Report Reveals Apple News Brings Publishers Much Higher Traffic But a Lot Less Ad Revenue
An extensive new report by Slate has revealed the challenges publishers are facing when it comes to profiting from Apple News despite the platform's growing readership.
According to the report, page views on Apple News have roughly tripled since September 2017, and the app has now surpassed Facebook as a driver of readership.
Unlike Google and Facebook however, Apple News hosts content within the app instead of sending readers to the original website, depriving publishers of ad revenue.
In a stark example, Slate revealed that it earns more money from an article that gets 50,000 page views on its own site than it does from 54 million views on Apple News.
Apple News has so far offered publishers few opportunities for generating ad revenue, although Apple recently added support for Google's industry standard ad-serving tool DoubleClick.
Still, Apple's privacy policy ensures limitations: Google's ad manager can serve traditional banner ads including animated GIF ads, but it can't yet be used to serve HTML5-based ads or pre-roll video ads.
Despite the struggle, publishers are reportedly continuing to embrace Apple News in the hope that things will eventually change and given the huge potential opportunities for exposure that the platform offers. The app now comes pre-installed on all new Macs and iOS devices in countries where Apple News is available.
Apple has also reportedly urged major U.S. newspapers about adding their content to the Texture magazine app that Apple purchased in March, with a view to eventually integrating the subscription-based service into Apple News.
Popular Stories
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
Apple today began selling refurbished Mac Studio models for the first time in the United States, Canada, and select European countries, such as Belgium, Germany, Ireland, Spain, Switzerland, the Netherlands, and the United Kingdom.
In the United States, two refurbished Mac Studio configurations are currently available, including one with the M1 Max chip (10-core CPU and 24-core GPU) for...
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks.
Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
Fifteen years ago to this day, the iPhone, the revolutionary device presented to the world by the late Steve Jobs, officially went on sale.
The first iPhone was announced by Steve Jobs on January 9, 2007, and went on sale on June 29, 2007. "An iPod, a phone, an internet mobile communicator... these are not three separate devices," Jobs famously said. "Today, Apple is going to reinvent the...
There appears to be a serious bug in macOS High Sierra that enables the root superuser on a Mac with a blank password and no security check. The bug, discovered by developer Lemi Ergin, lets anyone log into an admin account using the username "root" with no password. This works when attempting to access an administrator's account on an unlocked Mac, and it also provides access at the login...
Top Rated Comments
If that makes me entitled, so be it. Forbes and NYT paywall.. I just go elsewhere now. By forcing them to lose revenue on adblockers, they are learning what types of ads were are willing to accept.
AppleNews:
1. Banner only
2. Hard to accidentally click
Direct website:
1. Higher quantity of ads
2. Full screen unavoidable ads
3. Scrolling ads
4. Cross site tracking
5. Auto play video ads
6. Deceiving layout to encourage accidental clicking on ads disguised as fake news articles
It’s not about the ads, it’s how they present them and force them upon the user as to why they aren’t making enough.
I feel sorry they are loosing money from this, they do need to make money after all, but on the positive side this may lead to more moral revenue paths for them.
Last few years I've found a lot of happiness in books. No ads, able to concentrate, the president of the USA doesn't come up every other (or every) article, and I can enjoy what I read for days/weeks.