Apple Launches New Apple Watch Bands, iPhone Cases and iPad Cases in Summer Colors, Plus New Pride Band

Alongside new versions of iOS, watchOS, macOS, iPadOS, and tvOS, Apple today announced the launch of new Apple Watch bands that have been refreshed with summer colors. Apple debuts new band colors with almost all of its events, and today's event was no exception.

There are new Sport Bands available in Cornflower (blue), Dragon Fruit (dark pink), and Canary Yellow. All of the Sport Bands are available in 40/44mm size options and are priced at $49.


New Sport Loops, also priced at $49, are available in Cornflower, Dragon Fruit, and Canary Yellow too.


Apple has also made a new Pride version of the Sport Loop available in a rainbow of colors, marking the launch of the first Pride Sport Loop band to date.


For the iPad, Apple has added new Smart Covers in Cornflower (a shade of blue) for the 10.5-inch iPad Pro and the iPad mini 5, and new silicone iPhone XS and XS Max cases in Canary Yellow, Dragon Fruit, and Cornflower.


All of these new bands and cases are available for order starting today and will be in Apple retail stores later this week.

Related Roundups: Apple Watch, watchOS 5, watchOS 6
Tag: Pride
Buyer's Guide: Apple Watch (Caution)


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11 weeks ago
My original pride band is now a bit worn, though the one from last year didn't seem as nice, so hoping this one is a good replacement.

For those of you having a weird little freakout over these things existing, your issue is a weird mashup of hating capitalism (because folks buy them and the bands obviously have nice margins for Apple), not being able to understand that not every product is for every person and that's okay, and at the core of it, being just a bit ignorant and/or homophobic because really, nobody else gives a damn.

Know why I wear one, visibility and pride as a thing aside? Not only does it look nice with the SSSB Watch (red lugs etc.), but what a lot of straight cis folks miss is that coming out to people isn't a thing you do once, it's a thing you spend your whole life doing whenever you meet new people, because they'll assume you're straight and/or cis, and eventually you have to correct them and it's awkward. On top of that, gaydar isn't actually a real thing, and statistically the overwhelming majority of guys I'm ever attracted to will turn out to not even be into my gender, let alone me (seriously straight/bi folks, I envy you). So these things basically automatically out me to people, which is useful, and in practice a nice timesaver. Seems appropriate for a watch I think.
Rating: 7 Votes
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11 weeks ago

Don't fret! I'm grown... Don't like someone elses opinion??, Then a forum might not be your safe place.

It's always the people with the worst opinions who talk like this.
Rating: 7 Votes
Avatar
11 weeks ago

My original pride band is now a bit worn, though the one from last year didn't seem as nice, so hoping this one is a good replacement.

For those of you having a weird little freakout over these things existing, your issue is a weird mashup of hating capitalism (because folks buy them and the bands obviously have nice margins for Apple), not being able to understand that not every product is for every person and that's okay, and at the core of it, being just a bit ignorant and/or homophobic because really, nobody else gives a damn.

Know why I wear one, visibility and pride as a thing aside? Not only does it look nice with the SSSB Watch (red lugs etc.), but what a lot of straight cis folks miss is that coming out to people isn't a thing you do once, it's a thing you spend your whole life doing whenever you meet new people, because they'll assume you're straight and/or cis, and eventually you have to correct them and it's awkward. On top of that, gaydar isn't actually a real thing, and statistically the overwhelming majority of guys I'm ever attracted to will turn out to not even be into my gender, let alone me (seriously straight/bi folks, I envy you). So these things basically automatically out me to people, which is useful, and in practice a nice timesaver. Seems appropriate for a watch I think.


This all makes perfect sense. But then again, a lot of straight people like me like Pride bands, and that may mess with the self-outing rationale.
Rating: 6 Votes
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11 weeks ago
Those bands make me hungry for sherbet.
Rating: 6 Votes
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11 weeks ago
Finally a Pride band I like. I’m guessing at this point the woven nylon style is done for good for all bands. Good riddance; they were never very comfortable.
Rating: 5 Votes
Avatar
11 weeks ago

My original pride band is now a bit worn, though the one from last year didn't seem as nice, so hoping this one is a good replacement.

For those of you having a weird little freakout over these things existing, your issue is a weird mashup of hating capitalism (because folks buy them and the bands obviously have nice margins for Apple), not being able to understand that not every product is for every person and that's okay, and at the core of it, being just a bit ignorant and/or homophobic because really, nobody else gives a damn.

Know why I wear one, visibility and pride as a thing aside? Not only does it look nice with the SSSB Watch (red lugs etc.), but what a lot of straight cis folks miss is that coming out to people isn't a thing you do once, it's a thing you spend your whole life doing whenever you meet new people, because they'll assume you're straight and/or cis, and eventually you have to correct them and it's awkward. On top of that, gaydar isn't actually a real thing, and statistically the overwhelming majority of guys I'm ever attracted to will turn out to not even be into my gender, let alone me (seriously straight/bi folks, I envy you). So these things basically automatically out me to people, which is useful, and in practice a nice timesaver. Seems appropriate for a watch I think.

I'm straight, and I wear the Pride bands (have the first 2, and just ordered the new Sport Loop) for 2 simple reasons...my kids. My son is transgender, and my daughter is bisexual. Happy Pride Month!
Rating: 4 Votes
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11 weeks ago

You don't need to support a watch band. You either buy it or you don't. Pride itself, on the other hand, is about values such as tolerance, acceptance, and affirmation of one's self. Those are core societal values that everyone should share.

This all makes perfect sense. But then again, a lot of straight people like me like Pride bands, and that may mess with the self-outing rationale.


Absolutely! They're not 'gay' bands, they're Pride bands, they're for anyone who likes them, just as much as the some of the more colourful bands aren't 'just for the girls', or muted colours 'just for the boys' - they're not labelled masculine or feminine, you buy what you like, and disregard what you don't - I really don't get people who feel the need to concentrate so heavily on berating things online specifically because they don't like or agree with them, it's a pointless activity. *shrug*

I'm gay... I'm not particularly attracted to the Pride bands as my daily choice. I buy them and I wear them when I feel it's appropriate for what I'm doing (weddings, nights out etc.) and that's probably only a couple of times in the year. To be fair I buy many different bands and change them simply because I feel like a change...

I did particularly like that 'Justin' - the guy showing off the new photos app capabilities was proudly wearing a Pride band, while showing off photos of his wife and daughters' special moments. That's pride, inclusive, accepting, and a prime example of a man solid enough in his own masculinity not to get freaked out by a rainbow design. Big thumbs up from me!
Rating: 3 Votes
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11 weeks ago

How many pride bands do they need.... Why not just have one Tim pride band and sling it year round. It's nothing new.

They make one every year. Why would they make just one? If they did that people would not need to buy another. I hate to tell you there is a few million gay people out there and some wear Apple Watches. Why not target that market.
Rating: 2 Votes
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11 weeks ago

Is there a way to uninstall the pride watch face ?


You really don't want pride? So I guess what you really want is:



;)
Rating: 2 Votes
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11 weeks ago

They make one every year. Why would they make just one? If they did that people would not need to buy another. I hate to tell you there is a few million gay people out there and some wear Apple Watches.


There are FAR more of us than just a few million! :D
Rating: 2 Votes
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