Tim Cook

Apple CEO Tim Cook today said he still views mass layoffs as a "last resort," and ensured this is not something the company is considering right now. "I view that as a last resort and, so, mass layoffs is not something that we're talking about at this moment," said Cook, in an interview with CNBC. Major tech companies like Google and Facebook parent Meta have laid off tens of thousands of ...

Apple CEO Tim Cook logged a busy day on Tuesday as his whirlwind trip to India involved various meet-and-greets with new retail staff, local app developers, celebrities, and politicians, but it was the arrival of a long-time Apple fan at the Apple BKC store launch that appeared to generate the Apple chief's most excited reaction. Image credit: AFP Cook looked visibly surprised when Sajid, a...

Apple CEO Tim Cook today officially inaugurated the company's first retail store in India, opening its doors, welcoming the first customers, and posing for selfies outside Apple BKC. The new flagship store is situated in the country's financial capital of Mumbai, located in a high-end shopping mall at Bandra-Kurla Complex – hence 'BKC' in the title – in the city's main business...

Apple CEO Tim Cook has seemingly teased the company's upcoming mixed-reality headset in an extensive interview with GQ. Cook features on the cover of GQ's Global Creativity Awards 2023 issue. The interview with GQ's Zach Baron, titled "‌Tim Cook‌ Thinks Different," delves into multiple aspects of Cook's career, premiership, and personal life. Explaining why Apple may, hypothetically, be...

Apple CEO Tim Cook has praised his company's "symbiotic relationship" with China during his first visit to the country in the last three years. Tim Cook shares a photo of his visit to Apple's Wangfujing store via Weibo In his first visit since the pandemic began in 2020, the Apple chief gave a keynote speech over the weekend at the China Development Forum, where he said he "could not be more...

Apple CEO Tim Cook sided with operations chief Jeff Williams in pushing to launch a first-generation mixed-reality headset device this year, against the wishes of the company's design team, the Financial Times reports. Apple headset concept by David Lewis and Marcus Kane The timing of the mixed-reality headset's launch has apparently been a cause of considerable contention at Apple. The...

Apple CEO Tim Cook could receive close to $50 million in compensation if Apple meets all of its financial goals, shareholders decided today in an annual meeting that was highlighted by Bloomberg. Cook is set to receive a $3 million base salary, a $6 million cash bonus, and stock awards that are worth approximately $40 million. Cook's salary is down around 50 percent, as he received $99...

Apple CEO Tim Cook's total compensation was $99.4 million in 2022, according to the company's proxy statement released today. His compensation included a $3 million salary, roughly $83 million in stock awards, and $13.4 million in other forms of compensation. Cook's total compensation in 2021 was $98.7 million. Cook will be taking a substantial pay cut in 2023, as noted by Bloomberg's Mark...

When Apple CEO Tim Cook visited Japan earlier this month, he met with Japanese Prime Minister Fumio Kishida to discuss the App Store, Apple's investments in Japan, and iPhone features that could be adopted in the future, according to a new report from Nikkei. Kishida asked Cook to enable a digital version of Japan's My Number identification cards, which are issued to all Japanese residents....

Twitter CEO Elon Musk today met with Apple CEO Tim Cook at the Apple Park campus in Cupertino, California, according to a tweet shared by Musk this afternoon. Musk thanked Cook for taking him around Apple's headquarters, with no mention of what the two might have discussed. The meeting comes just after Musk on Monday claimed that Apple has "mostly stopped" offering ads on Twitter, and that...

Apple CEO Tim Cook this week traveled to Washington, D.C. to meet with top Republican lawmakers, reports Bloomberg. Cook is said to be aiming to create ties with the GOP as it prepares to assume control of the House in the new year. Cook has scheduled meetings with Ohio's Jim Jordan, California's Darrell Issa, and Washington's Cathy McMorris Rodgers. Jordan and McMorris Rodgers will likely...

Apple CEO Tim Cook has visited the victims of last week's crash at the Apple Store in the Greater Boston area, where an SUV crashed through the front of the store, injuring multiple people and killing one. Image Credit: WCVB According to local news channel Boston 25 News, Cook and Apple's chief of retail and people Deirdre O'Brien visited the victims of the crash at the South Shore Hospital....

In a new interview with CBS Mornings, Apple CEO Tim Cook touched on a wide range of topics, including the iPhone 14's new Emergency SOS via Satellite feature, the future of Twitter, and what it means for the app on the App Store, and what's next for Cook after he steps down as CEO of the company. In a teaser for the interview earlier this week, Cook said Apple will be deliberate in its...

In an interview with CBS Mornings co-host Nate Burleson, Apple CEO Tim Cook confirmed that his company is taking a careful approach to hiring amid a period of increased economic uncertainty. The full interview will air on Tuesday, but a preview is available now. "So what we're doing as a consequence of being in this period is we're being very deliberate on our hiring," said Cook, when asked...

Apple CEO Tim Cook has been touring Europe this week, sitting down for interviews with various media publications. Augmented reality has been a running theme in Cook's discussions, and it is a topic he brought up again in an interview with Dutch publication Bright, which is part of RTL News. "I think AR is a profound technology that will affect everything," Cook said, echoing comments from...

Speaking at Università Degli Studi di Napoli Federico II in Naples, Italy, Apple CEO Tim Cook said that not too long from today, people will wonder how they led a life without augmented reality, stressing the "profound" impact it will have on the not so distant future. At the university, Cook was awarded an Honorary Degree in Innovation and International Management and also sat down for a...

Apple will open its London office space in Battersea Power Station early next year, Apple CEO Tim Cook today announced upon a visit to the all-new campus. Render of the redeveloped Battersea campus Apple first announced plans for the new campus in 2016. It said that 1,400 Apple employees will be moved from eight locations around London to occupy the new UK office space. Following a visit to...

Earlier this month, Apple's CEO Tim Cook, former Apple design chief Jony Ive, and Emerson Collective founder Laurene Powell Jobs participated in a panel at Kara Swisher's final Code Conference, where they discussed Steve Jobs and a wide range of other topics. For the first time since that conference, the full video of the hour-plus-long discussion has been shared on YouTube. During the...

Apple CEO Tim Cook has shot down the idea of iOS adopting RCS messaging, a format that would make it significantly easier for iPhone and Android users to send high-quality messages, videos, and photos to each other within the Messages app on iOS. During a panel at Kara Swisher's final Code Conference yesterday, Cook was asked why iOS has not yet adopted support for the ‌RCS‌ standard and how ...

Apple CEO Tim Cook, former Apple design chief Jony Ive, and Emerson Collective founder Laurene Powell Jobs are participating in a panel at Kara Swisher's final Code Conference appearance this evening to discuss Steve Jobs and his influence on technology, culture, and beyond. Responding to a question from Swisher about what they believe Jobs would think about the current state of the world,...