2025 promises to be quite a big year for Apple, with the company rumored to be planning more than 20 product announcements this year.
Apple's rumored smart home hub will be its second all-new product to launch in as many years, following the Apple Vision Pro headset last year. And of course, we will get several new iPhone and Apple Watch models, like every year. Beyond that, Apple could update some products that have not received any hardware refreshes in at least a few years, including the iPhone SE, AirTag, Apple TV, HomePod mini, and Mac Pro.
Below, we recap what to expect from Apple this year.
First Half of 2025
The following products are rumored to launch before the end of June.
- MacBook Air models with M4 chip
- A new iPhone SE (or "iPhone 16E")
- A new AirTag
- A new iPad Air
- iPad 11
- Powerbeats Pro 2
- Mac Studio with M4 Max and M4 Ultra chips
Second Half of 2025
The following products are rumored to launch from September through December.
- iPhone 17
- "iPhone 17 Air"
- iPhone 17 Pro
- iPhone 17 Pro Max
- Apple Watch Series 11
- Apple Watch Ultra 3
- Apple Watch SE 3
- A new Apple TV
- A new HomePod mini
- MacBook Pro models with M5 chips
Timing Less Clear
The following products are expected to launch at some point in 2025, but the exact timeframe has yet to be narrowed down for these.
- An all-new smart home hub
- Mac Pro with M4 Ultra chip
- iPad Pro with M5 chip (rumored for late 2025 or early 2026)
- Apple Vision Pro with M5 chip (rumored for late 2025 or 2026)
For more details, read our Upcoming Apple Products Guide: What's Coming in 2025.
