Tim Cook
By MacRumors Staff
Tim Cook Articles

Tim Cook Invests in Water-Efficient Shower Head Startup Nebia
Apple CEO Tim Cook is among a group of high-profile investors in Nebia, a San Francisco-based startup that has created a water-efficient shower head, according to The New York Times. Nebia is a self-installed shower system that atomizes water into millions of droplets to create 10 times more surface area than a regular shower for up to 70% less water consumption than a traditional shower head.
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Tim Cook Named to Duke University's Board of Trustees on Six-Year Term
Apple CEO Tim Cook has been named as one of eight new board of trustee members at his alma mater Duke University, where he earned his MBA from the Fuqua School of Business in 1988, the school announced today. Cook began serving his six-year term on July 1 and will assist the governing body in determining Duke University's educational mission and fiscal policies.
Tim Cook speaking at Duke ...

Tim Cook Says Diversity is the Future of Apple, Points to More Female-Driven Presence at WWDC
Apple CEO Tim Cook spoke with Mashable at a ceremony yesterday honoring the recipients of the company's WWDC Scholarship Program, which awards up to 350 students and developers with tickets to the week-long Worldwide Developers Conference in San Francisco.
The program aims to promote diversity amongst lesser-represented groups in the tech industry - such as women - by awarding tickets to WWDC...

Apple Watch Will Be Available in Apple Retail Stores Starting in June
During a recent visit to China, Tim Cook met with employees at Apple's China headquarters and confirmed that the company is aiming to have the Apple Watch in Apple retail stores by June in multiple countries around the world, including China. In the meeting, details of which were shared by 9to5Mac, Cook reportedly told employees that the Apple Watch launch "could not be going better," and joked...

Tim Cook Reflects on His Early Years and Steve Jobs in George Washington University Commencement Speech
Tim Cook this weekend gave a commencement speech to the 2015 graduating class of George Washington University, sharing a number of reflections and his perspective on life for graduating students and their families. As announced in February, Cook was asked to speak at the event in Washington, DC following a nomination process by students earlier in the year.
Cook started off the 20-minute...

Tim Cook Joins Weibo as iPhone Sales Remain Strong in China
Apple CEO Tim Cook has expanded his social media presence by creating an account on Chinese microblogging service Weibo, where he has already accumulated over 325,000 followers as of writing. Cook's first post on Weibo reflects on his current visit to Beijing to announce new environmental initiatives in China, including a new multi-year forestland program in partnership with the World Wildlife...

Tim Cook Charity Lunch Auction Ends, Earns $200,000 for RFK Center
Tim Cook's third annual CharityBuzz auction ended this afternoon, earning $200,000 for the Robert F. Kennedy Center for Justice and Human Rights. The auction, which had more than 20 bids, includes a one hour lunch date with Tim Cook at Apple's headquarters in Cupertino and two VIP passes to an Apple keynote event to watch Apple unveil new products.
Though the auction earned an impressive...

Tim Cook: Component Cost Breakdowns on Apple Products Are Nowhere Close to Being Accurate
During today's Q2 2015 earnings call, Apple CEO Tim Cook noted that Apple Watch margins are lower than the company average, and on a followup question about those margins in the context of the Apple Watch Edition's high price, Cook commented on the inaccuracy of estimated cost breakdowns on Apple products.
"I haven't seen [them for Apple Watch], but generally there are cost breakdowns around...

Apple CEO Tim Cook: We're 'Working Hard' to Remedy Apple Watch Supply/Demand Imbalance
During today's earnings call covering the second fiscal quarter of 2015, Apple CEO Tim Cook did not share information on Apple Watch sales, but there were several analyst questions on the new wearable, leading Cook to shed a bit of light on Apple's efforts to fulfill orders.
According to Cook, demand for the Apple Watch is much greater than supply, but the company is "working hard to remedy...

Tim Cook Featured in TIME's List of '100 Most Influential People'
Apple CEO Tim Cook has made TIME's annual list of "the 100 most influential people" alongside several other notable celebrities, business executives, scientists, authors, healthcare professionals, iconic leaders and more.
Cook's segment was written by John Lewis, a civil rights leader and Democratic Congressman from Georgia. The chief executive last made TIME's list in 2012, less than one...

Tim Cook Auctions Apple HQ Lunch Meeting, VIP Passes to Apple Keynote for Charity
For the third year in a row, Apple CEO Tim Cook is participating in a charity auction through CharityBuzz, offering whoever bids the most the chance to enjoy lunch with him at Apple's headquarters in Cupertino. This year's auction also includes two VIP passes to an Apple keynote event to watch Apple unveil new products.
Two people can have lunch with Cook, and the experience will last for...

Tim Cook Visits Palo Alto Apple Store, Says Apple Watch Orders Have Been 'Great'
Apple CEO Tim Cook visited the Palo Alto Apple Store in Palo Alto, California this morning as it opened its doors to let customers get their first look at the new Apple Watch. Cook was spotted chatting with potential customers and having a conversation with The Loop's Jim Dalrymple and iMore's Rene Ritchie.
Image courtesy of CNET's Shara Tibken
Several members of the media were on hand at the ...

Apple Employees to Receive 50% Off Apple Watch and Apple Watch Sport Models, $550 Off Gold Model
Apple CEO Tim Cook today sent out an email to all Apple employees to thank them for the effort they've put into the launch of the Apple Watch and to announce a major discount on Apple Watch models for Apple workers. The email was obtained by MacRumors and is shared below.
Employees will be able to order any stainless steel Apple Watch or Apple Watch Sport for personal use at a 50 percent...

Tim Cook Calls 'Religious Freedom' Legislation 'Very Dangerous'
Apple CEO Tim Cook has called recent Law">"religious freedom" legislation passed in Indiana and Arkansas "very dangerous" in a public op-ed letter published by The Washington Post. Cook argues that there are nearly 100 pro-discrimination bills in the United States that "go against the very principles" the country was founded on and "have the potential to undo decades of progress towards greater...

Apple CEO Tim Cook Speaks Out Against Indiana's 'Religious Freedom' Law
Apple CEO Tim Cook today sent out a series of Tweets condemning Indiana Governor Mike Pence's decision to sign a controversial "religious freedom" bill into law, saying Apple is "deeply disappointed" in the move and "open for everyone."
Apple is open for everyone. We are deeply disappointed in Indiana's new law and calling on Arkansas Gov. to veto the similar #HB1228.— Tim Cook (@tim_cook) Marc ...

Tim Cook Named 'World's Greatest Leader,' Reflects on Leading Post-Jobs Era at Apple
Following the release of ty">Becoming Steve Jobs, an acclaimed biography of the late Apple co-founder, Fortune has named Tim Cook the "world's greatest leader," accompanied by an in-depth profile that reflects on the chief executive in the post-Jobs era. The interesting article provides a closer look at Cook's transition from a soft-spoken operations manager to a high-profile leader at Apple, and ...

Tim Cook Discusses Steve Jobs, Apple's Rivals, and Calls Apple Watch 'The First Modern Smartwatch'
In an exclusive interview with Fast Company, Apple CEO Tim Cook discusses a wide range of topics with interviewer Rick Tetzeli, co-author of Becoming Steve Jobs, from Jobs' ongoing legacy within the company to the mixed reception of the Apple Watch over the last few weeks.
Cook notes the different angles Apple took in developing ways to interact with the Apple Watch, thinking of it as its own...

'Becoming Steve Jobs' Excerpts: Friendship With Tim Cook, Campus 2 and Succession at Apple
The upcoming book Becoming Steve Jobs, written by Brent Schlender, a reporter who interviewed Jobs several times throughout his life and became close to him, and Rick Tetzeli, executive editor at Fast Company, is set to be released on March 24. Ahead of time, the authors have shared a number of excerpts from the book that provide untold details about his life.
Apple CEO Tim Cook claims that...

Tim Cook Calls Jim Cramer on 'Mad Money', Talks About Health, ResearchKit and More
Apple CEO Tim Cook called into "Mad Money" on CNBC today to speak to host Jim Cramer in honor of the show's 10th anniversary, where he shared some thoughts on ResearchKit, Apple's competitors, Apple Pay, the next frontiers of product development, and more.
When asked what he believes the "next frontiers" will be when it comes to product development, Tim Cook highlighted health as "the biggest...

'Becoming Steve Jobs' Leaks: Tim Cook Offered Jobs a Liver, Jobs Wasn't Interested in TV
There's a new Steve Jobs book coming out later this month, written by Brent Schlender, a reporter who interviewed Jobs several times throughout his life, and Rick Tetzeli, editor at Fast Company.
The book, Becoming Steve Jobs, isn't set to be released until March 24, but Cult of Mac discovered some of the contents could be read using Amazon's "Look Inside the Book" feature and shared a few...