Apple Marches in San Francisco Pride Parade

As it has done in years past, Apple yesterday marched in the annual San Francisco Pride parade, which is one of the bigger Pride events in the country and sees nearly 100,000 spectators during the event. Apple employees appeared in the parade with a large sign that showcased a rainbow version of the Apple logo.



Apple CEO ‌Tim Cook‌ was in attendance, as seen in a few selfies taken during the parade with fans and fellow Apple employees. A few other Apple executives marked the event as well, including Apple's new retail chief Deirdre O'Brien.

via @deirdre.at.apple on Instagram

Apple has celebrated Pride in multiple ways this year, including the launch of the new Apple Watch Pride Sport Loop earlier in June. The new watch band is the third iteration of the Pride design for the Apple Watch, following two rainbow-emblazoned Woven Nylon Pride bands that released in 2017 and 2018.


The company also routinely donates to charities that support LGBTQ individuals, and Cook himself is set to receive GLSEN's "Champion Award" for his ongoing commitment to fighting for LGBTQ rights. Cook recently stated, "I am grateful to GLSEN for this honor and for all their work to ensure the LGBTQ community is treated with dignity and respect."



Apple has long voiced support for LGBTQ causes like same sex marriage, as well as having spoken out against some controversial laws that predominantly risked negatively affecting the lives of gay, lesbian, and transgender individuals.

Before he publicly came out as gay in late 2014, Apple CEO ‌Tim Cook‌ fought for equality in speeches and op-eds. Under late CEO Steve Jobs, Apple also opposed many discriminatory laws, including 2008's Proposition 8 that sought to eliminate the right to same sex marriage in California.

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Tag: Pride

Top Rated Comments

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8 months ago

I'd like to see Armed Forces Appreciation Month; also I'd like to see Emergency Services Appreciation Month.


Since when are Armed forces and emergency services a class of oppressed people who aren't afforded the same rights as the majority of Americans?
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Never! We are nobody here. LGBRTSBLABLABLA (I always get so confused how to spell it) is an only one-way street man.


The acronym is quite long, but LGBTQ will suffice... I haven't met anyone int he BLA BLA BLA category though, is that where you fall?
Rating: 75 Votes
8 months ago
It's amazing we have a month for this but only a day for vets. That's tell of who we are as a society right now. SMFH
Rating: 73 Votes
8 months ago
I'd like to see Armed Forces Appreciation Month; also I'd like to see Emergency Services Appreciation Month.
Rating: 71 Votes
8 months ago
when is straight month? JK
Rating: 56 Votes
8 months ago

when is straight month? JK

Never! We are nobody here. LGBRTSBLABLABLA (I always get so confused how to spell it) is an only one-way street man.
Rating: 38 Votes
8 months ago

It's amazing we have a month for this but only a day for vets. That's tell of who we are as a society right now. SMFH


SYFH all you want. Military Appreciation Month is May and has been since 1999. It took Google all of 0.59 seconds to find that information.
Rating: 37 Votes
8 months ago

when is straight month? JK


The other 11 months of the year.
Rating: 36 Votes
8 months ago
****, I originally posted joke here, but I think it was ambiguous and came across as mockery of pride events. Let's try something serious…

Yes, it's called a pride parade despite sexuality being nothing intrinsically worthy of taking pride in. However, in a world where gays have been criminalized, publicly lynched, and prevented from marrying, being an out gay is something worthy of taking pride in. Many queer folk are still beaten and disowned by their families.

And, yeah, Veteran's Day—a national holiday that has been around for a century—is one day whereas this not-nationally-recognized pride thing goes on for a month. You'll have a reason to complain about inequality or messed up priorities once we start getting an entire month off to celebrate gayness. As it stands, you get no time off, and many are still closeted, living in fear.

Believe me, those closeted people want gay pride parades to be unnecessary and irrelevant just as much as the most vehement homophobe—albeit for different reasons.
Rating: 33 Votes
8 months ago

I never understand why they call these gay celebration things PRIDE parades.

There isn't even one lion in this parade! :mad:

but theres's plenty of bears
Rating: 30 Votes
8 months ago
I've got four words:
I love this company.
Rating: 30 Votes

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