Apple is continuing to improve the AI Support Assistant that it is testing in the Apple Support app, introducing new functionality in the latest update.
In addition to answering questions about Apple devices and services and providing device-specific help, Apple says the Support Assistant is able to help run diagnostics to show details about a device's health and performance.
The Apple Support app now has a more informative interface for the Support Assistant, and the tab for accessing the feature has an updated "Ask" label with a new icon instead of a "Chat" label. Apple is no longer calling the Support Assistant an "Early Preview," suggesting it is now available in a more official capacity.
Despite the update, the Support Assistant remains limited, and it is not yet available to all users. It's possible that Apple has expanded the feature to a larger number of testers, but not everyone will see it yet.
Apple began testing the Support Assistant last August. The tool uses AI to answer questions related to Apple support, and it is able to walk users through step-by-step solutions for common problems.
If the Support Assistant is unable to solve a problem, users are able to escalate a request to Apple's support staff for further help.
Apple's annual WWDC developers conference is drawing to a close, but there is still a lot to look forward to in the second half of the year.
Apple is expected to release at least 15 more products later this year. Now that the more intelligent and personal version of Siri has finally arrived in beta, a full two years after Apple first previewed it at WWDC 2024, we should begin to see some new ...
Wednesday June 10, 2026 1:34 pm PDT by Joe Rossignol
During its WWDC 2026 keynote on Monday, Apple briefly showed a slide with hundreds of new features and enhancements coming across iOS 27, macOS 27 Golden Gate, watchOS 27, tvOS 27, and visionOS 27. All of the software updates are currently available as developer betas, and they are expected to be released to all users in September.
We already highlighted some of the key new features from the ...
Apple Maps is getting a range of new features in iOS 27, headlined by an upgraded Flyover experience that uses AI to improve the realism and detail of its aerial imagery.
Flyover is a longstanding feature of Apple Maps and lets users explore more than 350 cities in 3D with detailed landmarks, roads, parks, and buildings. Apple described the enhanced Flyover in iOS 27 as combining aerial...
That's nice. The only discourse I've had with this thing is spamming "Live agent" until a real human being takes over and I can get my issue solved. But hey, keep wasting billions on this nonsense, Apple.
Having spent days with the AI «support» of Adobe and Adidas these past months, in endless loops of helplessness of the machine agent – this is not the way to go. Support is such an important part of your brandscape, you do not at ALL ever in any fashion give this over to digital agents that are much worse than even the free ChatGPT experience. It does not solve the problem. I think that making information available via AI, that having assistants online for simple problems, making support databases dialogue-based why not?
But when you **** up as a company and your client needs help, because your system is broken, you have a bug, you made an error... don't hide behind AI-crap.
In all cases I had, the best result was a real human, ideally of a higher support level with a certain experience, that solved the mess.
Except for Adobe, where a very simple problem was obviously too much and even after calling a number that is noooowhere on their site and which I found by googling in a forum and finalllllly had a human being in my ear... they could not solve a simple account-mess they did with my CC sub. I had to cancel my Adobe-Stock-subscription and lost 90 credits in the process, while the support dude actually still tried to hard-sell me on the Acrobat-AI-nonsense that really no one ever will need. Adobe is great, but they kill their brand with that kind of support.
When I want AI-support I can ask Gemini, GPT, Claude, whatever.
When I call Apple because they f*d up SMB or all the Electron Apps make my CPU go nuclear, I want a capable, experienced human being that at least can speak English and find a solution. Via Mail, in a Chat, on the Phone. But sure as hell not a roboChat that explains again and again how sorry it is that it cannot help me and that it understands my frustration that IT IS CAUSING. :-D
