Strategy Analytics

By MacRumors Staff

Strategy Analytics Articles

iphone x vs galaxy s9

iPhone's Market Share Grew Slightly Last Quarter Despite a Few Weeks of Galaxy S9 Availability

Wednesday May 2, 2018 7:45 am PDT by
Apple's share of the worldwide smartphone market grew slightly in the first three months of 2018, despite Samsung launching the Galaxy S9 and Galaxy S9+ in March, according to research firms IDC and Strategy Analytics. Apple on Tuesday reported that it sold 52.2 million iPhones last quarter. Based on that, the research firms estimate that the iPhone accounted for around 15.5 percent of...
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Apple Recorded More Than Half of Total Smartphone Industry Revenue in iPhone X Launch Quarter

Thursday February 15, 2018 8:10 am PST by
Apple captured a record 51 percent share of revenue in the worldwide smartphone industry last quarter, which encompassed the launch of the iPhone X, according to research firm Strategy Analytics. iPhone revenue totaled $61.5 billion in the fourth quarter of 2017, as Apple disclosed in its earnings report earlier this month. Strategy Analytics estimates Apple's smartphone revenue was three...
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iPhone 7 Remained World's Most Popular Smartphone Model in June Quarter

Wednesday August 16, 2017 7:36 am PDT by
iPhone 7 and iPhone 7 Plus remained the world's most popular smartphones in the second quarter, ahead of Samsung's newer Galaxy S8 and Galaxy S8+, according to market research firm Strategy Analytics. Apple shipped an estimated 16.9 million iPhone 7 units and 15.1 million iPhone 7 Plus units worldwide in the quarter, which corresponds with April through June, according to the firm's latest Sm...

Apple's Sizable Jump in Tablet Sales Wasn't Entirely Driven by New Lower-Priced 9.7-Inch iPad

Thursday August 3, 2017 8:07 am PDT by
Apple recently reported sales of 11.4 million iPads in the June quarter, an increase of 15 percent compared to the year-ago quarter. iPad revenue was also up, but only 2 percent year over year, suggesting Apple was selling a lot of new lower-priced 9.7-inch iPads, which start at just $329 in the United States. A new report by research firm Strategy Analytics, however, argues that isn't...
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Apple Watch Has Now Surpassed Estimated 30 Million Shipments Since Launching in 2015

Thursday August 3, 2017 5:47 am PDT by
Apple shipped an estimated 2.8 million Apple Watch units in the June quarter, an increase of 56 percent from an estimated 1.8 million shipments in the year-ago quarter, according to a new report by research firm Strategy Analytics. Strategy Analytics previously estimated Apple Watch shipments totaled 13.6 million in 2015, 11.6 million in 2016, and 3.5 million last quarter, suggesting Apple...
Huawei P10

Huawei Closing in Fast on Apple in Smartphone Sales According to Latest Estimate

Wednesday August 2, 2017 5:49 am PDT by
Chinese smartphone maker Huawei aims to become the world's largest smartphone maker by 2021, ahead of both Apple and Samsung, and the latest market share data suggests it continues to make progress towards that goal. Huawei P10 Huawei shipped an estimated 38.4 million smartphones in the June quarter, a 20 percent increase over a year ago, according to research firm Strategy Analytics. By...
iphone trio

iPhone Remained World's Most Popular Smartphone Last Quarter

Wednesday May 10, 2017 7:55 am PDT by
iPhone remained the world's most popular smartphone by a significant margin last quarter, according to research firm Strategy Analytics. iPhone 7 and iPhone 7 Plus were the two most popular models specifically, with an estimated 21.5 million and 17.4 million shipments respectively. Chinese brand OPPO's flagship R9 smartphone trailed in third with an estimated 8.9 million shipments, while...
apple watch series 2

Apple Named World's Largest Wearables Vendor With an Estimated 3.5M Apple Watch Shipments in Q1 2017

Thursday May 4, 2017 3:58 pm PDT by
Apple became the world's largest wearables vendor in the first quarter of 2017 with an estimated 3.5 million Apple Watch shipments, according to new research data shared this afternoon by Strategy Analytics. Apple Watch shipments overtook Fitbit shipments during Q1 2017, allowing Apple to capture 15.9 percent global marketshare to become the top wearables vendor. Fitbit shipped an estimated...
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CarPlay Scores 85% Customer Satisfaction Rate in Limited Study

Thursday April 20, 2017 4:00 am PDT by
iPhone owners are largely satisfied with Apple's CarPlay, according to a new report from market research firm Strategy Analytics. The report is available to Strategy Analytics clients only, but author Chris Schreiner shared some of his findings with MacRumors. 31 percent of users said they were "very satisfied" with CarPlay, while 54 percent said they were "satisfied," for an overall...
ipad keyboard

Tim Cook Says 'Exciting Things' Coming to iPad as Tablet Sales Continue to Drop

Thursday February 2, 2017 7:24 am PST by
While the iPhone 7 Plus helped Apple achieve record-breaking earnings results last quarter, iPad sales remained on a downward trend. Apple earlier this week reported that it sold 13.1 million iPads in the first quarter, which encompasses the holiday shopping season, down from 16.1 million in the year-ago quarter. As noted by Jason Snell at Six Colors, that's nearly half as many iPads as the...
Apple Watch vs Samsung Gear

Apple Watch Dominated Holiday Season With Estimated 5.2 Million Shipments

Wednesday February 1, 2017 2:15 pm PST by
Apple shipped a record-breaking 5.2 million Apple Watch units last quarter, making it by far the most popular smartwatch of the holiday shopping season, according to the latest data from research firm Strategy Analytics. Apple captured an estimated 63.4% of the worldwide smartwatch market during the quarter. Apple's closest competitor Samsung shipped only 800,000 smartwatches in the quarter, ...
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Apple's Renewed Focus on iPad Left the Mac Behind This Year

Tuesday December 6, 2016 6:02 am PST by
When looking at the current state of the Mac lineup, the new MacBook Pro is the only model Apple has updated over the past seven-plus months. Even the latest MacBook Pro models required a 527-day wait, which was considerably longer than the average of 320 days between previous MacBook Pro refreshes. A glance at our own MacRumors Buyer's Guide shows the new MacBook Pro is the only Mac...
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iPhone Generated Record-Breaking Share of Profits Last Quarter Despite Continued Sales Decline

Tuesday November 22, 2016 4:27 pm PST by
iPhone sales may have declined for three consecutive quarters, but the latest data from research firm Strategy Analytics suggests Apple is unsurprisingly still doing exceptionally well in the smartphone market. Apple captured a record 91% of profits in the worldwide smartphone market in the third quarter, or $8.5 billion of the overall $9 billion in profits recorded by all vendors combined,...
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iOS Adoption Remains at Lowest Levels Since 2014 as Android Captures Record 87.5% Market Share

Wednesday November 2, 2016 12:37 pm PDT by
The latest data from market research firm Strategy Analytics claims Android captured a record 87.5% share of the worldwide smartphone market in the third quarter, reflecting the period between late June and late September. Strategy Analytics director Woody Oh on Android's continued dominance:Android's leadership of the global smartphone market looks unassailable at the moment. Its low-cost...
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iPhone 6s Named World's Most Popular Smartphone Ahead of iPhone 7

Tuesday September 6, 2016 6:31 am PDT by
The latest data from research firm Strategy Analytics shows that Apple currently accounts for two of the three top-selling smartphone models shipped worldwide. iPhone 6s was the world's top-selling smartphone in the second quarter of 2016, based on an estimated 14.2 million shipments, while the two-year-old iPhone 6 trailed in second with an estimated 8.5 million shipments. Strategy...
iPad shipments IDC Q1 2016

iPad Declines Yet Again Amid Worst Tablet Quarter Since 2012

Thursday April 28, 2016 7:58 am PDT by
The latest data from research firms IDC and Strategy Analytics reveals that iPad market share declined for the ninth consecutive quarter as the worldwide tablet market continues to slow. Apple now has between 22.1 and 25.9-percent market share among tablet vendors, down from between 24.3 and 27.2-percent in the year-ago quarter. Apple reported iPad sales of 10.3 million during the March...
Apple Watch trio

Apple Watch Loses Market Share as Android Wear Grows in Popularity

Thursday April 28, 2016 5:44 am PDT by
The latest data from research firm Strategy Analytics reveals that Apple Watch sales totaled an estimated 2.2 million in the first quarter. Apple Watch remains the most popular smartwatch, but its market share declined to 52.4-percent compared to 63-percent in the previous quarter. Strategy Analytics cites increasing competition from Android Wear rivals such as LG and Motorola as one reason ...
Apple Watch Swiss

Apple Watch Sales Estimated at 5.1 Million in Holiday Quarter, Swiss Watch Sales in Trouble

Thursday February 18, 2016 3:21 pm PST by
The latest data from Strategy Analytics reveals that the Apple Watch remained the most popular smartwatch through the fourth quarter of 2015, capturing 63 percent global market share based on an estimated 5.1 million sales in the three-month period. Samsung trailed in second place with 16 percent market share and an estimated 1.3 million sales. Apple and Samsung together accounted for 8 in 10...
Galaxy S6 iPhone 6s

Samsung Widens Gap Over Apple in Worldwide Smartphone Market

Thursday January 28, 2016 8:01 am PST by
The latest numbers from market research firm Strategy Analytics reveal that Samsung increased its lead over Apple as the world's largest smartphone maker, after shipping 81.3 million smartphones in the fourth quarter of the 2015 calendar year. Apple announced earlier this week that it sold a record 74.8 million iPhones during the same three-month period encompassing the busy holiday shopping...
Apple Watch SS Classic

Apple Watch Captured Estimated 75% Smartwatch Market Share in Launch Quarter

Wednesday July 22, 2015 8:37 am PDT by
The latest data from research firm Strategy Analytics estimates that the Apple Watch captured 75.5% global smartwatch market share during its launch quarter, trailed by Samsung's estimated 7.5% market share. Strategy Analytics estimates that Apple sold 4 million Apple Watches in the second quarter of 2015, while runner-up Samsung sold an estimated 400,000 smartwatches during the three-month...