By MacRumors Staff

Pride Articles

Apple Watch Pride Edition Band 2023 Feature

Apple Unveils 2023 Pride Band Launching Later This Month

Tuesday May 9, 2023 6:05 am PDT by
Apple today introduced a new Pride Edition Sport Band for the Apple Watch, accompanied by a matching watch face and iPhone wallpaper. Priced at $49, the band will be available to order on and in the Apple Store app starting May 23, and will be available at select Apple Store locations beginning May 24. Inspired by the LGBTQ+ community, the new Pride band features a confetti-like...
2023 pride watch face band feature

2023 Apple Watch Pride Edition Face and Band Unearthed in Code

Wednesday April 26, 2023 3:26 am PDT by
For the last several years, Apple has debuted a new pride Apple Watch face and band during WWDC, and while the company has not yet announced a new design for this year, we already know what it's going to look like. As shown in the above image, Apple's 2023 Pride watch face and band will stick with a rainbow of colors, but dispersed in confetti-like pill shapes that are vaguely reminiscent of ...
2022 Pride Apple Watch Bands feature

New Apple Watch Pride Edition Bands Now Available at Select Apple Stores

Thursday May 26, 2022 8:38 am PDT by
In addition to online ordering, the new Pride Edition Sport Loop and Pride Edition Nike Sport Loop for the Apple Watch are now available for purchase at select Apple Store locations around the world. In-store availability varies, with some locations offering pickup starting today and others offering pickup as late as June 1. Apple said it released the bands in celebration of Pride month this ...
2022 Apple Watch Pride Edition Bands

Apple Announces 2022 Pride Edition Watch Bands and Watch Face

Tuesday May 24, 2022 6:24 am PDT by
Apple today announced new Pride bands for the Apple Watch, with new Pride Edition Sport Loop and Pride Edition Nike Sport Loop options available. The new Pride Edition bands are available to order today for $49 on and in the Apple Store app, and will be available at Apple Store locations starting May 26. The Pride Edition Nike Sport Loop is also coming soon to This...
apple music pride

Apple Music Celebrating Pride With New Content Every Sunday in June

Tuesday June 1, 2021 9:38 am PDT by
Apple Music is celebrating Pride this year with a new space that's designed to highlight the LGBTQ+ community both in June and year-round. For Pride month, Apple plans to release new content each Sunday that focuses on Equality, Resilience and Community. Content will include Pride Talks, which are short original videos that include conversations with Rob Halford (Judas Priest), Ben Platt,...
apple watch braided pride band 2021

Reminder: New Apple Watch Pride Bands Available at Apple Stores Starting Today

Tuesday May 25, 2021 6:20 am PDT by
Last week, Apple introduced two new Pride Edition Apple Watch bands. In addition to online orders through, the new bands are also available to purchase at physical Apple Store locations starting today. Priced at $99, the Pride Edition Braided Solo Loop weaves together the original rainbow colors with those drawn from various Pride flags, according to Apple. For $49, the Pride...
pride band app clip

Apple's New Pride Bands Include App Clip on Packaging for Quick Access to Matching Watch Face

Monday May 17, 2021 9:53 am PDT by
Apple today released new Pride Edition versions of the Braided Solo Loop and Nike Sport Loop for the Apple Watch, while a matching Pride Woven watch face will be available in a future software update (likely watchOS 7.5, which is currently in beta). One interesting tidbit shared in the announcement is that, for the first time, Apple will be including a scannable App Clip code on the...
apple watch pride sport bands 2020

Apple Watch Gets Two New Pride Sport Bands, Including Nike Edition

Monday May 18, 2020 5:21 am PDT by
Apple today announced it has released two new Pride-themed Sport Bands for the Apple Watch, including a Sport Band and Nike Sport Band in 40mm and 44mm sizes. Both of the bands are available starting today on and at select Apple Store locations. The bands can be paired with new matching Pride watch faces coming in watchOS 6.2.5, which remains in beta testing. Through this...
tim cook SF pride 2019

Apple Marches in San Francisco Pride Parade

Monday July 1, 2019 8:17 am PDT by
As it has done in years past, Apple yesterday marched in the annual San Francisco Pride parade, which is one of the bigger Pride events in the country and sees nearly 100,000 spectators during the event. Apple employees appeared in the parade with a large sign that showcased a rainbow version of the Apple logo. Happy Pride to everyone celebrating around the world! Great to see so many Apple ...
tim cook wwdc19

Apple CEO Tim Cook to Receive 'Champion Award' for His Ongoing Commitment to LGBTQ Rights

Thursday June 20, 2019 8:55 am PDT by
GLSEN, an organization dedicated to creating safe and inclusive K-12 schools for LGBTQ youth, has announced that Apple CEO Tim Cook will receive its "Champion Award" for his ongoing commitment to fighting for LGBTQ rights. The awards ceremony will take place on October 25 at the Beverly Wilshire hotel in Los Angeles. Cook provided the following statement:I am grateful to GLSEN for this honor ...

Apple Launches New Apple Watch Bands, iPhone Cases and iPad Cases in Summer Colors, Plus New Pride Band

Monday June 3, 2019 1:27 pm PDT by
Alongside new versions of iOS, watchOS, macOS, iPadOS, and tvOS, Apple today announced the launch of new Apple Watch bands that have been refreshed with summer colors. Apple debuts new band colors with almost all of its events, and today's event was no exception. There are new Sport Bands available in Cornflower (blue), Dragon Fruit (dark pink), and Canary Yellow. All of the Sport Bands are...

New Pride Watch Faces Available in watchOS 5.2.1

Monday May 13, 2019 12:35 pm PDT by
The watchOS 5.2.1 update released today includes several rainbow-colored Pride watch faces that are new to the Apple Watch face gallery. There's a new 2019 digital pride Apple Watch face, which, like the 2018 pride watch face features rainbow stripes that wiggle when tapped or when your wrist is raised. Instead of six spaced out rainbow lines with black behind them, the new watch face features ...
apple pride 2018

Apple Celebrates Pride in San Francisco Parade

Sunday June 24, 2018 9:15 pm PDT by
Apple this weekend participated in the annual San Francisco Pride Parade, as part of its longstanding support of the LGBTQ community. Photo: Trey Forgety Apple's CEO Tim Cook, environmental chief Lisa Jackson, and health and fitness director Jay Blahnik were among the many Apple employees who marched in the parade, wearing Pride-themed t-shirts with rainbow-colored Apple logos. Happy Pride ...

Apple Launches New 2018 Pride Band for Apple Watch, Available to Buy Today

Monday June 4, 2018 11:28 am PDT by
Following the launch of a Pride Band for Apple Watch last summer, Apple today has revealed an all-new Pride Band for Apple Watch, which will be available to purchase today on The band has the colorful hues of the rainbow, with white stripes between each color. In addition, users will be able to set a new Pride Apple Watch face on their devices at the end of the...
apple pride

Apple Celebrates Pride During Parades in San Francisco, New York City, and Toronto

Sunday June 25, 2017 4:46 pm PDT by
Apple this weekend participated in a few LGBTQ pride parades happening around the world, including those in San Francisco, New York City, and Toronto. Apple CEO Tim Cook tweeted his support for the parades, wishing a happy pride, "to all our employees, their families and customers around the world!" Happy #Pride2017 to all our employees, their families and customers around the world! ...
pride nylon banner

Apple Confirms Sales of Apple Watch Pride Edition Band Will Support LGBTQ Groups

Thursday June 22, 2017 6:30 am PDT by
Apple began publicly selling its Pride Edition Woven Nylon band for Apple Watch during WWDC week earlier in June, one year after it handed out a similar band to its employees at Pride events in San Francisco. During its first few weeks up on, the company made no mention as to whether any portion of the profits made off of the band would go towards LGBTQ organizations, but a new...

Apple Debuts New Summer Apple Watch Bands, Including Rainbow Pride Woven Nylon Band

Monday June 5, 2017 1:34 pm PDT by
Alongside a new version of the watchOS operating system for the Apple Watch, Apple today quietly debuted a selection of Apple Watch bands in new summer colors. Apple Watch Sport Bands are available in Mist Blue, Pollen, and Flamingo for both the 38 and 42mm Apple Watch. As with all sport bands, the new bands are priced at $49. The only new leather band is a yellow Sunflower Classic Buckle,...

Apple Celebrates Pride Festival With Rainbow Apple Watch Bands for Staff

Monday June 27, 2016 2:04 am PDT by
Apple helped celebrate equality at the LGBT Pride festival in San Francisco yesterday and thanked employees who registered to take part in the event by gifting them a limited edition rainbow Apple Watch band. Participating staff received the bands with a card from the company explaining the idea behind the Apple Watch accessory. Reddit user 'Sakusuhon' shared the above image of the band and...

Apple Shares 'Pride' Video Featuring Preparation for San Francisco Pride Parade

Monday July 7, 2014 7:51 pm PDT by
In late June, San Francisco held its 44th annual Pride parade, which saw several companies, including Apple, marching in support of the LGBT community. Apple CEO Tim Cook attended the event and walked alongside Apple's Environment Director Lisa Jackson and thousands of other Apple employees. Employees wore special T-shirts for the event and handed out iTunes gift cards good for a free song...