New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Apple Celebrates Pride in San Francisco Parade

Apple this weekend participated in the annual San Francisco Pride Parade, as part of its longstanding support of the LGBTQ community.

Photo: Trey Forgety

Apple's CEO Tim Cook, environmental chief Lisa Jackson, and health and fitness director Jay Blahnik were among the many Apple employees who marched in the parade, wearing Pride-themed t-shirts with rainbow-colored Apple logos.


Apple also had a dedicated area at One Market Plaza where people could leave their signature or a message, take Animoji photos, and more.


Apple has been celebrating Pride throughout the month of June, introducing a new Pride-themed Apple Watch band and watch face at WWDC. The company routinely supports laws that protect LGBTQ rights, and opposes laws that discriminate.

Note: All forum members and site visitors are welcome to read and follow this thread, but commenting is limited to forum members with at least 100 posts.

Tag: Pride


Top Rated Comments

(View all)

4 weeks ago
I keep wondering what Apple is actually doing these days.

Seems like a liberal’s dream. Little work, lots of pride, and a bunch of pissed off customers in its wake.
Rating: 148 Votes
4 weeks ago
I miss Steve Jobs :(. Top notch software, top notch product. 0 activism
Rating: 89 Votes
4 weeks ago
Cook would be a better activist than CEO of a multi billion dollar company. Try making a good computer Tim, you guys have made total garbage for the last 5 years. How's that Mac Pro coming along?
Rating: 70 Votes
4 weeks ago

Is any of this stuff even having an effect on our society?


LGBT rights around the world in the last 10 years....big difference.
Rating: 46 Votes
4 weeks ago

I keep wondering what Apple is actually doing these days.

Seems like a liberal’s dream. Little work, lots of pride, and a bunch of pissed off customers in its wake.

- Designing mobile chips that is arguable the most efficient one to date.
- Designing a family of mobile chips to complement the bet in mobile (Sx, Wx, etc).
- Designing biometric security rivaling Hollywood motion capture in a size of your pocket (FaceID)
- Designing AR ecosystem, complete with mobile APIs and software+hardware integration
Just to name a few.

Steve Jobs removed "computer" from the company's name long time ago. Apple is a technology company, not a PC company.
[doublepost=1529903584][/doublepost]

Cook would be a better activist than CEO of a multi billion dollar company. Try making a good computer Tim, you guys have made total garbage for the last 5 years. How's that Mac Pro coming along?

Apple is a publicly traded company. If Tim Cook wasn't a good CEO, the board of directors would've voted him out. No secrets here, it's the same as any publicly traded companies.
Rating: 40 Votes
4 weeks ago
Just the first few posts show how contentious the subject is... am not into this stuff myself (LGBQTXYZ) and am happy provided it's not shoved down my throat, for this thread I skipped the article and went to the thread for the lols
Rating: 32 Votes
4 weeks ago
I was at the parade today, and I was happy to see Tim there.

Does it infuriates me that he's the reason they don't update the Mac mini? Sure. But I'm certainly not going to be a prick about it and/or use the topic to put my thinly-veiled homophobia on display.

Some people in this thread should try that route.
[doublepost=1529904792][/doublepost]

I wish he would celebrate in the pride parade as private citizen Tim Cook and not as Apple Ceo Tim Cook.


Why?
Rating: 29 Votes
4 weeks ago
I wish he would celebrate in the pride parade as private citizen Tim Cook and not as Apple Ceo Tim Cook.
Rating: 26 Votes
4 weeks ago
I wish Timmy would celebrate pride in Macs and quality software Then again he'd have to put away his SJW-ing to make them...
Rating: 25 Votes
4 weeks ago
Is any of this stuff even having an effect on our society? I mean, I see bigotry running rampant every day. The president is bigoted, the people who voted him in are bigoted... we are no better off than we were thirty years ago.

The parades, the forced diversity by Hollywood and the gaming industry, the SJW online... it all just feels empty and pointless. Human beings are always going to be flawed.
Rating: 21 Votes

[ Read All Comments ]