Apple Launches New Apple Watch Bands, iPhone Cases and iPad Cases in Summer Colors, Plus New Pride Band - MacRumors
Skip to Content

Apple Launches New Apple Watch Bands, iPhone Cases and iPad Cases in Summer Colors, Plus New Pride Band

Alongside new versions of iOS, watchOS, macOS, iPadOS, and tvOS, Apple today announced the launch of new Apple Watch bands that have been refreshed with summer colors. Apple debuts new band colors with almost all of its events, and today's event was no exception.

There are new Sport Bands available in Cornflower (blue), Dragon Fruit (dark pink), and Canary Yellow. All of the Sport Bands are available in 40/44mm size options and are priced at $49.

applewatchsport
New Sport Loops, also priced at $49, are available in Cornflower, Dragon Fruit, and Canary Yellow too.

applewatchwoven
Apple has also made a new Pride version of the Sport Loop available in a rainbow of colors, marking the launch of the first Pride Sport Loop band to date.

applewatchpride
For the iPad, Apple has added new Smart Covers in Cornflower (a shade of blue) for the 10.5-inch iPad Pro and the iPad mini 5, and new silicone iPhone XS and XS Max cases in Canary Yellow, Dragon Fruit, and Cornflower.

newiphonecasesapple
All of these new bands and cases are available for order starting today and will be in Apple retail stores later this week.

Related Roundup: Apple Watch 11
Tag: Pride
Buyer's Guide: Apple Watch (Caution)

Popular Stories

Schlage Sense Pro

Schlage Launching Sense Pro Door Lock With Hands-Free Unlocking via iPhone or Apple Watch

Tuesday June 16, 2026 10:10 am PDT by
Schlage today announced that the Sense Pro smart deadbolt it unveiled at CES 2025 will finally be available for purchase in the U.S. and Canada beginning June 29, with U.S. pricing set at $399 and Canadian pricing set at $549. The smart deadbolt will be available at Amazon, The Home Depot, Lowe's, and select other retailers. Sense Pro utilizes Ultra Wideband technology to allow for...
apple yoga day activity challenge

Apple Watch Activity Challenge for International Day of Yoga Coming June 21

Tuesday June 16, 2026 11:55 am PDT by
Apple is celebrating International Day of Yoga with an Activity Challenge that takes place on Sunday, June 21. To earn the in-app award, Apple Watch owners must record a yoga workout of 10 minutes or more. Any yoga workout will fulfill the requirement, as long as you select the yoga workout type from the Workout app on the Apple Watch or use an app that adds yoga workouts to the Health app. ...
watchOS 27 Hands On Thumb

Hands-On With watchOS 27: Every New Apple Watch Feature

Thursday June 18, 2026 12:35 pm PDT by
watchOS 27 is the new version of watchOS that's coming to the Apple Watch this fall. It's a little light on features, but there are some useful new additions, including access to Siri AI. Subscribe to the MacRumors YouTube channel for more videos. watchOS 27 will have Siri AI, so you'll be able to use many of the same Siri features that you have on the iPhone on your wrist. Right now, the...

Top Rated Comments

93 months ago
Don't fret! I'm grown... Don't like someone elses opinion??, Then a forum might not be your safe place.
It's always the people with the worst opinions who talk like this.
Score: 7 Votes (Like | Disagree)
hop Avatar
93 months ago
My original pride band is now a bit worn, though the one from last year didn't seem as nice, so hoping this one is a good replacement.

For those of you having a weird little freakout over these things existing, your issue is a weird mashup of hating capitalism (because folks buy them and the bands obviously have nice margins for Apple), not being able to understand that not every product is for every person and that's okay, and at the core of it, being just a bit ignorant and/or homophobic because really, nobody else gives a damn.

Know why I wear one, visibility and pride as a thing aside? Not only does it look nice with the SSSB Watch (red lugs etc.), but what a lot of straight cis folks miss is that coming out to people isn't a thing you do once, it's a thing you spend your whole life doing whenever you meet new people, because they'll assume you're straight and/or cis, and eventually you have to correct them and it's awkward. On top of that, gaydar isn't actually a real thing, and statistically the overwhelming majority of guys I'm ever attracted to will turn out to not even be into my gender, let alone me (seriously straight/bi folks, I envy you). So these things basically automatically out me to people, which is useful, and in practice a nice timesaver. Seems appropriate for a watch I think.
Score: 7 Votes (Like | Disagree)
93 months ago
My original pride band is now a bit worn, though the one from last year didn't seem as nice, so hoping this one is a good replacement.

For those of you having a weird little freakout over these things existing, your issue is a weird mashup of hating capitalism (because folks buy them and the bands obviously have nice margins for Apple), not being able to understand that not every product is for every person and that's okay, and at the core of it, being just a bit ignorant and/or homophobic because really, nobody else gives a damn.

Know why I wear one, visibility and pride as a thing aside? Not only does it look nice with the SSSB Watch (red lugs etc.), but what a lot of straight cis folks miss is that coming out to people isn't a thing you do once, it's a thing you spend your whole life doing whenever you meet new people, because they'll assume you're straight and/or cis, and eventually you have to correct them and it's awkward. On top of that, gaydar isn't actually a real thing, and statistically the overwhelming majority of guys I'm ever attracted to will turn out to not even be into my gender, let alone me (seriously straight/bi folks, I envy you). So these things basically automatically out me to people, which is useful, and in practice a nice timesaver. Seems appropriate for a watch I think.
This all makes perfect sense. But then again, a lot of straight people like me like Pride bands, and that may mess with the self-outing rationale.
Score: 6 Votes (Like | Disagree)
93 months ago
Those bands make me hungry for sherbet.
Score: 6 Votes (Like | Disagree)
93 months ago
Finally a Pride band I like. I’m guessing at this point the woven nylon style is done for good for all bands. Good riddance; they were never very comfortable.
Score: 5 Votes (Like | Disagree)
DravenInc Avatar
93 months ago
My original pride band is now a bit worn, though the one from last year didn't seem as nice, so hoping this one is a good replacement.

For those of you having a weird little freakout over these things existing, your issue is a weird mashup of hating capitalism (because folks buy them and the bands obviously have nice margins for Apple), not being able to understand that not every product is for every person and that's okay, and at the core of it, being just a bit ignorant and/or homophobic because really, nobody else gives a damn.

Know why I wear one, visibility and pride as a thing aside? Not only does it look nice with the SSSB Watch (red lugs etc.), but what a lot of straight cis folks miss is that coming out to people isn't a thing you do once, it's a thing you spend your whole life doing whenever you meet new people, because they'll assume you're straight and/or cis, and eventually you have to correct them and it's awkward. On top of that, gaydar isn't actually a real thing, and statistically the overwhelming majority of guys I'm ever attracted to will turn out to not even be into my gender, let alone me (seriously straight/bi folks, I envy you). So these things basically automatically out me to people, which is useful, and in practice a nice timesaver. Seems appropriate for a watch I think.
I'm straight, and I wear the Pride bands (have the first 2, and just ordered the new Sport Loop) for 2 simple reasons...my kids. My son is transgender, and my daughter is bisexual. Happy Pride Month!
Score: 4 Votes (Like | Disagree)