Apple Unveils 2023 Pride Band Launching Later This Month

Apple today introduced a new Pride Edition Sport Band for the Apple Watch, accompanied by a matching watch face and iPhone wallpaper. Priced at $49, the band will be available to order on and in the Apple Store app starting May 23, and will be available at select Apple Store locations beginning May 24.

Apple Watch Pride Edition Band 2023 Feature
Inspired by the LGBTQ+ community, the new Pride band features a confetti-like design showcasing the original Pride flag colors and five others. The band is available in 41mm and 45mm sizes for the Apple Watch Series 3 and later.

Inspired by the strength and beauty of the LGBTQ+ community, the new Sport Band design showcases the original pride flag rainbow colors and five others — black and brown symbolize Black and Latin communities, in addition to those who have passed away from or are living with HIV/AIDS, while light blue, pink, and white represent transgender and nonbinary individuals.

The matching Pride Celebration watch face and iPhone wallpaper will be available next week, and will require watchOS 9.5 and iOS 16.5 or later.

Apple releases a new Pride band each year and continues to support and bring awareness to LGBTQ+ advocacy organizations around the world.

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Top Rated Comments

xfusejc Avatar
4 weeks ago
Looks like they just went crazy with sprinkles.

The Nike Pride band from 2020 and the Braided Solo Loop remain my favorite of the bunch.

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Score: 23 Votes (Like | Disagree)
HeavenDynamic Avatar
4 weeks ago
Not the best pride brand they made. Looks kinda ugly.
Score: 22 Votes (Like | Disagree)
orbital~debris Avatar
4 weeks ago
Bright designs.

Apple should make accompanying silicone iPhone cases for these special editions.
Score: 12 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
4 weeks ago
I see sprinkles everywhere! ?

Where is the Apple Watch Ultra bands, Apple?
Score: 12 Votes (Like | Disagree)
Kylo83 Avatar
4 weeks ago
It used to be nice when it was just the rainbow
Score: 11 Votes (Like | Disagree)
MLVC Avatar
4 weeks ago
I like the wallpaper, I like the watch face, but it's not a great band.
Score: 10 Votes (Like | Disagree)