PCs Offer 'Better Gaming Experience Than 100% of Mac Laptops,' Intel Claims in Ongoing Anti-Apple Campaign

While announcing its latest chips yesterday, Intel launched another aggressive public attack on Mac devices, focusing on the experience of gaming (via PC Gamer).

m1 v intel thumb
Intel yesterday announced two new 11th Generation H-series laptop processors, featuring clock speeds up to 5GHz, Intel Wi-Fi 6/6E, and 1080p gameplay on popular titles, in high-volume, thin designs. Following the announcement, the company took the opportunity to launch another broadside against Apple.

In a press call with Intel's chief performance strategist Ryan Shrout about the new chips, Intel outlined an argument claiming that it is the supposedly poor gaming experience on Mac devices that makes Intel-based Windows devices superior. Intel derided Apple's M1 chip and boasted that most popular video games do not run on macOS.

intel slides over half of games not supported on macos
The company highlighted a poor gaming experience on the Mac when using an emulator or virtual machine, showing a video of the game "Valheim" running poorly in Parallels on a Mac.

Intel further evidenced its claims with a chart showing an Intel-based 16-inch MacBook Pro, using a Core i9 9980HK processor with a AMD Radeon Pro 5600M, compared to a PC with a Core i5 11400H processor with a GeForce RTX 3060. The Intel-branded PC did better in each of the company's selected tests. This led to the claim that Intel-based PCs offer a "better gaming experience than 100% of Mac laptops."

intel slides pc vs mac performance
The company then argued that there is a significant overlap between creators and gamers, suggesting that a large proportion of the Mac user base is not sufficiently accommodated for due to limited gaming options on their system.

intel slides gamer and creator overlap
Intel now appears to be making gaming a key buttress in its argument to persuade customers that its chips in Windows machines present a much better option for consumers than Macs with Apple silicon.

PC Gamer's Alan Dexter asked Shrout during the call if Intel was "burning its bridges with Apple." Shrout responded that "Apple has been very public about moving to its own silicon" and that "it is now a competitor," justifying the company's aggressive marketing campaign.

Since the debut of Apple's ‌M1‌ chip, Intel has launched an aggressive marketing campaign to disparage Apple's custom silicon and commend its own processors, including highly selective benchmarks, a range of video ads, and a heavily biased website.

Tag: Intel

Top Rated Comments

Mcckoe Avatar
37 months ago
That chart doesn’t show apple vs intel it shows AMD vs nVidia, and for the record intel is claiming nVidia’s victory as their own. The really sad thing… this is how far Intel has fallen
Score: 89 Votes (Like | Disagree)
Kung gu Avatar
37 months ago
Is Intel scared of the M1X?

Bet intel saw some engineering samples of the M1X and fainted and then rushed to make this ad.

Who buys a Mac for gaming? why make this ad otherwise?
Score: 78 Votes (Like | Disagree)
krspkbl Avatar
37 months ago
PC is the only real place to play games. I don't know why anyone would buy a Mac for gaming. maybe some casual games if they get bored but you don't buy a Mac if you want to play games seriously.
Score: 69 Votes (Like | Disagree)
IngaDW Avatar
37 months ago
Finally intel says something that is mostly true. macOS just isn’t good for games. I wish it were - but it is not. For my needs, and speaking as a programmer, it is better in nearly every other way. But it sucks at games.
Score: 63 Votes (Like | Disagree)
Logiarius Avatar
37 months ago
No Intel. It is Windows that has much better gaming experience MacOS, not you. Unfortunately Intel, you are the one hindering that experience unlike AMD
Score: 58 Votes (Like | Disagree)
andrewxgx Avatar
37 months ago
you know you're not the market leader anymore when your marketing is about showing how competition sucks instead of showing how your stuff is awesome.
Score: 53 Votes (Like | Disagree)

Popular Stories

reset password request iphone

Warning: Apple Users Targeted in Phishing Attack Involving Rapid Password Reset Requests

Tuesday March 26, 2024 4:34 pm PDT by
Phishing attacks taking advantage of Apple's password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they'll respond favorably to social engineering. An...
iPhone Home Screen Gradient Blank Spaces 1

Sources: iOS 18 Lets Apps Be Placed Anywhere on Home Screen Grid

Sunday March 24, 2024 1:33 pm PDT by
iOS 18 will give iPhone users greater control over Home Screen app icon arrangement, according to sources familiar with the matter. While app icons will likely remain locked to an invisible grid system on the Home Screen, to ensure there is some uniformity, our sources say that users will be able to arrange icons more freely on iOS 18. For example, we expect that the update will introduce...
iPad Pro 2024 Landscape Camera Feature

New iPad Pro Again Rumored to Feature Landscape Front-Facing Camera

Monday March 25, 2024 5:43 am PDT by
The next-generation iPad Pro will feature a landscape-oriented front-facing camera for the first time, according to the Apple leaker known as "Instant Digital." Instant Digital reiterated the design change earlier today on Weibo with a simple accompanying 2D image. The post reveals that the entire TrueDepth camera array will move to the right side of the device, while the microphone will...
sonoma desktop wwdc

Apple Releases macOS Sonoma 14.4.1 With Fix for USB Hub Bug

Monday March 25, 2024 10:10 am PDT by
Apple today released macOS Sonoma 14.4.1, a minor update for the macOS Sonoma operating system that launched last September. macOS Sonoma 14.4.1 comes three weeks after macOS Sonoma 14.4. The ‌‌‌‌macOS Sonoma‌‌ 14.4‌.1 update can be downloaded for free on all eligible Macs using the Software Update section of System Settings. There's also a macOS 13.6.6 release for those who...
Generic iOS 18 Feature Purple

iOS 18 Will Finally Bring This Android Feature to iPhone

Monday March 25, 2024 6:42 am PDT by
iOS 18 will allow iPhone users to place app icons anywhere on the Home Screen grid, according to sources familiar with development of the software update. This basic feature has long been available on Android smartphones. While app icons will likely remain locked to an invisible grid system on the Home Screen, our sources said that users will be able to arrange icons more freely on iOS 18....
maxresdefault

Apple Announces WWDC 2024 Event for June 10 to 14

Tuesday March 26, 2024 10:02 am PDT by
Apple today announced that its 35th annual Worldwide Developers Conference is set to take place from Monday, June 10 to Friday, June 14. As with WWDC events since 2020, WWDC 2024 will be an online event that is open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. WWDC 2024 will include online sessions and labs so that developers can learn about new...
apple maps 3d feature

Apple Maps May Gain Custom Routes With iOS 18

Tuesday March 26, 2024 3:10 pm PDT by
Apple may be planning to add support for "custom routes" in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple's pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled "CustomRouteCreation." While not much is revealed...
iphone reasons to upgrade

Apple Outlines 'Reasons to Upgrade' Your iPhone on New Website

Monday March 25, 2024 12:53 pm PDT by
Apple today added a "Why Upgrade" section to its website, which is aimed at encouraging customers with older iPhones to upgrade to a newer model. The website allows customers to compare the iPhone 11, 11 Pro, 11 Pro Max, 12, 12 mini, 12 Pro, and 12 Pro Max to the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, or iPhone 15 Pro Max. Each comparison shows what new features someone with an older...