CarPlay Scores 85% Customer Satisfaction Rate in Limited Study

iPhone owners are largely satisfied with Apple's CarPlay, according to a new report from market research firm Strategy Analytics.

carplay maps
The report is available to Strategy Analytics clients only, but author Chris Schreiner shared some of his findings with MacRumors.

31 percent of users said they were "very satisfied" with CarPlay, while 54 percent said they were "satisfied," for an overall customer satisfaction rate of 85 percent. However, the report only looked at 70 owners of 2016-2017 vehicles with CarPlay installed in the United States, which is a rather small sample size.

43 percent of those users are "very likely" to recommend CarPlay to others, while 37 percent are "likely" to recommend it, said Strategy Analytics. Those with CarPlay were likely to use it for "all or most" of their in-car infotainment needs, often in favor of their vehicle's standard system, according to the report.

70 percent of participants with both CarPlay and a built-in navigation system in their car said they choose CarPlay with Apple Maps most or all of the time over their vehicle's standard system. 59 percent of the people said they use CarPlay for audio needs most or all of the time over their vehicle's radio.

"Given Apple's continued updates to CarPlay enhancing the experience further, and car-makers' inability to do the same along with their long development times, CarPlay is poised to handle the vast majority of consumers' in-vehicle needs," said Schreiner, Director of Syndicated Research at Strategy Analytics.

While customer satisfaction with CarPlay might be strong, Apple's in-car software platform is far from perfect.

Last month, a side-by-side test of CarPlay and Android Auto showed Siri was often unable to properly interpret what the driver was saying, which in one case led Apple Maps to incorrectly navigate him to an address in Tennessee rather than Toronto. Android Auto, meanwhile, interpreted voice commands correctly.

Video courtesy of YouTube channel The Straight Pipes via Daring Fireball

CarPlay continues to improve in other areas. In iOS 10.3, for example, Apple provided drivers with a quicker and safer way to switch between apps without having to take their eyes off the road for long periods of time. Wireless CarPlay is also now available in select BMW models, or with Alpine's aftermarket system.

Apple is also rumored to be working on "enhanced" Siri capabilities for the iPhone, and those improvements would likely extend to CarPlay.

CarPlay is now available in over 200 vehicle models in the United States, enabling drivers to make and receive calls, access text messages, play music, get directions, check traffic conditions, and more with Siri voice commands and on-screen controls. The platform requires an iPhone 5 or newer.

Aftermarket systems are available from brands such as Alpine, Kenwood, and Pioneer for do-it-yourself CarPlay installations.

Related Roundup: CarPlay

Top Rated Comments

69650 Avatar
92 months ago
Apple can add as many new features to Siri as they want but if it doesn't understand what you're saying it's still useless.
Score: 35 Votes (Like | Disagree)
SomicMouse Avatar
92 months ago
85%?!

Then those 85% haven't used it all that much or they are so Apple-blind that nothing Apple does could ever be bad.

I use it twice a day: to and from work. One hour drive each way.

For example, after 6 months of continuous use, I have learned to not bother with trying to respond to texts. It always ends up with me super frustrated and the person (if it even responds to the right one) calling me because they have no idea what I'm trying to tell them.

Don't even get me started with Maps.

It's a half-baked feature and Apple doesn't care. It will eventually go the way of the Mac.
Score: 13 Votes (Like | Disagree)
Sulliyvan Avatar
92 months ago
COMPLETELY UNFAIR AND FAILED TEST!!!

Jacub W. pronounced "Yacub(p) using Siri, THEN pronouncing it "Jacob" on Android will OBVIOUSLY work in Androids favor.
I guarantee Android Auto would also have no idea who "Yacub(p)" is!

Wow, I am shocked how unfair that test was.
Seriously, use Android Auto, make a contact for Jacub and ask it to call "Yacub(p)" good luck making the call.
****ing dummies!!!!
Score: 13 Votes (Like | Disagree)
whatgift Avatar
92 months ago
I'm new to Carplay, finding it works really well, and have no problems with Siri at all!

What it needs for me is to allow third party navigation apps, then it will be awesome!
Score: 12 Votes (Like | Disagree)
BigHonkingDeal Avatar
92 months ago
Apple can add as many new features to Siri as they want but if it doesn't understand what you're saying it's still useless.
My wife uses CarPlay & SIRI to text from her car all the time..... It takes me a lot of guessing of what she's trying to say most of the time :-)
Score: 6 Votes (Like | Disagree)
CaryMacGuy Avatar
92 months ago
I really want to see Apple open up CarPlay to 3rd party mapping providers. I hope this is coming in iOS 11. Apple Maps is ok but in my opinion, Google Maps is an order of magnitude better. Also I think having the ability to use Waze in the dash would be awesome.
Also I think they could change the home screen of CarPlay to provide different information in one view. On that screen, they could also support Apple Watch like "complications." An example of this for me would be showing my current blood glucose reading from my Dexcom glocuse monitor (which would be really useful when driving).
Score: 6 Votes (Like | Disagree)

Popular Stories

iOS 17

Troubling iOS 17.5 Bug Reportedly Resurfacing Old Deleted Photos

Wednesday May 15, 2024 5:29 am PDT by
There are concerning reports on Reddit that Apple's latest iOS 17.5 update has introduced a bug that causes old photos that were deleted – in some cases years ago – to reappear in users' photo libraries. After updating their iPhone, one user said they were shocked to find old NSFW photos that they deleted in 2021 suddenly showing up in photos marked as recently uploaded to iCloud. Other...
General Apps Messages

iMessage Down for Some Users [Update: Service Restored]

Thursday May 16, 2024 3:00 pm PDT by
The iMessage service that Apple users to send messages to one another appears to be down for some users, and messages are failing to go out or are taking an extra long time to send. There are numerous reports about the issue on social networks and a spike of outage reports on Down Detector, but Apple's System Status page is not yet reporting an outage. Update: Apple's status page says...
CarPlay Sound Recognition

Apple Previews Three New CarPlay Features Coming With iOS 18

Wednesday May 15, 2024 9:18 am PDT by
Apple today previewed new accessibility features coming with iOS 18 later this year, and this includes some new options for CarPlay. Apple highlighted three new features coming to CarPlay: Voice Control: This feature will allow users to navigate CarPlay and control apps with just their voice. Color Filters: This feature will make the CarPlay interface visually easier to use for...
maxresdefault

Hands-On With the New M4 OLED iPad Pro

Wednesday May 15, 2024 10:40 am PDT by
Today is the official launch day of the new iPad Pro models, and these updated tablets mark the biggest feature and design refresh that we've seen for the iPad Pro in several years. We picked up one of the new 13-inch models to check out everything new. Subscribe to the MacRumors YouTube channel for more videos. When it comes to design, Apple is still offering 11-inch and 13-inch size options ...
iphone 15 pro max vs iphone 16 pro max

iPhone 16 Pro Max Looks This Much Bigger Beside iPhone 15 Pro Max

Thursday May 16, 2024 4:51 am PDT by
This year's upcoming iPhone 16 Pro Max is expected to get a boost in overall size from 6.7-inches to 6.9-inches, and a new image gives us a good idea of how the current iPhone 15 Pro Max compares to what could be Apple's largest ever iPhone. The image above, posted on X by ZONEofTECH, shows a dummy model representing the ‌iPhone 16 Pro‌ Max alongside an actual iPhone 15 Pro Max. Dummy...
Delta Hands On Feature

iPhone Emulators on the App Store: Game Boy, N64, PS1, PSP, and More

Thursday May 16, 2024 12:45 pm PDT by
In April, Apple updated its guidelines to allow retro game emulators on the App Store, and several popular emulators have already been released. The emulators released so far allow iPhone users to play games released for older consoles from Nintendo, Sony, SEGA, Atari, and others. A list of some popular emulators available on the App Store so far follows. Released Delta Delta is...