Apple to Make Custom Displays In-House, Starting With MicroLED for Apple Watch Ultra in 2024

Starting in 2024, Apple plans to use custom displays that it designs in-house for mobile devices like the iPhone and Apple Watch, reports Bloomberg. The shift to its own displays will allow Apple to rely less on display partners that include Samsung and LG.

apple watch ultra cyber
Apple's transition will begin with the high-end Apple Watch Ultra at the end of 2024, with the device set to adopt microLED display technology. After introducing microLED displays in the Apple Watch, Apple will expand them to the ‌iPhone‌ and other devices. The displays will likely be manufactured by an outside supplier, but designed by Apple.

According to Bloomberg, Apple is making a "sweeping effort" to make more of its own components for iPhones, iPads, and Macs, so that it does not need to work with as many third-party component suppliers. Apple is now creating its own A-series and M-series chips for iPhones, iPads, and Macs, and it is also working on modem chips and other wireless chips that will let it end its relationships with suppliers like Qualcomm and Broadcom.

Apple is already testing microLED displays for the Apple Watch, and the technology will bring brighter and more vibrant colors, along with improved viewing angles. Bloomberg says that the displays "make content appear like it's painted on top of the glass."

The company initially planned to swap to microLED displays as early as 2020, but there were technical challenges to overcome. Apple also planned to use microLED for larger displays, but for cost reasons, decided to focus first on the Apple Watch. Apple has spent several billion dollars developing display technology, and the transition is said to be one of Apple's most "critical projects."

Bloomberg warns that the 2024 target date could potentially slip to 2025, or if there continue to be production difficulties, a limited supply of the new devices could be offered to begin with. There will be an Apple Watch refresh in 2023, but with few new features.

Related Roundup: Apple Watch Ultra 2
Related Forum: Apple Watch

Top Rated Comments

killawat Avatar
12 months ago
Displays are also one of the most expensive components on the iPhone by a wide margin. Reducing the cost would allow them to extract even more profit from each unit (because we know Apple wont reduce the price).
Score: 26 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
12 months ago
One step closer! I’m glad Apple is transitioning pretty much everything In-House. A huge win for Apple!
Score: 14 Votes (Like | Disagree)
BorisDG Avatar
12 months ago
microLED is the future. Can't wait to replace the OLED with all it's flaws.
Score: 12 Votes (Like | Disagree)
james2538 Avatar
12 months ago

microLED is the future. Can't wait to replace the OLED with all it's flaws.
Have you used a recent OLED display? Most of the flaws have been rectified over the past 5 years. Burn-in isn't as much of an issue and the displays are getting brighter everyday. microLED is definitely the better technology in the long run but OLED is available today and the picture quality is light years better than anything in the LCD space.

I suppose I'm extremely behind the times on this one but... ELI5 the differences between microLED and OLED?
Both technologies are able to turn a single pixel on or off which results in an infinite contrast ratio. Black is truly black on a microLED or OLED display, with zero blooming issues.

The "O" in OLED stands for organic. That organic material has a limited lifespan which may not wear evenly, which results in issues like burn-in. microLED inorganic nature means that it doesn't have that problem. microLED displays will also be able to get brighter using less power than an OLED.
Score: 9 Votes (Like | Disagree)
ThaGoochiestMane Avatar
12 months ago
Just think of Apple's margins after removing all 3rd party suppliers from their lineups.

At that point the only thing standing between shareholders and higher returns are all those pesky, salaried employees.
Score: 8 Votes (Like | Disagree)
Doomtomb Avatar
12 months ago

Apple plans to use custom displays that it designs in-house...

The displays will likely be manufactured by an outside supplier, but designed by Apple.
"In-house" but yet still reliant on outside manufacturers. This changes nothing.
Score: 6 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.2 Will Add These 12 New Features to Your iPhone

Friday December 1, 2023 12:19 pm PST by
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
iOS 17

28 New Things Your iPhone Can Do in December's iOS 17.2 Update

Friday December 1, 2023 2:57 am PST by
Apple made the first beta of iOS 17.2 available to developers in October. Since then we've seen three more betas, and with each iteration Apple continues to add more new features and changes, many of which users have been anticipating for quite a while. Below, we've listed 28 new things that are coming to your iPhone when the finalized version is publicly released this December. 1. Help...
anker new xmas

Anker's Cyber Week Sale Enters Final Days With Up to 60% Off Sitewide

Friday December 1, 2023 12:05 pm PST by
Anker's Black Friday/Cyber Week event is entering its final days this weekend, and it's still offering up to 60 percent off sitewide. There are also a few "mystery boxes" that can include hundreds of dollars in savings, if you're willing to risk not knowing what you're buying ahead of time. All of these sales will end on December 3. Note: MacRumors is an affiliate partner with Anker. When you...
iOS 17

Apple Releases iOS 17.1.2 With Security Fixes

Thursday November 30, 2023 10:12 am PST by
Apple today released iOS 17.1.2 and iPadOS 17.1.2, small updates to the iOS 17 and iPadOS 17 operating systems that Apple introduced in September. iOS 17.1.2 and iPadOS 17.1.2 come a few weeks after the release of iOS 17.1.1, another bug fix update. iOS 17.1.2 and iPadOS 17.1.2 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update....
iPhone 16 Mock Header Updated 1

iPhone 16 to Include Action Button Across Entire Lineup

Thursday November 30, 2023 4:08 pm PST by
The release of the iPhone 15 Pro and Pro Max saw the introduction of an entirely new user-configurable button known as the Action button, and now, MacRumors has seen extensive evidence confirming Apple is planning to include the Action button on the entire iPhone 16 range. Designs and plans for the Action button date back to at least 2021, as the button was intended for release alongside hapt...
paramount plus logo

Apple and Paramount Considering Discounted TV+ Streaming Bundle

Friday December 1, 2023 4:40 am PST by
Apple and Paramount have discussed bundling their TV streaming services at a discount, according to a new report by The Wall Street Journal. The companies have talked about offering a combination of Paramount+ and Apple TV+ that would cost less than subscribing to both services separately, according to people familiar with the discussions. The discussions are in their early stages, and it is ...
top stories 2dec2023

Top Stories: iOS 17.1.2 Released, NameDrop Misinformation, and More

Saturday December 2, 2023 6:00 am PST by
Apple employees are back to work following a Thanksgiving break, and that means this week saw a number of new operating system updates for both public release and beta testing. This week also saw some misinformation about Apple's new NameDrop feature making the rounds, while Apple and Goldman Sachs appear to be on the verge of a break-up in their Apple Card and savings account partnership,...
General Apps Messages

Green Bubbles on iPhone to Gain These 7 New Features Next Year

Thursday November 30, 2023 9:00 am PST by
Earlier this month, Apple announced that it will finally support RCS in the Messages app on the iPhone starting later next year. This change will result in several improvements to the messaging experience between iPhones and Android devices. RCS will become the new default standard for messaging between iPhones and Android devices, but these conversations will still have green bubbles like...