Apple is continuing to improve the AI Support Assistant that it is testing in the Apple Support app, introducing new functionality in the latest update.
In addition to answering questions about Apple devices and services and providing device-specific help, Apple says the Support Assistant is able to help run diagnostics to show details about a device's health and performance.
The Apple Support app now has a more informative interface for the Support Assistant, and the tab for accessing the feature has an updated "Ask" label with a new icon instead of a "Chat" label. Apple is no longer calling the Support Assistant an "Early Preview," suggesting it is now available in a more official capacity.
Despite the update, the Support Assistant remains limited, and it is not yet available to all users. It's possible that Apple has expanded the feature to a larger number of testers, but not everyone will see it yet.
Apple began testing the Support Assistant last August. The tool uses AI to answer questions related to Apple support, and it is able to walk users through step-by-step solutions for common problems.
If the Support Assistant is unable to solve a problem, users are able to escalate a request to Apple's support staff for further help.
Wednesday August 26, 2026 9:40 am PDT by Joe Rossignol
If you dial Apple Support's phone number 1-800-APL-CARE from the U.S. or Canada, there is a good chance that an AI-powered support assistant will now answer.
While many of Apple's phone systems already had a basic automated operator, the Apple Support phone line is now using a voice powered by generative AI. The assistant can answer questions and troubleshoot issues with your Apple products, ...
Tuesday September 15, 2026 1:43 am PDT by Tim Hardwick
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Monday September 14, 2026 10:48 pm PDT by Tim Hardwick
Apple released iOS 27 this week, and despite the company's focus this year on refining its flagship operating system and nixing bugs, there are still many additional features to explore, not least of which is Apple's new context-aware Siri, re-tooled for the generative AI era.
Which iPhones Support Every iOS 27 Feature?
This year's major iPhone software update isn't all about AI, though,...
That's nice. The only discourse I've had with this thing is spamming "Live agent" until a real human being takes over and I can get my issue solved. But hey, keep wasting billions on this nonsense, Apple.
Having spent days with the AI «support» of Adobe and Adidas these past months, in endless loops of helplessness of the machine agent – this is not the way to go. Support is such an important part of your brandscape, you do not at ALL ever in any fashion give this over to digital agents that are much worse than even the free ChatGPT experience. It does not solve the problem. I think that making information available via AI, that having assistants online for simple problems, making support databases dialogue-based why not?
But when you **** up as a company and your client needs help, because your system is broken, you have a bug, you made an error... don't hide behind AI-crap.
In all cases I had, the best result was a real human, ideally of a higher support level with a certain experience, that solved the mess.
Except for Adobe, where a very simple problem was obviously too much and even after calling a number that is noooowhere on their site and which I found by googling in a forum and finalllllly had a human being in my ear... they could not solve a simple account-mess they did with my CC sub. I had to cancel my Adobe-Stock-subscription and lost 90 credits in the process, while the support dude actually still tried to hard-sell me on the Acrobat-AI-nonsense that really no one ever will need. Adobe is great, but they kill their brand with that kind of support.
When I want AI-support I can ask Gemini, GPT, Claude, whatever.
When I call Apple because they f*d up SMB or all the Electron Apps make my CPU go nuclear, I want a capable, experienced human being that at least can speak English and find a solution. Via Mail, in a Chat, on the Phone. But sure as hell not a roboChat that explains again and again how sorry it is that it cannot help me and that it understands my frustration that IT IS CAUSING. :-D
