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iPhone 7 Remained World's Most Popular Smartphone Model in June Quarter

iPhone 7 and iPhone 7 Plus remained the world's most popular smartphones in the second quarter, ahead of Samsung's newer Galaxy S8 and Galaxy S8+, according to market research firm Strategy Analytics.


Apple shipped an estimated 16.9 million iPhone 7 units and 15.1 million iPhone 7 Plus units worldwide in the quarter, which corresponds with April through June, according to the firm's latest Smartphone Model Tracker report.

"iPhone 7 remains the world's most popular smartphone model overall, due to a compelling blend of user-friendly design, extensive supporting apps, and widespread retail presence for the device," said Juha Winter, Senior Analyst at Strategy Analytics.

Strategy Analytics estimates Galaxy S8 and Galaxy S8+ shipments totaled 10.2 million and 9 million respectively in the quarter. The smartphones, released in April, were the world's third and fourth most popular during the period.


"Samsung's Galaxy S8 has instantly become the world's most popular Android smartphone model, due to its attractive curved-screen design, a rich portfolio of software apps, and best-in-class retail distribution across dozens of countries," said Neil Mawston, Executive Director at Strategy Analytics.

Rounding off the top five was Chinese smartphone maker Xiaomi's budget Redmi 4A handset with an estimated 5.5 million quarterly shipments.

Apple reported it sold 41 million iPhones last quarter, but it doesn't break down the number on a model-by-model basis. Apple CEO Tim Cook did note the iPhone 7 remained its most popular iPhone.
iPhone results were impressive, with especially strong demand at the high end of our lineup. iPhone 7 was our most popular iPhone, and sales of iPhone 7 Plus were up dramatically compared to 6s Plus in the June quarter of last year. The combined iPhone 7 and 7 Plus family was up strong double digits year over year. One decade after the initial iPhone launch, we have now passed 1.2 billion cumulative iPhones sold.
Android still remains the world's most widely adopted mobile operating system by a significant margin given the hundreds of smartphone models running that platform. Android accounted for 67 percent of U.S. smartphone activations in the second quarter, according to Consumer Intelligence Research Partners.

iPhone 6s was similarly the world's most popular smartphone model last year, according to market research firm IHS Markit.

Related Roundup: iPhone 7
Buyer's Guide: iPhone 8 (Caution)


Top Rated Comments

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11 months ago
And by a wide margin, too. Not bad for being a phone that came out three quarters prior.
Rating: 16 Votes
11 months ago

Personally, I hope it won't be.

Nothing like a bit of competition to make you try harder. Without competition all we'll see each year is a different shade of black being released.


It's going to have a full screen display, OLED, 3D sensing front camera, 2-cell battery system, improved speakers, ProMotion, improved water resistance, wireless charging, and enhanced Siri... but its not enough for you, because clearly they're not working hard enough.
Rating: 15 Votes
11 months ago
These figures at the end of the product cycle are just ******* insane, especially the product mix.

There's some kind of big shift that fuels them, for example corporations buying more and more iPhones, or simply consumers tired of Android problems. The iPhone 8 cycle must be an horrifying prospective for Android OEMs.
Rating: 13 Votes
11 months ago
Must say - even with a S8 and all the iPhone 8 rumors: My iPhone 7 has been a magnificent device! Stellar performance in every way
Rating: 12 Votes
11 months ago
Probably the best iPhone i ever owned till now. Water resistant /stereo speakers and dual camera was a huge upgrade from my previous iPhones. Loved the Matt Black color


----------------
Can't wait to see what iPhone 8 will bring to the table.

Rating: 10 Votes
11 months ago
just wait... for the 8
Rating: 8 Votes
11 months ago

Actually Apple sales are bad, for the work they have making them vs the units they sell


* Making a complete CPU from the ISA
* Making a complete OS, from the kernel to the last thing the user sees, including the browser engine that Samsung leeches
* Making the developer infrastructure (languages, compiler, IDE, frameworks like ARKit, etc.)
* Persuading developers to write for an OS with 15% marketshare
* Paying Jony Ive and his boys, and not simply copying Huawei

Apple is only lucrative because they have an excellent management of the parts in the middle (like stores, warranty, stock management, etc.)



This is such a dumb write up. Half of the things you listed, like making a complete OS, developer tools, and having apps for a 15% market share, are not true. You failed to realize that they also make money from software and it’s growing rapidly. Developers being more comfortable and locked into an operating system development environment makes it more likely people choose iPhones because of the app quality.

Then the SoC, which is easily the best one on the market YoY, contributes to the quality of the device. It makes the phone feel fast and apps can take advantage of the annual speed increase which brings me back to the software lock-in.

And I hope you’re joking with the Ive copying comment.

They didn’t become the biggest company in the world by miscalculating their margins.
Rating: 7 Votes
11 months ago
The big question is how Apple taps into that "Rest of Market" figure. I know that's mostly super cheap Android devices, but Apple has to see huge numbers like that and think "How can we get some of that action?" I know people say that Apple is the luxury sports car maker of the phone industry, and I think that's mostly true, but 300 million is a huge number and Apple's growth is slowing. Right now they're going for increasing margins with higher end devices. And that's a smart play. But what about when they have the mid and high-end completely saturated in five years? Will that be enough or will they want it all? I'm quite curious to find out.
Rating: 6 Votes
11 months ago

That's pretty impressive that a two year old phone is outselling Samsung's newest phone . can't wait to pre order my I phone 8


The iPhone 7 isn't even quite 1 year old yet.
Rating: 4 Votes
11 months ago
Actually Apple sales are bad, for the work they have making them vs the units they sell


* Making a complete CPU from the ISA
* Making a complete OS, from the kernel to the last thing the user sees, including the browser engine that Samsung leeches
* Making the developer infrastructure (languages, compiler, IDE, frameworks like ARKit, etc.)
* Persuading developers to write for an OS with 15% marketshare
* Paying Jony Ive and his boys, and not simply copying Huawei

Compare to Samsung:


* Buy a CPU from Qualcomm or make a CPU out of ARM licensed cores
* Use Android from Google
* Leech Linux
* Leech Java
* Put a screen on it and that’s it


Apple is only lucrative because they have an excellent management of the parts in the middle (like stores, warranty, stock management, etc.)
Rating: 4 Votes

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