Strategy Analytics

By MacRumors Staff

Strategy Analytics Articles

Apple Watch Continues to Dominate Global Smartwatch Market in Q1 2020

Thursday May 7, 2020 2:03 am PDT by
Strong online sales ensured a growth in worldwide smartwatch shipments in the first three months of this year, despite the impact of the global health crisis, according to a new report by Strategy Analytics. Shipments grew 20 percent year on year in the first quarter, reaching 13.7 million units, up from 11.4 million units in the previous quarter. Apple Watch retained its dominant top spot...

Global Smartphone Shipments See Biggest Fall Ever in February 2020

Friday March 20, 2020 1:26 pm PDT by
Global smartphone shipments dropped an estimated 38 percent in February 2020, marking the biggest ever fall in the history of the worldwide smartphone market, according to new data shared today by Strategy Analytics. Smartphone companies shipped an estimated 61.8 million units in February 2020, down from 99.2 million units in February 2019. Smartphone demand in Asia dropped heavily in...

Apple’s HomePod Places Sixth in Global Smart Speaker Market in Q4 2019

Thursday February 13, 2020 11:33 am PST by
Apple shipped an estimated 2.6 million HomePods during the fourth quarter of 2019, earning it 4.7 percent of the smart speaker market, according to new estimates shared today by Strategy Analytics. Apple was the number six worldwide smart speaker market vendor, shipping fewer speakers than Amazon, Google, Baidu, Alibaba, and Xiaomi. Amazon was the number one smart speaker vendor in the...

Apple Matched or Surpassed Samsung for Smartphone Shipments in Q4 2019

Thursday January 30, 2020 2:27 am PST by
Apple matched or overtook Samsung to become the world's biggest smartphone maker in the fourth quarter of 2019, according to new data from market tracking firms. A new report by Strategy Analytics put Apple's iPhone shipments for the fourth quarter of last year at 70.7 million units, slightly ahead of Samsung's estimated 68.8 million. Apple grabbed first position with 19 percent global...

Apple Watch Sales Grew to 6.8 Million Units in Q3 2019, up 51% From Last Year

Friday November 8, 2019 2:18 am PST by
Apple shipped an estimated 6.8 million smartwatches in the third quarter of 2019, according to research firm Strategy Analytics. Apple doesn't disclose Apple Watch sales in its earnings reports, grouping the wrist-worn device under its "Other Products" category, so we have do go from estimated figures, which can vary between research firms. If Strategy Analytics' figures are accurate,...

Apple Watch Was Number One Smart Watch in Q2 2019 With an Estimated 5.7M Units Shipped

Tuesday August 6, 2019 5:07 pm PDT by
The Apple Watch accounted for close to half of all smart watches shipped in the second quarter of 2019, according to a new report shared this afternoon by Strategy Analytics. Apple shipped an estimated 5.7 million smart watches worldwide during the quarter, earning it 46 percent marketshare and its continued position as the number one smart watch company. Apple shipped 5.7 million...

Apple Watch Sales Comprised Half of Smartwatch Market in 2018

Thursday February 28, 2019 1:40 am PST by
Apple Watch maintained pole position in the smartwatch market over last year's fourth quarter as global smartwatch shipments continued to grow, according to the latest research from Strategy Analytics. Apple shipped 9.2 million Apple Watch units during Q4 2018, according to the report, rising 18 percent from 7.8 million units in Q4 2017. Global smartwatch shipments meanwhile grew 56 percent ...

HomePod Estimated to Have Just 4% Market Share Worldwide Despite 45% Sales Growth Last Quarter

Tuesday February 19, 2019 7:13 am PST by
HomePod shipments totaled 1.6 million units in the fourth quarter of 2018, a 45 percent increase on a year-over-year basis, according to Strategy Analytics. Despite the growth, the research firm estimates that Apple's share of the worldwide smart speaker market was just 4.1 percent during the quarter. By comparison, Amazon and Google commanded the market with an estimated 13.7 million and...

Apple Shipped 14.5M iPads in Holiday Quarter According to Strategy Analytics

Thursday January 31, 2019 7:36 am PST by
Apple shipped an estimated 14.5 million iPads in the fourth quarter of 2018, according to research firm Strategy Analytics. Apple no longer discloses iPad, iPhone, or Mac unit sales in its earnings reports, leaving us with these estimated figures, which can vary quite significantly between research firms. With the iPhone, for example, estimated shipments have ranged from 65.9 million to 68.4 ...

Strategy Analytics: Apple Shipped an Estimated 65.9 Million iPhones in Holiday Quarter

Tuesday January 29, 2019 3:13 pm PST by
Apple shipped an estimated 65.9 million iPhones during the first fiscal quarter of 2019 (aka the fourth calendar quarter of 2018) according to new data shared today by Strategy Analytics. As of this quarter, Apple is no longer providing a breakdown of unit sales of the iPhone, iPad, and Mac, so we will not have concrete data on how well the ‌iPhone‌ is selling going forward. Apple in Q1...

Strategy Analytics: Apple Shipped an Estimated 2.5 Million Fewer iPhones in China in 2018 Than in 2017

Thursday January 24, 2019 3:10 pm PST by
Apple shipped an estimated 34.2 million iPhones in China in 2018, down from 36.7 million in 2017, according to new data shared today by Strategy Analytics. During the fourth calendar quarter of 2018 (Apple's first fiscal quarter), Apple shipped 10.9 million iPhones, down from 14 million in the fourth quarter of 2017. Apple surpassed Xiaomi to become the number four smartphone vendor in...

HomePod is Ninth Most Popular Smart Speaker in United States According to Recent Survey

Monday October 22, 2018 9:35 am PDT by
Apple's HomePod is the ninth most popular smart speaker model in the United States, according to an online survey of 1,011 smart speaker users conducted by research firm Strategy Analytics in July and August. The top eight positions are held by various Amazon Echo and Google Home models in the Strategy Analytics rankings. The standard Amazon Echo tops the list with an estimated 23 percent...

HomePod Holds Estimated 70% Share of Growing $200+ Smart Speaker Market

Wednesday September 19, 2018 9:55 am PDT by
While the HomePod did not rank among the top five smart speakers in worldwide shipments last quarter, it is dominating the premium end of the market, according to research firm Strategy Analytics. Strategy Analytics claims the HomePod accounts for 70 percent of the small but growing $200-plus smart speaker market, topping competing products such as the Google Home Max and a variety of Sonos...

HomePod Sales May Be Closer to 1-1.5 Million Than 3 Million Since the Speaker Launched

Tuesday August 14, 2018 7:40 am PDT by
HomePod shipments totaled an estimated 700,000 units in the second quarter of 2018, giving Apple a roughly six percent share of the worldwide smart speaker market, according to research firm Strategy Analytics. Strategy Analytics previously estimated HomePod shipments totaled 600,000 units in the first quarter of 2018, suggesting that worldwide shipments have reached 1.3 million units since...

iPad Putting Pressure on Windows and Android Tablet Competitors, Says Strategy Analytics

Thursday August 2, 2018 5:30 am PDT by
Despite the worldwide tablet market declining in shipments for 14 consecutive quarters, the iPad is seeing growth, and regaining market share over its competitors, according to research firm Strategy Analytics. Earlier this week, Apple reported that it sold 11.55 million iPads in the second quarter of 2018, spanning April 1 through June 30. Those sales gave Apple a 28.2 percent share of the...

Apple Sold an Estimated 600,000 HomePod Speakers During the First Quarter of 2018

Thursday May 17, 2018 11:23 am PDT by
Apple sold an estimated 600,000 HomePod speakers during the first quarter of 2018, according to new estimates shared this morning by Strategy Analytics. Apple's sales allowed it to capture just 6 percent of the global smart speaker market, coming in well behind Amazon and Google. Amazon shipped an estimated 4 million Echo smart speakers during the quarter, for a 43.6 percent share of the...

iPhone X Remained World's Most Popular Smartphone Last Quarter Despite Concerns About Poor Sales

Friday May 4, 2018 6:51 am PDT by
iPhone X was the world's most popular smartphone for the second consecutive quarter, according to research firm Strategy Analytics. Strategy Analytics estimates that iPhone X shipments totaled 16 million units in the first three months of 2018, making it the best-selling smartphone model during that period, as it was during the final three months of 2017. "For the second quarter running,...

iPad Recorded Highest Market Share in First Quarter Since 2014 According to IDC

Thursday May 3, 2018 7:15 am PDT by
Apple on Tuesday reported that it sold 9.1 million iPads during the first quarter of 2018, giving the company its highest share of the worldwide tablet market during that quarter in four years, according to IDC. The research firm estimates that iPads accounted for 28.8 percent of tablet shipments over the three-month period, compared to 24.9 percent in the year-ago quarter. The modest growth ...

iPhone's Market Share Grew Slightly Last Quarter Despite a Few Weeks of Galaxy S9 Availability

Wednesday May 2, 2018 7:45 am PDT by
Apple's share of the worldwide smartphone market grew slightly in the first three months of 2018, despite Samsung launching the Galaxy S9 and Galaxy S9+ in March, according to research firms IDC and Strategy Analytics. Apple on Tuesday reported that it sold 52.2 million iPhones last quarter. Based on that, the research firms estimate that the iPhone accounted for around 15.5 percent of...

Apple Recorded More Than Half of Total Smartphone Industry Revenue in iPhone X Launch Quarter

Thursday February 15, 2018 8:10 am PST by
Apple captured a record 51 percent share of revenue in the worldwide smartphone industry last quarter, which encompassed the launch of the iPhone X, according to research firm Strategy Analytics. iPhone revenue totaled $61.5 billion in the fourth quarter of 2017, as Apple disclosed in its earnings report earlier this month. Strategy Analytics estimates Apple's smartphone revenue was three...