Apple Confirms Sales of Apple Watch Pride Edition Band Will Support LGBTQ Groups

Apple began publicly selling its Pride Edition Woven Nylon band for Apple Watch during WWDC week earlier in June, one year after it handed out a similar band to its employees at Pride events in San Francisco.

During its first few weeks up on Apple.com, the company made no mention as to whether any portion of the profits made off of the band would go towards LGBTQ organizations, but a new change made to the band's webpage has confirmed that Apple will be helping out such advocacy groups with profits made from the rainbow-emblazoned Pride band.

pride nylon banner
As spotted by Redditor N-Code, the new Product Information section of the Pride Woven Nylon band confirms that a portion of proceeds from its sales in the United States will help benefit LGBTQ groups including GLSEN, The Trevor Project, the Human Rights Campaign, and PFLAG. Internationally, ILGA will see the same donations. A new banner referencing the donation support was also added to the main Apple Watch page on Apple.com.

The changes were made yesterday, with the Wayback Machine internet archive providing a point of comparison dating back to this past Saturday, June 17.

pride bands lgbt update
Apple's full statement on the Pride band donations reads as follows:

Apple is proud to support LGBTQ advocacy organizations working to bring about positive change, including GLSEN, the Human Rights Campaign, PFLAG and The Trevor Project in the U.S. and ILGA internationally. A portion of the proceeds from Pride Edition band sales will benefit their important efforts.

Apple runs similar donation initiatives with many of its product lines, most popularly being (PRODUCT)RED. Apple devices sold with that banner have a portion of their proceeds donated to the Global Fund to help raise awareness and fight HIV/AIDS. Last year marked Apple's tenth year anniversary in supporting (PRODUCT)RED'S causes.

At the time, Apple CEO Tim Cook commented on the company's support of causes such as (PRODUCT)RED and pro-LGBTQ organizations, addressing critics who believe his and Apple's public stances are made to endear millennial customers into buying products in the Apple ecosystem, among other criticisms. In response Cook said, "We haven't shied away from being visible on a number of topics, and if it's something in our wheelhouse, we'll always be visible and stand up to protect as well as advance people's rights."

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Related Roundup: Apple Watch 10
Tag: Pride
Buyer's Guide: Apple Watch (Caution)

Popular Stories

iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
iPhone Car Key Kia

Here's Which Vehicles Offer iPhone Car Keys

Sunday July 6, 2025 3:03 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. Apple has a web page with a list of vehicle models that ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iphone 17 pro render majin bu

New iPhone 17 Pro Renders Highlight Apple Logo and MagSafe Design Changes

Sunday July 6, 2025 8:43 pm PDT by
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max. Image via Majin Bu. Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side. ...
iPhone 14 Pro Dynamic Island

iPhone 17 Models Rumored to Feature Redesigned Dynamic Island

Monday July 7, 2025 7:38 am PDT by
iPhone 17 models will feature a redesigned Dynamic Island user interface, according to a post today from Digital Chat Station, an account with more than three million followers on Chinese social media platform Weibo. The account has accurately leaked some information regarding future Apple products in the past. The account did not share any specific details about the alleged changes that are ...
Prime Day 25 Feature Warm Triad

The Best Prime Day Deals on AirPods, iPads, MacBooks, and More

Monday July 7, 2025 10:55 am PDT by
Amazon is back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront. With the event now underway, we're tracking numerous all-time low prices on Apple gear right now. Note: MacRumors is an affiliate partner with Amazon. When you click a...

Top Rated Comments

cogitodexter Avatar
105 months ago
A watch band that supports gay and lesbian communities? Where's the watch band that applauds the straight people? It's got to work both ways or else it's sexist. Funny how that works huh?
And as for you, you're not forced to buy it, but if you can't appreciate that LGTBQ people are still significantly discriminated against and *still* fighting stigma (from people like you) then you're going to have to realise that you're part of the problem and probably not who this promotion is aimed at.
Score: 79 Votes (Like | Disagree)
guzhogi Avatar
105 months ago
A watch band that supports gay and lesbian communities? Where's the watch band that applauds the straight people? It's got to work both ways or else it's sexist. Funny how that works huh?
Until straight people are told they should go to hell for living in sin and risk getting murdered for being straight, I don't put much stock in this argument.
Score: 63 Votes (Like | Disagree)
chriscrk Avatar
105 months ago
A watch band that supports gay and lesbian communities? Where's the watch band that applauds the straight people? It's got to work both ways or else it's sexist. Funny how that works huh?
Honey, you've got a big storm coming.
Score: 60 Votes (Like | Disagree)
polymersayb Avatar
105 months ago
A watch band that supports gay and lesbian communities? Where's the watch band that applauds the straight people? It's got to work both ways or else it's sexist. Funny how that works huh?
No it doesn't. If you're the group with the power (in this case straight cis people have the power because they have no fear of being harassed or assaulted when in public with their partner, whereas non-straight couples typically are not able to show affection in public to say the least and trans people basically struggle with anything in public) then you need no special recognition. LGBTQ people are searching for acceptance and equality and this is one way that they can show they are fighting and for people to show their support.

Almost any political issue is nuanced, but for me, if you don't support LGBTQ rights you are wrong, period. Like, this shouldn't even be a political issue. Mind your own business and don't worry about who people love or how people choose to express themselves. Go enjoy life some, and then go work to fix some real issues.

Anyway, thanks for letting me vent. This has actually been on my mind quite a bit recently. Weird place to let it out I have to say...

[I'm not in the LGBTQ community so please do tell me if I'm wrong or need to fix any nuance.]
Score: 48 Votes (Like | Disagree)
Sefstah Avatar
105 months ago
A watch band that supports gay and lesbian communities? Where's the watch band that applauds the straight people? It's got to work both ways or else it's sexist. Funny how that works huh?
Score: 38 Votes (Like | Disagree)
chriscrk Avatar
105 months ago
A watch band that supports gay and lesbian communities? Where's the watch band that applauds the straight people? It's got to work both ways or else it's sexist. Funny how that works huh?
When straight people start getting murderer for being straight, sent to concentration camps for being straight, denied rights to marry or adopt for being straight, be discriminated against or denied services for being straight... then you have permission to ask for your "straight pride" watch band.
Score: 28 Votes (Like | Disagree)