Apple Expected to Launch 20+ Products This Year: Here's the Full List

2025 promises to be quite a big year for Apple, with the company rumored to be planning more than 20 product announcements this year.

HomePod mini and Apple TV
Apple's rumored smart home hub will be its second all-new product to launch in as many years, following the Apple Vision Pro headset last year. And of course, we will get several new iPhone and Apple Watch models, like every year. Beyond that, Apple could update some products that have not received any hardware refreshes in at least a few years, including the iPhone SE, AirTag, Apple TV, HomePod mini, and Mac Pro.

Below, we recap what to expect from Apple this year.

First Half of 2025

The following products are rumored to launch before the end of June.

Second Half of 2025

The following products are rumored to launch from September through December.

Timing Less Clear

The following products are expected to launch at some point in 2025, but the exact timeframe has yet to be narrowed down for these.

For more details, read our Upcoming Apple Products Guide: What's Coming in 2025.

Popular Stories

iOS 18

iOS 18.4 Will Include These New Features for Your iPhone

Wednesday February 5, 2025 7:15 am PST by
iOS 18.3 was released last month, so the first iOS 18.4 beta should be coming soon. iOS 18.4 is expected to be a more substantial update for the iPhone, with several new features and changes related to Apple Intelligence and beyond. Apple's website suggests that iOS 18.4 will be released in April, following beta testing. Below, we outline what to expect from the update so far. Apple...
iCloud General Feature Redux

iPhone Users Who Pay for iCloud Storage Receive an All-New Perk

Thursday February 6, 2025 11:21 am PST by
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost. iCloud+ is the official name for Apple's paid iCloud storage plans, which range from 50GB for $0.99 per month to 12TB for $59.99 per month in the United States. iCloud+ plans already come with multiple perks for free, such as Hide My Email and HomeKit Secure Video, and now there is another one...
iPhone SE 4 Single Camera Thumb

iPhone SE 4 Launching as Soon as Next Week

Thursday February 6, 2025 3:30 pm PST by
Apple's next-generation iPhone SE could debut as soon as next week with a launch to follow later in February, reports Bloomberg's Mark Gurman. Apple isn't expected to hold an event for the iPhone SE 4, and will instead unveil the device through a press release. The iPhone SE 4 is expected to have an iPhone 14-style design, with Apple eliminating the thick bezels and Touch ID Home button of...
iOS 18

iOS 18.3.1 Update Coming Soon for iPhones

Thursday February 6, 2025 7:31 am PST by
Apple is internally testing iOS 18.3.1 for iPhones, according to our website's analytics logs, which have been a consistently reliable indicator of upcoming iOS versions. The software update should be released within the next few weeks. iOS 18.3.1 should be a minor update that addresses software bugs and/or security vulnerabilities. Apple Intelligence notification summaries for news and...
maxresdefault

An Apple TV Refresh is Coming in 2025 - Here's What You Should Know

Wednesday February 5, 2025 10:17 am PST by
Apple hasn't refreshed the Apple TV since 2022, but rumors suggest that we're finally going to get an update in 2025. We don't have a full picture of what to expect yet, but we have some hints on what's coming. Subscribe to the MacRumors YouTube channel for more videos. Updated A-Series Chip The current Apple TV 4K uses the A15 Bionic chip that was in the iPhone 13 lineup, and it's time for...
iCloud General Feature Redux

Apple Ordered by UK to Create Global iCloud Encryption Backdoor

Friday February 7, 2025 2:37 am PST by
The British government has secretly demanded that Apple give it blanket access to all encrypted user content uploaded to the cloud, reports The Washington Post. The undisclosed order is said to have been issued last month, and requires that Apple creates a back door that allows UK security officials unencumbered access to encrypted user data worldwide – an unprecedented demand not before...
Apple Leak Feature

Apple Leaker Issues Apology: 'Profound and Expensive Mistake'

Friday February 7, 2025 9:21 am PST by
Last year, we reported that Apple sued its former software engineer Andrew Aude for providing journalists with confidential information about the company's future plans, including details about the Journal app, Vision Pro headset, and more. As reported by 9to5Mac, the Superior Court of Santa Clara County on Thursday dismissed the lawsuit after Apple and Aude reached an agreement to resolve...
apple wallet drivers license feature iPhone 15 pro

iPhone Driver's Licenses to Expand to These 7 U.S. States

Wednesday February 5, 2025 6:27 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Below, we outline which U.S. states and territories offer the feature, and additional states that have committed to rolling it out in...

Top Rated Comments

DrNevs Avatar
3 weeks ago
What about the AirPods Pro 3?
Score: 14 Votes (Like | Disagree)
Belisama Avatar
3 weeks ago
"Apple Expected to Launch 20+ Products This Year"

Most products described here are actually very incremental updates of existing Apple products.

"Launch" is quite excessive !
Score: 8 Votes (Like | Disagree)
turbineseaplane Avatar
3 weeks ago

"Apple Expected to Launch 20+ Products This Year"

Most products described here are actually very incremental updates of existing Apple products.

"Launch" is quite excessive !
I had the same thought
This is all just mostly iterative updates

Good to see, don’t get me wrong, but “launch” feels a touch much I agree
Score: 6 Votes (Like | Disagree)
turbineseaplane Avatar
3 weeks ago

Wondering who will need the VisionPro with the M5?
For immersive Video the M2 is just fine.
“Timing less clear”

As in…vaporware
Score: 4 Votes (Like | Disagree)
DrRadon Avatar
3 weeks ago
Was the Apple TV not said to be ready to ship half a year ago? Who makes this list up? :D
Score: 3 Votes (Like | Disagree)
211 Avatar
3 weeks ago
I'll be celebrating in bankruptcy court as I intend to buy Mac Studio, iPhone 17 Pro,  Watch Series 11, HomePod mini and tv
Score: 3 Votes (Like | Disagree)