Apple Marches in San Francisco Pride Parade

As it has done in years past, Apple yesterday marched in the annual San Francisco Pride parade, which is one of the bigger Pride events in the country and sees nearly 100,000 spectators during the event. Apple employees appeared in the parade with a large sign that showcased a rainbow version of the Apple logo.

tim cook SF pride 2019

Apple CEO Tim Cook was in attendance, as seen in a few selfies taken during the parade with fans and fellow Apple employees. A few other Apple executives marked the event as well, including Apple's new retail chief Deirdre O'Brien.

SF pride 2019

via @deirdre.at.apple on Instagram

Apple has celebrated Pride in multiple ways this year, including the launch of the new Apple Watch Pride Sport Loop earlier in June. The new watch band is the third iteration of the Pride design for the Apple Watch, following two rainbow-emblazoned Woven Nylon Pride bands that released in 2017 and 2018.


The company also routinely donates to charities that support LGBTQ individuals, and Cook himself is set to receive GLSEN's "Champion Award" for his ongoing commitment to fighting for LGBTQ rights. Cook recently stated, "I am grateful to GLSEN for this honor and for all their work to ensure the LGBTQ community is treated with dignity and respect."

apple pride 2019

Apple has long voiced support for LGBTQ causes like same sex marriage, as well as having spoken out against some controversial laws that predominantly risked negatively affecting the lives of gay, lesbian, and transgender individuals.

Before he publicly came out as gay in late 2014, Apple CEO ‌Tim Cook‌ fought for equality in speeches and op-eds. Under late CEO Steve Jobs, Apple also opposed many discriminatory laws, including 2008's Proposition 8 that sought to eliminate the right to same sex marriage in California.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Tag: Pride

Top Rated Comments

Maclver Avatar
33 months ago
I'd like to see Armed Forces Appreciation Month; also I'd like to see Emergency Services Appreciation Month.
Since when are Armed forces and emergency services a class of oppressed people who aren't afforded the same rights as the majority of Americans?
[doublepost=1561995133][/doublepost]
Never! We are nobody here. LGBRTSBLABLABLA (I always get so confused how to spell it) is an only one-way street man.
The acronym is quite long, but LGBTQ will suffice... I haven't met anyone int he BLA BLA BLA category though, is that where you fall?
Score: 75 Votes (Like | Disagree)
rpat701 Avatar
33 months ago
It's amazing we have a month for this but only a day for vets. That's tell of who we are as a society right now. SMFH
Score: 73 Votes (Like | Disagree)
nwcs Avatar
33 months ago
I'd like to see Armed Forces Appreciation Month; also I'd like to see Emergency Services Appreciation Month.
Score: 71 Votes (Like | Disagree)
CooKieMoNs7eR Avatar
33 months ago
when is straight month? JK
Score: 56 Votes (Like | Disagree)
KGBguy Avatar
33 months ago
when is straight month? JK
Never! We are nobody here. LGBRTSBLABLABLA (I always get so confused how to spell it) is an only one-way street man.
Score: 38 Votes (Like | Disagree)
the johnmc Avatar
33 months ago
It's amazing we have a month for this but only a day for vets. That's tell of who we are as a society right now. SMFH
SYFH all you want. Military Appreciation Month is May and has been since 1999. It took Google all of 0.59 seconds to find that information.
Score: 37 Votes (Like | Disagree)

Popular Stories

safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time [Updated]

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
iPad Air Feature 2 green

New Apple Products Filed in Regulatory Database, Likely Including New iPhone SE and iPad Air

Tuesday January 18, 2022 6:11 am PST by
Apple today filed unreleased iPhone and iPad models in the Eurasian Economic Commission database, as spotted by French blog Consomac. The filings likely represent the rumored third-generation iPhone SE, fifth-generation iPad Air, and potentially more. The unreleased iPhone models have the identifiers A2595, A2783, and A2784, while the unreleased iPad models have the identifiers A2588, A2589, ...
AirPods 3 New Firmware Feature

Apple Updates AirPods 3 Firmware to Version 4C170

Tuesday January 18, 2022 11:46 am PST by
Apple today released a new 4C170 firmware update for the AirPods 3, an update from the prior 4C165 that was made available in December. Apple does not offer details on what's included in new firmware updates for the AirPods‌, so we don't know what improvements or bug fixes the new firmware brings. There is no standard way to upgrade the ‌AirPods‌‌ software, but firmware is...
iphone 5g mmwave

U.S. Airlines Warn of 'Catastrophic' Crisis With Impending 5G Rollout, AT&T and Verizon Agree to Delay Around Airports

Tuesday January 18, 2022 10:35 am PST by
Verizon and AT&T's upcoming rollout of new C-Band 5G technology could cause chaos and lead to widespread delays of passenger and cargo flights, major U.S. airlines said on Monday in a letter sent to the White House National Economic Council, the FAA, and the FCC (via Reuters). "Unless our major hubs are cleared to fly, the vast majority of the traveling and shipping public will essentially...
iphone se 2020 top

iPhone SE With Larger 5.7-Inch Display May Launch in 2023, 'iPhone SE+ 5G' Also Rumored

Monday January 17, 2022 6:46 am PST by
Apple is planning to release a fourth-generation iPhone SE with a larger 5.7-inch display as early as 2023, according to display industry consultant Ross Young, who has proven to be a reliable source of information for future Apple products. The fourth-generation iPhone SE has until now been rumored to launch in 2024, but Young now says a 2023 release is looking more likely....
tesla carplay solution

Developer Showcases Apple CarPlay Workaround for Teslas

Monday January 17, 2022 7:24 am PST by
A Tesla Model 3 owner has resorted to a workaround to implement Apple CarPlay in his vehicle, amid no sign of official support from Tesla (via Tesla North). Apple CarPlay and Apple Music support are among the most-requested Tesla features, but with no indication that Tesla is willing to implement Apple CarPlay in its vehicles, Polish developer Michał Gapiński took matters into his own...
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...