New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

iPhone X Remained World's Most Popular Smartphone Last Quarter Despite Concerns About Poor Sales

iPhone X was the world's most popular smartphone for the second consecutive quarter, according to research firm Strategy Analytics.


Strategy Analytics estimates that iPhone X shipments totaled 16 million units in the first three months of 2018, making it the best-selling smartphone model during that period, as it was during the final three months of 2017.

"For the second quarter running, the iPhone X remains the world's most popular smartphone model overall, due to a blend of good design, sophisticated camera, extensive apps, and widespread retail presence for the device," said Juha Winter, a senior analyst at Strategy Analytics.

Source: Strategy Analytics

The findings contradict a flurry of reports that variously referred to the iPhone X as a failure, disappointment, and flop. Multiple publications said the iPhone X did not live up to the hype due to poor or dull sales.

Much of the doom and gloom centered around Apple suppliers like AMS and TSMC warning about weaker smartphone demand. Apple CEO Tim Cook has dismissed those kind of reports in the past, noting that the company's supply chain is very complex, and that conclusions shouldn't be drawn from singular data points.

Cook in 2013:
Even if a particular data point were factual, it would be impossible to interpret that data point as to what it meant to our business. The supply chain is very complex and we have multiple sources for things. Yields can vary, supplier performance can vary. There is an inordinate long list of things that can make any single data point not a great proxy for what is going on.
In reality, Apple accounted for the top four best-selling smartphones worldwide last quarter. iPhone 8 and iPhone 8 Plus were the second and third most popular, with an estimated 12.5 million and 8.3 million shipments respectively, while the iPhone 7 took fourth place with around 5.6 million shipments.

The research lines up with Cook's recent revelation that "customers chose iPhone X more than any other iPhone each week in the March quarter, just as they did following its launch in the December quarter." He added that the iPhone X is a "Super Bowl winner," even if "you want them to win with a few more points."

Apple on Tuesday reported that it sold 52.2 million iPhones last quarter, but it doesn't break out the sales on a model-by-model basis. However, the average selling price of an iPhone was $728 in the quarter, up from $655 in the year-ago quarter, suggesting the higher-priced iPhone X did sell relatively well.

Chinese smartphone maker Xiaomi's budget Redmi 5A was the sole Android smartphone to crack the top five on the best-selling list, with an estimated 5.4 million shipments last quarter. Samsung's new Galaxy S9 Plus, launched in the final month of the quarter, ranked sixth with an estimated 5.3 million shipments.

iPhone X may not have lived up to the hype of some overblown Wall Street expectations, but in the end, the device was a key contributor to Apple's record-breaking revenue in the first half of its 2018 fiscal year.

Related Roundup: iPhone X
Buyer's Guide: iPhone X (Caution)


Top Rated Comments

(View all)

11 weeks ago

Bestselling phone doesn't necessarily equate to best phone. There is an element of herd mentality.


There’s also a herd mentality of a certain group of people who think it’s “cooler” to hate the thing that is most popular, regardless of quality.

Keep that in mind too.
Rating: 39 Votes
11 weeks ago

Bestselling phone doesn't necessarily equate to best phone. There is an element of herd mentality.


The satisfaction rate for the X is something never seen before ('//www.macrumors.com/2018/04/23/iphone-x-siri-survey-creative-strategies/') with a stunning 85% of "very satisfied" answers, so I guess for once the best phone is the best selling one.
Rating: 25 Votes
11 weeks ago

Bestselling phone doesn't necessarily equate to best phone. There is an element of herd mentality.


Sure it does. People vote with their wallets after carefully considering the value proposition and looking at other alternatives. Especially for a premium-priced device. You might want to consider not projecting your personal views and feelings, and how you make purchase decisions, onto millions of others.

The market has voted.
Rating: 23 Votes
11 weeks ago
Queue the doubters and people calling Tim a fibber. Simple because of some no nothing talking analyst heads got it wrong.
Rating: 15 Votes
11 weeks ago
Here's a hot serving of delicious crow for many, many MR forum members.

In related news, AAPL is hitting a new all time high today.
Rating: 14 Votes
11 weeks ago

The satisfaction rate for the X is something never seen before ('//www.macrumors.com/2018/04/23/iphone-x-siri-survey-creative-strategies/') with a stunning 85% of "very satisfied" answers, so I guess for once the best phone is the best selling one.

Make a great product, it will sell millions. Who knew.


My X is my favorite iPhone ever
Rating: 12 Votes
11 weeks ago
I had my doubts but once I started to use it (and coming from a 6+ so design was fresh) I can see why it is popular.
Rating: 11 Votes
11 weeks ago

Same article from last year:
//www.macrumors.com/2017/05/10/iphone-most-popular-smartphone-q1-2017/

Last year, the iPhone 7 sold 34% more phones than the iPhone X.

Even the iPhone 7 Plus sold 10% more phones then then the iPhone X.

Spin it as you wish, but the sales speak for themselves, the iPhone X, 8 and 8 Plus were all failures.


Don't be ridiculous.

The iPhone X couldn't even be built in quantities large enough to match the 7 due to low OLED output from Samsung, and starting at $1000 was never meant to sell as much as the 7. The whole lineup, far from being a failure, was a hit that propelled Apple's earning and revenues to new highs, as well as its stock price.
Rating: 11 Votes
11 weeks ago
Interesting to see though, the 8 was quite a bit more popular than the 8 plus and the 7 is still way more popular than the 7 plus. Also the X is smaller than the plus models. Are people losing interest in massive handsets?
Rating: 10 Votes
11 weeks ago

But think of how many they would have sold if Apple gave them away!


Zero, by definition.
Rating: 9 Votes

[ Read All Comments ]