Intel's Anti-Mac Ad Campaign Highlights M1 Shortcomings
With the launch of the M1 Macs last November, Apple officially began its transition away from Intel's chips, and it's clear from Intel's latest advertising campaign that the company is feeling threatened by Apple's decision.
In ads shared on Twitter, Intel has been highlighting the shortcomings of Apple's M1 Mac lineup. An ad this week, for example, points out the gaming capabilities of Intel chips. Intel mentions Rocket League, a game that is not available on Apple's platform.
An ad from last week highlighted by
9to5Mac points out the lack of a touchscreen on Apple's Macs. "Only a PC offers tablet mode, touch screen and stylus capabilities in a single device," reads Intel's tweet.
Intel's tweets link to a video from YouTuber Jon Rettinger demoing laptops equipped with Intel chips and comparing them to the M1 Macs.
Apple's M1 chips received a lot of attention at launch due to their
impressive speed and power efficiency, which is not matched by Intel chips. Earlier this week, Intel launched a series of "carefully crafted"
benchmarks designed to prove that Intel's 11th-generation processors are better than the M1 chips, but the benchmarks were designed to favor Intel machines and were described by Apple columnist Jason Snell as "M1-unfriendly."
Intel's anti-Apple advertising is likely just getting started, as Apple plans to be largely free of Intel chips within a two year period. Apple is transitioning its entire Mac lineup to Apple silicon chips, with the MacBook Pro and iMac set to be refreshed next.
Popular Stories
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model.
Subscribe to the MacRumors YouTube channel for more videos.
Heal...
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk.
The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services.
Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year.
If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further.
During its WWDC 2025 keynote, Apple said that 13...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices.
Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year.
Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple last month announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles.
There was news this week about which automakers will and won't offer CarPlay Ultra, and we have provided an updated list below.
CarPlay Ultra is currently limited to newer Aston Martin vehicles in the U.S. and Canada. Fortunately, if you cannot...
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve).
The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
A screen protector that is allegedly designed for Apple's rumored ultra-thin iPhone 17 Air model has revealed a potential design difference.
Based on an image shared today by a leaker known as Majin Bu, the iPhone 17 Air's front camera may be positioned to the left of the Dynamic Island, rather than to the right of it like on iPhone models released over the past few years.
It is unclear...
