Tim Cook

Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998, served as Apple's SVP of Operations and Chief Operating Officer.

As Chief Operating Officer, Tim Cook managed worldwide operations, maintained reseller relationships, and kept a close eye on the company's supply chain, helping lead Apple to profitability.

Cook was a close friend and confidant of Steve Jobs, and he has kept Jobs' legacy alive by continuing to spur the company towards greater growth. Under Cook's reign, Apple has taken a strong stance on social issues, environmental protection, supply chain responsibility, and privacy rights.

Cook has overseen the development and launch of major products like the iPhone X, the Apple TV 4K, the iPad Pro, the Retina MacBook, and the revamped MacBook Pro. Apple is branching out under his leadership, exploring new avenues of innovation in areas like automobiles and augmented reality.

'Tim Cook' Articles

Tim Cook Named to President Trump's American Workforce Policy Advisory Board

The U.S. Department of Commerce today announced the 25 members of the Trump administration's new American Workforce Policy Advisory Board, including Apple CEO Tim Cook and IBM CEO Ginni Rometty. The advisory board's recommendations will help guide the National Council for the American Worker's efforts to establish a strategy to ensure that American students and workers have access to "affordable, relevant, and innovative education and job training that will equip them to compete and win in the global economy." The board, co-chaired by U.S. Secretary of Commerce Wilbur Ross and Advisor to the President Ivanka Trump, is expected to help address a "skills crisis" due to the rapidly increasing use of technology, automation, and artificial intelligence that is shaping many industries across the United States. The full list of members:Jay Box, President, Kentucky Community and Technical College System Walter Bumphus, President & CEO, American Association of Community Colleges Jim Clark, President & CEO, Boys & Girls Clubs of America Tim Cook, CEO, Apple Tom Donohue, CEO, U.S. Chamber of Commerce Juanita Duggan, President & CEO, National Federation for Independent Business Elizabeth Goettl, President & CEO, Cristo Rey Network Marillyn Hewson, Chairman, President, & CEO, Lockheed Martin Eric Holcomb, Governor, Indiana Barbara Humpton, CEO, Siemens USA Al Kelly, CEO, Visa Vi Lyles, Mayor, Charlotte, North Carolina Bill McDermott, CEO, SAP America Sean McGarvey, President, North America’s Building and Trades Unions Doug McMillon, President & CEO, Walmart Cra

Apple CEO Tim Cook Joins Coalition Renewing Push for Immigration Reform

Apple CEO Tim Cook, Amazon CEO Jeff Bezos, Google CEO Sundar Pichai, Twitter CEO Jack Dorsey, Facebook CEO Mark Zuckerberg, and others have signed a new letter urging Congress to pass bipartisan legislation that would enable more than 700,000 immigrants to legally work and live in the United States (via CNBC). The coalition's letter to help "Dreamers" will be featured in a full-page ad in The New York Times today. The term Dreamers refers to individuals who were brought to the United States at a young age when their parents or guardians illegally immigrated into the country. Under the Deferred Action for Childhood Arrivals (DACA) program, these people are protected and can gain legal work status in the United States. "With the re-opening of the federal government and the presumptive restart of immigration and border security negotiations, now is the time for Congress to pass a law to provide Dreamers the certainty they need. These are our friends, neighbors, and coworkers, and they should not have to wait for court cases to be decided to determine their fate when Congress can act now," they wrote in the letter. "We have seen time and again that the overwhelming majority of Americans of all political backgrounds agree that we should protect Dreamers from deportation," the letter said. "American employers and hundreds of thousands of Dreamers are counting on you to pass bipartisan, permanent legislative protection for Dreamers without further delay." Apple and Tim Cook have been supporting DACA for years, and Cook began writing letters in support of

Apple CEO Tim Cook to Deliver Commencement Speech to Tulane Graduates in May

Apple CEO Tim Cook is set to deliver the keynote address to Tulane graduates at the university's 2019 commencement event, set to take place on May 18 in the Mercedes-Benz Superdome, the university announced today. Tulane University shared the news with students through a cute video that spelled out Cook's visit in emoji. Tulane President Mike Fitts said that Cook represents the "kind of success" that the university hopes that all graduates can attain."At Tulane, we are committed to addressing global challenges, giving back to our community and always acting with integrity and wisdom. Tim shows us how we can incorporate these values into life beyond graduation, and we are thrilled to have him as part of our commencement celebration."Cook said that he "can't wait" to celebrate alongside new Tulane graduates later this year."Tulane's dedication to its students and the diverse community around them is an awesome example of the lessons we all learn when we come together, recognize our responsibilities to each other and give back," said Cook. "At Apple we believe that education is a powerful equalizing force, and I can't wait to celebrate alongside this year's students who have worked hard, followed their passions and who stand ready to change the world."Cook has given commencement addresses at multiple universities over the years, including his alma mater Auburn University, Duke University, George Washington University, and MIT.

Apple CEO Tim Cook in Davos for World Economic Forum, Does Education-Related Interview

Apple CEO Tim Cook is at the World Economic Forum in Davos, Switzerland this week, meeting with world leaders, mingling with other CEOs of major companies, attending dinners, and doing interviews. According to reports on Twitter, Cook met with Armenian Prime Minister Nikol Pashinyan and attended a dinner with Brazilian president Jair Bolsonaro, Microsoft CEO Satya Nadella, New Zealand Prime Minister Jacinda Ardern, and more. Vuelve Brasil 🇧🇷🚀Bolsonaro cenando en Davos conTim Cook, CEO de AppleSatya Nadella, director ejecutivo de MicrosoftKlaus Schwab Presidente del Foro Económico MundialFamlia real de BélgicaPresidente de SuizaPrimera ministro de Nueva Zelanda pic.twitter.com/zfBrtiJU1v— Vení Gil💎 (@rulosk_el) January 22, 2019 Cook also sat down for an education-focused interview with German site Bild, and while the original interview appears to be unavailable, Apple Must shared some details on what was discussed. Cook's interview came on the day that Apple announced the translation of its Everyone Can Create curriculum to German, French, Spanish, and Italian on Apple Books, expanding its availability to additional countries. According to Cook, Apple believes that "creativity is something everybody is born with," and "education is a great equalizer.""People are not born with the same resources but many are born with incredible opportunities to learn and to move up and do incredible things in live." [..] "I was born in a very rural lower middle class environment. I loved it and it's great for me but the thing that enabled me to do other

Apple and Tim Cook Commemorate Dr. Martin Luther King, Jr.

Today is Martin Luther King Jr. Day in the United States, a federal holiday commemorating the American civil rights movement leader. Apple today has honored the life of Dr. Martin Luther King, Jr. with a full-page tribute on its website. A photo of Dr. King is accompanied by an iconic quote of his: "Injustice anywhere is a threat to justice everywhere." Over the weekend, Apple CEO Tim Cook tweeted a photo of himself and others volunteering at A.J. Dorsa Elementary School in San Jose, California, reflective of Dr. King's call for people to serve others. Cook has since commemorated Martin Luther King Jr. Day in a follow-up tweet. Thanks to Dorsa Elementary students and all who joined Apple volunteers in San Jose today! Sixty years ago, Dr. King called on all of us to make a career of humanity. “You will make a greater person of yourself, a greater nation of your country, and a finer world to live in.” pic.twitter.com/UOssKy4Tl6— Tim Cook (@tim_cook) January 19, 2019 On #MLKDay, let us remember our own duty to do good. As King said: “In this unfolding conundrum of life and history, there is such a thing as being too late. This is no time for apathy or complacency. This is a time for vigorous and positive action.” pic.twitter.com/G2SSY5UfEV— Tim Cook (@tim_cook) January 21, 2019 Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least

Data Broker Acxiom Comes Out in Support of Apple CEO Tim Cook's Call for US Data Privacy Regulation

One of the biggest ad data brokers has come out in support of Apple CEO Tim Cook's call for federal privacy legislation to regulate the collection and use of personal data in the United States. In a statement Thursday evening provided to Business Insider, data broker Acxiom confirmed its support for federal privacy legislation. "Acxiom, like Mr. Cook, also supports a national privacy law for the US, such as GDPR provides for the European Union," it read. A data broker acts as a middleman, transferring user data between different companies and parties. In his TIME op-ed yesterday, Cook called such an entity "a company that exists purely to collect your information, package it and sell it to yet another buyer." In a message consistent with Apple's policy that privacy is a "fundamental human right," Cook railed against this market for user information, which he said operates in a "shadow economy" that's largely unchecked, "out of sight of consumers, regulators and lawmakers." Responding to Cook's clarion call, Acxiom said that it had been "actively participating in discussions with US lawmakers" for years but denied that it partook in a "shadow economy" that operates unchecked. We agree that we must root out the nefarious players in the ecosystem, and Acxiom’s data privacy impact assessment (DPIA) process ensures we don’t do business with questionable companies. We look forward to working with people across the industry, including Apple, to ensure transparency, access and control is available to all people.In his TIME op-ed, Cook argued for the creation of a

Tim Cook Urges U.S. Congress to Pass Comprehensive Federal Privacy Legislation in Op-Ed

U.S. Senator Marco Rubio (R-FL) on Wednesday introduced the American Data Dissemination Act, legislation that would require the U.S. Federal Trade Commission to submit detailed recommendations for privacy requirements that Congress can impose on tech companies like Apple, Facebook, Google, and Twitter. The bill is intended to address the lack of a single, comprehensive federal law regulating the collection and use of personal data in the United States with clear protections that consumers can understand and the FTC can enforce. Well timed with the news, Apple CEO Tim Cook has penned an op-ed for Time Magazine calling on Congress to pass comprehensive federal privacy legislation in the United States. He also challenges companies to strip identifying information from customer data or avoid collecting it in the first place. In the op-ed, Cook said he believes "data broker" companies that collect, package, and sell personal information should be required to register with the FTC and provide critical transparency information to the agency, and that consumers should have the power to easily access and delete that data if desired. "Right now, all of these secondary markets for your information exist in a shadow economy that's largely ­unchecked," wrote Cook. In 2014, the FTC published a report stating that "data brokers collect and store a vast amount of data on almost every U.S. household." Of the nine data brokers it examined, the FTC said one had a database with "information on 1.4 billion consumer transactions and over 700 billion aggregated data elements."

Tim Cook Tweets Story of User's Apple Watch Detecting Atrial Fibrillation

Apple CEO Tim Cook today shared a story on Twitter of an Apple Watch that alerted its user to atrial fibrillation, potentially saving their life in the process. Elissa Lombardo tweeted Cook with her husband's experience with Apple Watch that occurred just two days after he started wearing the device. The smartwatch's ECG feature detected the case of A-Fib during an elevated heart rate, which led her husband to seek medical attention. Medical professionals apparently discovered a "major blockage" in his arteries but were able to correct the problem, and two days later he was feeling fine again. According to Lombardo, her husband presented with similar symptoms in the past, but on those occasions he never visited the emergency room to get them checked out. Glad to hear your husband is feeling better, Elissa. Stories like yours inspire us — thanks for letting us know! https://t.co/A7eV4tgS4U— Tim Cook (@tim_cook) January 16, 2019 This isn't the first time an Apple Watch has potentially saved someone's life. When the ECG feature launched in December in the U.S., TIME published a story about a 46-year-old Texas resident who was having trouble breathing normally. Fortunately, since he was wearing an Apple Watch and participating in the recent Apple Heart Study, he was alerted to signs of an irregular heartbeat and went to the emergency room. At the hospital, doctors hooked him up to an ECG machine and found signs of atrial fibrillation, an irregular heartbeat that can lead to stroke and other

Apple CEO Tim Cook: 'Apple's Most Important Contribution to Mankind' Will Be in Health

In an interview with Mad Money's Jim Cramer that aired tonight, Apple CEO Tim Cook discussed a wide range of topics, including Apple's future product plans, its health ambitions, wearable sales, and Siri improvements. According to Cook, Apple's product pipeline has "never been better," a line that he often repeats. Apple is, in fact, working on new services that are coming this year, says Cook, though he declined to provide additional detail. I believe it'll be material over time. I'm not gonna forecast precisely, the ramps and so forth. But they're things that we feel really great about, that we've been working on for multiple years.We do know that Apple has a major TV-related service in the works, with more than a dozen original television shows and movies being produced right now. Cook also said that health is a major focus of Apple, and that health may actually end up being "Apple's greatest contribution to mankind."We are taking what has been with the institution and empowering the individual to manage their health. And we're just at the front end of this. But I do think, looking back, in the future, you will answer that question, Apple's most-important contribution to mankind has been in health.Cook pointed towards Apple's work on Research Kit and CareKit for increasing research pools and improving bedside care, along with the Medical Records feature that allows users to access their medical records from multiple providers right on their iPhones. Cook also mentioned the Apple Watch earlier in the interview, and said that he regularly reads emails from

Apple CEO Tim Cook Earned Over $15 Million in 2018, Not Counting Stock Awards

Apple CEO Tim Cook earned more than $15 million in salary in 2018 according to the 2018 proxy statement Apple filed with the SEC today. Cook earned a base salary of $3 million along with $12 million in incentives awarded for performance-based reasons, and another $682,000 in unspecified "Other Compensation." Cook earned a total of $3 million more than he did in 2017. Cook's listed salary does not include stock awards that he received in 2018, and when taking that into account, he earned an additional $121 million. In the future, Cook is set to receive stock worth upwards of $189 million as shares vest. Other Apple executives received a base salary of $1 million, along with bonuses of more than $25 million. Angela Ahrendts, Jeff Williams, Luca Maestri, and Kate Adams, Apple's general counsel, all earned over $26 million in 2018, stock awards included. All Apple executives are earning well over the median salary at Apple, which was $55,426 owing to the large number of retail and support employees that work for Apple. At almost $16 million, Cook earns 283 times what the median Apple employees do. Apple's full proxy statement contains additional salary details, proposals that will be voted on at the shareholders meeting in March, and information on Apple's achievements in 2018, such as reaching 100 percent renewable energy in its global facilities, shipping the two billionth iOS device, launching the Everyone Can Create curriculum, and

Apple CEO Tim Cook: Apple's 'Ecosystem Has Never Been Stronger' and Long-Term Health Has 'Never Been Better'

Apple CEO Tim Cook will appear on CNBC's "Mad Money" show this evening, where he will speak with host Jim Cramer, and ahead of the interview, CNBC has shared some of what was discussed. The topic was, of course, Apple's recent guidance downgrade, where Cook said that factors like poor sales in China, a strong U.S. dollar, and cheap battery replacements impacted Q1 2019 earnings. According to Cook, Apple's ecosystem of devices and services is "probably underappreciated" by naysayers, which is something that he's heard over and over again over the years."I'm not defensive on it. This is America and you can say what you want," Cook continued. "But ... my honest opinion is that there is a culture of innovation in Apple and that culture of innovation combined with these incredible, loyal customers, happy customers, this ecosystem, this virtuous ecosystem, is something that is probably underappreciated."Cook went on to say that he wasn't surprised at the drop in Apple stock following the news, because the market is "quite emotional in the short term." Cook says that Apple "looks through all of that" and focuses more on the longer term. EXCLUSIVE: Tim Cook to Apple naysayers: ‘The ecosystem has never been stronger’ See full interview on @MadMoneyOnCNBC at 6p ET tonight. https://t.co/oWUs1GKh3h pic.twitter.com/knuQAy6bX7— CNBC Now (@CNBCnow) January 8, 2019 Apple's long-term health has "never been better," the product pipeline has "never been better" and the "ecosystem has never been stronger," especially when it comes to services, according to Cook. ***TONIGHT***

Tim Cook Says iPhone Activations Set New Christmas Day Records in United States and Canada

In a memo to employees obtained by Bloomberg's Mark Gurman, Apple CEO Tim Cook provided additional commentary about the company's reduced revenue forecast for the first quarter of its 2019 fiscal year. Cook said Apple is "disappointed" that its quarterly revenue will fall up to $9 billion short of its initial guidance, entirely due to the iPhone, but touted revenue records from other product categories including the Mac, services like the App Store and iCloud, and wearables like the Apple Watch and AirPods. iPhone activations also set new Christmas Day records in the United States and Canada, according to Cook. In a letter to shareholders on Wednesday, Apple disclosed that its revenue will be lower than its original guidance for the first quarter of its 2019 fiscal year, coming in at approximately $84 billion. Apple originally guided for revenue of $89 billion to $93 billion in the quarter on November 1. The letter said lower than anticipated iPhone revenue, primarily in Greater China, accounts for the entire shortfall. In his memo, Cook said "this moment gives us an opportunity to learn and to take action," starting with an all-hands meeting with employees today at 9:30 a.m. Pacific Time at Apple's Town Hall auditorium on its Infinite Loop campus. The full memo:Team, Happy New Year — I hope everyone was able to rest and enjoy time with loved ones over the holidays. This afternoon we issued a letter to Apple investors explaining that we are revising our financial guidance for the holiday quarter. I encourage you to read it. As you will see, our

Tim Cook to Address Q1 Earnings Concerns at All-Hands Meeting With Apple Staff

Apple CEO Tim Cook today plans to hold an "all-hands meeting" with employees to alleviate any fears surrounding the company's revision to its Q1 2019 earnings expectations. According to Bloomberg's Mark Gurman, who spoke to a person familiar with the matter, Cook plans to address concerns from Apple staff by taking questions from workers during Thursday's meeting. Further details on the meeting have yet to be disclosed, but Cook will likely seek to dampen internal worries about what the revised earnings guidance means for the company's plans as it gears up for another year. In his earnings call on Wednesday, Cook revealed that Apple expected to end the first quarter of 2019 with $84 billion in revenue, which is down over 7 percent from the $89 billion to $93 billion forecast the company predicted at the end of the last fiscal quarter 2018. In interview with CNBC, Cook said trade tensions with the U.S. put additional pressure on the Chinese economy, which led to less traffic in stores and lower sales. He also blamed fewer carrier subsidies, a stronger dollar, and the $29 battery replacement program, suggesting that those factors led to fewer iPhone upgrades than expected. Writing for Bloomberg, Gurman claims that stagnating smartphone sales mean Apple needs to look beyond the iPhone as its core product, but that the company shouldn't rely on its AirPods or Apple Watch lines because they're exclusively tied to iPhone use. Likewise, Apple's services business is providing an increasingly sizable income, but the long-term success of its services also relies

Apple Celebrates Holiday Spirit With Live Performance of 'Frozen' Soundtrack 'Let It Go' by Idina Menzel

Apple celebrated the holiday season today with a live performance by award-winning singer Idina Menzel, who sang a handful of songs from the Disney animated film Frozen, including the soundtrack Let It Go. A big thank-you from our Apple family to the phenomenally talented @idinamenzel. Your voice is a gift — thank you for sharing it with us. What a wonderful way to celebrate the holidays! ☃️ pic.twitter.com/nc9SOpVmMj— Tim Cook (@tim_cook) December 8, 2018 "A big thank-you from our Apple family to the phenomenally talented Idina Menzel," tweeted Apple CEO Tim Cook. "Your voice is a gift — thank you for sharing it with us. What a wonderful way to celebrate the holidays!" The concert took place at Apple's Infinite Loop campus in Cupertino, California during its recurring Beer Bash employee gathering today. Idina Menzel performing at Apple Infinite Loop via Elton Apple today also hosted its annual celebration of Toys for Tots, a program run by the United States Marine Corps Reserve, which distributes toys to children whose parents cannot afford to buy them gifts for Christmas. One of my favorite holiday traditions — our annual @ToysForTots_USA celebration. Thanks @USMC for your service to our country and for spreading holiday magic to children in need. pic.twitter.com/P7syRpP14v— Tim Cook (@tim_cook) December 8, 2018 Last year, Apple's holiday Beer Bash featured a live performance by singer Gwen Stefani. Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum.

Apple Watch Chief Jeff Williams Says ECG App is 'Huge Opportunity' to Empower People About Their Health

Apple today announced that its ECG app will be available on the Apple Watch Series 4 today as part of watchOS 5.1.2. Alongside that news, TIME has published a new interview with Apple's CEO Tim Cook and COO Jeff Williams. The article begins with a story about 46-year-old Texas resident Kevin Foley, who was having trouble breathing normally during a movie. Fortunately, since he was wearing an Apple Watch and participating in the recent Apple Heart Study, he was alerted to signs of an irregular heartbeat and went to the emergency room. At the hospital, doctors hooked Foley up to an ECG machine and found signs of atrial fibrillation, an irregular heartbeat that can lead to stroke and other potentially fatal complications. Foley spent the next few days in the hospital while doctors worked to return him to a normal sinus heart rhythm and is doing fine now. "Apple's largest contribution to mankind will be in improving people's health and well-being," Cook boldly proclaimed. "We have tens of millions of watches on people's wrists, and we have hundreds of millions of phones in people's pockets," said Williams. "There's a huge opportunity to empower people with more information about their health. So this is something we view as not only an opportunity, but a responsibility of ours." Williams also appeared on CBS This Morning today to talk about the ECG app. The YouTube video can only be streamed in the United States. The report says a traditional hospital ECG is often referred to as a "12-lead" machine, as its 10 different electrodes provide information on 12

Apple CEO Tim Cook on Hate Speech: 'You Have No Place on Our Platform'

Apple CEO Tim Cook this afternoon accepted the Anti-Defamation League's inaugural Courage Against Hate Award at the Never is Now Summit on Anti-Semitism and Hate, where he gave a keynote speech that had a strong message for those seeking to spread hate on Apple's platform. "We only have one message for those who seek to push hate, division, and violence, Cook said. "You have no place on our platform. You have no home here." Cook went on to say that this is a longtime view of Apple's, and he pointed out the company's removal of Infowars content earlier this year. Apple, he said, is not afraid to say that its values drive its curation decisions.From the earliest days of iTunes to Apple Music today, we have always prohibited music with a message of white supremacy. Why? Because it's the right thing to do. And as we showed this year, we won't give a platform to violent conspiracy theorists on the App Store. Why? Because it's the right thing to do. My friends, if we can't be clear on moral questions like these, then we've got big problems. At Apple, we are not afraid to say that our values drive our curation decisions. And why should we be? Doing what's right, creating experiences free from violence and hate, experiences that empower creativity and new ideas is what our customers want us to do. Technology should be about human attention. It should be about optimism. And we believe the future should belong to those who use technology to build a better, more inclusive, and more hopeful world. After all, history is full of examples of what can happen when those

Tim Cook and Ivanka Trump Visiting Idaho School District Today

Apple CEO Tim Cook and Ivanka Trump, adviser to President Donald Trump, are visiting Idaho's Wilder School District together today to examine the district's use of technology in education, according to the Idaho Statesman. The visit is part of Ivanka Trump's ongoing workforce development and science, technology, engineering, and mathematics (STEM) education initiatives. Last year, the Trump administration reached out to Cook and other major technology, business, and education leaders for advice regarding STEM education in public schools. In 2016, Apple donated an iPad to every student, a Mac and iPad to every teacher, and an Apple TV to every classroom in the Wilder School District through its ConnectED initiative. Since 2014, Apple has pledged $100 million in technology solutions to 114 low-income or underserved schools across the United States. Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Tim Cook Discusses Apple's Google Search Engine Deal, User Privacy, and 'Inevitable' Tech Regulation

Apple CEO Tim Cook appeared on HBO on Sunday in a pre-recorded interview with Axios, in which he discussed several issues including Apple's relationship with Google and the need for privacy regulations in the technology sector. During the interview, which was conducted at Apple Park, Cook emphasized user privacy as a "core value" of Apple's that reaches way back to before smartphones had become a feature of people's daily lives. It's not that it fits in with what we do, it's that this is a core value of ours. If you look back over time, we were talking about privacy well before iPhone, so we've always believed that privacy was at the core of our civil liberties. This is not a matter of privacy versus profits or privacy versus technical innovation. That's a false choice. What we've done is, your device has incredible intelligence about you, but I don't have to have all of that as a company.Given Apple's policy on user data privacy, Cook was then asked by Axios reporters why he was comfortable taking billions of dollars from Google to make it Apple's default search engine. Cook responded to the question by highlighting the additional security and privacy measures that its Safari browser provides. I think [Google's] search engine is the best. Look at what we've done with the controls we've built in. We have private web browsing, we have intelligent tracker prevention. What we've tried to do is come up with ways to help our users through their course of the day. It's not a perfect thing – I'd be the first person to say that – but it goes a long way to helping.Google

Tim Cook: If Data Privacy Isn't Addressed, the Problem 'Gets So Large It May Be Impossible to Fix'

Apple CEO Tim Cook recently sat down for an interview with CNN, where he discussed privacy, the controversial Bloomberg story claiming Apple was hacked via tiny chips embedded in server motherboards, and why he opted to come out as gay. On privacy law, Cook said that while he's "not a pro regulation kind of person," there are instances when the free market doesn't work and it's necessary to "take an action." Privacy, says Cook, is one of the top issues of this century, and if we don't address it now, "the problem gets so large it may be impossible to fix. In this case, it's clear that the amount of things that can be collected about you, without your knowledge, maybe with your consent -- although it's a 70 page legal piece of paper -- isn't reasonable. And these things can be used for such nefarious things. We've seen examples of this over the last several years. We think it's time now to take this thing and put it under control.Cook went on to say that this is an issue that's much broader than the tech industry because there are many firms out there collecting data. Privacy law is "critical to every country in the world." According to Cook, his position is that the user should be completely in control of their data in a very transparent manner. "Your data is yours," said Cook. On the topic of Bloomberg, Cook once again called on the news site to retract its story suggesting the Chinese government planted microchips in the Supermicro servers that it used in its data centers.I want to be unequivocal on this. That article, the part about Apple, is 100 percent a

Tim Cook Calls for US Privacy Law to Protect Citizens From Growing 'Data Industrial Complex'

Apple CEO Tim Cook has called for a tough new U.S. data protection law to protect user privacy rights in the face of a growing "data industrial complex," in a passionately delivered speech in Europe. Cook argued for the law during a keynote speech given today at the 40th International Conference of Data Protection and Privacy Commissioners (ICDPPC), which is being held in Brussels. The following quotes were published by TechCrunch. Image via Getty "Our own information — from the everyday to the deeply personal — is being weaponized against us with military efficiency," warned Cook. "These scraps of data, each one harmless enough on its own, are carefully assembled, synthesized, traded and sold. "Taken to the extreme this process creates an enduring digital profile and lets companies know you better than you may know yourself. Your profile is a bunch of algorithms that serve up increasingly extreme content, pounding our harmless preferences into harm." "We shouldn't sugarcoat the consequences. This is surveillance," he added.Cook went on to commend the recently enacted European Union's General Data Protection Regulation (GDPR), which places stricter rules on how personal data is handled by businesses and organizations, and argued for a similar law in the U.S. – a call received with applause from the conference audience. "This year you've shown the world that good policy and political will can come together to protect the rights of everyone," he said. "It is time for the rest of the world, including my home country, to follow your lead. We in Apple are in full