Apple CEO Tim Cook tweeted his support for the parades, wishing a happy pride, "to all our employees, their families and customers around the world!"
Apple x Pride pic.twitter.com/bCfi53jko3— Sabria (@_SabriaJ) June 25, 2017
In previous years Apple has taken to the streets for the pride parade in San Francisco with similar pride t-shirts for employees, commemorative videos posted on YouTube, iTunes gift cards, and a custom rainbow Apple Watch Woven Nylon band. The Pride Edition Woven Nylon band launched to the public during WWDC earlier this month, and Apple this week confirmed a portion of its proceeds are going to help LGBTQ organizations like The Trevor Project and the HRC.
Apple has long voiced support for LGBTQ causes like same sex marriage, as well as having spoken out against some controversial laws that predominantly risked negatively affecting the lives of gay, lesbian, and transgender individuals. Before he publicly came out as gay in late 2014, Apple CEO Tim Cook fought for equality in speeches and op-eds. Under late CEO Steve Jobs, Apple also opposed many discriminatory laws, including 2008's Proposition 8 that sought to eliminate the right to same sex marriage in California.
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