iPhone's Market Share Grew Slightly Last Quarter Despite a Few Weeks of Galaxy S9 Availability

Apple's share of the worldwide smartphone market grew slightly in the first three months of 2018, despite Samsung launching the Galaxy S9 and Galaxy S9+ in March, according to research firms IDC and Strategy Analytics.


Apple on Tuesday reported that it sold 52.2 million iPhones last quarter. Based on that, the research firms estimate that the iPhone accounted for around 15.5 percent of smartphone shipments during the quarter, a slight increase from 14.7 percent in the year-ago period.

While the single-percentage-point growth is modest, the slight gain becomes more impressive when considering that the Galaxy S9 and Galaxy S9+ launched March 16 in several countries, a full two weeks prior to the quarter ending. Pre-orders of the devices began even earlier on March 2.

Samsung shipped 78.2 million smartphones last quarter, according to the research firms, but its estimated 22.6 to 23.4 percent market share was essentially unchanged from the year-ago quarter, despite the bumped-up Galaxy S9 launch. Last year, the Galaxy S8 and Galaxy S8+ were released April 21.


Samsung continues to lead the smartphone market in shipments, but it sells a variety of handsets at a wide range of price points. Apple typically ships fewer iPhones, but the company captured an estimated 87 percent of smartphone profits in the December quarter, according to research firm Canaccord Genuity.

Apple doesn't disclose iPhone sales on a model-by-model basis, but given iPhone revenue increased 14 percent last quarter despite only a three percent rise in unit sales, the higher-priced iPhone X was likely a big factor.

Top Rated Comments

(View all)
Avatar
27 months ago
The S9 is a complete flop ('https://www.macrumors.com/2018/04/17/iphone-x-35-percent-q4-2017-smartphone-profits/').

When Samsun's own Display division reported lackluster OLED sales for top-tier phones, analysts jumped to the conclusion that that phone was the iPhone X. Now we know it wasn't the case.
Score: 17 Votes (Like | Disagree)
Avatar
27 months ago
Well, Apple just told us the iPhone X is the best selling phone in Apple's lineup since release the best selling phone in China. Apple also has the top 3 best selling phones in Asia.

It's official, Apple is dominating and iPhone X was a HUGE "Superbowl" success. ;)
[doublepost=1525273618][/doublepost]

I bought an S9. My fifth Android and first that feels as responsive (snappy) as an iPhone.

Give it 6 months.
Score: 10 Votes (Like | Disagree)
Avatar
27 months ago
Where is Google in that list with their amazing Pixel phones? /jk
Score: 5 Votes (Like | Disagree)
Avatar
27 months ago

6 months after it released, the iPhone X is no longer in production smh.

False, fake news. It's the best selling iPhone every week since release. PRETTY sure they need to make it until the new phones drop. They don't have enough channel inventory until September to meet demand, lol.

iPhone X being out of the lineup in September will have nothing to do with poor sales and everything to do with product positioning.

There will be FaceID phones OVER $999, so it's not because the X was starting at $999.
[doublepost=1525275213][/doublepost]

Xiaomi is actually the most interesting part about this chart. They will soon be number 3.

Edit: why did MR cut off the year over year change from the chart? it was there a few minutes ago..

Edit2: and now they added it back, lol

It is interesting, but only as it relates to other budget Android. The "Others" y/y change are clearly the ones being hit by Xiaomi. They don't impact Apple, as predicted.

Remember folks, it's about the software/hardware integration. People that buy Apple phones want iOS so a cheap Android with similar hardware isn't going to compare.
Score: 3 Votes (Like | Disagree)
Avatar
27 months ago

The S9 is a complete flop ('https://www.macrumors.com/2018/04/17/iphone-x-35-percent-q4-2017-smartphone-profits/').

When Samsun's own Display division reported lackluster OLED sales for top-tier phones, analysts jumped to the conclusion that that phone was the iPhone X. Now we know it wasn't the case.

If it is a flop that’s a shame. It’s a pleasure to use and has definite advantages over the X I had. I get much better call quality and the cameras on the S9+ are amazing. It records gorgeous videos in beautiful immersive stereo audio. The display is great and doesn’t give me eye strain due to flicker the way the one on the X did. It retains the headphone jack. It has fantastic water resistance. It comes in gorgeous colors.

It is possible it might start to lag in a few months. But my iPhone 7 Plus did after updates, too. So far it’s going strong for both me and my husband.

It really doesn’t deserve to flop. I was pretty salty on Samsung but the S9+ has reeled me back in again.

I don’t think the X deserved to flop, either. It wasn’t the right choice for me, but for a first generation of a new form factor that is debuting new technology, it seemed pretty polished. If it’s doing well, that’s very encouraging. I hope Apple refines and fixes a few issues it has and does well.
Score: 2 Votes (Like | Disagree)
Avatar
27 months ago
-
Score: 2 Votes (Like | Disagree)

Top Stories

'This App is No Longer Shared' iOS Bug Preventing Some Apps From Opening

Friday May 22, 2020 3:58 pm PDT by
An app bug is causing some iOS users to be unable to open their apps, with affected iPhone and iPad users seeing the message "This app is no longer shared with you" when attempting to access an app. There are multiple complaints about the issue on the MacRumors forums and on Twitter from users who are running into problems. A MacRumors reader describes the issue:Is anyone else experiencing...

Apple Memorial Day Deals: Shop the Best Apple Accessory Sales From Twelve South, eBay, Anker, Mophie, and More

Friday May 22, 2020 6:39 am PDT by
We're now just a few days away from Memorial Day on Monday, May 25, and numerous retailers have opened up discounts in celebration of the holiday. This includes sales on helpful Apple-related accessories like Anker's portable batteries, Beats headphones at eBay, Incase and Incipio's protective iPad and iPhone cases, Mophie's iPhone battery cases, JBL's Bluetooth speakers, and much more. Note:...

Former iOS Chief Scott Forstall Shares Intriguing Story of His Interview With Steve Jobs at NeXT

Friday May 22, 2020 4:01 am PDT by
Former Apple executive and iOS chief Scott Forstall made a rare public appearance this week at Code.org's virtual Code Break event, and in between classes, Forstall shared the intriguing story of how he was hired by Steve Jobs. Forstall revealed that he had been considering working at Microsoft when he went to interview at NexT, the company started by Jobs after he had left Apple. Forstall...

'Apple Glass' Rumored to Start at $499, Support Prescription Lenses, and More

Tuesday May 19, 2020 6:30 am PDT by
Front Page Tech host and leaker Jon Prosser today shared several alleged details about Apple's rumored augmented reality glasses, including an "Apple Glass" marketing name, $499 starting price, prescription lens option, and more. The marketing name will be "Apple Glass" The glasses will start at $499 with the option for prescription lenses at an extra cost There will be displays in both...

Apple's 'Bounce' AirPods Ad Wins 'Best of Advertising' Award

Friday May 22, 2020 10:09 am PDT by
Apple's creative "Bounce" ad designed to highlight the AirPods took top honors in the 99th annual ADC (Art Director's Club) awards for advertising, earning the "Best of Discipline" award along with two Gold Cube awards in the craft in video and branded content categories. Released in June 2019, the ad features a bored man who pulls his AirPods off of their wireless charging pad and then pops ...

Apple's 'AirPods Studio' Over-Ear Headphones Have Reportedly Kicked Off Production

Friday May 22, 2020 7:03 am PDT by
We've been hearing quite a bit recently about Apple's long-rumored over-ear headphones, said to be called "AirPods Studio," and it looks like a launch may be coming in the relatively near future. Artist mockup based on Beats Studio3 Rumors have generally suggested a summer or fall launch for AirPods Studio, with a report earlier this week claiming that suppliers in Vietnam will begin...

Top Stories: Apple Glass and iPhone 12 Rumors, iOS 13.5 Update, and More!

Saturday May 23, 2020 6:00 am PDT by
It was another big week for rumors this week, with a flurry of reports about Apple's augmented reality glasses, the iPhone 12, and Apple's "AirPods Studio" over-ear headphones. This week also saw the release of iOS 13.5, bringing a number of health-related updates to Apple's mobile devices. Subscribe to the MacRumors YouTube channel for more videos. Other topics of interest this week included ...

Apple Releases iPadOS and iOS 13.5 With Exposure Notification API, Face ID Mask Updates, Group FaceTime Changes and More

Wednesday May 20, 2020 10:00 am PDT by
Apple today released iOS and iPadOS 13.5, major updates that come more than a month after the launch of iOS and iPadOS 13.4.1. iOS 13.5 is a major health-related update that brings many features related to the ongoing public health crisis. The iOS and ‌‌iPadOS‌‌ 13.5 updates are available on all eligible devices over-the-air in the Settings app. To access the updates, go to Settings...

Jon Prosser Claims Apple is Working on 'Steve Jobs Heritage Edition' AR Glasses, Gurman Calls Rumor 'Complete Fiction'

Thursday May 21, 2020 4:50 pm PDT by
Apple is working on a limited-edition version of its augmented reality smart glasses that's designed to look like the round, frameless glasses that Steve Jobs was famous for wearing, according to Jon Prosser. Prosser, who runs YouTube show Front Page Tech and who has been sharing a flood of Apple rumors in recent weeks, mentioned the detail in Cult of Mac's latest Cultcast podcast....

T-Mobile and Sprint Offering Free iPhone SE With Trade-In

Thursday May 21, 2020 1:14 pm PDT by
T-Mobile is launching a Memorial Day promotion that will see the company offering a free iPhone SE to customers who trade in an eligible older smartphone in good condition. From Friday to Monday, customers who trade in an existing smartphone can get a free iPhone SE (sales tax still needs to be paid) or up to $500 off a Samsung Galaxy S20. The free iPhone SE will be provided in the form...