Tim Cook Talks iPhone Sales, Apple TV, Campus 2, and More at Employee Town Hall Meeting

tim_cook_headshot_glassesFollowing Apple's first quarter earnings report, Apple executives hosted a Town Hall meeting with Apple employees to answer questions and to divulge a few details about the company's future plans. 9to5Mac has shared highlights of what was covered at the event. While much of what was said was reiterating information that was shared during the earnings call, there are a few tidbits worth noting.

When it comes to the iPhone and the rumor that Apple has perhaps reached "peak iPhone," Cook said the device is the "greatest business of the future" with growth potential in key emerging markets like India and China. He said Apple does not need to launch a less expensive device with pared-down features to entice buyers in these markets, as research suggests people will spend more for a better experience. These comments relate directly to the upcoming "iPhone 5se," which some rumors have suggested will be positioned as a less powerful, lower-end device, though not a cheap one by general smartphone standards.

On the Apple TV and tvOS, Cook said the two products point towards a "bright" future for Apple, but he didn't mention how Apple might expand its presence in the living room going forward. tvOS is Apple's way of giving content providers the tools to offer streaming television solutions to customers after having failed to launch its own streaming service due to difficulties with negotiations. The most recent TV-related rumors suggest Apple is exploring the possibility of original content, following in the footsteps of Netflix and Amazon.

Cook also reportedly expressed excitement over future products coming from the company's software, services, and hardware divisions. In the next few months, Apple is expected to announce the iPhone 5se, the iPad Air 3, new bands for the Apple Watch, and perhaps new Retina MacBooks and Retina MacBook Pros. Later in the year, Apple is also expected to introduce the highly-anticipated iPhone 7 and iPhone 7 Plus.

He also teased "far off" hardware products coming beyond 2016, perhaps hinting at the company's work on the Apple Car or its exploration of virtual and augmented reality. Recent rumors suggest Apple is prototyping virtual reality headsets similar to the Oculus Rift.

The last bit of interesting information was on Apple Campus 2, the company's second "spaceship" campus that's under development in Cupertino. Construction appears to be on track to be finished at the end of 2016, as Cook says the first employees will move into the campus by the end of January 2017. He also said the new underground auditorium will allow Apple to hold events on its grounds instead of at venues in San Francisco and other parts of the Bay Area.

The meeting also included more mundane information on upcoming time-off benefits for Apple employees, flagging iPad sales, new solutions for retaining employee talent, and Apple's supply chain, which can be read at 9to5Mac.

Top Rated Comments

(View all)
Avatar
59 months ago
Psssst..., Tim...

Score: 38 Votes (Like | Disagree)
Avatar
59 months ago
18 billion dollars profit in 3 months. Enjoy your 5400RPM hard drive.
Score: 33 Votes (Like | Disagree)
Avatar
59 months ago

On the Apple TV and tvOS, Cook said the two products point towards a "bright" future for Apple

I know there will be a flood of comments disagreeing with me, but I feel the ATV4 and tvOS has been a disappointment so far.

I had high hopes for it, only to be let down.
Score: 18 Votes (Like | Disagree)
Avatar
59 months ago
What about the Mac Pro? It's overdue for an update.
Score: 14 Votes (Like | Disagree)
Avatar
59 months ago

You mean Apple should release new MBPs every 6 to 9 months instead of yearly? Because it hasn't been a year yet since the last updates to them have been released.

It's been over 2 years for the Mac Pro and the hardware in the machine is at least 3 years old. That's pretty bad for what is billed as a top of the line workstation. If we are lucky we'll see an update in June.

The MacBook Air design is three years old now? Have you taken a look at the screen in those machines? It's like looking into a time warp.

The new MacBook is a nice machine, but speed is barely acceptable and the one connector-to- rule-them-all approach is ridiculous.

The Mac Mini was crippled in the last 'update'.

iMac's with 5400 rpm drives, heat problems, soldered RAM and taped together so you can't even upgrade a hard drive. Really?

The point is that because of the iPhone, Watch and iPad the Mac lineup doesn't get nearly the attention it needs.
Score: 13 Votes (Like | Disagree)
Avatar
59 months ago
I haven't backread but has anyone asked about the Mac Pro yet?
Score: 9 Votes (Like | Disagree)

Top Stories

Apple Announces New 27-Inch iMac With 10th-Gen Processors, Up to 128GB RAM, 1080p Webcam, True Tone, and More

Tuesday August 4, 2020 8:07 am PDT by
Apple today announced a new 27-inch iMac with faster 10th-generation Intel Core processor options, next-generation AMD graphics, up to 128GB of RAM, a higher-resolution 1080p front-facing FaceTime camera, a True Tone display with a nano-texture glass option, a T2 chip, higher fidelity speakers, studio-quality microphones, and more. A breakdown of the new 27-inch iMac's features and specs:10th...

Apple May Launch This Year's 'iPhone 12' Lineup in Two Stages, With 6.1-inch Models Debuting First

Monday August 3, 2020 3:14 am PDT by
Apple last week confirmed that its "‌iPhone‌ 12" launch will be delayed this year due to the ongoing global health crisis and restrictions on travel. Apple last year started selling iPhones in late September, but this year, Apple projects supply will be "available a few weeks later," suggesting a release sometime in October. We're expecting a total of four OLED iPhones in 5.4, 6.1, and...

Apple-Acquired Dark Sky Officially Shuts Down Android App

Saturday August 1, 2020 3:43 pm PDT by
Apple in March purchased weather app Dark Sky, and at that time, Dark Sky's developers said that the app's Android version would be discontinued on July 1, 2020. However, instead of shuttering the app on that date, the app's developers announced that the discontinuation would be delayed for another month. Now that it's August, Android users are no longer able to access the app, and...

Everything New in iOS 14 Beta 4: Apple TV Widget, Search Improvements, Exposure Notification API and More

Tuesday August 4, 2020 11:14 am PDT by
Apple today released the fourth developer betas of iOS and iPadOS 14 for testing purposes, tweaking and refining some of the features and design changes included in the update. Changes get smaller and less notable as the beta testing period goes on, but there are still some noteworthy new features in the fourth beta, which we've highlighted below. - Apple TV widget - There's a new Apple TV...

Apple Explains Why You Might See 'Not Charging' When a Mac is Plugged In

Monday August 3, 2020 1:42 pm PDT by
If you have a Mac and have seen a "Not Charging" warning when plugging it in to power, Apple last week released a support document that explains why. Macs running macOS 10.15.5 or later have a Battery Health Management feature to preserve the life of the battery, and occasionally, the Battery Health Management option will cause the Mac to pause its charging for calibration purposes.Depending ...

Unreleased iPod Touch with Mac Pro Glossy Black Finish Shared Online

Sunday August 2, 2020 11:32 am PDT by
Twitter user @DongleBookPro has today posted images of what seems to be a first-generation iPod Touch prototype with a 2013 Mac Pro-style glossy black finish. The Twitter user claims that the iPod Touch prototype pictured has "the same coating as the 2013 Mac Pro." Had the finish been selected for the final product, it also would have been similar to the metallic glossy black finish that...

Phil Schiller Moving on to Become 'Apple Fellow,' Greg Joswiak Taking Over as Marketing SVP

Tuesday August 4, 2020 10:07 am PDT by
Apple's Phil Schiller is moving on to become an "Apple Fellow," Apple announced today, while Greg Joswiak will take over as Apple's senior vice president of Worldwide Marketing. Schiller will continue to lead the App Store and Apple Events, but will no longer be in charge of marketing. Apple CEO Tim Cook said he is "thrilled" that Joswiak will be leading the marketing team, and that his...

Microsoft to Stop Supporting Office 2016 for Mac in October

Monday August 3, 2020 12:21 pm PDT by
Microsoft's Office 2016 for Mac is set to reach its end of support date on October 13, 2020, and after that date, connecting to Office 365 services using the Office 2016 for Mac software will no longer be supported. Microsoft shared the detail in a support document from July highlighting which versions of Office will be supported for connecting to Office 365 services in the future.Connecting ...

8 Third-Party Home Screen Widgets That You Can Try Out Now on iOS 14

Wednesday August 5, 2020 12:56 pm PDT by
One of the biggest new features of iOS 14 is Home Screen widgets, which provide information from apps at a glance. The widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. When the iOS 14 beta was first released in June, widgets were limited to Apple's own apps like Calendar and Weather, but several third-party developers have begun to test ...

Apple Shares Requirements for Default Third-Party Browser and Email Apps With Developers

Monday August 3, 2020 4:28 pm PDT by
Apple in iOS 14 plans to allow users to set a third-party app as the default email or browser app on an iPhone or iPad, replacing the current Apple-made default apps Safari and Mail. Apple hasn't provided many details on the new feature to users, but as noted by MacStories' Federico Vittici, Apple has shared documentation with developers who want their apps to have the option to be set as a...