Previewed at WWDC, launching in the fall.
Apple Celebrates Pride in San Francisco Parade
Apple's CEO Tim Cook, environmental chief Lisa Jackson, and health and fitness director Jay Blahnik were among the many Apple employees who marched in the parade, wearing Pride-themed t-shirts with rainbow-colored Apple logos.
Apple also had a dedicated area at One Market Plaza where people could leave their signature or a message, take Animoji photos, and more.
Apple has been celebrating Pride throughout the month of June, introducing a new Pride-themed Apple Watch band and watch face at WWDC. The company routinely supports laws that protect LGBTQ rights, and opposes laws that discriminate.
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