Apple Highlights iPhone 13 Battery Life and Durability in New Ads

Apple today shared a pair of iPhone 13 ads highlighting key features like battery life and the durable Ceramic Shield front display. In the first spot, titled "Doin' Laps," a child sets his ‌iPhone 13‌ up on his bike and then cruises around the neighborhood capturing a long video.


At the end of his journey, which lasts for five hours, the iPhone is still recording and has not run out of battery. "What will you do with even looooooonger battery life? Relax, it's ‌iPhone‌," reads the video description for the ad.

In the second spot, titled "Run Baby Run," a toddler plays with an ‌iPhone 13‌, running around with it, dropping it on the floor, banging it on various items, and dropping it in the sink. The ‌iPhone‌ survives intact, and the video ends with the tagline "Toddler resistant. Relax, it's ‌iPhone‌."


The "Relax, it's ‌iPhone‌" series is not new, and Apple has shared other videos in this series to preview Find My, the ‌iPhone‌'s durability, and other features. Apple has used the "Relax, it's ‌iPhone‌" tagline for both the iPhone 12 and the ‌iPhone 13‌.

Top Rated Comments

JMO1 Avatar
22 weeks ago
Didn't apply say attaching your phone to your bike, motorcycle, or scooter could ruin your camera sensor. This doesn't seem all that Durable haha
Score: 14 Votes (Like | Disagree)
Darajavahus Avatar
22 weeks ago
Isn't it just plain false advertising? I mean I guess you can relax if you don't care at all about your iPhone being scratched all around and the battery is not bad but doesn't recording videos suck it up the most?
Score: 8 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
22 weeks ago
Apple is on a roll with these commercials. I love them. Not going to lie about the battery life on my iPhone 13 Pro Max. It has been astonishing. ? ?



Attachment Image
Score: 7 Votes (Like | Disagree)
Mr. Dee Avatar
22 weeks ago
I think a cheap no brand Android would have been more appropriate for a child.
Score: 6 Votes (Like | Disagree)
Relentless Power Avatar
22 weeks ago
Haha. The ‘Doin laps’ in the cul-de-sac was funny. Seems like something I would’ve done for hours when I was a kid to procrastinate from doing homework.
Score: 5 Votes (Like | Disagree)
Populus Avatar
22 weeks ago
Truth be told, the battery life on the 13 series is pretty awesome. The 13 mini I have been using for some weeks had juice for all day and more.

By the way, is that the neighborhood of CJ in GTA San Andreas? Los Angeles in the real world.
I could recognise that circular set of houses anywhere, but maybe in USA it is more common that I thought.
Score: 4 Votes (Like | Disagree)

Related Stories

maxresdefault

Apple Watch's Life-Saving Potential Highlighted in Suspenseful '911' Ad

Saturday January 1, 2022 4:15 pm PST by
Apple today shared a new ad titled "911" that emphasizes the Apple Watch's life-saving potential during emergencies. The suspenseful ad revolves around three individuals named Amanda, Jason, and Jim who were each able to get help by dialing 911 using the Apple Watch, with the ad highlighting excerpts from their frantic phone calls with dispatchers. Amanda, for example, said that her car had...
iPhone 13 mini vs 12 Pro Max Feature 3

Tiny iPhone 13 Mini Outlasts Giant iPhone 12 Pro Max

Wednesday September 29, 2021 2:06 am PDT by
Amid major battery life improvements across the iPhone 13 lineup, even the iPhone 13 mini now surpasses last year's iPhone 12 Pro for battery life when streaming video. Though there are battery life improvements during virtually all tasks, streaming video performance is where the iPhone 13 lineup's battery life boost is most apparent:iPhone 12 mini: 10 hours iPhone 12: 11 hours iPhone 12...
iphone 14 cads mysmartprice

Alleged iPhone 14 CAD Renders Reveal Virtually No Design Changes With Same Notch and Rear Camera Design

Thursday March 17, 2022 2:38 am PDT by
Following basic iPhone 14 Pro CAD renders surfacing online yesterday, new images today alleged to be renders for the lower-end iPhone 14 models have been leaked, showing the same iPhone 13 notch and rear camera design. The renders, shared by MySmartPrice, obtained through an "industry insider," depict a very similar design for the assumed two lower-end models of the iPhone 14 lineup compared ...
iPhone SE 2022 Red Feature

Last-Minute Rumor Claims New iPhone SE to Feature MagSafe, Ceramic Shield, and 'Significantly' Better Battery Life

Tuesday March 8, 2022 3:22 am PST by
Ahead of Tuesday's "Peek Performance" Apple event, a last-minute rumor claims that the third-generation iPhone SE expected to be unveiled will feature MagSafe, Ceramic Shield, and "significantly" better battery life. According to a machine-translated post from the account "yeux1122" on the Korean blog Naver, the third-generation iPhone SE will feature Apple's Ceramic Shield technology on the ...
samsung s22 drop test

Samsung Galaxy S22 Devices Prove More Breakable Than iPhone 13 in Drop Test

Monday February 28, 2022 10:32 am PST by
Samsung's Galaxy S22 devices appear to be more prone to damage when dropped than Apple's iPhone 13 models, according to drop tests conducted by Allstate Protection Plans. With major new smartphone releases, Allstate does the same set of drop tests to determine the degree of front, back, and side damage when a device hits the ground, and the testing indicates the iPhone's design is more durable. ...
iphone 13 display

iPhone 13 Batteries Positively Excel at Video Streaming Compared to iPhone 12

Friday September 17, 2021 2:34 am PDT by
Apple has made much of its iPhone 13 battery life improvements, noting for example that the 13 Pro Max offers the longest battery life ever in an iPhone. However, when you look at Apple's own battery comparisons versus the iPhone 12 lineup, it's the streaming video performance that the company has eked out of its new smartphones that really stands out. iPhone 12 mini: 10 hours iPhone 12: 11...
iPhone SE 3 stacked

Apple Announces New iPhone SE With A15 Bionic and 5G Connectivity

Tuesday March 8, 2022 10:12 am PST by
At its "Peek Performance" event, Apple today announced the third-generation iPhone SE, featuring the A15 Bionic chip, improved battery life, 5G connectivity, a new camera system, and more, all for a starting price of $429. The new iPhone SE features the same 4.7-inch display as the current model, but now offers the toughest glass in a smartphone on the front and back — the same as on the...
iphone 12 5g

iPhone 14 Could Have Better Battery Life Thanks to New 5G Chip

Tuesday February 22, 2022 5:25 am PST by
The iPhone 14 could offer better battery life and feature Wi-Fi 6E connectivity thanks to a new 5G chip, supply chain sources claim. Taiwan's Economic Daily News reports that TSMC has obtained all of Apple's orders for its 5G radio frequency (RF) chips for the iPhone 14 lineup, taking over from Samsung. The chips, likely related to Apple's selection of Qualcomm's Snapdragon X65 modem, are...

Popular Stories

2022 back to school apple

Apple Launches 2022 Back to School Offer: Up to $150 Gift Card With Mac or iPad

Friday June 24, 2022 5:08 am PDT by
Apple today launched its annual "Back to School" promotion for college/university students in the United States and Canada. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. Apple is also offering students 20% off AppleCare+ plans during the promotion. Apple is offering a $150 gift card with the purchase ...
apple ar headset concept 2

Apple CEO Tim Cook Hints at AR/VR Headset: 'Stay Tuned and You'll See What We Have to Offer'

Wednesday June 22, 2022 6:34 pm PDT by
CEO Tim Cook this week did an interview with China Daily, where he once again commented on on the future of augmented reality and hinted at Apple's work on an AR/VR headset. Render via designer Ian Zelbo Cook said that Apple is excited about the opportunities available with augmented reality, which is not too far off from prior comments that he's made, but he went on to say that people should ...
airpods pro 2 1

AirPods Pro 2 Said to Feature Upgraded H1 Chip, Find My, Heart Rate Detection, USB-C and More

Friday June 24, 2022 9:48 am PDT by
The next-generation AirPods Pro could come with a long list of new features that include heart rate detection, the ability to function as a hearing aid, and a USB-C port according to a report from 52Audio. The site claims that it has received new information on the AirPods Pro 2, and it has used that information to provide some renders on what the earbuds might look like. Design wise, there...
customize wallpaper setting ios 16

iOS 16 Beta 2 Tidbits: New Wallpaper Colors, Backup Over LTE, SMS Filtering and More

Wednesday June 22, 2022 2:16 pm PDT by
Apple today seeded the second betas of iOS 16 and iPadOS 16 to developers for testing purposes, and the new betas introduce new features and refine some of the changes that Apple made with the first iOS 16 release. Subscribe to the MacRumors YouTube channel for more videos. Lock Screen Photo Wallpaper Customization When customizing a photo on the Lock Screen, there are two new DuoTone and...
home app ios 16

Apple Confirms iPad Will No Longer Be Supported as a Home Hub in iOS 16

Wednesday June 22, 2022 12:38 pm PDT by
The iPad will no longer be able to be used as a home hub following the launch of iOS 16, iPadOS 16, macOS Ventura, and the HomePod 16 software this fall, Apple confirmed today. As discovered in iOS 16 code by MacRumors contributor Steve Moser, Apple says that the iPad will no longer be supported as a home hub. This information will be displayed in the Home app after updating to iOS 16.A home ...
apple ar headset concept 1

Apple Rumored to Announce 'Game-Changer' AR/VR Headset in January 2023

Friday June 24, 2022 2:52 am PDT by
Apple is "likely" to announce its long-rumored mixed-reality headset as soon as January 2023, Apple analyst Ming-Chi Kuo has reiterated. Concept render based on purported leaked information by Ian Zelbo In a detailed post on Medium, Kuo explained that Apple's headset will be a "game-changer" for the augmented-reality and virtual-reality market. Describing some of the headset's...