Report Reveals Apple News Brings Publishers Much Higher Traffic But a Lot Less Ad Revenue
An extensive new report by Slate has revealed the challenges publishers are facing when it comes to profiting from Apple News despite the platform's growing readership.
According to the report, page views on Apple News have roughly tripled since September 2017, and the app has now surpassed Facebook as a driver of readership.
Unlike Google and Facebook however, Apple News hosts content within the app instead of sending readers to the original website, depriving publishers of ad revenue.
In a stark example, Slate revealed that it earns more money from an article that gets 50,000 page views on its own site than it does from 54 million views on Apple News.
Apple News has so far offered publishers few opportunities for generating ad revenue, although Apple recently added support for Google's industry standard ad-serving tool DoubleClick.
Still, Apple's privacy policy ensures limitations: Google's ad manager can serve traditional banner ads including animated GIF ads, but it can't yet be used to serve HTML5-based ads or pre-roll video ads.
Despite the struggle, publishers are reportedly continuing to embrace Apple News in the hope that things will eventually change and given the huge potential opportunities for exposure that the platform offers. The app now comes pre-installed on all new Macs and iOS devices in countries where Apple News is available.
Apple has also reportedly urged major U.S. newspapers about adding their content to the Texture magazine app that Apple purchased in March, with a view to eventually integrating the subscription-based service into Apple News.
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Top Rated Comments
If that makes me entitled, so be it. Forbes and NYT paywall.. I just go elsewhere now. By forcing them to lose revenue on adblockers, they are learning what types of ads were are willing to accept.
AppleNews:
1. Banner only
2. Hard to accidentally click
Direct website:
1. Higher quantity of ads
2. Full screen unavoidable ads
3. Scrolling ads
4. Cross site tracking
5. Auto play video ads
6. Deceiving layout to encourage accidental clicking on ads disguised as fake news articles
It’s not about the ads, it’s how they present them and force them upon the user as to why they aren’t making enough.
I feel sorry they are loosing money from this, they do need to make money after all, but on the positive side this may lead to more moral revenue paths for them.
Last few years I've found a lot of happiness in books. No ads, able to concentrate, the president of the USA doesn't come up every other (or every) article, and I can enjoy what I read for days/weeks.