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iPhone's Market Share Grew Slightly Last Quarter Despite a Few Weeks of Galaxy S9 Availability

Apple's share of the worldwide smartphone market grew slightly in the first three months of 2018, despite Samsung launching the Galaxy S9 and Galaxy S9+ in March, according to research firms IDC and Strategy Analytics.


Apple on Tuesday reported that it sold 52.2 million iPhones last quarter. Based on that, the research firms estimate that the iPhone accounted for around 15.5 percent of smartphone shipments during the quarter, a slight increase from 14.7 percent in the year-ago period.

While the single-percentage-point growth is modest, the slight gain becomes more impressive when considering that the Galaxy S9 and Galaxy S9+ launched March 16 in several countries, a full two weeks prior to the quarter ending. Pre-orders of the devices began even earlier on March 2.

Samsung shipped 78.2 million smartphones last quarter, according to the research firms, but its estimated 22.6 to 23.4 percent market share was essentially unchanged from the year-ago quarter, despite the bumped-up Galaxy S9 launch. Last year, the Galaxy S8 and Galaxy S8+ were released April 21.


Samsung continues to lead the smartphone market in shipments, but it sells a variety of handsets at a wide range of price points. Apple typically ships fewer iPhones, but the company captured an estimated 87 percent of smartphone profits in the December quarter, according to research firm Canaccord Genuity.

Apple doesn't disclose iPhone sales on a model-by-model basis, but given iPhone revenue increased 14 percent last quarter despite only a three percent rise in unit sales, the higher-priced iPhone X was likely a big factor.



Top Rated Comments

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7 months ago
The S9 is a complete flop ('https://www.macrumors.com/2018/04/17/iphone-x-35-percent-q4-2017-smartphone-profits/').

When Samsun's own Display division reported lackluster OLED sales for top-tier phones, analysts jumped to the conclusion that that phone was the iPhone X. Now we know it wasn't the case.
Rating: 17 Votes
7 months ago
Well, Apple just told us the iPhone X is the best selling phone in Apple's lineup since release the best selling phone in China. Apple also has the top 3 best selling phones in Asia.

It's official, Apple is dominating and iPhone X was a HUGE "Superbowl" success. ;)
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I bought an S9. My fifth Android and first that feels as responsive (snappy) as an iPhone.

Give it 6 months.
Rating: 10 Votes
7 months ago
Where is Google in that list with their amazing Pixel phones? /jk
Rating: 5 Votes
7 months ago

6 months after it released, the iPhone X is no longer in production smh.

False, fake news. It's the best selling iPhone every week since release. PRETTY sure they need to make it until the new phones drop. They don't have enough channel inventory until September to meet demand, lol.

iPhone X being out of the lineup in September will have nothing to do with poor sales and everything to do with product positioning.

There will be FaceID phones OVER $999, so it's not because the X was starting at $999.
[doublepost=1525275213][/doublepost]

Xiaomi is actually the most interesting part about this chart. They will soon be number 3.

Edit: why did MR cut off the year over year change from the chart? it was there a few minutes ago..

Edit2: and now they added it back, lol

It is interesting, but only as it relates to other budget Android. The "Others" y/y change are clearly the ones being hit by Xiaomi. They don't impact Apple, as predicted.

Remember folks, it's about the software/hardware integration. People that buy Apple phones want iOS so a cheap Android with similar hardware isn't going to compare.
Rating: 3 Votes
7 months ago
I bought an S9. My fifth Android and first that feels as responsive (snappy) as an iPhone.
Rating: 2 Votes
7 months ago

wasn't there a report out this week saying S9 has suffered badly sales wise in a few markets?

S9 is a great phone though. Software just lets it down for me.


It’s not surprising. Samsung keeps jacking prices higher and higher without offering the premium Apple experience.

People may also be clocking onto the fact your Samsung phone gets abandoned for software updates within less than two years, whereas Apple supports devices for years and years longer.
Rating: 2 Votes
7 months ago

The S9 is a complete flop ('https://www.macrumors.com/2018/04/17/iphone-x-35-percent-q4-2017-smartphone-profits/').

When Samsun's own Display division reported lackluster OLED sales for top-tier phones, analysts jumped to the conclusion that that phone was the iPhone X. Now we know it wasn't the case.

Yup. Watched a couple Youtubers go on and on about how this indicated that the the X was a “flop.”
Rating: 2 Votes
7 months ago

The S9 is a complete flop ('https://www.macrumors.com/2018/04/17/iphone-x-35-percent-q4-2017-smartphone-profits/').

When Samsun's own Display division reported lackluster OLED sales for top-tier phones, analysts jumped to the conclusion that that phone was the iPhone X. Now we know it wasn't the case.

If it is a flop that’s a shame. It’s a pleasure to use and has definite advantages over the X I had. I get much better call quality and the cameras on the S9+ are amazing. It records gorgeous videos in beautiful immersive stereo audio. The display is great and doesn’t give me eye strain due to flicker the way the one on the X did. It retains the headphone jack. It has fantastic water resistance. It comes in gorgeous colors.

It is possible it might start to lag in a few months. But my iPhone 7 Plus did after updates, too. So far it’s going strong for both me and my husband.

It really doesn’t deserve to flop. I was pretty salty on Samsung but the S9+ has reeled me back in again.

I don’t think the X deserved to flop, either. It wasn’t the right choice for me, but for a first generation of a new form factor that is debuting new technology, it seemed pretty polished. If it’s doing well, that’s very encouraging. I hope Apple refines and fixes a few issues it has and does well.
Rating: 2 Votes
7 months ago
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Rating: 2 Votes
7 months ago
I'll never own another Samsung again. I'm sorry, I just don't have the desire to. My last Samsung phone was the Galaxy S8 and I'll never own another. I completely disagree with anyone saying it's smooth, UI stutter was abundant to my eye.
Rating: 2 Votes

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