Former 'I'm a Mac' Actor Justin Long Throws Shade at M1 Apple Silicon in New Intel Ad Campaign

Intel has called on the services of former "I'm a Mac" actor Justin Long in a series of new ads in which Apple's latest custom-made M1 processors are cast as inferior to newer laptops powered by Intel processors.

justin long intel mac ad 2021
Well known for his role in Apple's popular "Get a Mac" TV ad campaign from the 2000s, Long stars in a series of ads called "Justin Gets Real" on Intel's YouTube channel, beginning each video by introducing himself as "... a Justin – just a real person doing a real comparison between Mac and PC."


In one ad, Long promotes the flexibility of Windows laptops, specifically the Lenovo Yoga 9i versus a MacBook Pro. In another video, Long meets a PC user gaming on the MSI Gaming Stealth 15M laptop, powered by a Intel Core i7. Long then asks for a Mac, before swiftly agreeing with the PC user that "no one games on a Mac."

Other ads include Long throwing shade on Intel's behalf towards Apple's lack of touchscreen Macs, the inability to plug more than one external display into ‌M1‌ Macs, and the variety of different options available for laptops powered by Intel.

Intel undertook a similar marketing campaign in February with a series of tweets highlighting the "shortcomings" of Apple's ‌M1‌ powered-Macs compared to Intel-powered computers. In November, Apple released its first Apple Silicon and is expected to fully transition its entire lineup away from Intel over the next couple of years.

This isn't the first time Long has featured in ad campaigns for Apple rivals. In 2017, the actor starred in a series of Huawei commercials promoting the company's Mate 9 smartphone.

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
iPhone Car Key Kia

Here's Which Vehicles Offer iPhone Car Keys

Sunday July 6, 2025 3:03 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. Apple has a web page with a list of vehicle models that ...
iphone 17 pro render majin bu

New iPhone 17 Pro Renders Highlight Apple Logo and MagSafe Design Changes

Sunday July 6, 2025 8:43 pm PDT by
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max. Image via Majin Bu. Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side. ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
apple account card feature

Apple Account Card Expanding to More Countries

Tuesday July 8, 2025 7:34 pm PDT by
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes. With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an Apple gift card, for example, it is added to an Apple Account that is also...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...

Top Rated Comments

AlexESP Avatar
56 months ago
It’s hilarious that they promote features that have nothing to do with the processor. Like a car engine maker promoting the soft material of the seats.
Score: 175 Votes (Like | Disagree)
Wanted797 Avatar
56 months ago
This is going to age like milk.
Score: 131 Votes (Like | Disagree)
Dwalls90 Avatar
56 months ago
Intel is afraid, and has every reason to be.
Score: 123 Votes (Like | Disagree)
HeavenDynamic Avatar
56 months ago
Treason.
Score: 116 Votes (Like | Disagree)
FSMBP Avatar
56 months ago
Ugh...that seems desperate on both Justin & Intel's part.

EDIT: I get that he's just making a living; so are the folks at Intel.

My point with Justin's flip-flopping is that seems desperate (like when the Verizon spokesperson moved to Sprint; it is hard to tell if the move is genuine in those scenarios.). I have nothing against Justin Long - may he have a long and flourishing career!!!
Score: 103 Votes (Like | Disagree)
yesyesyes Avatar
56 months ago

Ugh...that seems desperate on both Justin & Intel's part.
The dude's just making a living, man ?
Score: 103 Votes (Like | Disagree)