Following the launch of a Pride Band for Apple Watch last summer, Apple today has revealed an all-new Pride Band for Apple Watch, which will be available to purchase today on Apple.com. The band has the colorful hues of the rainbow, with white stripes between each color.

f1528136699
In addition, users will be able to set a new Pride Apple Watch face on their devices at the end of the keynote.

Top Rated Comments

chriscrk Avatar
39 months ago
Do we have the patience to deal with the incoming "what about straight pride bands?!" comments?
Score: 19 Votes (Like | Disagree)
RichTF Avatar
39 months ago
I genuinely don't understand stuff like this. There aren't Black pride bands, or Asian pride bands, or Woman pride bands, or anything like that. What's the deal with this community wanting to be so external and expressive about their identity? It's very odd, and I really don't get it. Who cares?
As other people have explained, it’s because we as a community have been told for a veerrrry long time that we should be ashamed of ourselves, and should hide away for the sake of “public decency”. The whole point of the Pride movement is to say that we’re not ashamed of who we are, and we won’t hide any longer.

Except it’s not that easy, even now. I “came out” almost 20 years ago, but I still come into contact with people who don’t realise I’m gay, and say incredibly offensive things *right in front of my damn face* about gay people, without even realising they’re describing me.

And when that happens I have a choice. Confront them about it, and (apparently) “make a big deal” about my sexuality, and face possible escalation of their homophobia. Or let it slide, scurry back into the closet for a while, pretend I didn’t hear anything. I did that once at the start of a new job, and spent the next couple years hiding my sexuality from people at work, so as not to cause a scene, to avoid making things complicated.

And I hated myself for doing that, for letting fear and hesitation win and retreating back to the safety zone of being “normal”. So the reason I, personally, bought last year’s Pride band (and will be buying this year’s too), and enjoy wearing it from time to time, is because it reminds me to not be afraid or ashamed of who I am. It’s a colourful, bright, stripey mark that stops me from shuffling back into the shadows. It’s a symbol of the big extended family I belong to, that I stand with, together, refusing to shut up and go away. And that’s a big deal for us.
Score: 16 Votes (Like | Disagree)
triton100 Avatar
39 months ago
I genuinely don't understand stuff like this. There aren't Black pride bands, or Asian pride bands, or Woman pride bands, or anything like that. What's the deal with this community wanting to be so external and expressive about their identity? It's very odd, and I really don't get it. Who cares?
There is Martin Luther’s king day and black history month that Apple celebrates etc.
Score: 13 Votes (Like | Disagree)
hlfway2anywhere Avatar
39 months ago
I genuinely don't understand stuff like this. There aren't Black pride bands, or Asian pride bands, or Woman pride bands, or anything like that. What's the deal with this community wanting to be so external and expressive about their identity? It's very odd, and I really don't get it. Who cares?
Apparently you care, which is exactly why I wear my rainbow accessories.
Score: 10 Votes (Like | Disagree)
profmatt Avatar
38 months ago
I'm gay, I'm 49 and I just ordered a pride band.

Oddly, perhaps, it took me a very long time to understand what pride was supposed to be about. In general I found gay pride parades very alienating as they seemed to be focussed on sex. As a survivor of sexual abuse, I find sex a pretty terrifying thing, so I felt like gay pride wasn't really for people like me.

And then I thought about what the word "pride" means. A recent survey in the UK asked people whether they were proud to be British. It's an accident of birth, I thought, so I'm not sure it makes sense to say I'm proud of it. Grateful perhaps. There are worse places to be born.

But then I realised that the opposite of pride is shame. And oh how much of my life I've wasted in being ashamed of being gay. It's almost impossible not to be. Homophobia has been regularly and loudly shoved down my throat my entire life. I knew I was gay by the age of 9. I knew I had to deny and hide it by the age of 12. When I was finally forced to come out to my parents, when I was 19, they disowned me and our previously loving relationship was permanently destroyed. My dad was ashamed of me.

For what? I didn't choose to be gay any more than I chose to be right-handed. Why do all these people hate me?

Black people certainly know about irrational hatred and persecution. But the fact that they're black has at least one plus point: it's easy to find other black people. And other black people who get you.

But since gay people are encouraged to hide, it can be really quite hard to find other ones. Certainly at high school I was fairly sure I was the only gay person in the school, and possibly the world. I did try to become straight. I really did.

I'm old enough to remember things like the UK's notorious Section 28 law — that described homosexual relationships as "pretended" and effectively banned schools from offering support to gay people. Nice.

I'm not sure why, but when I saw this year's pride band, and the way it was paired with the new watch face, I immediately knew I wanted to wear it. If only to say to myself that I'm done with being ashamed.

As for people who don't get it. Well, I half understand you. In a way, you're lucky that you don't. It means you haven't had to put up with the giant crapfest that is being gay. Black people's parents don't disown them for being black. Their parents don't wish they were white.

But, to be honest, I suspect that if you don't get it and feel the need to attack it then that's because you've been a victim of the deafening, relentless barrage of noise that constantly tells society that being gay is wrong. And despite there being no rational basis to this, you've bought it and now you're passing it along.

It's a watch strap. If you don't like it, don't buy it.
Score: 10 Votes (Like | Disagree)
Martinpa Avatar
39 months ago
I genuinely don't understand stuff like this. There aren't Black pride bands, or Asian pride bands, or Woman pride bands, or anything like that. What's the deal with this community wanting to be so external and expressive about their identity? It's very odd, and I really don't get it. Who cares?
Just a guess, but it might have to do with the fact that individuals in the groups you listed can visually be discerned as being part of that group. LGBT+ people are not part of a visual minority. There’s also the fact that the LGBT+ Community has historically been repressed and forced to deny who they are (which wasn’t even an option for members of those other groups wou mentioned, because you can visually identify them). There’s a different history for each group, different trauma, differents things and experiences they have/had to deal with; each group, then, has different ways to advance their cause or to celebrate their past, their achievements and their future.

That being said, if they made bands that catered to other minorities, I don’t think it’d be an issue, same as this.
Score: 10 Votes (Like | Disagree)

Top Stories

prosser macbook air colors stacked

Images Reveal Colorful New MacBook Air Design

Tuesday May 11, 2021 5:06 am PDT by
Apple's next MacBook Air will feature a completely new design and come in a range of colors like the 24-inch iMac, according to leaker Jon Prosser, who has now released supposedly accurate renders of the new machines based on leaked images. In a new video uploaded to YouTube channel Front Page Tech, Prosser elaborated on his previous prediction that Apple's next-generation MacBook Air models ...
m1 ipad pro chip

M1 iPad Pro Over 50% Faster Than Previous Generation in Early Benchmarks

Tuesday May 11, 2021 11:56 am PDT by
Last month, Apple introduced a new iPad Pro with the same M1 chip found in the latest Macs, and early benchmark results indicate that the M1 iPad Pro is over 50% faster than the previous-generation iPad Pro. Based on five legitimate Geekbench 5 results (here's the fifth) for the fifth-generation 12.9-inch iPad Pro with the M1 chip, the device has average single-core and multi-core scores of...
iPhone 13 Camera Backs

iPhone 13 Models Will Be Slightly Thicker and Will Have Larger Camera Bumps

Monday May 10, 2021 10:41 am PDT by
Apple's upcoming iPhone 13 models will be slightly thicker than the iPhone 12 models and will also feature larger, thicker camera bumps with lenses that protrude less, according to iPhone 13 schematics seen by MacRumors. The new iPhone 13 and 13 Pro models are expected to feature a thickness of 7.57mm, up from 7.4mm in the iPhone 12 models. That's an increase of 0.17mm, which won't be hugely ...
apple park drone june 2018 2

Apple Fires Newly Hired Ex-Facebook Product Manager Following Revelations of Past Misogynistic Comments

Thursday May 13, 2021 12:10 am PDT by
Apple has fired Antonio García Martínez, an ex-Facebook product manager and author of the controversial book "Chaos Monkeys," following public and internal calls for removal and investigation due to past misogynistic statements, The Verge reports. Apple hired Martínez earlier this week to join its ads team, however, comments that Martínez made in the past sparked condemnation from users...
imac m1 blue isolated 16x9 500k

M1 iMac is Up to 56% Faster Than Prior-Generation High-End 21.5-Inch iMac

Wednesday May 12, 2021 10:03 am PDT by
Apple's M1 iMacs are set to start delivering to customers next week, and ahead of the official launch day, benchmarks for the machines have been showing up on Geekbench, likely from reviewers who are testing them. It will come as no surprise that M1 iMac benchmarks are right on par with benchmarks for the M1 MacBook Pro, MacBook Air, and Mac mini, coming in with an average single-core score...
iPad Pro Feature

Early M1 iPad Pro Orders Now Preparing to Ship

Tuesday May 11, 2021 9:41 am PDT by
Apple will soon ship out 11 and 12.9-inch M1 iPad Pro models, according to multiple Twitter users and MacRumors readers who have seen their orders shift to "Preparing to Ship" status. So far, we haven't seen any shipment notifications, but that's the next step and is likely to happen in the near future. Apple has not provided an exact delivery date to those who ordered a new M1 iPad Pro, but ...
fortnite apple logo 2

Judge in Epic vs. Apple Case Floats Potential Compromise

Wednesday May 12, 2021 3:54 pm PDT by
In the ongoing legal battle between Apple and Epic Games, the two companies are this week calling up their expert witnesses to argue their points before Judge Yvonne Gonzalez Rogers, who will make a decision in the case after a three week trial. Expert testimony is not as exciting as some of the leaked App Store documents that were highlighted last week, especially as much of what's being...
AirTag in Envelope Feature 2

AirTag Used to Successfully Track a Mailed Package Across the UK

Wednesday May 12, 2021 8:44 am PDT by
An Apple customer in the United Kingdom has successfully used Apple's Find My network to track an AirTag as it was being sent by mail to a friend in a completely different city. Outlined in a blog post at Intego, Kirk McElhearn said he taped an AirTag to a piece of card, wrapped it inside a small bubble envelope, and then sent it on its way. Kirk lives in the small town of...
maxresdefault

Video: Make Your iPhone Last Longer With These Battery Preserving Tips

Monday May 10, 2021 1:23 pm PDT by
Maximizing battery life is something that many iPhone users deal with on a regular basis as we all want our iPhones to last as long as possible. Sometimes there are bugs in iOS that make the battery drain faster, and sometimes we just need to eke out as much as possible on a long day out and about. Subscribe to the MacRumors YouTube channel for more videos. In our latest YouTube video, MacRumo...
macos big sur ios 14 iphone 12 pro macbook air icloud drive desktop documents hero

Apple Merging 'iCloud Documents and Data' Service With iCloud Drive in May 2022

Tuesday May 11, 2021 2:36 am PDT by
Apple plans to merge its iCloud Documents and Data service with iCloud Drive starting in May of 2022, according to a support document published late last week (via MacGeneration). iCloud Drive and iCloud Documents and Data share the fundamental ability to backup data from apps. However, iCloud Documents and Data was often a cumbersome, confusing experience. In contrast, iCloud Drive is more...