New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

CarPlay Scores 85% Customer Satisfaction Rate in Limited Study

iPhone owners are largely satisfied with Apple's CarPlay, according to a new report from market research firm Strategy Analytics.


The report is available to Strategy Analytics clients only, but author Chris Schreiner shared some of his findings with MacRumors.

31 percent of users said they were "very satisfied" with CarPlay, while 54 percent said they were "satisfied," for an overall customer satisfaction rate of 85 percent. However, the report only looked at 70 owners of 2016-2017 vehicles with CarPlay installed in the United States, which is a rather small sample size.

43 percent of those users are "very likely" to recommend CarPlay to others, while 37 percent are "likely" to recommend it, said Strategy Analytics. Those with CarPlay were likely to use it for "all or most" of their in-car infotainment needs, often in favor of their vehicle's standard system, according to the report.

70 percent of participants with both CarPlay and a built-in navigation system in their car said they choose CarPlay with Apple Maps most or all of the time over their vehicle's standard system. 59 percent of the people said they use CarPlay for audio needs most or all of the time over their vehicle's radio.

"Given Apple's continued updates to CarPlay enhancing the experience further, and car-makers' inability to do the same along with their long development times, CarPlay is poised to handle the vast majority of consumers' in-vehicle needs," said Schreiner, Director of Syndicated Research at Strategy Analytics.

While customer satisfaction with CarPlay might be strong, Apple's in-car software platform is far from perfect.

Last month, a side-by-side test of CarPlay and Android Auto showed Siri was often unable to properly interpret what the driver was saying, which in one case led Apple Maps to incorrectly navigate him to an address in Tennessee rather than Toronto. Android Auto, meanwhile, interpreted voice commands correctly.

Video courtesy of YouTube channel The Straight Pipes via Daring Fireball

CarPlay continues to improve in other areas. In iOS 10.3, for example, Apple provided drivers with a quicker and safer way to switch between apps without having to take their eyes off the road for long periods of time. Wireless CarPlay is also now available in select BMW models, or with Alpine's aftermarket system.

Apple is also rumored to be working on "enhanced" Siri capabilities for the iPhone, and those improvements would likely extend to CarPlay.

CarPlay is now available in over 200 vehicle models in the United States, enabling drivers to make and receive calls, access text messages, play music, get directions, check traffic conditions, and more with Siri voice commands and on-screen controls. The platform requires an iPhone 5 or newer.

Aftermarket systems are available from brands such as Alpine, Kenwood, and Pioneer for do-it-yourself CarPlay installations.

Related Roundup: CarPlay
Tag: Strategy Analytics


Top Rated Comments

(View all)

1 week ago
Apple can add as many new features to Siri as they want but if it doesn't understand what you're saying it's still useless.
Rating: 35 Votes
1 week ago
COMPLETELY UNFAIR AND FAILED TEST!!!

Jacub W. pronounced "Yacub(p) using Siri, THEN pronouncing it "Jacob" on Android will OBVIOUSLY work in Androids favor.
I guarantee Android Auto would also have no idea who "Yacub(p)" is!

Wow, I am shocked how unfair that test was.
Seriously, use Android Auto, make a contact for Jacub and ask it to call "Yacub(p)" good luck making the call.
****ing dummies!!!!
Rating: 13 Votes
1 week ago
85%?!

Then those 85% haven't used it all that much or they are so Apple-blind that nothing Apple does could ever be bad.

I use it twice a day: to and from work. One hour drive each way.

For example, after 6 months of continuous use, I have learned to not bother with trying to respond to texts. It always ends up with me super frustrated and the person (if it even responds to the right one) calling me because they have no idea what I'm trying to tell them.

Don't even get me started with Maps.

It's a half-baked feature and Apple doesn't care. It will eventually go the way of the Mac.
Rating: 13 Votes
1 week ago
I'm new to Carplay, finding it works really well, and have no problems with Siri at all!

What it needs for me is to allow third party navigation apps, then it will be awesome!
Rating: 12 Votes
1 week ago
I have experienced the same in my native language (Dutch) with Siri while OK Google on my smartwatch understands everything the first time and also answers almost every question with accurate information instead of showing Google results.

I know, Siri was there first and mindblowing in the beginning but the truth is that Googles AI is way up front now. Leaves me behind waiting and wishing for a smarter Siri. On my iPhone, right now, I've turned Siri off beacase the more basic voice command function in iOS works better and doesn't need an internet connection to make voice command phonecalls.
Rating: 6 Votes
1 week ago
You know you entered the market incorrectly when my dad's built-in Navigation system works better in many areas than Carplay. Apple is a software company and they're being outdone by the auto industry? Not what I expected. One major area that Carplay falls short to the built-in software, is the ability to split screen.

Carplay's UI is to switch between Apple Maps / Music, it's one or the other. Splitscreen is a basic feature that should have been released when Carplay was created. Android Auto, although not split screened, will pop up the song title that's playing as you switch tracks while in navigation mode. Carplay? Nada. I'm sure Carplay will offer this one day, but it's amazing to me that this hasn't been addressed. If I was the Carplay project lead, this feature would have made it into the day 1 release. It's a car. People listen to music and use navigation to get places. It's a complete UI fail if you have to juggle between the two while driving.
Rating: 6 Votes
1 week ago

Apple can add as many new features to Siri as they want but if it doesn't understand what you're saying it's still useless.


My wife uses CarPlay & SIRI to text from her car all the time..... It takes me a lot of guessing of what she's trying to say most of the time :-)
Rating: 6 Votes
1 week ago
I really want to see Apple open up CarPlay to 3rd party mapping providers. I hope this is coming in iOS 11. Apple Maps is ok but in my opinion, Google Maps is an order of magnitude better. Also I think having the ability to use Waze in the dash would be awesome.
Also I think they could change the home screen of CarPlay to provide different information in one view. On that screen, they could also support Apple Watch like "complications." An example of this for me would be showing my current blood glucose reading from my Dexcom glocuse monitor (which would be really useful when driving).
Rating: 6 Votes
1 week ago
Marketing research companies are a dime a dozen these days. I'm sure you can bid to get an even higher than 85% rating.
Rating: 4 Votes
1 week ago
1) "It doesn't let you use **App Name** so it's worthless!"

2)"Apple Map sucks!"

3)"It's way too expensive!"

Ok, These are the basis for most of the complaints that are coming in this thread. You don't need to read any further and you can do something productive instead.
Rating: 3 Votes

[ Read All Comments ]