Skip to Content

Reminder: New Apple Watch Pride Bands Available at Apple Stores Starting Today

Last week, Apple introduced two new Pride Edition Apple Watch bands. In addition to online orders through Apple.com, the new bands are also available to purchase at physical Apple Store locations starting today.

apple watch braided pride band 2021
Priced at $99, the Pride Edition Braided Solo Loop weaves together the original rainbow colors with those drawn from various Pride flags, according to Apple. For $49, the Pride Edition Nike Sport Loop features a nylon weave with reflective rainbow yarn inspired by the Pride flag, which is designed to shimmer when light strikes it.

The first online orders of the new Pride bands are beginning to arrive to customers, including MacRumors reader Harry.


The Braided Solo Loop is compatible with the Apple Watch Series 4 or newer, while the Nike Sport Loop is compatible with the Series 3 or later.

The watchOS 7.5 software update released this week includes a new Pride Woven watch face that matches the design of the Pride Edition Braided Solo Loop. With the rotation of the Digital Crown, the colorful threads on the watch face infinitely scroll and animate with a raise of the wrist. Apple has included an App Clip code on the band's packaging for easy access to the watch face with an iPhone running iOS 14.3 or later.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

Apple Event Logo

Apple Released Seven New Products Today

Wednesday March 11, 2026 7:05 am PDT by
Starting today, the seven new Apple products that were announced last week are available at Apple Stores and beginning to arrive to customers. The colorful MacBook Neo and all of the other new products are on display at most Apple Store locations around the world starting today. Apple Stores have inventory of the new products for both walk-in customers and Apple Store pickup, but...
ios 26 4 yellow

Everything New in iOS 26.4 Beta 4

Monday March 9, 2026 3:50 pm PDT by
Apple is continuing to test the iOS 26.4 beta, and the latest update is now available for developers and public beta testers. As testing goes on, there are fewer new features in each beta, but today’s release adds new emoji characters and a few other changes. New Emoji Apple added new emoji characters, including trombone, treasure chest, distorted face, hairy creature, fight cloud, orca,...
Apple 50 Years of Thinking Different

Apple Announces 50th Anniversary Plans

Thursday March 12, 2026 6:10 am PDT by
Apple today announced that it will celebrate the company's 50th anniversary over the coming weeks, but it has yet to reveal any specific plans. Apple was founded on April 1, 1976, so the company will turn 50 on April 1, 2026. "While Apple is known for looking forward, this milestone offers a special moment to reflect on the journey that has brought the company here, to celebrate the...

Top Rated Comments

63 months ago

This year’s pride band looks… messy
The braided one includes additional colors:
- Black for the Black community
- Brown for the Hispanic / Latinx community
- Pink, light blue, and white for the trans community

That’s why it has more colors.

If you just want the regular rainbow, they are also offering that style of band (not pictured here).

Edit: Really? Downvotes on a post explaining why the band was designed the way it was?
Score: 29 Votes (Like | Disagree)
kaycrystal626 Avatar
63 months ago
$99! No thanks.
Score: 27 Votes (Like | Disagree)
63 months ago
Mine arrived a day early here. Love it.



Attachment Image
Score: 25 Votes (Like | Disagree)
H.E. Pennypacker Avatar
63 months ago
That is pricey!
Score: 14 Votes (Like | Disagree)
Dwalls90 Avatar
63 months ago

$99! No thanks.
All braided solo loops are $99. You aren't paying a premium for these colors or patterns.
Score: 13 Votes (Like | Disagree)
63 months ago

Being gay compulsary to buy them? Why name them Pride? This is not homophobic comment btw. Does it have Pride written anywhere just in case regular folks are interested?
What exactly is meant by the word “regular” here? Cause it can’t be straight, right? Seeing as this is not a homophobic comment and all.
Score: 10 Votes (Like | Disagree)