Apple Might Have Discontinued the Last Apple Watch Edition

The Apple Watch Edition has sold out in countries around the world, just weeks before the Apple Watch Series 8 lineup is expected to be unveiled.

apple watch series 7 titanium
At the start of this month, MacRumors spotted that several of the high-end Apple Watch Series 7 models with titanium casings were being listed as "currently unavailable" on Apple's online store in the United States, Canada, the United Kingdom, and various other countries.

The Apple Watch Series 8 is expected to be unveiled alongside the iPhone 14 lineup in September. In addition to two standard Series 8 models, Apple reportedly plans to introduce a high-end model with a larger display and a more new durable design that would be suitable for hiking and extreme sports, according to Bloomberg's Mark Gurman.

The high-end Apple Watch model is rumored to feature a titanium casing, something that has so far only been available on the Apple Watch Edition. With its titanium casing being the Apple Watch Edition's only differentiating feature, it is difficult to see how the variant could be justified in the lineup with a substantially different titanium model placed just above it, not least because the Apple Watch Edition could draw sales away from the new high-end model.

Earlier this month, display analyst Ross Young said that the new high-end Apple Watch is expected to sell in comparatively low volume – just like previous reports of low sales for the Apple Watch Edition models due to their high price point. Apple is purportedly expecting to ship just one million units of the larger Apple Watch in the third quarter of this year, compared to four million 45mm ‌Apple Watch Series 8‌ models.

Beyond pricing and positioning in the market, Gurman's confirmation of a titanium casing for this year's new high-end Apple Watch model is the best indication yet that Apple may be planning to effectively fold the current Apple Watch Edition line into this new product category. This would allow it to continue to offer a titanium casing, but more overtly tout the weight and strength advantages of the material amid a focus on durability at a higher price point.

Leaving the more affordable titanium Apple Watch Edition in the lineup could also have the unwanted effect of cannibalizing sales of the new high-end model. Likewise, the new high-end Apple Watch could be much more appealing to some customers than the Apple Watch Edition, with meaningful differentiating aspects like display size, battery life, and design providing more justifiable reasons for an upsale.

With names like Apple Watch "Pro" being far from locked-in at this stage of the rumor cycle, it is also worth noting that the new high-end Apple Watch models could simply form the Apple Watch Edition line going forward. At minimum, it looks like the Apple Watch Edition line in its current form may be gone for good. Beyond a redesign, the high-end Apple Watch is expected to feature the "S8" chip, a body temperature sensor for enhanced sleep tracking and fertility planning, a Low Power Mode to prolong battery life, and a larger battery to enable longer workout times.

Popular Stories

apple tv 4k yellow bg feature

When to Expect a New Apple TV to Launch

Tuesday April 9, 2024 8:30 am PDT by
It has been nearly a year and a half since the current Apple TV was released, so the device is becoming due for a hardware upgrade. Below, we recap rumors about the next Apple TV, including potential features and launch timing. The current model is the third-generation Apple TV 4K, announced in October 2022. Key new features compared to the previous model from 2021 include a faster A15...
iPhone 16 Camera Lozenge 2 Colors

iPhone 16 Plus Rumored to Come in These 7 Colors

Wednesday April 10, 2024 3:52 am PDT by
Apple's iPhone 16 Plus may come in seven colors that either build upon the existing five colors in the standard iPhone 15 lineup or recast them in a new finish, based on a new rumor out of China. According to the Weibo-based leaker Fixed focus digital, Apple's upcoming larger 6.7-inch iPhone 16 Plus model will come in the following colors, compared to the colors currently available for the...
iPhone 16 Pro Sizes Feature

Alleged iPhone 16 Battery Details Show Smaller Capacity for One Model

Tuesday April 9, 2024 3:46 am PDT by
Apple's upcoming iPhone 16 lineup will feature bigger battery capacities compared to previous-generation models with the exception of the iPhone 16 Plus, which will have a smaller battery than its predecessor. That's according to the Chinese Weibo-based leaker OvO Baby Sauce OvO, a relatively new source of supply chain leaks with an as-yet unproven track record for accuracy. The iPhone 16 ...
apple silicon feature joeblue

Macs to Get AI-Focused M4 Chips Starting in Late 2024

Thursday April 11, 2024 10:10 am PDT by
Apple will begin updating its Mac lineup with M4 chips in late 2024, according to Bloomberg's Mark Gurman. The M4 chip will be focused on improving performance for artificial intelligence capabilities. Last year, Apple introduced the M3, M3 Pro, and M3 Max chips all at once in October, so it's possible we could see the M4 lineup come during the same time frame. Gurman says that the entire...
M3 iPad Feature 3

Apple Event for New iPads Still Considered 'Unlikely' Following Delays

Tuesday April 9, 2024 6:37 am PDT by
Apple is "unlikely" to hold an event to announce new iPad Pro and iPad Air models, according to sources cited by Taiwanese supply chain publication DigiTimes. Bloomberg's Mark Gurman already said Apple was not planning to hold an event for the new iPads, but he made this claim back in early March, before it was reported that the devices were postponed due to manufacturing delays. With the...
iOS 18 WWDC 24 Feature 2

iOS 18 May Feature All-New 'Safari Browsing Assistant'

Wednesday April 10, 2024 6:11 am PDT by
iOS 18 will apparently feature a new Safari browsing assistant, according to backend code on Apple's servers discovered by Nicolás Álvarez. MacRumors contributor Aaron Perris confirmed that the code exists, but not many details are known at this time. Álvarez said it seems like the browsing assistant will use iCloud Private Relay's infrastructure to send relevant data to Apple in a...