As part of its barrage of attacks against M1 Macs, Intel this week launched a "PC vs. Mac" website that's biased heavily in favor of PC machines that are equipped with Intel chips and that makes questionable claims about Apple's M1 Mac lineup.
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Intel's website says that Apple's M1 Mac benchmarks don't "translate to real-world usage" and that when compared to PCs with 11th-Generation Intel chips, M1 MacBook features "just don't stack up."
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Intel positions PCs as more "personalized" to fit a user's "specific hardware and software needs," while the M1 Macs offer "limited" device support, games, and creation applications. "The bottom line is a PC offers users a choice, something that users don't get with a Mac," reads the website.
PCs offer a "complete touch screen" instead of the "constrained Mac Touch Bar," along with "2 for 1 Form Factor options" while Apple makes customers pay for "multiple devices and gear." The website highlights specific software like AI-based content creation tools from Topaz Labs that are allegedly faster on 11th-generation Intel Core chips, and faster Chrome performance.
A PC is built for the user. They can run whatever software and games users want to run and accommodate all plug-ins you love. The possibilities are endless with a PC versus Apple's rigidly controlled walled garden.
Intel this week launched a major anti-Apple silicon ad campaign targeting the M1 Macs. A series of ads released on YouTube star former "I'm a Mac" actor Justin Long extolling the benefits of Intel-based PC machines.
Top Rated Comments
It's unfortunate that Intel has to rely on attributes PC's might possess that have nothing to do with Intel's products.