Tim Cook
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Tim Cook Articles

Apple CEO Tim Cook 'May Testify' in E-Books Antitrust Lawsuit
Apple CEO Tim Cook may testify in the e-books antitrust lawsuit filed against Apple and book publishers by the United States Department of Justice, reports Bloomberg.The lawsuit was originally filed in April of 2012, and has focused on the so-called 'agency model' for pricing ebooks that Apple attempted to negotiate with a number of publishers. Apple had pushed for the agency model in an...
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Tim Cook: For iPhones, The Experience Is Key, Not Just a Larger Screen
At this morning's Goldman Sachs Technology and Internet Conference, Apple CEO Tim Cook spoke about a number of topics including vaguely addressing rumors of a possible future iPhone with a larger screen.Left to right: iPhone 5, Galaxy S III, "iPhone Plus", Galaxy Note II, courtesy Marco Arment Cook focused his comments on the user experience, saying that was more important than specifications. ...

Tim Cook: Apple Retail is 'The Face of The Company'
At this morning's Goldman Sachs Technology and Internet Conference, Apple CEO Tim Cook spoke about a number of topics including Apple's Retail division. Cook said that the company's stores are "the face of Apple" and that Apple will continue to invest in them, including the first Apple Retail location in Turkey.
There's no better place to discover, explore, and learn about our products than in ...

Tim Cook at Goldman Sachs Conference: Retail Philosophy, Acquisitions, and the Apple Ecosystem
Apple CEO Tim Cook is now speaking at the Goldman Sachs Technology and Internet Conference, participating in a Q&A session with analyst Bill Shope. Apple is streaming live audio of the session on its investor site, and we'll be sharing some of the highlights here in this post.
Question about Apple's cash usage strategy...do you have a Depression-era mentality?
What a way to start! We're...

Tim Cook Opposed Suing Samsung Over Mobile Device Patents
In a report outlining the well-examined "frenemies" relationship between Apple and Samsung, Reuters notes that Apple CEO Tim Cook was opposed to suing Samsung for allegedly copying iOS, iPhone and iPad patents in the creation of its own line of tablets and smartphones. Cook's thoughts illustrate the differences between him and predecessor Steve Jobs, who said he was willing to wage "thermonuclear ...

Tim Cook Speaking at Goldman Sachs Conference Tomorrow, Apple Providing Live Audio Stream
As noted by The Next Web, Apple has updated its investor page to announce that it will offer a live audio stream of a presentation by CEO Tim Cook tomorrow at the Goldman Sachs Technology and Internet Conference. Cook has spoken at the annual event several times in the past, including last year in his first visit as Apple's CEO.
Cook is unlikely to make any product announcements during the...

Apple's Public Relations Department Opening Up Under Tim Cook
For years, Apple Public Relations has issued press releases for major product announcements, handed out exclusives and loaner units to a few select reporters and columnists, and occasionally signed off on an interview with one of the senior executives when it suited their marketing message. That strategy gave the company millions of dollars in free marketing with news outlets writing about every...

Tim Cook Congratulates Apple Employees on Record Quarter, Announces Town Hall Meeting Today
Following yesterday's record-breaking earnings numbers for the first fiscal quarter of 2013 that still fell short of analyst expectations, Apple CEO Tim Cook has sent out an email to employees (via 9to5Mac) congratulating them on the performance and announcing an employees-only town hall meeting scheduled for today.Team,
We’ve just reported another record setting quarter, thanks to...

Tim Cook on Defending Marketshare, Product Pipeline 'Chock Full', Apple TV Growth
During today's Q1 2013 Financial Results conference call, Apple CEO Tim Cook fielded questions about Apple's results and plans. As usual, Apple was unwilling to provide any specific details about their future plans.
Cook was asked about the importance of market share preservation and whether or not holding their smartphone marketshare was a priority in 2013:The most important thing to Apple...

Tim Cook Warns Against Trying to Interpret Supply Chain Order Rumors
Tim Cook broadly addressed recent rumors that Apple may have cut iPhone 5 orders on weak demand. That particular rumor gained significant attention, resulting in a notable dip in Apple's stock price.
Cook was careful not to address any particular rumor, but warned against trying to interpret single data points, even...

Tim Cook Ordered to Give Deposition in Employee-Poaching Ban Antitrust Case
Bloomberg is reporting that Apple CEO Tim Cook has been ordered by U.S. District Judge Lucy Koh to give a deposition in a lawsuit claiming that Apple and five other companies entered deals not to recruit each other's employees.Koh told lawyers yesterday that Apple founder Steve Jobs was copied on e-mails at issue in the case, and that she found it “hard to believe” that Cook, as Apple’s...

Tim Cook Meets with China Mobile to Discuss 'Cooperation', Shares Thoughts on Chinese Markets
As speculated following his arrival in China earlier this week, Apple CEO Tim Cook has met with representatives of China Mobile, the world's largest carrier. Reuters notes that the two sides discussed "cooperation", but no additional information on the status of long-running negotiations over the iPhone have been revealed."In the morning, Apple's CEO Tim Cook visited China Mobile's headquarters. ...

Tim Cook Heads Back to China as Retail Presence Nearly Doubles
Bloomberg reports that Apple CEO Tim Cook is in the midst of a return trip to China, some ten months after his last trip to meet with government and business leaders.Cook today met Miao Wei, head of the Ministry of Industry and Information Technology, to talk about the development of China’s information technology industry, global mobile communications and Apple’s business in China, according ...

Tim Cook on the Urgency of Solving Problems, Unpredictability of Apple, and Industry Disruption
Following yesterday's announcement that Apple CEO Tim Cook had been ">named to the shortlist for TIME's annual Person of the Year feature, the magazine has published a lengthy profile of Cook today covering his runner-up status.
Much of the information in the profile has been discussed in other settings, but it offers a good overview of Cook and his time at Apple. The piece also offers a few...

Tim Cook Makes Shortlist for TIME's 2012 Person of the Year
TIME today unveiled its shortlist of people who are being considered for TIME's annual Person of the Year Award. Apple CEO Tim Cook is on the list, as well as Yahoo CEO Marissa Mayer.
The Person of the Year award is given to "a person, couple, group, idea, place, or machine" that has "for better or for worse done the most to influence the events of the year." TIME's editorial team decides the...

Tim Cook Speaks About Apple Maps, Samsung, and Apple's Future in TV Interview with Brian Williams
Tim Cook has held the reins at Apple for over a year now, and this evening, he gave his first official television interview with Brian Williams on NBC's Rock Center, where he spoke about his role as CEO after Steve Jobs, lamented about the Maps debacle, and revealed a few hints about what's to come for Apple in the future. The full video is embedded below.
The first part of the interview...
Tim Cook: I've Given Up Physical Keyboards, Use iPad "80% of the Time"
As part of its teaser for tonight's Rock Center interview with Apple CEO Tim Cook, NBC has released a clip with Cook talking about the virtual keyboard built into the iPhone and the iPad. He suggests that Brian Williams should stick with it and trust the autocorrect feature in iOS.
Cook says that he does spend time on the Mac but spends 80% of his time on the iPad. "And of course" Cook says,...

Tim Cook: Management Shakeup Indeed Driven by Desire for Increased Collaboration
In his lengthy interview with Bloomberg Businessweek, Apple CEO Tim Cook discusses the recent management shakeup that saw iOS chief Scott Forstall relieved of his duties and retail boss John Browett out of a job just months after arriving at Apple. In line with comments in the press release announcing the changes, Cook elaborates on his belief in high levels of collaboration and that executive...

Tim Cook: 'Intense Interest' in Redefining the Television Experience
As part of its teaser for tonight's Rock Center interview with Apple CEO Tim Cook, NBC points quotes Cook as hinting that Apple is indeed focused very seriously on redefining television.What’s next for Apple? Did Cook leave us with a clue?
“When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years,” Cook told Williams. “It’s an area ...
Tim Cook to Be Profiled on NBC's Rock Center with Brian Williams Next Week
Tim Cook will be the center of a feature on NBC's Rock Center news show next week, the first major interview the CEO has given. Steve Jobs was famously camera shy, preferring to let Apple's products speak for themselves.In this brief preview, Williams notes that Tim Cook was able to walk around Grand Central Station unrecognized until he got to the Apple Store there.The full show will air on ...