Apple's retail store at the Briarwood Mall in Ann Arbor, Michigan will be relocating to a larger space at the mall as early as the end of July, according to Bloomberg's Mark Gurman.
Simon Property Group has been redeveloping a portion of the surface parking lot at the Briarwood Mall, and previous reports have indicated that Apple will be moving its store to this new mixed-use area.
We're now in the second day of Prime Day 2026, and one of the best deals of this year's event is starting to sell out. You can still get the AirPods Max 2 for $399.00, but it's now only available in the Midnight color option. This sale started out with every color on sale over the weekend, so this could be your last chance to get the headphones at this record low price this week.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Free delivery has the AirPods Max 2 arriving around June 29, but Prime members should see same-day delivery options in many locations. You can also shop solid deals on the AirPods 4 and AirPods Pro 3 during Prime Day this year.
Shoppers should note that many sales during Amazon Prime Day require you to have an Amazon Prime membership to take advantage of the discounts. Amazon Prime costs $14.99 per month or $139.00 per year, and it comes with a 30-day free trial for new subscribers.
Special for 2026, Amazon is also offering 50% off Prime memberships for Young Adults. Prime for Young Adults is a discounted Prime membership for anyone age 18-24 that offers all of the Prime benefits at $69.00 per year, half of the price of regular Prime.
For even more Prime Day deals, be sure to visit our main article recapping all of the best Apple deals for Prime Day. If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.
Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!
Apple's rumored foldable iPhone "Ultra" is expected to begin mass production at the end of July, according to a new report by The Elec.
Although some recent reports suggested the book-style device could be delayed due to hinge-related issues, the Korean outlet's sources indicate that Apple is still targeting a September launch as planned.
Bloomberg's Mark Gurman reported in March that the new foldable iPhone won't ship to customers in the same September timeframe as the iPhone 18 Pro and iPhone 18 Pro Max. A month later, Gurman said that the foldable iPhone remained on track for a September debut alongside the iPhone 18 Pro models, and that Apple is aiming to put it on sale at roughly the same time or slightly later.
Gurman noted at the time, however, that "the release is six months away and production has yet to ramp up" and "the timing isn't final."
The foldable iPhone will use a foldable 7.8-inch OLED panel supplied by Samsung. The display uses a newer design that eliminates one of the traditional screen layers and instead builds the color-filtering layer directly into the display stack, making the screen thinner, lighter, and more power-efficient.
The hinge will reportedly be supplied by Taiwan's Shin Zu Shing and U.S.-based Amphenol. Both companies are said to be providing hinges manufactured using 3D-printing techniques.
The Elec's latest sources said Apple did encounter some challenges with the hinge during testing. After undergoing durability tests involving millions of folds, the mechanism reportedly began producing slight "noise," while wider-than-expected manufacturing tolerances in parts of the assembly process contributed to higher defect rates. However, most of these issues have since been addressed, according to one Taiwan-based industry source cited by the outlet.
In addition to the inner display, the foldable iPhone is expected to feature a 5.5-inch cover display, as well as Apple's A20 chip and C2 modem, a Touch ID power button instead of Face ID, and two rear cameras, with pricing rumored at around $2,000. Apple's book-style foldable could launch as the "iPhone Ultra," as suggested by reports.
Amazon today has brought back a few $99 discounts on the iPad mini 7 for Prime Day, starting at $399.99 for the 128GB Wi-Fi tablet, down from $499.00. It's been nearly three months since we last tracked prices this low on the iPad mini 7.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Additionally, you can get the 256GB Wi-Fi iPad mini 7 for $499.99 and the 512GB Wi-Fi iPad mini 7 for $699.99, both $99 discounts and available in multiple colors. These sales are all solid second-best prices on the iPad mini 7.
Shoppers should note that many sales during Amazon Prime Day require you to have an Amazon Prime membership to take advantage of the discounts. Amazon Prime costs $14.99 per month or $139.00 per year, and it comes with a 30-day free trial for new subscribers.
Special for 2026, Amazon is also offering 50% off Prime memberships for Young Adults. Prime for Young Adults is a discounted Prime membership for anyone age 18-24 that offers all of the Prime benefits at $69.00 per year, half of the price of regular Prime.
For even more Prime Day deals, be sure to visit our main article recapping all of the best Apple deals for Prime Day. If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.
Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!
Earlier this week we highlighted some of the best Apple-related product discounts that you can find on Amazon during Prime Day, and now we're focusing on third-party accessory markdowns during the event. In this article you'll find all the best accessories for charging, smart homes, smartphones, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Shoppers should note that many sales during Amazon Prime Day require you to have an Amazon Prime membership to take advantage of the discounts. Amazon Prime costs $14.99 per month or $139.00 per year, and it comes with a 30-day free trial for new subscribers.
Special for 2026, Amazon is also offering 50% off Prime memberships for Young Adults. Prime for Young Adults is a discounted Prime membership for anyone age 18-24 that offers all of the Prime benefits at $69.00 per year, half of the price of regular Prime.
Anker's Prime 3-in-1 Wireless Charging Station is available for $99.74 on Amazon this week, down from $149.99. This is one of Anker's newest accessories, and Amazon's sale today is a new all-time low price on the device.
The Prime 3-in-1 Wireless Charging Station features Qi2.2 support, which lets a compatible MagSafe iPhone charge at up to 25W. It's the same speed as Apple's MagSafe charger, and it is 10W faster than the standard Qi2 MagSafe chargers. You can also simultaneously charge an Apple Watch and AirPods with the device.
Amazon this week is discounting a collection of Beats headphones and speakers for Prime Day, including a low price on the Powerbeats Pro 2. You can get this new 2025 model for $179.95 in all four colors, down from $249.99. This deal on the Powerbeats Pro 2 is being matched at Best Buy, along with a few other Beats deals.
Of course, some of the best discounts can be found on Amazon's own line of products. This includes Kindle e-readers, Blink security cameras, Fire tablets, and more.
Jackery's Prime Day deals include a large selection of portable power stations at big discounts.
The highlight of Prime Day deals for Sonos products is the Sonos Ace Headphones down to just $279.00, from $399.00. This is a new all-time low price on the over-ear headphones, beating the previous low by over $20.
If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.
Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!
Apple appears to have closed the loophole that let Mac users skip the Siri AI waitlist in the latest macOS 27 Golden Gate beta.
As we covered earlier this month, beta 1 testers can switch on the enhanced version of Siri straight away using a single Terminal command, effectively sidestepping Apple's waitlist.
However, many users who are running the second developer beta of macOS 27, which was released on Monday, are finding that the command does not work for them. Users who enabled Siri AI this way in the original beta are also reporting that they have been kicked back to the waitlist after updating.
Apple has not said anything about the reported change, but one possibility is that the entitlement check that the Terminal command taps into has been switched from a local feature flag to a server-validated state.
Apple could still be building out its server capacity for the redesigned Siri, which is why it is granting access to testers in batches as more comes online. It's likely the reason why the workaround is no longer working for some people.
In any case, if you applied the bypass trick in macOS 27 beta 1 and want to retain access, you probably won't want to update to beta 2.
Some users are suggesting alternative methods involving submitting Apple Intelligence feedback to accelerate approval, but the claims remain anecdotal, and at this point it may just be worth waiting in the queue. Apple appears to be granting access to new beta testers in a matter of days.
Siri AI is now a fully fledged chatbot, and can draw on personal context understanding to search across messages, emails, photos, and more. It can now get things done across apps thanks to even more system-wide app actions.
On Mac, Siri AI is also integrated into Spotlight and available via right-click context menus on any file or window.
Note that Siri AI remains unavailable in the EU on iPhone and iPad, but the limitation does not apply to the Mac.
There are no new AI features in the iOS 27 Weather app, but Apple did make improvements to the layout. It's now easier to see at-a-glance information for weather conditions.
The top of the Weather app now has a Highlights section that shows you need-to-know weather information for the day.
There are new views for the Conditions section of the main Weather app interface. In addition to viewing temperature and current condition on an hourly basis, you can toggle over to a precipitation or wind view.
Precipitation shows you an hour-by-hour chance of rain forecast, while wind displays a breakdown of wind speed.
The 10-day view also changes when you swap between the different condition options so you can see precipitation and wind overviews for the next 10 days without having to tap into a more detailed view.
There's a new extra large size available for Home Screen widgets, which is applicable to the Weather app. You can set the Weather app to take up an entire app page.
iOS 27 is available to developers and public beta testers right now, and a public launch is planned for September 2026.
There are a long list of new features in iOS 27, with details available in our iOS 27 roundup.
Apple today released updated beta firmware for the AirPods Pro 2, AirPods Pro 3, AirPods 4, and AirPods Max 2. The firmware is limited to developers at the current time, and it has a build number of 9A5304b.
In iOS 27, iPadOS 27, and macOS Golden Gate, Apple is adding a new AirPods interface and support for custom EQ. AirPods are also compatible with the new Siri AI.
With iOS 26, iPadOS 26, and macOS Tahoe, Apple added a beta firmware update installation option that's available from the AirPods settings interface when the AirPods are connected to an iPhone, iPad, or Mac, which facilitates beta testing.
Developers can use the beta option to turn on beta downloads.
Apple updated its Invites app to add a co-hosting feature that lets two or more people plan and manage a party or event.
There are also new event background options available, and hosts have the option to make invited guests visible to all attendees. Apple's notes for the update are below:
- Cohosting is now available, letting you easily plan and manage your party with others.
- New event backgrounds help set the mood for your next coffee catch-up, boba run, ice cream social, and more.
- Hosts can now choose to make invited guests visible to all attendees.
- This update contains bug fixes and performance improvements.
Apple introduced the Invites app in early 2024, and has continued to introduce updates since then. Invites is available on the iPhone and via iCloud, so invitations can be sent to anyone. Guests are able to RSVP from the iPhone app or from the web.
Apple today seeded the second beta of watchOS 27 to developers, with the update coming two weeks after the launch of the first beta.
The beta can be downloaded through the Watch app on the iPhone with a free developer account. The Apple Watch will need to be on the charger, connected to Wi-Fi, and have a battery level of 50 percent or above for new software to be installed. The beta is available for all Apple Watch models compatible with watchOS 27 except for the Apple Watch Ultra 3.
watchOS 27 will include Siri AI, the smarter, more capable version of Siri. Siri can hold back-and-forth conversations, plus it has access to general world knowledge and your personal data to answer questions and find information. Siri AI on Apple Watch requires an iPhone that supports Apple Intelligence, including the iPhone 15 Pro and later.
There's a new Dynamic app grid that highlights Siri suggested apps, and more intuitive Smart Stack Suggestions. You can find your parked car, see pinned messages, get noise alerts, and view identity and transit cards.
Liquid Glass has been updated to improve legibility, and Workout Buddy works on the Apple Watch even when an iPhone isn't nearby. Workout Buddy also gains new metrics like progressive increases to distance, pace, or duration. Apple added a new all-in-one Find My app with support for Precision Finding, and there are performance optimizations that improve battery life.
More on what's new in watchOS 27 is available in our watchOS 27 roundup.
As Prime Day continues, we're highlighting all of the best Apple deals you can get for under $100 on Amazon. This includes AirPods, Apple Pencil Pro, AirTag, iPhone cases, USB-C chargers, and more.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
You can find every Apple deal available during Prime Day in our dedicated post. Remember that you'll need an Amazon Prime membership to get Prime Day deals, and you can sign up for Prime on Amazon if you don't have the service yet.
In the cheapest category, you can get Apple's 20W USB-C Power Adapter for $14.99, down from $19.00, and the AirTag 1-Pack for $24.00, down from $29.00. This sale is on the new second generation AirTag model, and it's the first notable discount we've ever seen on this device.
For accessories priced between $30 and $50, there are a few sales on Amazon for Prime Day. You can get the Apple Crossbody Strap in Black for $35.99, down from $59.00, plus numerous discounts on iPhone 17 model Silicone and TechWoven Cases.
Lastly, we're tracking a few deals on Apple products that are just under $100 for Prime Day. You can get an AirTag 2 4-Pack for $89.00 ($10 off), an Apple Pencil Pro for $99.00 ($30 off), and AirPods 4 for $99.00 ($30 off).
If you're on the hunt for more Prime Day discounts, be sure to visit our big Prime Day post where we recap the best Apple-related bargains of the event.
Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!
Apple today shared a video showing off the Apple Watch in use at the World Surf League Championship Tour, with surfers describing how they use the watch when competing.
"I know what it was like competing without this piece of technology," said professional surfer Lakey Peterson. "There's nothing more frustrating than being in a competitive heat without this piece of technology."
The Apple Watch makes sure surfers know how much time is left in a heat, who has priority, and what the score is. The watch is updated in real time, with surfer Isabella Nichols calling the information "crucial" to the outcome in a competition. Mateus Herdy said the watch vibrates when priority changes, so competitors don't even have to look at the screen.
"The Apple Watch has become part of our equipment," said Nichols. "It's like a surfboard or rashie."
The World Surf League hasn't lost an Apple Watch despite the intense conditions surfers put the device through. Surfers have worn the watch at dangerous surfing spots like Pipeline in Hawaii and Teahupo'o in Tahiti, and it has come out unscathed.
The video appears to be part of a new "Apple at Play" series. Apple previously had a partnership with the World Surf League, and the 2021 and 2022 championship tours were shown on Apple TV in the "Make or Break" docuseries.
A group of 48 China-based iOS developers have filed an antitrust complaint against Apple with the country's market regulator over the App Store's commission rates, the South China Morning Post reports.
The developers sent an open letter to China's State Administration for Market Regulation (SAMR), alleging that Apple failed to deliver on a promise to offer the lowest commission rate to the Chinese market. The group asked the SAMR to investigate and penalize Apple for allegedly abusing its market dominance to impose "unfair and excessively high" costs on local developers.
Apple currently charges a 25% commission on paid apps and in-app purchases in China, down from 30% after a cut made in March. The commission on subscription renewals, along with the rate for qualified developers in Apple's Small Business and Mini Apps Partner programs, was lowered to 12% from 15% at the same time.
The complaint follows a series of similar challenges to Apple's China App Store policies dating back nearly a decade. A Beijing law firm filed a complaint in 2017 over app removals and high fees, a Chinese consumer sued over App Store fees in 2021 (a claim ultimately rejected by a Shanghai court in 2024), and another Chinese law firm sued again in 2025.
The 48 developers point to Apple's recent moves elsewhere as evidence the company can do better. Apple lowered its Brazil commission last week to between 10% and 21% of a transaction, plus a 5% processing fee, while also letting Brazilian developers distribute iOS apps through other app marketplaces for a 5% fee. Apple made comparable adjustments in Japan late last year.
The developers want more than Brazil-style pricing. They argue that allowing third-party app stores in China, as Apple already does in the European Union under the Digital Markets Act, would push its effective commission down to as low as 5%.
Apple has faced mounting regulatory pressure over App Store fees worldwide in recent years. The company was fined €500 million ($572.2 million) last year for violating the EU's Digital Markets Act and has appealed the decision, while in the U.S. it has been ordered to allow external payment links following its legal fight with Epic Games. Apple said earlier this month that its App Store ecosystem generated more than $1.4 trillion in developer billings and sales in 2025, with China contributing the largest share at $562 billion.
Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
Anker's popular Prime 3-in-1 Wireless Charging Station has dropped to $99.74 on Amazon for Prime Day, down from $149.99. This is one of Anker's newest accessories, and Amazon's sale today is a new all-time low price.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
The Prime 3-in-1 Wireless Charging Station features Qi2.2 support, which lets a compatible MagSafe iPhone charge at up to 25W. It's the same speed as Apple's MagSafe charger, and it is 10W faster than the standard Qi2 MagSafe chargers. You can also simultaneously charge an Apple Watch and AirPods with the device.
There are plenty of other Anker discounts happening on Amazon for Prime Day, including Anker's Prime 14-in-1 Docking Station for $319.99, down from $399.99. Below you'll find a list of the best Anker discounts on Amazon this week, also including wall chargers, portable chargers, and more.
Shoppers should note that many sales during Amazon Prime Day require you to have an Amazon Prime membership to take advantage of the discounts. Amazon Prime costs $14.99 per month or $139.00 per year, and it comes with a 30-day free trial for new subscribers.
Special for 2026, Amazon is also offering 50% off Prime memberships for Young Adults. Prime for Young Adults is a discounted Prime membership for anyone age 18-24 that offers all of the Prime benefits at $69.00 per year, half of the price of regular Prime.
For even more Prime Day deals, be sure to visit our main article recapping all of the best Apple deals for Prime Day. If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.
Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!
Amazon is taking $150 off multiple models of the M5 MacBook Air for Prime Day, including a match of the all-time low price on the 16GB/1TB 15-inch MacBook Air. This model is on sale for $1,349.00 in Starlight and Midnight, down from $1,499.00.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
In terms of 13-inch models, Amazon has the 512GB 13-inch MacBook Air for $949.00, down from $1,099.00, and the 16GB/1TB model for $1,149.00, down from $1,299.00. Both of these represent solid second-best prices for the M5 MacBook Air.
Regarding the 15-inch models, you'll also find $150 off the M5 MacBook Air, with multiple color options on sale for each configuration. Prices start at $1,149.00 for the 512GB model, down from $1,299.00, and also include both 1TB models on sale.
Shoppers should note that many sales during Amazon Prime Day require you to have an Amazon Prime membership to take advantage of the discounts. Amazon Prime costs $14.99 per month or $139.00 per year, and it comes with a 30-day free trial for new subscribers.
Special for 2026, Amazon is also offering 50% off Prime memberships for Young Adults. Prime for Young Adults is a discounted Prime membership for anyone age 18-24 that offers all of the Prime benefits at $69.00 per year, half of the price of regular Prime.
For even more Prime Day deals, be sure to visit our main article recapping all of the best Apple deals for Prime Day. If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.
Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!
The latest beta of Apple's Reality Composer Pro 3, the content creation tool used to build spatial experiences for Apple Vision Pro, appears to contain traces of "The Machinery," an ambitious game development project that abruptly shut down in 2022 without explanation.
Based on code discovered by Nicolás Alvarez and independently confirmed by MacRumors, binaries included with Reality Composer Pro 3 beta contain at least 40 mentions of "the machinery" or "our machinery," and match aspects of The Machinery's project structure, asset management system, and database architecture.
The findings are notable because The Machinery was developed by Our Machinery – a company made up of veterans of the Bitsquid game engine. The project earned a devoted following among engine programmers for its unconventional approach to content creation workflows. And yet it disappeared without trace.
Central to the project was a system known as "The Truth," a database-driven architecture designed to unify assets, objects, dependencies, and editor state. Many of the same concepts appear in Apple's latest Reality Composer Pro release, announced during WWDC 2026. Things like reusable prototypes, live editing, asset dependency tracking, and rapid iteration workflows all pop up – ideas that have notable technological similarities to how The Machinery worked. The direct references in the code appear to confirm the connection.
The links don't just extend to code strings, either. Tricia Gray, co-founder and CEO of Our Machinery, now works on Apple's spatial computing developer tools team, as evidenced in her LinkedIn profile.
It's not clear whether Apple licensed The Machinery or acquired the company, or in some way inherited the referenced technology, but the presence of the identifiers throughout Apple's code suggests at least some of the project's ideas have somehow found their way into Apple's spatial computing development toolset.
The discovery is particularly notable because The Machinery's development ended so suddenly, surprising many developers at the time who had followed the project's progress. We've reached out to Apple to comment on the findings and will update this story if we hear back.
LG is hosting an early Fourth of July sale on its website this week, with deals on monitors, TVs, home appliances, and more. LG's discounts have been automatically applied and do not require any discount codes or special memberships.
Note: MacRumors is an affiliate partner with LG. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Highlights of the event include up to $700 off select LG monitors and up to $1,700 off LG's best TV sets. Regarding the TVs, discounts include big savings on the new 2026 LG OLED evo AI sets, like the 65-inch LG OLED evo AI C6 4K Smart TV for $1,999.99 ($700 off) and the 65-inch LG OLED evo AI G6 4K Smart TV for $2,999.99 ($400 off).
If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.
Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!
Meta today unveiled its first smart glasses sold under its own brand rather than Ray-Ban or Oakley, undercutting its existing lineup on price as it works to expand its lead in the category before Apple enters the market.
The new Adventurer and Fury models are priced at $299, $80 less than the second-generation Ray-Ban Meta Wayfarer that launched last year. A third model, the Starfire, was designed in collaboration with Kylie Jenner and costs $399.
EssilorLuxottica, the parent company of Ray-Ban and Oakley, is manufacturing the glasses despite Meta designing them in-house and putting its own name on them, with EssilorLuxottica's logo appearing on the temple arms and packaging alongside Meta's.
The Adventurer has a rectangular Wayfarer-like shape available in standard and large sizes, while the Fury shares that silhouette but is thicker. The Starfire takes a slimmer oval shape and includes a small gemstone on the right lens near the camera, a metal nose pad designed to resist makeup residue, and the option to set an AI-generated version of Jenner's voice for the assistant and onboarding prompts. The Starfire's case includes a handwritten note from Jenner and a built-in mirror.
Across all three styles, Meta added a three-way adjustable nose pad, adjustable temple tips, and overextension hinges so the arms flare out slightly for wider head shapes. The companies are offering 26 color and lens combinations between the Adventurer and Fury alone, including tortoise, black, and green finishes, plus transition, polarized, and clear lens options, and the glasses support prescription lenses with a power range of -12 to +2.25.
The new glasses carry over the same 12-megapixel camera, 3K video capture, five-microphone array, and eight-hour battery life as the existing Ray-Ban Meta Gen 2 glasses, with the included case adding about 40 hours of additional charge. Meta is also offering a separate Meta Glasses Charging Stand compatible with the new models as well as the Ray-Ban Meta and Oakley Meta HSTN lines.
The glasses ship with Meta's Muse Spark AI model, which the company says improves response quality and adds 14 new languages to live translation support, including Mandarin, Korean, Japanese, Arabic, and Hindi, bringing the total to 20. A new "Dynamic Photo" feature captures a burst of images and selects the best shot, and pedestrian turn-by-turn navigation is coming to the camera-equipped lineup after debuting on Meta's display glasses.
According to Bloomberg, Meta also hinted that it's considering a version of its glasses without a camera, focusing on an audio-only experience for phone calls, media playback and interacting with its AI tools. A camera-free option could both lower the price point and enable new styles, it said, given the need to include fewer components.
The company also addressed Apple directly, calling the iPhone maker "formidable" in the space ahead of its own glasses debut. "I think you need to take anything they do seriously," Meta's Alex Himel said, adding, "they're good at hardware, they're good at design. There's a number of places where we won't necessarily be able to build the same quality consumer experience when paired with the phone, and so I think they're taking advantage of that."
Apple is widely expected to release its first smart glasses in 2027, designed in-house rather than through a partner brand. Apple's glasses will likely rely on a camera, microphones, and Siri for AI-driven features without an integrated display, putting them in direct competition with Meta's camera-equipped lineup rather than higher-end display models like Meta's Ray-Ban Display glasses.
Meta said it explored facial recognition tools for identifying people the wearer knows but has not put the feature into active development while it works through privacy and societal concerns.
The Adventurer, Fury, and Starfire glasses are available starting today through Meta and EssilorLuxottica retail partners including LensCrafters.
Our comprehensive guide highlighting every major new addition in iOS 26, plus how-tos that walk you through using the new features.
Dozens of security fixes, plus Spotlight optimizations for upcoming iOS 27 release.
Apple's four new iPhones feature more differences between the latest models than ever before, so which one should you buy?
M5 Max and M5 Ultra chips with up to 512GB of memory for blazing-fast performance.
Siri AI, Apple Intelligence features throughout, child safety improvements, and more. In developer beta now.
Siri AI, design refinements, new Apple Intelligence features, and more. In developer beta now.
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