iPhone sales may have declined for three consecutive quarters, but the latest data from research firm Strategy Analytics suggests Apple is unsurprisingly still doing exceptionally well in the smartphone market.
Apple captured a record 91% of profits in the worldwide smartphone market in the third quarter, or $8.5 billion of the overall $9 billion in profits recorded by all vendors combined, according to Strategy Analytics.
Apple's biggest competitor Samsung was nowhere to be found on the list, as Chinese smartphone makers Huawei, Vivo, and OPPO took the second, third, and fourth spots respectively with between 2.2% and 2.4% of profits.
"Apple’s ability to maximize pricing and minimize production cost is hugely impressive and the iPhone continues to generate monster profits," said Linda Sui, Director at Strategy Analytics. "Huawei, Vivo and OPPO are the next three most profitable smartphone vendors globally this quarter, but they are still a long way behind Apple."
Apple's profit margin is impressive given no other smartphone maker generated more than $200 million in profits during the quarter, according to Strategy Analytics. Apple's share of profits was some 40× larger than its closest competitor.
iPhone sales declined on a year-over-year basis in the second, third, and fourth quarters of the 2016 fiscal year, after rising only marginally during the first quarter, which makes Apple's record-breaking smartphone profits even more impressive.
BMO Capital Markets analyst Tim Long previously estimated Apple captured 103.6% of smartphone industry profits in the third quarter. Long's estimate factors in companies that lost money during the quarter, placing Apple above 100%.
Apple really is rudderless these days. Blowing billions of dollars on hair brained driverless car projects, acquiring headphone companies, selling ridiculous gaudy $20K watches....
I love Apple, I have owned every iPhone ever made, but it's sad to watch them try to turn in to a fashion/accessory brand and completely losing focus on what they do best. It's absolutely disgusting that they only JUST this year increased the base model iPhone from 16GB to 32GB. They should have done that years ago. It just goes to show that Apple cares more about profits than anything else, even at the expense of their long term brand.
The future of tech is AI. Apple should be starting gigantic research initiatives in the field of AI instead of wasting time with gimmicky watches and car projects. Apple has done an excellent job on making a truly impressive CPU/GPU for the iPhone (the A10 is amazing), and I wish they would focus more on the raw tech rather than trying to make their phones & laptops even more thinner and prettier.
7) This profit-first mentality has worked for Apple for decades, as it has for every other company ever...
Completely wrong, when Apple focused on profits-first and vision/innovation second, they got obscenely greedy and nearly killed Apple in the 90s. Blackberry focused on profits, rested on laurels and forgot to innovate, move forward, and died. Vision/innovation has to be first, then profits will follow. Steve Jobs described the demise of Apple in the 90s:
“they cared about making a lot of money… they got very greedy and instead of following the original trajectory of the original vision which was to make this thing an appliance and get this out there to as many people as possible, they went for profits, and they made outlandish profits for about 4 years, one of the most profitable companies in america for 4 years, and what that cost them was their future, because what they should have been doing was making rational profits…”
See minute 39
Steve then came back at the end of the 90s and saved Apple by innovating with iMac, digital hub, changing the world with iPod, then profits followed.
Apple today launched its annual "Back to School" promotion for college/university students in the United States and Canada. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. Apple is also offering students 20% off AppleCare+ plans during the promotion.
Apple is offering a $150 gift card with the purchase ...
iPhone 14 Pro models are widely expected to feature always-on displays that allow users to view glanceable information without having to tap to wake the screen. In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman said the feature will include support for iOS 16's new Lock screen widgets for weather, fitness, and more.
"Like the Apple Watch, the iPhone 14 Pro will be...
In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman outlined additional M2 Macs on Apple's product roadmap, including new Mac mini models with M2 and M2 Pro chips, new 14-inch and 16-inch MacBook Pro models with M2 Pro and M2 Max chips, and a new Mac Pro tower with M2 Ultra and "M2 Extreme" chips.
Following the M2 series of Macs, Gurman said the first M3 series of...
Following the launch of Apple's new 13-inch MacBook Pro with the M2 chip, it has been discovered that the $1,299 base model with 256GB of storage has significantly slower SSD read/write speeds compared to the equivalent previous-generation model.
YouTube channels such as Max Tech and Created Tech tested the 256GB model with Blackmagic's Disk Speed Test app and found that the SSD's read and...
TSMC will manufacture Apple's upcoming "M2 Pro" and "M3" chips based on its 3nm process, according to Taiwanese industry publication DigiTimes.
"Apple reportedly has booked TSMC capacity for its upcoming 3nm M3 and M2 Pro processors," said DigiTimes, in a report focused on competition between chipmakers like TSMC and Samsung to secure 3nm chip orders. As expected, the report said TSMC will...
The next-generation AirPods Pro could come with a long list of new features that include heart rate detection, the ability to function as a hearing aid, and a USB-C port according to a report from 52Audio.
The site claims that it has received new information on the AirPods Pro 2, and it has used that information to provide some renders on what the earbuds might look like. Design wise, there...
Polish developer Michał Gapiński has released a new and improved version of his "Tesla Android Project" which brings Apple's CarPlay experience to more Tesla vehicles than ever before.
According to Gapiński, version 2022.25.1 provides "100% functional CarPlay integration for any Tesla," and comes with several new features and bug fixes.
The project now supports DRM video playback so that...
Apple on May 16 released iOS 15.5 and iPadOS 15.5, bringing improvements for Podcasts and Apple Cash, the ability to see Wi-Fi signal of HomePods, dozens of security fixes, and more.
Top Rated Comments
And they will all be unapologetically thin.
I love Apple, I have owned every iPhone ever made, but it's sad to watch them try to turn in to a fashion/accessory brand and completely losing focus on what they do best. It's absolutely disgusting that they only JUST this year increased the base model iPhone from 16GB to 32GB. They should have done that years ago. It just goes to show that Apple cares more about profits than anything else, even at the expense of their long term brand.
The future of tech is AI. Apple should be starting gigantic research initiatives in the field of AI instead of wasting time with gimmicky watches and car projects. Apple has done an excellent job on making a truly impressive CPU/GPU for the iPhone (the A10 is amazing), and I wish they would focus more on the raw tech rather than trying to make their phones & laptops even more thinner and prettier.
“they cared about making a lot of money… they got very greedy and instead of following the original trajectory of the original vision which was to make this thing an appliance and get this out there to as many people as possible, they went for profits, and they made outlandish profits for about 4 years, one of the most profitable companies in america for 4 years, and what that cost them was their future, because what they should have been doing was making rational profits…”
See minute 39
Steve then came back at the end of the 90s and saved Apple by innovating with iMac, digital hub, changing the world with iPod, then profits followed.