New Report Outlines Potential Successors to Apple's CEO Tim Cook and Other Senior Executives

In a new report, Bloomberg's Mark Gurman has laid out Apple's current succession planning for the company's senior leadership roles. The report explains that Apple is increasingly devoting attention to developing a "new generation of leaders" who will eventually take over senior roles in the company.

tim cook jeff williams

Amid increasing awareness that CEO Tim Cook and his management group of senior vice presidents are aging and nearing retirement age, Gurman's sources explained that Apple has undertaken substantial corporate planning to line up a younger generation of leaders. The report outlines several major features of the succession plan.

Most strikingly, the report claims that current Chief Operating Officer Jeff Williams is primed to take over as CEO if ‌Tim Cook‌ were to retire imminently. Williams is "seen as the heir apparent" within the company, having run Apple's global operations under Cook's leadership. Previously, he spearheaded development of the Apple Watch and various health initiatives, and has recently begun oversight of hardware and software design.

Crucially, Williams is said to be seen as much like Cook in terms of "pragmatic" leadership style, as an "an operations-focused executive like Cook rather than a product visionary like Jobs or former design chief Jony Ive." Gurman has previously stressed the growing importance of Williams to the company.

Beyond the role of CEO, Gurman highlights how the "smart money" is on the newly appointed vice president of iPhone marketing, Kaiann Drance, taking over from Apple's current marketing chief executive Greg Joswiak, who took over from Phil Schiller in August.

Although the report cautions that Craig Federighi is still the youngest member of Apple's executive team and is likely to remain in his role for several more years, two individuals are lined up to fill his role. Sebastien Marineau-Mes, vice president of Intelligent Systems Experience, and Jon Andrews, who was named a vice president to lead CoreOS in 2019, are apparently seen as most likely to be promoted when necessary.

Apple's various services, such as Apple Music, Apple TV+, iCloud, and Apple Maps, are led by senior vice president Eddy Cue. Peter Stern, who joined Apple in 2016 from Time Warner Cable, is said to be the preferred replacement. Stern currently supervises Apple's original programming efforts, Apple News, Apple Books, ‌iCloud‌, and the company's advertising platforms. He also directly handled the development of the improved Apple TV app in 2019 and is reportedly "leading the charge" on the new "Apple One" subscription service bundles.

The report also pegs Priya Balasubramaniam to take over from Sabih Khan as senior vice president of operations, John Ternus to take over from Dan Riccio to run Apple's hardware engineering division, and Sribalan Santhanam to take over from Johny Srouji as head of hardware technologies.

While most senior roles now seem to have a successor attached, the report also highlights Apple's contingency options in the case that the preferred individual is unavailable.

As many of Apple's senior executives approach retirement age, and major figures such as Phil Schiller and Jony Ive depart their roles, it is interesting that Apple is conscientiously planning for a wave of similar exits in the immediate future.

Top Rated Comments

ghostface147 Avatar
15 months ago
I guess they ignored my résumé
Score: 35 Votes (Like | Disagree)
bttrdg Avatar
15 months ago

They need someone who is:
[LIST=1]
* Hungry
* Foolish
* Willing to take risks and who has a forensic eye for detail

Craig seems like an obvious choice.
Score: 32 Votes (Like | Disagree)
Naviest Avatar
15 months ago
Oh god .. another decade focused on services & operations rather than innovating products
Score: 30 Votes (Like | Disagree)
kycophpd Avatar
15 months ago
I don’t believe any of this until Prosser says it.

Then I REALLY don’t believe it.
Score: 27 Votes (Like | Disagree)
markcres Avatar
15 months ago
They need someone who is:
[LIST=1]
* Hungry
* Foolish
* Willing to take risks and who has a forensic eye for detail
Score: 26 Votes (Like | Disagree)
mdridwan47 Avatar
15 months ago
Great! Tim Cook's Tim Cook is going to replace Tim Cook. I wish someone like Scott Forestall or Craig Federighi.. The product people, would succeed Cook.
Score: 26 Votes (Like | Disagree)

Related Stories

apple tv 4k design blue

CNBC Details 2015 Acquisition Talks Between Apple and Time Warner

Tuesday May 25, 2021 1:37 pm PDT by
Back in 2015, Apple considered purchasing Time Warner, with Apple iTunes chief Eddy Cue suggesting Apple bid on the media conglomerate. Discussions did not ultimately progress and there was no purchase, but CNBC today provided some previously unknown background information about the talks between the two companies. Eddy Cue met with Time Warner CEO Jeff Bewkes and former executive vice...
app store blue banner

Judge Grills Tim Cook on App Store Policies as End of of Epic Games v. Apple Trial Approaches

Friday May 21, 2021 12:48 pm PDT by
Apple CEO Tim Cook testified in the Epic Games v. Apple trial today, and some of the final questioning by Judge Yvonne Gonzalez-Rogers did not appear to go in Apple's favor. She spent several minutes grilling Cook on Apple's App Store policies and some of the statements that he made. "You said you want to give users control, so what's the problem with allowing users to have a cheaper option...
iOS 15 icon mock in article

Bloomberg: iPadOS 15 to Feature Improved Multitasking, Redesigned Notification Banner for iOS 15

Saturday June 5, 2021 6:38 am PDT by
iPadOS 15 will include improvements to the way users manage multiple apps open at once, in addition to a redesigned incoming notification banner that will also debut in iOS 15, according to Bloomberg's Mark Gurman. In an overview report of what to expect from Apple at its Worldwide Developers Conference on Monday, Gurman reiterates his previous reporting while also providing a few additional ...
cryptocurrency bitcoin

Apple Looking for a Manager With Experience in Cryptocurrency

Wednesday May 26, 2021 8:56 am PDT by
Apple is hiring for a Business Development Manager with experience in alternative payments, including cryptocurrency, according to a recent job listing. In the job listing, spotted by CoinDesk, Apple explained that it is looking for Business Development Manager in alternative payments:The Apple Wallets, Payments, and Commerce (WPC) team is seeking an experienced Business Development Manager...
apple park drone june 2018 2

Apple Employees Asked to Return to Offices for Three Days a Week Starting in September

Wednesday June 2, 2021 3:58 pm PDT by
Apple corporate employees will be returning to the office for three days a week starting in early September, Apple CEO Tim Cook told workers today in a memo that was seen by The Verge. "For all that we've been able to achieve while many of us have been separated, the truth is that there has been something essential missing from this past year: each other," Cook said in the memo. "Video...
tim cook toronto star

Tim Cook's Compensation Was Comparatively Modest Among Highest-Paid CEOs of 2020

Tuesday June 1, 2021 5:39 am PDT by
Apple CEO Tim Cook's 14 million dollar pay in 2020 was relatively modest, compared to other S&P 500 CEOs, according to the Wall Street Journal. In its annual ranking of CEO pay and compensation, the Wall Street Journal revealed that Tim Cook earned $14,769,259 last year, which is only slightly more than the median $13.4 million pay across the Standard and Poor's 500 (S&P 500) index. The Wall ...
eddy cue photo

Apple's Eddy Cue Reportedly Advising Tom Brady's New NFT Company

Thursday April 8, 2021 11:27 am PDT by
NFL star quarterback Tom Brady is teaming up with entrepreneur Richard Rosenblatt to launch a new NFT company called Autograph this spring, and Apple executive Eddy Cue will serve as an advisor to the company, according to CNN. As a Senior Vice President at Apple, Cue oversees many of the company's services, such as Apple Music, Apple TV+, Apple Maps, and iCloud. Once a fixture at Apple...
apple developer banner

Apple's Longtime App Store Developer Relations Lead Retires

Monday March 22, 2021 12:10 pm PDT by
Ron Okamoto, who has been working as the App Store's developer relations head since 2001, has retired this year, reports Bloomberg. Okamoto was responsible for overseeing the App Store review process and policies, distributing tools to allow developers to build and sell apps, developer support, developer communications, developer awards, and he also handled the annual Worldwide Developers...
Tim Cook Feature Yellow

Apple CEO Tim Cook Testifies in Epic Games v. Apple Trial

Friday May 21, 2021 8:48 am PDT by
Today is the one of the last days of the Epic Games v. Apple trial, and Apple CEO Tim Cook has taken the stand to ask questions levied by both Apple and Epic lawyers. Cook's testimony won't be integral to the outcome of the trial, but what he has to say is of interest because this is the first time that he's testified in a legal case, which highlights the serious nature of this dispute....
apple john ternus

Apple Adds New SVP of Hardware Engineering John Ternus to Leadership Site

Friday April 2, 2021 4:04 pm PDT by
Apple today updated its dedicated leadership website to add a profile for John Ternus, reflecting his new role as Apple's Senior Vice President of Hardware Engineering. Apple in January announced that former Hardware Engineering SVP Dan Riccio was transitioning to a new role to focus on an unspecified project, and that Ternus would take over. Riccio has been removed from the executive...