Apple Launches New Apple Watch Bands, iPhone Cases and iPad Cases in Summer Colors, Plus New Pride Band - MacRumors
Skip to Content

Apple Launches New Apple Watch Bands, iPhone Cases and iPad Cases in Summer Colors, Plus New Pride Band

Alongside new versions of iOS, watchOS, macOS, iPadOS, and tvOS, Apple today announced the launch of new Apple Watch bands that have been refreshed with summer colors. Apple debuts new band colors with almost all of its events, and today's event was no exception.

There are new Sport Bands available in Cornflower (blue), Dragon Fruit (dark pink), and Canary Yellow. All of the Sport Bands are available in 40/44mm size options and are priced at $49.

applewatchsport
New Sport Loops, also priced at $49, are available in Cornflower, Dragon Fruit, and Canary Yellow too.

applewatchwoven
Apple has also made a new Pride version of the Sport Loop available in a rainbow of colors, marking the launch of the first Pride Sport Loop band to date.

applewatchpride
For the iPad, Apple has added new Smart Covers in Cornflower (a shade of blue) for the 10.5-inch iPad Pro and the iPad mini 5, and new silicone iPhone XS and XS Max cases in Canary Yellow, Dragon Fruit, and Cornflower.

newiphonecasesapple
All of these new bands and cases are available for order starting today and will be in Apple retail stores later this week.

Related Roundup: Apple Watch 11
Tag: Pride
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

watchos 26 gradient light

watchOS 26.4 Now Available With Workout Update and New Emoji

Tuesday March 24, 2026 10:02 am PDT by
Apple today released watchOS 26.4, the fourth major update to the watchOS 26 operating system that came out in September. watchOS 26.4 comes a month and a half after Apple released watchOS 26.3. watchOS 26.4 can be downloaded for free on an iPhone running iOS 26.4 by opening up the Apple Watch app and going to General > Software Update, or initiating an update in the Settings app on the...
Apple Watch Series 10 Jet Black

No Major Apple Watch Redesign Expected This Year

Thursday March 26, 2026 11:12 am PDT by
In addition to indicating that a new full-sized HomePod is in the works, and that the foldable iPhone will likely ship later than the iPhone 18 Pro models this year, Bloomberg's Mark Gurman today said he does not expect any major design changes for the next-generation Apple Watch models coming later this year. Gurman revealed all of this information in a live Q&A call today on the Bloomberg...
earth day 2025 apple watch

Apple Watch Earth Day and International Dance Day Activity Challenges Launching Later This Month

Tuesday April 14, 2026 12:00 pm PDT by
Apple has two new Apple Watch activity challenges coming up, celebrating Earth Day and International Dance Day. The Earth Day activity challenge will launch on Wednesday, April 22, while the Dance Day challenge will take place a week later on Wednesday, April 29. To complete the Earth Day challenge, Apple Watch owners will need to complete a workout that lasts for 30 minutes or longer. This ...

Top Rated Comments

90 months ago
Don't fret! I'm grown... Don't like someone elses opinion??, Then a forum might not be your safe place.
It's always the people with the worst opinions who talk like this.
Score: 7 Votes (Like | Disagree)
hop Avatar
90 months ago
My original pride band is now a bit worn, though the one from last year didn't seem as nice, so hoping this one is a good replacement.

For those of you having a weird little freakout over these things existing, your issue is a weird mashup of hating capitalism (because folks buy them and the bands obviously have nice margins for Apple), not being able to understand that not every product is for every person and that's okay, and at the core of it, being just a bit ignorant and/or homophobic because really, nobody else gives a damn.

Know why I wear one, visibility and pride as a thing aside? Not only does it look nice with the SSSB Watch (red lugs etc.), but what a lot of straight cis folks miss is that coming out to people isn't a thing you do once, it's a thing you spend your whole life doing whenever you meet new people, because they'll assume you're straight and/or cis, and eventually you have to correct them and it's awkward. On top of that, gaydar isn't actually a real thing, and statistically the overwhelming majority of guys I'm ever attracted to will turn out to not even be into my gender, let alone me (seriously straight/bi folks, I envy you). So these things basically automatically out me to people, which is useful, and in practice a nice timesaver. Seems appropriate for a watch I think.
Score: 7 Votes (Like | Disagree)
90 months ago
My original pride band is now a bit worn, though the one from last year didn't seem as nice, so hoping this one is a good replacement.

For those of you having a weird little freakout over these things existing, your issue is a weird mashup of hating capitalism (because folks buy them and the bands obviously have nice margins for Apple), not being able to understand that not every product is for every person and that's okay, and at the core of it, being just a bit ignorant and/or homophobic because really, nobody else gives a damn.

Know why I wear one, visibility and pride as a thing aside? Not only does it look nice with the SSSB Watch (red lugs etc.), but what a lot of straight cis folks miss is that coming out to people isn't a thing you do once, it's a thing you spend your whole life doing whenever you meet new people, because they'll assume you're straight and/or cis, and eventually you have to correct them and it's awkward. On top of that, gaydar isn't actually a real thing, and statistically the overwhelming majority of guys I'm ever attracted to will turn out to not even be into my gender, let alone me (seriously straight/bi folks, I envy you). So these things basically automatically out me to people, which is useful, and in practice a nice timesaver. Seems appropriate for a watch I think.
This all makes perfect sense. But then again, a lot of straight people like me like Pride bands, and that may mess with the self-outing rationale.
Score: 6 Votes (Like | Disagree)
90 months ago
Those bands make me hungry for sherbet.
Score: 6 Votes (Like | Disagree)
90 months ago
Finally a Pride band I like. I’m guessing at this point the woven nylon style is done for good for all bands. Good riddance; they were never very comfortable.
Score: 5 Votes (Like | Disagree)
DravenInc Avatar
90 months ago
My original pride band is now a bit worn, though the one from last year didn't seem as nice, so hoping this one is a good replacement.

For those of you having a weird little freakout over these things existing, your issue is a weird mashup of hating capitalism (because folks buy them and the bands obviously have nice margins for Apple), not being able to understand that not every product is for every person and that's okay, and at the core of it, being just a bit ignorant and/or homophobic because really, nobody else gives a damn.

Know why I wear one, visibility and pride as a thing aside? Not only does it look nice with the SSSB Watch (red lugs etc.), but what a lot of straight cis folks miss is that coming out to people isn't a thing you do once, it's a thing you spend your whole life doing whenever you meet new people, because they'll assume you're straight and/or cis, and eventually you have to correct them and it's awkward. On top of that, gaydar isn't actually a real thing, and statistically the overwhelming majority of guys I'm ever attracted to will turn out to not even be into my gender, let alone me (seriously straight/bi folks, I envy you). So these things basically automatically out me to people, which is useful, and in practice a nice timesaver. Seems appropriate for a watch I think.
I'm straight, and I wear the Pride bands (have the first 2, and just ordered the new Sport Loop) for 2 simple reasons...my kids. My son is transgender, and my daughter is bisexual. Happy Pride Month!
Score: 4 Votes (Like | Disagree)