don't know you need today." Likewise, he told employees last month that Apple has "great desktops in our roadmap," and earlier this week he said "the best is yet to come" for

Tim Cook's Pay Was $1.5 Million Less in 2016 as Apple Missed its Own Performance Targets

Apple's annual shareholders meeting will be held on February 28 at 9:00 a.m. Pacific Time in the Town Hall building at its Infinite Loop headquarters in Cupertino, California, according to an SEC document filed electronically today. Admission is open to all shareholders of record on a first come, first served basis. A primary item of business on the agenda is to elect the Board of Directors to serve until the next annual meeting of shareholders in 2018, with Apple nominating the same eight individuals currently serving on its board: Tim Cook, Al Gore, Bob Iger, James Bell, Andrea Jung, Art Levinson, Ron Sugar, and Sue Wagner. The filing reveals Apple CEO Tim Cook made $8.7 million in 2016, down from $10.28 million in 2015 and $9.2 million in 2014. Cook's earnings included a base salary of $3 million, non-equity incentives of $5.37 million, and other compensation of nearly $378,000. Other named executives netted nearly $23 million apiece. Apple Executive Compensation in 2016 • Apple CEO Tim Cook: $8,747,719 • Apple CFO Luca Maestri: $22,803,569 • Apple retail chief Angela Ahrendts: $22,902,892 • Apple services chief Eddy Cue: $22,807,544 • Apple hardware engineering chief Dan Riccio: $22,807,544 • Apple general counsel Bruce Sewell: $22,807,544The filing did not disclose compensation for other key Apple executives such as design chief Jony Ive, operating chief Jeff Williams, software engineering chief Craig Federighi, and marketing chief Phil Schiller. Apple noted it did not meet its target performance goals for both net sales and operating income in 2016,

Apple CEO Tim Cook Calls AirPods 'A Runaway Success,' Says 'It's Been a Great Holiday'

Apple CEO Tim Cook toured the New York Stock Exchange with his nephew this morning, where he took a few moments to do a quick interview with CNBC. Cook said he couldn't comment on business when asked, but he told the interviewer that Apple has had a "great" holiday season. "It's been a great holiday," he said. When questioned about Apple's recently released AirPods and the lack of available stock, Cook called the AirPods a "runaway success." "We're making them just as fast as we can," he said. Introduced in mid-December, the first AirPods began shipping out to customers during the week of December 19th, the first day retail stores began carrying the accessory. NEW: Apple CEO Tim Cook tells CNBC that "it's been a great holiday" and the company's new Airpod headphones "are a run away success" pic.twitter.com/lDo0Fdw7ym— CNBC Now (@CNBCnow) December 28, 2016 AirPods have proven to be popular with Apple users, and supplies have been constrained since launch. Retail stores and third-party retailers are receiving regular shipments, but many customers have not yet been able to purchase AirPods. Online orders placed today won't ship out for six weeks. Reviews of AirPods have been largely positive, with customers praising the sound quality, battery life, ease of connectivity, and better than expected Bluetooth range, but some users have been having battery trouble with their Charging

Apple CEO Tim Cook: ‘We Have Great Desktops in Our Roadmap'

In a post to an employee message board obtained by TechCrunch, Apple CEO Tim Cook assured employees that the company is still committed to the Mac and that "great desktops" are coming. Apple's desktop computers haven't seen an upgrade in at least 433 days. Some folks in the media have raised the question about whether we’re committed to desktops,” Cook wrote. “If there’s any doubt about that with our teams, let me be very clear: we have great desktops in our roadmap. Nobody should worry about that.” Cook says that the desktop is "very strategic" to Apple because the performance desktops can provide is "really important" to a lot of people and "critical" for some people. He says the current iMac is the best desktop Apple's ever made and its 5K display is the best desktop display in the world. In regards to its future roadmap and how Apple employees can help push the company forward, Cook says that "you can rarely see precisely where you want to go from the beginning." Instead, Cook argues that "pulling strings" to see what's coming next is one of Apple's strengths, noting that the creation of Apple Watch led to the creation of ResearchKit, which lead to the creation of CareKit. Cook concludes the post by saying the company doesn't do things for a return on investment, it explores new things because it's exciting and might lead somewhere. The lack of refreshed Mac hardware can be attributed to a combination of Apple waiting on chipmakers and suppliers to ship their new products and the Cupertino Company's renewed focus on iPad. Apple's desktop Macs haven't

Tim Cook Says He Met Donald Trump Because 'You Don't Change Things by Just Yelling'

Last week, Apple CEO Tim Cook attended President-elect Donald Trump's tech summit at Trump Tower in Manhattan alongside other tech leaders, including Alphabet CEO Larry Page, Microsoft CEO Satya Nadella, Facebook COO Sheryl Sandberg, Amazon CEO Jeff Bezos, Oracle CEO Safra Catz, and Tesla CEO Elon Musk. Since the roundtable meeting, which reportedly focused on topics such as job creation and economic growth, Apple employees have wondered if it was important for Cook to meet with Trump, whose stances on issues such as encryption and immigration reform have been viewed controversially among the tech industry. To address those questions, Cook issued an internal comment to employees, in which he said he has "never found being on the sideline a successful place to be." He said "governments can affect our ability to do what we do," and noted the way to make progress on key issues is to "engage." A copy of the question and answer, posted internally, was shared by TechCrunch:Last week you joined other tech leaders to meet President-elect Donald Trump. How important is it for Apple to engage with governments? It’s very important. Governments can affect our ability to do what we do. They can affect it in positive ways and they can affect in not so positive ways. What we do is focus on the policies. Some of our key areas of focus are on privacy and security, education. They’re on advocating for human rights for everyone, and expanding the definition of human rights. They’re on the environment and really combating climate change, something we do by running our