Tim Cook

Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998, served as Apple's SVP of Operations and Chief Operating Officer.

As Chief Operating Officer, Tim Cook managed worldwide operations, maintained reseller relationships, and kept a close eye on the company's supply chain, helping lead Apple to profitability.

Cook was a close friend and confidant of Steve Jobs, and he has kept Jobs' legacy alive by continuing to spur the company towards greater growth. Under Cook's reign, Apple has taken a strong stance on social issues, environmental protection, supply chain responsibility, and privacy rights.

Cook has overseen the development and launch of major products like the iPhone X, the Apple TV 4K, the iPad Pro, the Retina MacBook, and the revamped MacBook Pro. Apple is branching out under his leadership, exploring new avenues of innovation in areas like automobiles and augmented reality.

'Tim Cook' Articles

Apple CEO Tim Cook and U.S. President Donald Trump to Tour Apple Operations in Texas

Apple CEO Tim Cook and United States President Donald Trump will soon tour facilities in Texas where Apple products are made, reports Reuters. The goal of the trip is to showcase companies that "keep jobs in America." Both Apple and the White House declined to comment on the upcoming tour. The planned journey comes as Apple is seeking tariff waivers on imports from China that include iPhone components, Apple Watch, AirPods, HomePod, and more. Apple in September said that its newest Mac Pro will be manufactured in Texas at the same Austin facility where the existing ‌Mac Pro‌ has been made since 2013. According to Apple, the new ‌Mac Pro‌ includes components designed, developed, and manufactured by more than a dozen American companies. Suppliers span states that include Arizona, Maine, New Mexico, New York, Oregon, Pennsylvania, Texas, and Vermont. Apple has pledged to invest $350 billion in the United States economy by 2023, and last year, spent more than $60 billion with 9,000 domestic suppliers across the country. Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Apple Honors Veterans Day With Website Banner, Activity Challenge on Apple Watch, and More

Today is Veterans Day in the United States and, as usual, Apple CEO Tim Cook has thanked veterans around the world for their service. "Never was so much owed by so many to so few." — Winston Churchill. To the Veterans in my family, at Apple, and all around the world — we appreciate your service and sacrifice. 🇺🇸 #VeteransDay— ‌Tim Cook‌ (@tim_cook) November 11, 2019 Apple is also showing its support for Veterans Day with a short message on its website: "Here's to the brave ones. We're proud to honor America's veterans and service members this Veterans Day and every day." As noted by Kyle Seth Gray, Apple Watch users can earn a special Veterans Day badge in the Activity app today by completing any workout for 11 minutes or longer. The annual Activity Challenge, limited to the United States, also awards users with a Veterans Day sticker for use in the Messages app. This Veterans Day, November 11th, earn a special award by doing any workout of 11 minutes or more. #CloseYourRings pic.twitter.com/liyLfyGOxf— Kyle Seth Gray (@kylesethgray) October 30, 2019 Last, Apple has highlighted how iPhone app Healium AR is helping veterans manage anxiety. The augmented reality app was created by former TV journalist Sarah Hill, who is profiled in the Apple Newsroom story. November 11 also marks similar Remembrance Day or Armistice Day commemorations in many other

Tim Cook Says One-Third or More of Apple Store Visitors Now Using Trade-In Program

Prior to delivering the keynote address at the Ceres sustainability gala in New York City this week, Apple CEO Tim Cook spoke briefly with GQ about the company's environmental efforts, iPhone trade-ins, and more. Apple has heavily promoted its iPhone trade-in program at its retail stores and on its website over the last year, and Cook said the increased emphasis has been effective, noting that a third or more of customers that visit its retail stores end up trading in an older device for a newer one. "This year we've really moved the dial on getting the consumer to think about trade-in," he said. "We were up to a third or more of the people that come into our stores that are trading in, and this number is trending up." Apple's estimated trade-in values currently range from up to $100 for the iPhone 6s to up to $600 for the iPhone XS Max in the United States, with values varying in other countries. The credit can be applied towards your next Apple Store purchase or paid out in the form of an Apple Store gift card. When asked whether Apple had a plan to encourage more third-party accessory makers to be more sustainable, Cook suggested that Apple is considering introducing some kind of sticker or label that indicates a particular product meets certain environmental standards, be it an iPhone case or a charging cable. "[…] That is something we're talking about," he said. "I don't want to pre-announce it." An eco-friendly badge would likely only apply to Apple-certified accessories that license hardware like the Lightning connector through the MFi Program.

Apple CEO Tim Cook Talks Diversity and Coming Out in New People Interview

Apple CEO Tim Cook recently sat down for an interview with People en Español where he talked about diversity at Apple, his personal life and his decision to publicly announce his sexual orientation. Back in 2014, Cook wrote a letter for Bloomberg Businessweek where he came out as gay in an effort to bring comfort to anyone who feels alone" and "inspire people to insist on their equality." Cook says that he does not regret his decision to come out. "I have not regretted it for one minute," he said. "Not at all." Cook went on to explain that he had been receiving notes from kids struggling with their sexual orientation, and he wanted to do something. It took him a year between getting the words right and picking the right time for the announcement.Obviously I couldn't talk to each one individually that reached out, but you always know if you have people reaching out to you that there's many more that don't, that are just out there wondering whether they have a future or not, wondering whether life gets better... From there I really decided. There's been a lot of people that came before me that made it possible for me to sit here today, and I needed to do something to help those people that were in a younger generation.Cook said that he didn't experience any fear ahead of the announcement, but he was concerned about the world outside of Apple even with unanimous support from Apple's board. "I mean you look at it... there's still half the states or so where you can be fired for being gay or trans," said Cook. Apple has a "history of being open and diverse" which

Tim Cook Promotes Sustainability at Ceres Gala in New York City

Tim Cook gave the keynote speech at the Ceres 30th Anniversary Gala in New York City on Monday night. Ceres is a sustainability nonprofit organization, and Cook was invited to share Apple's outlook on the future of sustainable energy. ‌Tim Cook‌ at Ceres (Photo credit: @JamesGould21) To that end, the Apple CEO used his time at the podium to engage issues of sustainability and renewable energy, while framing climate change as an opportunity. "We don't see climate change as risk, but opportunity," said Cook. "With our supply chain partners, we see a chance to develop new and valuable competencies, because it is the right thing to do." We can't face challenges by "shrinking our thinking or pulling up the draw bridge," Cook continued, later tweeting: "Companies have a responsibility to use their innovation and agility to lead on the climate crisis." Companies have a responsibility to use their innovation and agility to lead on the climate crisis. Thank you to Ceres for their work and for this award — and to @LisaPJackson and the team for driving us all forward. 🌎🌍🌏— ‌Tim Cook‌ (@tim_cook) October 22, 2019 Big applause for @apple CEO ‌Tim Cook‌ from from @CeresNews because he spoke out -- and stayed in -- when US backed out of Paris climate agreement. He's keynoting at 30th anniversary bash for Ceres. pic.twitter.com/o7mdnH2xZJ— Dave Armon (@daveyarmon) October 22, 2019 Apple has led the way in renewable energy in the corporate world. Apple Park in California is powered by one of the largest onsite corporate solar energy installations, and all of the company's da

Apple CEO Tim Cook Named Board Chairman of Tsinghua University's School of Economics and Management

Apple CEO Tim Cook is now the chairman of the advisory board of the Tsinghua University School of Economics and Management (SEM) in Beijing, and he recently hosted the 20th annual meeting of the committee. The news of his appointment was shared in a recap of the 2019 meeting of the board, which is the 20th annual meeting since the committee was established. Cook has been a member of the Beijing-based university's advisory board since October of 2013. Tsinghua SEM is considered one of the top schools in China, and other advisory board members include General Motors CEO Mary Barra, Dell CEO Michael Dell, JPMorgan Chase CEO Jamie Dimon, Foxconn CEO Terry Gou, Pepsi CEO Ramon Laguarta, Alibaba executive chairman Jack Ma, Facebook CEO Mark Zuckerberg, and more. Cook took over as chairman from Breyer Capital founder and CEO Jim Breyer, who led the board for the last three years. In a speech at the meeting, Cook said that he plans to work with board members to "promote the development of the college" over the course of the next three years that he will hold the position. Cook's promotion to chairman of the board at Tsinghua SEM comes as Apple struggles to navigate tensions between China and Hong Kong. Earlier this month, Apple pulled the HKMap Live app that protestors were using to communicate police movements after China suggested the app was being used to target specific police officers. Last Friday, U.S. lawmakers condemned Apple's decision and called on the company to reinstate the app, but Apple has not yet responded. Note: Due to the political nature

Apple CEO Tim Cook Urges U.S. Senate to Pass the Fairness for High-Skilled Immigrants Act

Apple CEO Tim Cook this week tweeted in support of the Fairness for High-Skilled Immigrants Act, urging the U.S. Senate to move quickly to pass the bipartisan bill, which would eliminate per-country limits on employment-based green cards and increase per-country limits for family-sponsored green cards. "Immigrants make this country stronger and our economy more dynamic," said Cook. "As a first step toward needed comprehensive reform, I urge the Senate to move quickly to pass the Fairness for High-Skilled Immigrants Act. The contributions of these workers are critical to America's future." The U.S. House of Representatives passed the High-Skilled Immigrants Act in July, but the Senate has so far blocked the bill. Apple and Cook frequently back pro-immigration legislation. Earlier this month, for example, Cook lent his name to Apple's amicus brief with the U.S. Supreme Court in support of DACA, the Deferred Action for Childhood Arrivals immigration policy that protects "Dreamers" from deportation. Immigrants make this country stronger and our economy more dynamic. As a first step toward needed comprehensive reform, I urge the Senate to move quickly to pass the Fairness for High-Skilled Immigrants Act. The contributions of these workers are critical to America’s future.— ‌Tim Cook‌ (@tim_cook) October 17, 2019 Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is

Tim Cook Remembers Steve Jobs on 8th Anniversary of His Death

Eight years ago today, Steve Jobs passed away from pancreatic cancer at the age of 56, one day after somewhat subdued Apple executives introduced the iPhone 4s at a media event on the company's Infinite Loop headquarters campus. As he traditionally does, Apple CEO Tim Cook today marked the anniversary of Jobs' death with a tweet, sharing a Jobs quote and a photo of him at the iconic cube at Apple's Fifth Avenue retail store in New York City. “The most precious resource we all have is time.” - SJ. Remembering you always. pic.twitter.com/nsUUiFzZnz— ‌Tim Cook‌ (@tim_cook) October 5, 2019 Apple continues to maintain its "Remembering Steve" page highlighting a few of the over one million submissions from people around the world who "shared their memories, thoughts, and feelings about

Tim Cook Talks Cryptocurrency, Quality Journalism, Privacy and More on European Tour

Apple CEO Tim Cook is currently in Europe, and over the course of the last few days, he's visited Germany, France, and Italy. Earlier this week we shared an interview he did with a German news site, and today he spoke with a French newspaper and students in Italy as part of an appearance at the Osservatorio Permanente. Cook commented on topics like journalism, privacy, and immigration, with his comments shared by Italian site Macitynet.it [Google Translate] and French newspaper Les Echoes (via CNBC). Image shared by Tim Cook on Twitter According to Cook, while the internet has brought "many positive things," fake news is one negative. From a translation of the original interview:All of us lovers of democracy and freedom must think that separating the false from the true is the basis of freedom. Quality journalism is the foundation of every democracy and an open and free press is essential.Cook also spoke about a topic that he's covered many times in the past - privacy. He reiterated his belief that Apple customers are not Apple's product, and that Apple will not sell customer data. "At Apple, we will never treat you as products but as customers with dignity and respect," he said. Along with touching on privacy, Cook highlighted Apple's environmental efforts, such as the fact that Apple is run on 100 percent renewable energy, and he spoke on human rights. "We do not do it because it's required by regulations, but because it is a moral imperative," he said. Apple supports immigration because wealthy countries must "accept migrants who are fleeing difficult

Apple's Tim Cook and Deirdre O'Brien Urge Supreme Court to Protect Dreamers by Upholding DACA

Apple today filed an amicus brief with the U.S. Supreme Court in support of DACA, the Deferred Action for Childhood Arrivals immigration policy. Apple has filed many briefs before the Court, but this is the first time that Apple's CEO Tim Cook and Vice President of Retail and People Deirdre O'Brien are named too. DACA provides around 800,000 individuals who entered the U.S. at age 16 or younger with a renewable two-year period of deferred action from deportation, and eligibility for a work permit in the country. Many of these individuals, known as Dreamers, have lived in the U.S. for the majority of their lives. In its brief, Apple notes that it employs 443 Dreamers who come from more than 25 different countries spanning four continents. Dreamers at Apple run the gamut of roles within the company, including hardware engineering, software engineering, retail, customer support, and operations across 36 states. Apple says it would "quite literally not exist without a brilliant and driven population of immigrants," including Dreamers, adding that Apple co-founder Steve Jobs's father immigrated from Syria himself. Apple also mentions several studies that link a diverse workforce to a company's growth and success. The introduction of Apple's brief:Since 1976, Apple has made its name by designing, developing, selling, and maintaining cutting-edge consumer electronics including mobile communications devices, personal computers, and related software and services. Apple's success stems from its people. They shape and embody Apple's culture of innovation. Apple employs

Apple CEO Tim Cook Continues European Tour, Talks iPhone Pricing, App Store, Apple TV+ and More in Interview

Apple CEO Tim Cook is in Europe this week, visiting local Apple employees and App Store developers and even attending an Oktoberfest celebration. Cook was in Munich on Sunday before traveling to Berlin, where he visited the offices of Blinkist, an app that distills non-fiction books into bitesize text and audio snippets, similar to CliffsNotes. Cook also sat down for an interview with German news site Stern, and his comments were published today in German. On the topic of the ‌App Store‌ and an anticompetitive lawsuit the U.S. Supreme Court allowed to move forward, Cook said (based on Google translation from German) that "no reasonable person would ever call Apple a monopolist." He said that offering apps through the ‌App Store‌ isn't a limitation, but at an advantage because of Apple's rigorous ‌App Store‌ policies that keep customers safe from malicious apps and illicit content.[Translated From German] "Customers buy an experience from us, and this experience includes a trustworthy place to buy apps in which we curate and check all applications. " As a result, many apps would not come to the iPhone, such as pornographic offers, explains Cook. "But anyone can take their iPhone and access that content in the browser, but we do not offer it ourselves."Cook went on to address complaints about Apple offering its own ‌App Store‌ apps and competing with developers.We have 30 to 40 apps - versus more than two million others." Cook compares the ‌App Store‌ to a supermarket: "The likelihood that it has its own brand is very high, and who benefits from having another

Tim Cook Visits Germany and France, Confirms Interest in Rolling Out Apple Card Internationally

Apple CEO Tim Cook has traveled to Germany this week to visit local Apple employees and App Store developers, and he even took a moment to celebrate the annual Oktoberfest beer festival in Munich. Cook has so far met with Algoriddim, makers of the popular DJ and mixing app djay, as well as one of Apple's design teams. Continuing his tour, he later met with developers of the Blinkist reading app in Berlin. In an interview with German publication Bild, Cook said iPhone 11 sales are off to a "very strong start" and he also confirmed interest in offering the Apple Card anywhere possible, including Germany, although this will take time due to various regulations in countries around the world. On Tuesday, Cook made various stops in France. Cook routinely travels to countries around the world for meet and greets, having visited Canada, China, France, Ireland, Italy, the United Kingdom, and many other countries during his eight-year tenure as Apple CEO. From an Apple intern to a developer success story! Wonderful to see how Karim Morsy and @Algoriddim are making DJing accessible to everyone. Thanks for a great visit! 🎶 🇩🇪 pic.twitter.com/eUCBdjWrJO— Tim Cook (@tim_cook) September 29, 2019 Among the many things our Bavarian Design Center team works on are the silicon chips that improve battery life. Thanks to our teams here in Munich for their superb engineering and attention to detail. Macht weiter so mit Euer großartigen Arbeit! 🇩🇪 pic.twitter.com/JZT0vVCdTb— Tim Cook (@tim_cook) September 30, 2019 Impressed with the growing and talented team at @Blinkist.

Apple CEO Tim Cook Visits Fifth Avenue Store as iPhone 11 Launch Day Continues Around the World

iPhone 11 and Apple Watch Series 5 launch day is now underway in the United States and Canada, with deliveries beginning to arrive to customers. Apple Stores are also opening early at 8 a.m. local time in each country to accommodate in-store pickups and walk-in purchases on a first-come, first-served basis. Apple's CEO Tim Cook and retail chief Deirdre O'Brien attended the grand reopening of the company's newly revamped Fifth Avenue store in Manhattan today, posing for photos with customers and joining in the launch day excitement. All of the new iPhone 11 and Apple Watch Series 5 models should be on display at most Apple Stores starting today for customers to try out. And as first noted by Mark Gurman, Apple has installed lit-up "11" and "Pro" window displays at select stores for the iPhone 11 and iPhone 11 Pro. "Pro" sign at an Apple Store via ericip220 Visiting an Apple Store today for launch day? Share your photos with us on Twitter by tagging

Apple CEO Tim Cook Donates Nearly $5 Million in Stock to Charity

Apple CEO Tim Cook last week donated close to $5 million in Apple stock to an unnamed charity, according to an SEC filing shared today. Cook donated a total of 23,700 shares worth over $4.89 million at Apple's current closing price of $206.49. There's no word on which charity Cook donated to, as the SEC does not disclose that information. In the past, Cook has said that he plans to give away the vast majority of his wealth. In a 2015 interview with Fortune, Cook said he had already started donating money quietly and had plans to create a "systematic approach to philanthropy." Cook at this same time last year also donated $5 million in stock to charity. Following the 2019 donation, Cook continues to own 854,849 shares of Apple stock worth over $176

Bloomberg: Jeff Williams is Second-Most Important Person at Apple, Operates Similar to Tim Cook

Last month, Apple announced that Jony Ive will be leaving Apple later this year to form an independent design company, with Apple among its primary clients. In turn, Apple indicated that its operations chief Jeff Williams will spend more of his time working with its design team in their studio. Williams has long been considered a frontrunner to succeed Tim Cook as CEO of Apple, and with his expanded design-related oversight at Apple, Bloomberg's Mark Gurman believes he is "unambiguously the second-most important person at Apple" and first in line to succeed Cook when the time comes. In line with his calm demeanor on stage at Apple events, Gurman notes that Williams has over the years distinguished himself as a modest, disciplined, and demanding leader, much more like Cook than Steve Jobs. From the report:"He's the closest thing at the company to ‌Tim Cook‌, and you'll get more of that," a former senior Apple executive says of Williams. "If you think Cook is doing a good job, then it's a good choice."Williams is considered to be slightly more hands-on with product development than Cook, however, as evidenced by his leadership of the Apple Watch team since its inception. Williams is also said to attend weekly reviews of product and industrial design progress and brief Cook on the discussions. Gurman:Williams now oversees the development of all Apple hardware products, holding weekly meetings to gauge their progress. Although the process is formally called NPR, or New Product Review, some employees call this the "Jeff Review." During the development of the AirPod

Steve Jobs Criticized Tim Cook as 'Not a Product Person,' Says Biographer Walter Isaacson

"Steve Jobs" biographer Walter Isaacson was on Squawk Box this week, and in an interview he mentioned that he "softened" parts of the book when it came to certain Jobs quotes (via CNBC). Particularly, Jobs was said to have criticized current Apple CEO Tim Cook for not being a "product person." According to Isaacson, "Steve says how ‌Tim Cook‌ can do everything, and then he looked at me and said, 'Tim's not a product person.'" Isaacson said that he wanted to soften certain things that he thought were too harsh in his biography of Steve Jobs. The book first launched in October 2011, just 19 days after Jobs died from pancreatic cancer. “Sometimes when Steve was in pain ... and he was angry, he would say more things that [Cook] was not a product person,” recalled Isaacson. “I felt I would put in the specific things that were relevant to the reader but not the complaints.” Cook was also mentioned in a recent piece by The Wall Street Journal, which focused on Jony Ive, who reportedly became "dispirited" because of Cook's lack of interest in the product development process. Ive announced that he will leave Apple later this year and start his own design studio, with Apple as one of its primary clients. Isaacson has been critical of Apple as a whole in the past, believing in 2014 that Amazon and Google had overtaken Apple to become the most innovative technology companies of the modern day. At the time, he specifically referenced virtual assistants as a space where Apple needed improvement. Isaacson's biography of Steve Jobs went on to be the basis for Aaron

Apple CEO Tim Cook to Receive 'Champion Award' for His Ongoing Commitment to LGBTQ Rights

GLSEN, an organization dedicated to creating safe and inclusive K-12 schools for LGBTQ youth, has announced that Apple CEO Tim Cook will receive its "Champion Award" for his ongoing commitment to fighting for LGBTQ rights. The awards ceremony will take place on October 25 at the Beverly Wilshire hotel in Los Angeles. Cook provided the following statement:I am grateful to GLSEN for this honor and for all their work to ensure the LGBTQ community is treated with dignity and respect. At Apple, our commitment to inclusion helps us do our best work, each and every day. Innovation depends on openness to new ideas, a culture of curiosity and a climate free from shame and stigma — that's true not only true for Apple, I believe it's true for everyone.Since becoming CEO, Cook has strongly pushed for inclusion and diversity, which Apple refers to as its "greatest strength" on its website. "To create products that serve everyone, we believe in including everyone." Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Tim Cook Talks Privacy, Steve Jobs, and the 'Difference Between Preparation and Readiness' in Stanford Commencement Address

Apple CEO Tim Cook delivered the commencement address at Stanford University today, sharing his thoughts on privacy, the need to always "be a builder," and how the loss of Steve Jobs made him learn the "real, visceral difference between preparation and readiness." On the subject of privacy, Cook acknowledged that so many of our modern technological inventions have come out of Silicon Valley, but that recent years have seen "a less noble innovation: the belief that you can claim credit without accepting responsibility." Cook stressed the importance of not accepting that we must give up privacy in order to enjoy advances in technology, arguing that there's much more at stake than just our data.If we accept as normal and unavoidable that everything in our lives can be aggregated, sold, or even leaked in the event of a hack, then we lose so much more than data. We lose the freedom to be human. Think about what’s at stake. Everything you write, everything you say, every topic of curiosity, every stray thought, every impulsive purchase, every moment of frustration or weakness, every gripe or complaint, every secret shared in confidence. In a world without digital privacy, even if you have done nothing wrong other than think differently, you begin to censor yourself. Not entirely at first. Just a little, bit by bit. To risk less, to hope less, to imagine less, to dare less, to create less, to try less, to talk less, to think less. The chilling effect of digital surveillance is profound, and it touches everything. What a small, unimaginative world we would

Tim Cook Says Apple 'Should be Scrutinized' But Disputes Claims Company is a Monopoly

Apple CEO Tim Cook believes that when it comes to big business, scrutiny is a good thing, but he has denied claims that Apple is a monopoly. In an extended interview with CBS News, Cook said that because of Apple's size he thought it was "fair" to scrutinize its business practices, but the CEO pushed back hard against claims that the company had a dominant position in any market. Apple has recently become the target of regulator inquiries and class action lawsuits that have variously questioned its business practices. In the United States, for example, the Supreme Court recently ruled that a class action accusing Apple of operating an App Store monopoly can proceed to trial in a lower court. Asked about Elizabeth Warren's presidential campaign and her position that Apple should break up its App Store and other parts of its business, Cook said: I strongly disagree with that. I think some people would argue, if you are selling a good, then you can't have a product that competes with that good. And I-- I think that's part of what is being argued there. But that-- that's an argument that takes you down the path that, Walmart shouldn't be stocking alternative or house brand. And so this is decades of-- of-- U.S. law here. But I think scrutiny is good, and we'll tell our story to anybody that we need to or that-- that wants to hear it. I-- I feel very confident in-- in our position.Cook went on to underline the company's user-centric position and claimed that when it comes to privacy and fake news, "we're on the user's side," which is why it curates content on its

Apple CEO Tim Cook Promotes New Statue of Liberty Augmented Reality App

Apple CEO Tim Cook this afternoon encouraged his Twitter followers to check out the new Statue of Liberty augmented reality app for iOS, which was conceptualized by Diane von Fürstenberg to celebrate the launch of the Statue of Liberty Museum this Thursday. According to the Vogue article on the app, it was created by the Statue of Liberty Foundation and Yap Studios. Its creation took more than a year of scanning and photography, and it offers up a time-lapse view from the statue's eyes, a look inside of it, and a time-lapse of how the color changed over time. The main feature, though, is several 3D models of the Statue of Liberty that can be projected into your own home. There's a full-size model plus close-ups of the torch and the Statue's foot. Try it! https://t.co/75awGrX1Uo— ‌Tim Cook‌ (@tim_cook) May 14, 2019 The app is designed to help visitors to the museum and those who are viewing from home understand the construction and the detail of the Statue of Liberty, thanks to augmented reality. Apple was one of the donors of the project after Diane von Fürstenberg connected ‌Tim Cook‌ and the Statue of Liberty Foundation. "I met ‌Tim Cook‌ from Apple, and discovered first of all that he had never been to Liberty Island, so I arranged for him to go," DvF revealed. "Not even knowing what I was talking about, I said, 'Wouldn't it be wonderful to give people an Apple experience when they go on the Island?' I met the people who do apps and we started, not knowing where it would all end up. The foundation created this app that will reach hundreds of millions of