Apple Watch Sport Bands are available in Mist Blue, Pollen, and Flamingo for both the 38 and 42mm Apple Watch. As with all sport bands, the new bands are priced at $49. The only new leather band is a yellow Sunflower Classic Buckle, priced at $149.
The new Nike Sport Band options that match the Nike Air VaporMax Flyknight Day to Night shoe collection are also available. The bands are priced at $49 each and come in Light Violet/White, Violet Dust/Plum Fog, Blue Orbit/Gamma Blue, and Obsidian/Black.
The final watch band that's new today is a Pride Edition Woven Nylon band that features a rainbow stripe. Priced at $49, the band is available for both 38 and 42mm Apple Watch models. The Pride band was originally given out to employees during last year's Pride parade in San Francisco.
Wednesday September 9, 2026 9:10 am PDT by Jordan Golson
Apple's "Surprise and Shine" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see the foldable iPhone Duo, the iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4 models, new AirPods 5 earphones, and perhaps some other announcements.
Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We...
Tuesday September 8, 2026 10:24 am PDT by Tim Hardwick
Apple's biggest event of the year is almost here, and all eyes are on Cupertino. With the first foldable iPhone expected to headline Apple's "Surprise and Shine" event on Wednesday, September 9, at 10:00 a.m. Pacific Time, the rumor mill has been running full throttle, fuelled by the biggest single design change in the life of the iPhone.
To get you up to speed, here's a quick reference...
Ahead of the announcement of the Apple Watch Series 12 and Ultra 4 later this week, code in the watchOS 27 and iOS 27 betas points to a series of new features for the product line.
The information comes from a new post from MacRumors forums member "pdfu." The findings include:
New "Readiness" app: An all-new separate Watch app referred to in code as "Readiness," distinct from the...
I like the rainbow one too, I wish it wasn't co-opted to represent an agenda.
I disagree, but you're free to feel that way and express that view. Isn't it nice to live in places where people can disagree without being imprisoned, tortured or hung until they are dead for simply being who they are, whatever their different identities consist of? That's why it's quite an appropriate symbol for the 'agenda' you seem to have some kind of objection to.
I suppose you could always wear an acccompanying T-shirt that says "I just like rainbows, it doesn't mean I support any associated agenda, OK?!". If you really wanted to. :D;)
I like the rainbow one too, I wish it wasn't co-opted to represent an agenda.
I like it too. And I personally don't have a problem unintentionally promoting equal rights for humans.
But dang it, it irritates me in a way that most people just don't care, I guess, that the metal can't be matched to the watch I own. I will never buy a band from Apple until they offer them with the space grey aluminum color or I decide to buy the Steel watch. And I don't see the latter happening any time soon.
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
