Strategy Analytics

By MacRumors Staff

Strategy Analytics Articles

Apple Watch trio

Apple Watch Loses Market Share as Android Wear Grows in Popularity

Thursday April 28, 2016 5:44 am PDT by
The latest data from research firm Strategy Analytics reveals that Apple Watch sales totaled an estimated 2.2 million in the first quarter. Apple Watch remains the most popular smartwatch, but its market share declined to 52.4-percent compared to 63-percent in the previous quarter. Strategy Analytics cites increasing competition from Android Wear rivals such as LG and Motorola as one reason ...
Apple Watch Swiss

Apple Watch Sales Estimated at 5.1 Million in Holiday Quarter, Swiss Watch Sales in Trouble

Thursday February 18, 2016 3:21 pm PST by
The latest data from Strategy Analytics reveals that the Apple Watch remained the most popular smartwatch through the fourth quarter of 2015, capturing 63 percent global market share based on an estimated 5.1 million sales in the three-month period. Samsung trailed in second place with 16 percent market share and an estimated 1.3 million sales. Apple and Samsung together accounted for 8 in 10...
Galaxy S6 iPhone 6s

Samsung Widens Gap Over Apple in Worldwide Smartphone Market

Thursday January 28, 2016 8:01 am PST by
The latest numbers from market research firm Strategy Analytics reveal that Samsung increased its lead over Apple as the world's largest smartphone maker, after shipping 81.3 million smartphones in the fourth quarter of the 2015 calendar year. Apple announced earlier this week that it sold a record 74.8 million iPhones during the same three-month period encompassing the busy holiday shopping...
Apple Watch SS Classic

Apple Watch Captured Estimated 75% Smartwatch Market Share in Launch Quarter

Wednesday July 22, 2015 8:37 am PDT by
The latest data from research firm Strategy Analytics estimates that the Apple Watch captured 75.5% global smartwatch market share during its launch quarter, trailed by Samsung's estimated 7.5% market share. Strategy Analytics estimates that Apple sold 4 million Apple Watches in the second quarter of 2015, while runner-up Samsung sold an estimated 400,000 smartwatches during the three-month...
Strategy Analytics Q1 2015 Vendors

Samsung Overtakes Apple to Reclaim Title of World's Largest Smartphone Maker

Wednesday April 29, 2015 6:41 am PDT by
The latest numbers from Strategy Analytics reveal that Samsung surpassed Apple to reclaim its position as the world's largest smartphone maker in the first quarter of 2015. The two smartphone vendors were previously tied in the fourth quarter of 2014 after Apple matched Samsung with 74.5 million smartphones shipped on the strength of the iPhone 6 and iPhone 6 Plus and busy holiday shopping...
iphone6 stock

iPhone Accounts for Nearly 90% of Smartphone Industry Profits in Fourth Quarter

Thursday February 26, 2015 6:24 am PST by
The latest numbers from Strategy Analytics reveal that Apple continued to dominate in global smartphone profit during the fourth quarter of 2014, capturing a record-high 88.7% share of profit during the three-month period ending December. Apple earned quarterly operating profit of $18.8 billion on iPhone sales, up from $11.4 billion during the fourth quarter of 2013."Global smartphone operating...
Apple Samsung

Apple and Samsung Tied as World's Largest Smartphone Makers in Q4 2014 [Updated]

Wednesday January 28, 2015 6:28 pm PST by
The latest numbers from Strategy Analytics reveal that Apple tied Samsung during Q4 2014 to become the world's largest smartphone maker based on global shipments. According to the report, both Apple and Samsung shipped 74.5 million smartphones during the three-month period of October through December. Apple's number is an official figure from its financial results, while Samsung's number is...
strategy analytics tablets 2q12

iPad's Share of Tablet Market Hits 68% in 2Q 2012

Wednesday July 25, 2012 1:35 pm PDT by
On the heels of Apple's earnings release yesterday in which the company announced a record 17 million iPads sold during the second calendar quarter of 2012, research firm Strategy Analytics has published its estimates of the total global tablet market for the quarter. According to the report, Apple captured 68.3% of the market, up from 62% in the year-ago quarter and the company's highest share...
strategy analytics 4q11 tablets

iPad Grabs 58% of Tablet Shipments in 4Q 2011

Thursday January 26, 2012 6:53 am PST by
Research firm Strategy Analytics today announced the results of its calculations of worldwide tablet shipments during the fourth quarter of 2011, revealing that Apple continues to hold a majority of the market as Android improves its standing on the strength of Amazon's Kindle Fire.Peter King, Director at Strategy Analytics, said, “Global tablet shipments reached an all-time high of 26.8...