Apple Watch Sport Bands are available in Mist Blue, Pollen, and Flamingo for both the 38 and 42mm Apple Watch. As with all sport bands, the new bands are priced at $49. The only new leather band is a yellow Sunflower Classic Buckle, priced at $149.
The new Nike Sport Band options that match the Nike Air VaporMax Flyknight Day to Night shoe collection are also available. The bands are priced at $49 each and come in Light Violet/White, Violet Dust/Plum Fog, Blue Orbit/Gamma Blue, and Obsidian/Black.
The final watch band that's new today is a Pride Edition Woven Nylon band that features a rainbow stripe. Priced at $49, the band is available for both 38 and 42mm Apple Watch models. The Pride band was originally given out to employees during last year's Pride parade in San Francisco.
Bloomberg's Mark Gurman today further outlined what to expect from the Apple Watch Series 12 and Apple Watch Ultra 4 set to be unveiled on September 9.
While it was initially rumored that Touch ID may be coming to the Apple Watch this year, Gurman reiterated that he does not expect the Series 12 or Ultra 4 to have any major design changes compared to the current Series 11 and Ultra 3 models.
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The Apple Watch Series 12 is almost certain to be introduced at Apple's annual iPhone event next month, and the rumors point to another quieter upgrade year for the device.
Apple has not altered the Apple Watch's design since the Series 10 arrived in 2024, and it is not expected to change this year either, making 2026 the third year of the current case. This isn't unusual since every Apple...
Wednesday September 2, 2026 10:25 am PDT by Juli Clover
Apple today shared a short video featuring an Apple Watch user named Amanda who says her device saved her life.
In 2024, Amanda began receiving alerts about an abnormal heart rate. Her watch alerted her about changes to her resting heart rate and her overnight vitals, prompting her to visit her doctor.
She ended up being diagnosed with acute myeloid leukemia, an aggressive cancer. After...
I like the rainbow one too, I wish it wasn't co-opted to represent an agenda.
I disagree, but you're free to feel that way and express that view. Isn't it nice to live in places where people can disagree without being imprisoned, tortured or hung until they are dead for simply being who they are, whatever their different identities consist of? That's why it's quite an appropriate symbol for the 'agenda' you seem to have some kind of objection to.
I suppose you could always wear an acccompanying T-shirt that says "I just like rainbows, it doesn't mean I support any associated agenda, OK?!". If you really wanted to. :D;)
I like the rainbow one too, I wish it wasn't co-opted to represent an agenda.
I like it too. And I personally don't have a problem unintentionally promoting equal rights for humans.
But dang it, it irritates me in a way that most people just don't care, I guess, that the metal can't be matched to the watch I own. I will never buy a band from Apple until they offer them with the space grey aluminum color or I decide to buy the Steel watch. And I don't see the latter happening any time soon.
