Report Reveals Apple News Brings Publishers Much Higher Traffic But a Lot Less Ad Revenue
An extensive new report by Slate has revealed the challenges publishers are facing when it comes to profiting from Apple News despite the platform's growing readership.
According to the report, page views on Apple News have roughly tripled since September 2017, and the app has now surpassed Facebook as a driver of readership.
Unlike Google and Facebook however, Apple News hosts content within the app instead of sending readers to the original website, depriving publishers of ad revenue.
In a stark example, Slate revealed that it earns more money from an article that gets 50,000 page views on its own site than it does from 54 million views on Apple News.
Apple News has so far offered publishers few opportunities for generating ad revenue, although Apple recently added support for Google's industry standard ad-serving tool DoubleClick.
Still, Apple's privacy policy ensures limitations: Google's ad manager can serve traditional banner ads including animated GIF ads, but it can't yet be used to serve HTML5-based ads or pre-roll video ads.
Despite the struggle, publishers are reportedly continuing to embrace Apple News in the hope that things will eventually change and given the huge potential opportunities for exposure that the platform offers. The app now comes pre-installed on all new Macs and iOS devices in countries where Apple News is available.
Apple has also reportedly urged major U.S. newspapers about adding their content to the Texture magazine app that Apple purchased in March, with a view to eventually integrating the subscription-based service into Apple News.
Popular Stories
Apple is planning some of the "biggest iOS and macOS redesigns in its history," according to Bloomberg's Mark Gurman.
In his Power On newsletter today, Gurman reiterated that iOS 19 will have a visionOS-like design with more transparent interfaces:The new interfaces will adopt the design principles introduced in visionOS, the software for Apple's Vision Pro headset. That includes greater...
If you've been following iPhone rumors over the last few years, you may remember reading reports that Apple flirted with the idea of introducing a super high-end "Ultra" model that would either replace its Pro Max device or sit above it in Apple's smartphone hirearchy. These reports appeared in the pre-launch iPhone 15 and iPhone 16 rumor cycles, but ultimately came to nothing. Now though, the...
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device.
Overall, the "iPhone 17 Air" sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
Apple prototyped a larger ultra-slim iPhone 17 Air with a 6.9-inch display, but ultimately decided not to go ahead with the device because of fears that it could be susceptible to bending, according to a new report.
Bloomberg reporter Mark Gurman, writing in his latest Power On newsletter:
When it first started work on the phone, it prototyped a device with a 6.9-inch screen — matching...
In an investor research note today with British bank Barclays, analyst Tim Long said Apple's first foldable iPhone could have a starting price in the $2,300 range in the United States, which would make it by far the most expensive iPhone model ever.
If the first foldable iPhone starts at $2,299, that means it would cost nearly twice as much as the iPhone 16 Pro Max, which starts at $1,199.
...
Bloomberg's Mark Gurman today shared some new details about the rumored iPhone 17 Air.
In his Power On newsletter, Gurman said he was told that the device may start at roughly $899 in the U.S., which means that it would occupy the same price point as the iPhone 16 Plus. This would make sense, as it has been widely rumored that the Air model will take over the Plus model's spot in the iPhone...
Apple today launched a new app called Surveyor, which is designed to allow users to collect data like images of street signs and roadside details to improve Apple Maps.
The app is not public facing and appears to be for use with companies that Apple partners with to assign mapping tasks. Downloading the app and opening it up directs users to "Open Partner App" to choose a task. Tapping on...
Apple considered launching the iPhone 17 Air without a USB-C charging port, according to Bloomberg's Mark Gurman.
In his Power On newsletter today, Gurman said that while Apple ultimately decided against making the iPhone 17 Air its first iPhone model without a charging port, the idea is still on the table for future iPhone models.
He said the iPhone 17 Air will "foreshadow a move to...
