Apple CEO Tim Cook Speaks on Leadership at Duke University

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NewImageBack in April, Apple CEO Tim Cook appeared in an event at Duke University's Fuqua School of Business discussing leadership. Cook earned his MBA from Duke after getting a BS from Auburn University.

He discusses collaboration, ethical leadership, career planning and more. Cook doesn't address Apple specifically, but in response to a question about achieving good collaboration, he talks about the need to hire executives who don't need their name in the spotlight and who are incredibly excited about the work they are doing.

This was among the advice Apple CEO Tim Cook shared with students at Duke University's Fuqua School of Business on April 26th. Back on campus for his 25-year reunion, Cook took part in an hour-long dialogue with Fuqua Dean Bill Boulding and the students in a jam-packed Geneen Auditorium buzzing with excitement to hear from the leader of the world's most profitable company.

The Apple CEO has embarked on a career far different than he had envisioned after graduating from Fuqua's Evening Executive MBA program in 1988. "For me the journey was not predictable at all. You have to find your own north star and stay with your north star."


The embedded video above is a playlist and will play through each of the seven clips of Cook that the university has posted.

Top Rated Comments

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94 months ago

omg if Tim Cook was a turtle he'd be the slowest of them all. get to the point zZz dreadful

the interviewer and him are a perfect match however

You couldn't have possibly watched the videos. You posted this just 3 minutes after the article was submitted. You just came on here to poke fun and leave nothing of value - the complete opposite of what Tim Cook states in his videos.

The videos, so far, are very insightful and thought provoking. Something that cannot be done in 140 character twitter bites or quick action music videos. Tim Cook does NOT speak like a turtle, but rather has well, thought out points to convey.
Score: 15 Votes (Like | Disagree)
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94 months ago

So impressive... :rollseyes:


Sometimes is better not to post at all.
Score: 10 Votes (Like | Disagree)
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94 months ago

You look for people that are not political. People that are not bureaucrats. People that can privately celebrate the achievement, but not care if their name that is in the one in the lights. There are greater reasons to do things.


I'm guessing he's talking about Scott Forstall :D
but this is really a great interview. Tim Cook is a smart fellow.
Score: 7 Votes (Like | Disagree)
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94 months ago

Not smart enough to keep the stock from tanking.


How does knowing how to manipulate the stock market equate to intelligence?

I guess Albert Einstein wasn't intelligent because he couldn't get rich in the stock market. Okay. I see. :rolleyes:
Score: 5 Votes (Like | Disagree)
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94 months ago

omg if Tim Cook was a turtle he'd be the slowest of them all. get to the point zZz dreadful

I would rather have a CEO who thinks before he speaks and not a self-centered artist who has no clue but works well on camera (lots of CEO are in the second category, sadly).

Judge Cook by his achievements. I think we will get some nice surprises by the end of next year (new product categories from Apple).
Score: 5 Votes (Like | Disagree)
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94 months ago

You couldn't have possibly watched the videos. You posted this just 3 minutes after the article was submitted. You just came on here to poke fun and leave nothing of value - the complete opposite of what Tim Cook states in his videos.

The videos, so far, are very insightful and thought provoking. Something that cannot be done in 140 character twitter bites or quick action music videos. Tim Cook does NOT speak like a turtle, but rather has well, thought out points to convey.


Yep, pretty much said what I was thinking - folk are quick to chime in without listening.

Some interesting comments so far in his interview, can't wait for WWDC

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How does knowing how to manipulate the stock market equate to intelligence?

I guess Albert Einstein wasn't intelligent because he couldn't get rich in the stock market. Okay. I see. :rolleyes:


Am I missing something, record revenue, impressive profits, but because the stock is down TC isn't doing a good job :D
Score: 3 Votes (Like | Disagree)

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