The special new color that Apple is considering for the iPhone 18 Pro and iPhone 18 Pro Max this year is red, according to Bloomberg's Mark Gurman.
Specifically, he said that Apple is testing a "deep red" finish for the two devices.
If this rumor materializes, it would be the first time that the Pro and Pro Max models ever come in red, and the iPhone 18 Pro models would be the first iPhone models to be available in red since the iPhone 14 and iPhone 14 Plus in (PRODUCT)RED. However, it sounds like it would be more of a burgundy finish than a bright red.
While it was previously rumored that Apple was also considering purple and brown finishes for the iPhone 18 Pro models, Gurman said he believes that those color options are "just variants of the same red idea — given that the tones are fairly similar." In other words, it sounds like those two color options will not actually be offered.
As for the foldable iPhone, Gurman said Apple plans to "stay away from fun colors" and stick to more traditional space gray/black and silver/white finishes.
Apple is expected to unveil the iPhone 18 Pro and foldable iPhone models in September.
Wednesday March 11, 2026 7:05 am PDT by Joe Rossignol
Starting today, the seven new Apple products that were announced last week are available at Apple Stores and beginning to arrive to customers.
The colorful MacBook Neo and all of the other new products are on display at most Apple Store locations around the world starting today. Apple Stores have inventory of the new products for both walk-in customers and Apple Store pickup, but...
We're only three months away from Apple's WWDC 2026 event, which will see the company unveil iOS 27. With the fully revamped version of Siri possibly delayed until September, iOS 27 is shaping up to be the update we wanted iOS 26 to be.
There will be new Apple Intelligence features, updates for the iPhone Fold, and more, with the latest rumors summarized below.
Foldable iPhone Features...
Thursday March 12, 2026 6:10 am PDT by Joe Rossignol
Apple today announced that it will celebrate the company's 50th anniversary over the coming weeks, but it has yet to reveal any specific plans.
Apple was founded on April 1, 1976, so the company will turn 50 on April 1, 2026.
"While Apple is known for looking forward, this milestone offers a special moment to reflect on the journey that has brought the company here, to celebrate the...
I would genuinely like to hear a single use case or relative advantage of a foldable phone over the existing form factor.
It's literally the ability to turn it into a bigger screen while also not taking up that much more space in your pocket. That said, I'm not interested myself. The tradeoff's of having a screen that is plastic again so it can bend, and the additional failure points of a hinge are just a hard pass for me. I don't think the tradeoffs are worth it. I'd rather just grab my iPad or laptop if I want a bigger screen.
