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Tim Cook at D11: Executive Change Up Has Been "Great", Revamped iOS/OS X to Be Unveiled at WWDC

Tuesday May 28, 2013 8:16 pm PDT by Husain Sumra
jonathan_iveWhile sitting down with AllThingsD's Kara Swisher and Walt Mossberg at D11: All Things Digital, Apple CEO Tim Cook was asked about the new iOS and whether it was what Jony Ive was working on. Cook confirmed, noting that the change was part of Apple's executive shakeup last fall.
Yes. What we did last fall was change things up — to really ramp up our innovation. The key in the post-PC era for having a great product is incredible hardware, incredible software, and incredible services, and to combine them so you can't tell what's what. The magic is at the intersection.
Cook went on to explain how Apple recognized that Ive had contributed significantly to the look and feel of Apple products over the years and that he could do the same for Apple's software as well. Swisher followed up by asking Cook about collaboration within Apple and whether that was why former Apple senior vice president Scott Forstall was ousted. Cook responded that the goal was simply to tighten the groups within Apple, which echoes his comments to Bloomberg in December.
I don't want to talk about people who aren't there. The whole concept is to tighten the groups even more, so we could spend more time finding magic at the intersection. Now it's seven months later, and I think it's been an incredible change. Craig is running iOS and OS X, which has been fantastic. Eddy is focused on services. It's been great.
Cook also confirmed that Apple is set to talk about the futures of both iOS and OS X at WWDC on June 10, which includes Ive's "more than skin deep" rumored redesign of iOS 7. Cook's full commentary can be found in our coverage, available here.

Tag: Tim Cook
[ 107 comments ]


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xVeinx
74 months ago
I think we need a bigger picture of Jony for the article.
Rating: 110 Votes
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Dulcimer
74 months ago
I enjoy it when Tim Cook gives interviews. They're always insightful and interesting. Knowing the people on this site, however, I'm probably in the minority. :/
Rating: 29 Votes
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szw-mapple fan
74 months ago

I think we need a bigger picture of Jony for the article.


We need a flatter one.
Rating: 18 Votes
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StuddedLeather
74 months ago
::screaming like a little school girl::

Revamped and iOS in the same sentence is everything I've been waiting to hear from Apple since iOS5. Don't disappoint us now.

I have confidence they won't!

This is exciting :apple:
Rating: 12 Votes
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Icaras
74 months ago

I hope he gives it.


Nothing against Ives, but if he delivered the keynote, it probably would take 3 hours long at the pace he speaks.
Rating: 11 Votes
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Peace
74 months ago

I hope we see Jony Ive at the keynote :D


I hope he gives it.
Rating: 8 Votes
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JayCee842
74 months ago
This will be the greatest thing Apple can do. We really need a refreshed OS. I'm really excited for June 10. I hope Ive will deliver! :D
Rating: 7 Votes
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cclloyd
74 months ago
Article is about what Tim Cook said, yet Ive takes the article picture.
Rating: 7 Votes
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Peace
74 months ago

Nothing against Ives, but if he delivered the keynote, it probably would take 3 hours long at the pace he speaks.


True but at least I wouldn't fall asleep.

;)
Rating: 7 Votes
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iChrist
74 months ago

This is what Cook said about iOS:

http://www.engadget.com/2013/05/28/apple-ceo-tim-cook-interview-at-d11-liveblog/

DARREN MURPH 8:46 PM
Swisher's asking about the new iOS, and Cook's only saying that "surprises are fun." Ha!

DARREN MURPH 8:46 PM
Swisher: "Is it a dramatic update for iOS?"

DARREN MURPH 8:47 PM
Cook: "I'll let you be the judge of that, and yes, Jony Ive has been really key [to this version.]




I admit, I criticize Apple a lot. In my opinion they have been under-delivering the last few years. Big time.

But I will say, for the first time in a while, I am excited for an Apple unveiling. Just the fact that Forstall is gone and someone who cares about aesthetics and innovation is given free reign. It should be interesting to see the result. I hope...

:)
Rating: 5 Votes

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