The special new color that Apple is considering for the iPhone 18 Pro and iPhone 18 Pro Max this year is red, according to Bloomberg's Mark Gurman.
Specifically, he said that Apple is testing a "deep red" finish for the two devices.
If this rumor materializes, it would be the first time that the Pro and Pro Max models ever come in red, and the iPhone 18 Pro models would be the first iPhone models to be available in red since the iPhone 14 and iPhone 14 Plus in (PRODUCT)RED. However, it sounds like it would be more of a burgundy finish than a bright red.
While it was previously rumored that Apple was also considering purple and brown finishes for the iPhone 18 Pro models, Gurman said he believes that those color options are "just variants of the same red idea — given that the tones are fairly similar." In other words, it sounds like those two color options will not actually be offered.
As for the foldable iPhone, Gurman said Apple plans to "stay away from fun colors" and stick to more traditional space gray/black and silver/white finishes.
Apple is expected to unveil the iPhone 18 Pro and foldable iPhone models in September.
Apple's annual WWDC developers conference is in the rearview mirror, but there is still a lot to look forward to over the next year and beyond.
In his Power On newsletter today, Bloomberg's Mark Gurman listed around 20 products that he expects Apple to release across the remainder of 2026 and 2027.
Now that the more intelligent and personal version of Siri has finally arrived in beta, a...
Apple will unveil the Apple Watch Ultra 4 alongside an Apple Watch Series 12 later this year, according to Bloomberg's Mark Gurman.
Writing in his latest Power On newsletter, Gurman plotted out Apple's product roadmap for the rest of the year, including the Phone 18 Pro, Pro Max, and the company's first foldable iPhone. "That flurry of devices should also include an Apple Watch Series 12 and ...
Apple's upcoming high-end MacBook model featuring an OLED touchscreen display will use the company's current M5 Pro and M5 Max chips, according to Bloomberg's Mark Gurman.
The new, top-of-the-line device will launch "between late this year and early next year," Gurman said, adopting the existing high-end Apple silicon chips rather than next-generation M6 versions. Like the MacBook Pro, the...
I would genuinely like to hear a single use case or relative advantage of a foldable phone over the existing form factor.
It's literally the ability to turn it into a bigger screen while also not taking up that much more space in your pocket. That said, I'm not interested myself. The tradeoff's of having a screen that is plastic again so it can bend, and the additional failure points of a hinge are just a hard pass for me. I don't think the tradeoffs are worth it. I'd rather just grab my iPad or laptop if I want a bigger screen.
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
