Apple Celebrates Pride in San Francisco Parade

Apple this weekend participated in the annual San Francisco Pride Parade, as part of its longstanding support of the LGBTQ community.

Photo: Trey Forgety

Apple's CEO Tim Cook, environmental chief Lisa Jackson, and health and fitness director Jay Blahnik were among the many Apple employees who marched in the parade, wearing Pride-themed t-shirts with rainbow-colored Apple logos.


Apple also had a dedicated area at One Market Plaza where people could leave their signature or a message, take Animoji photos, and more.


Apple has been celebrating Pride throughout the month of June, introducing a new Pride-themed Apple Watch band and watch face at WWDC. The company routinely supports laws that protect LGBTQ rights, and opposes laws that discriminate.

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Tag: Pride

Top Rated Comments

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28 months ago
I keep wondering what Apple is actually doing these days.

Seems like a liberal’s dream. Little work, lots of pride, and a bunch of pissed off customers in its wake.
Score: 148 Votes (Like | Disagree)
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28 months ago
I miss Steve Jobs :(. Top notch software, top notch product. 0 activism
Score: 89 Votes (Like | Disagree)
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28 months ago
Cook would be a better activist than CEO of a multi billion dollar company. Try making a good computer Tim, you guys have made total garbage for the last 5 years. How's that Mac Pro coming along?
Score: 70 Votes (Like | Disagree)
Avatar
28 months ago

Is any of this stuff even having an effect on our society?

LGBT rights around the world in the last 10 years....big difference.
Score: 46 Votes (Like | Disagree)
Avatar
28 months ago

I keep wondering what Apple is actually doing these days.

Seems like a liberal’s dream. Little work, lots of pride, and a bunch of pissed off customers in its wake.

- Designing mobile chips that is arguable the most efficient one to date.
- Designing a family of mobile chips to complement the bet in mobile (Sx, Wx, etc).
- Designing biometric security rivaling Hollywood motion capture in a size of your pocket (FaceID)
- Designing AR ecosystem, complete with mobile APIs and software+hardware integration
Just to name a few.

Steve Jobs removed "computer" from the company's name long time ago. Apple is a technology company, not a PC company.
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Cook would be a better activist than CEO of a multi billion dollar company. Try making a good computer Tim, you guys have made total garbage for the last 5 years. How's that Mac Pro coming along?

Apple is a publicly traded company. If Tim Cook wasn't a good CEO, the board of directors would've voted him out. No secrets here, it's the same as any publicly traded companies.
Score: 40 Votes (Like | Disagree)
Avatar
28 months ago
Just the first few posts show how contentious the subject is... am not into this stuff myself (LGBQTXYZ) and am happy provided it's not shoved down my throat, for this thread I skipped the article and went to the thread for the lols
Score: 32 Votes (Like | Disagree)

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