iPhone X Remained World's Most Popular Smartphone Last Quarter Despite Concerns About Poor Sales

iPhone X was the world's most popular smartphone for the second consecutive quarter, according to research firm Strategy Analytics.

iphone x silver
Strategy Analytics estimates that iPhone X shipments totaled 16 million units in the first three months of 2018, making it the best-selling smartphone model during that period, as it was during the final three months of 2017.

"For the second quarter running, the iPhone X remains the world's most popular smartphone model overall, due to a blend of good design, sophisticated camera, extensive apps, and widespread retail presence for the device," said Juha Winter, a senior analyst at Strategy Analytics.

strategy analytics smartphones q1 2018

Source: Strategy Analytics

The findings contradict a flurry of reports that variously referred to the iPhone X as a failure, disappointment, and flop. Multiple publications said the iPhone X did not live up to the hype due to poor or dull sales.

Much of the doom and gloom centered around Apple suppliers like AMS and TSMC warning about weaker smartphone demand. Apple CEO Tim Cook has dismissed those kind of reports in the past, noting that the company's supply chain is very complex, and that conclusions shouldn't be drawn from singular data points.

Cook in 2013:

Even if a particular data point were factual, it would be impossible to interpret that data point as to what it meant to our business. The supply chain is very complex and we have multiple sources for things. Yields can vary, supplier performance can vary. There is an inordinate long list of things that can make any single data point not a great proxy for what is going on.

In reality, Apple accounted for the top four best-selling smartphones worldwide last quarter. iPhone 8 and iPhone 8 Plus were the second and third most popular, with an estimated 12.5 million and 8.3 million shipments respectively, while the iPhone 7 took fourth place with around 5.6 million shipments.

The research lines up with Cook's recent revelation that "customers chose iPhone X more than any other iPhone each week in the March quarter, just as they did following its launch in the December quarter." He added that the iPhone X is a "Super Bowl winner," even if "you want them to win with a few more points."

Apple on Tuesday reported that it sold 52.2 million iPhones last quarter, but it doesn't break out the sales on a model-by-model basis. However, the average selling price of an iPhone was $728 in the quarter, up from $655 in the year-ago quarter, suggesting the higher-priced iPhone X did sell relatively well.

Chinese smartphone maker Xiaomi's budget Redmi 5A was the sole Android smartphone to crack the top five on the best-selling list, with an estimated 5.4 million shipments last quarter. Samsung's new Galaxy S9 Plus, launched in the final month of the quarter, ranked sixth with an estimated 5.3 million shipments.

iPhone X may not have lived up to the hype of some overblown Wall Street expectations, but in the end, the device was a key contributor to Apple's record-breaking revenue in the first half of its 2018 fiscal year.

Top Rated Comments

Swampthing Avatar
34 months ago

Bestselling phone doesn't necessarily equate to best phone. There is an element of herd mentality.

There’s also a herd mentality of a certain group of people who think it’s “cooler” to hate the thing that is most popular, regardless of quality.

Keep that in mind too.
Score: 39 Votes (Like | Disagree)
djcerla Avatar
34 months ago

Bestselling phone doesn't necessarily equate to best phone. There is an element of herd mentality.

The satisfaction rate for the X is something never seen before ('https://www.macrumors.com/2018/04/23/iphone-x-siri-survey-creative-strategies/') with a stunning 85% of "very satisfied" answers, so I guess for once the best phone is the best selling one.
Score: 25 Votes (Like | Disagree)
citysnaps Avatar
34 months ago

Bestselling phone doesn't necessarily equate to best phone. There is an element of herd mentality.

Sure it does. People vote with their wallets after carefully considering the value proposition and looking at other alternatives. Especially for a premium-priced device. You might want to consider not projecting your personal views and feelings, and how you make purchase decisions, onto millions of others.

The market has voted.
Score: 23 Votes (Like | Disagree)
NoNothing Avatar
34 months ago
Queue the doubters and people calling Tim a fibber. Simple because of some no nothing talking analyst heads got it wrong.
Score: 15 Votes (Like | Disagree)
djcerla Avatar
34 months ago
Here's a hot serving of delicious crow for many, many MR forum members.

In related news, AAPL is hitting a new all time high today.
Score: 14 Votes (Like | Disagree)
Amacfa Avatar
34 months ago

The satisfaction rate for the X is something never seen before ('https://www.macrumors.com/2018/04/23/iphone-x-siri-survey-creative-strategies/') with a stunning 85% of "very satisfied" answers, so I guess for once the best phone is the best selling one.

Make a great product, it will sell millions. Who knew.


My X is my favorite iPhone ever
Score: 12 Votes (Like | Disagree)

Top Stories

m1 chip macbook air pro

Kuo: Redesigned MacBooks With Apple Silicon to Launch in Second Half of 2021

Tuesday November 24, 2020 7:53 pm PST by
Apple plans to release additional MacBook models with Apple Silicon in the second half of 2021, according to analyst Ming-Chi Kuo, as part of the company's two-year transition away from Intel processors across its Mac lineup. In a research note today, obtained by MacRumors, Kuo said that these MacBook models will feature a new design. Kuo did not specify which models these will be, but he...
2020 apple shopping event

Apple Offering Up to $150 Gift Card With Select Products on Black Friday Through Cyber Monday

Monday November 23, 2020 2:53 am PST by
Apple has announced its annual four-day shopping event, offering customers up to a $150 Apple Store gift card with the purchase of select products between Black Friday and Cyber Monday in the United States. The gift card values in the United States are as follows: $150 for 16-inch MacBook Pro $150 for 21.5-inch iMac $50 for 13-inch MacBook Pro $50 for MacBook Air $50 for iPhone SE,...
app store christmas icon

Apple Shutting Down App Store Connect From December 23 to December 27

Monday November 23, 2020 10:14 am PST by
Apple shuts down App Store Connect for a week around the holidays each year in an effort to give App Store staff time off from work. This year, App Store Connect will be unavailable from December 23 to December 27. With App Store Connect unavailable, Apple will not accept new apps or app updates, so all pricing changes and new app submissions need to be locked in before those dates for...
Target November Deals 1

Black Friday Spotlight: Target Begins Week-Long Sale With Deals on iPhone 12, Powerbeats Pro, and More

Monday November 23, 2020 8:07 am PST by
We've been tracking early Black Friday deals in our dedicated Black Friday Roundup, and in an effort to prepare our readers for the big shopping event we're highlighting sales store-by-store in the lead-up to November 27. Note: MacRumors is an affiliate partner with Target. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running....
mac mini macbook pro macbook air

Apple M1 Hands-On Comparison: MacBook Air vs. MacBook Pro vs. Mac Mini

Monday November 23, 2020 3:40 pm PST by
Apple's M1 Macs are out in the wild now, but ahead of the holidays, you might still be trying to figure out which one to pick up, either for yourself or as a gift for someone else. We've got all three of the new Macs available, so we thought we'd give MacRumors readers a hands-on overview of each machine in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. ...
max tech xcode benchmark m1 macbook

Video Demos Performance Differences Between 8GB and 16GB Apple M1 MacBook Pro

Monday November 23, 2020 2:54 pm PST by
All of the M1 Mac models use the same M1 chip, so the upgrade options are limited to SSD storage space and RAM. We haven't seen many comparisons that demonstrate the difference between a machine with 8GB RAM and the upgraded 16GB RAM option, but Max Tech today shared a video highlighting the performance between an 8GB MacBook Pro and a 16GB MacBook Pro. The video includes a series of...
new mac mini logicpro screen

M1 Macs Able to Run Up to Six External Displays Using DisplayLink

Tuesday November 24, 2020 6:53 am PST by
It is possible to run up to six external displays from the M1 Mac mini, and five external displays from the M1 MacBook Air and MacBook Pro, with the aid of DisplayPort adapters, according to YouTuber Ruslan Tulupov. This far exceeds Apple's specified limits on external displays with the M1 Macs. Apple's host of new M1 Macs are not capable of supporting as many external displays as their...
iPads black friday 20 sale feature

Apple Black Friday 2020: Best iPad Deals

Tuesday November 24, 2020 8:51 am PST by
Although we're still a few days away from the official launch of Black Friday, we've known for a few weeks that many retailers would be kicking off discounts ahead of November 27. Because of this trend, today we're tracking discounts across Apple's lineup of iPads, including the 10.2-inch iPad and 2020 iPad Pro. More sales are likely to appear as the week progresses, and when they do we'll update ...
13 16 inch macbook pro air trio

Reliable Leaker Suggests Redesigned MacBooks in 2021 Will Include Both Apple Silicon and Intel Models

Wednesday November 25, 2020 9:15 am PST by
Reliable leaker known as "L0vetodream" has today suggested on Twitter that redesigned MacBooks coming in the second half of 2021 will include models with both Apple Silicon chips and Intel processors. The brief Tweet came in response to a MacRumors article from earlier today, which outlined a report from Ming-Chi Kuo claiming that Apple plans to release redesigned MacBook models with Apple ...
ipad pro 2020 display

Black Friday Week Kicks Off With Up to $150 Savings on 2020 iPad Pro

Sunday November 22, 2020 2:37 pm PST by
As we head into Black Friday week, we're seeing some of the best deals of the season so far, with Amazon and Best Buy today discounting the latest iPad Pro models by up to $150 at the lowest prices we've ever tracked on these models. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep ...