Report Reveals Apple News Brings Publishers Much Higher Traffic But a Lot Less Ad Revenue

An extensive new report by Slate has revealed the challenges publishers are facing when it comes to profiting from Apple News despite the platform's growing readership.

According to the report, page views on Apple News have roughly tripled since September 2017, and the app has now surpassed Facebook as a driver of readership.


Unlike Google and Facebook however, Apple News hosts content within the app instead of sending readers to the original website, depriving publishers of ad revenue.

In a stark example, Slate revealed that it earns more money from an article that gets 50,000 page views on its own site than it does from 54 million views on Apple News.

Apple News has so far offered publishers few opportunities for generating ad revenue, although Apple recently added support for Google's industry standard ad-serving tool DoubleClick.

Still, Apple's privacy policy ensures limitations: Google's ad manager can serve traditional banner ads including animated GIF ads, but it can't yet be used to serve HTML5-based ads or pre-roll video ads.

Despite the struggle, publishers are reportedly continuing to embrace Apple News in the hope that things will eventually change and given the huge potential opportunities for exposure that the platform offers. The app now comes pre-installed on all new Macs and iOS devices in countries where Apple News is available.

Apple has also reportedly urged major U.S. newspapers about adding their content to the Texture magazine app that Apple purchased in March, with a view to eventually integrating the subscription-based service into Apple News.

Top Rated Comments

(View all)
Avatar
26 months ago
Just use Adblock, like 1BlockerX. Surf the websites ad-free. I’m sorry but banner ads are about all I can stand. The stupid rolling ads, and the full page ads are a nuisance. Vote with your wallet, block them until they get reasonable.
Score: 22 Votes (Like | Disagree)
Avatar
26 months ago

It's sure horrid the websites you enjoy great content from would want to make money for their hard work. I get that you might hate ads but this is how they pay the bills. Don't be surprised if they shut down or start charging a subscription. You expect to get paid for the work you do at your job, they do too.

Block them until they get reasonable? Really? You think showing a few unobtrusive ads isn't reasonable? What would you consider reasonable (keeping in mind that they need to be able to make enough to justify putting in the time and effort to create this content)?

What an entitled point of view.

I take it you both work in media? Because that’s the ONLY person who willingly accepts badgering, nuisance, invasive and tracking advertisements. I guess you totally missed what I said. Let me try and make it easier for you to understand a second time. I said that I accept banner ads. I do not accept bandwidth heavy auto play videos, ads that force me to click off them, scrolling ads that impede my ability to read the article.

If that makes me entitled, so be it. Forbes and NYT paywall.. I just go elsewhere now. By forcing them to lose revenue on adblockers, they are learning what types of ads were are willing to accept.
Score: 17 Votes (Like | Disagree)
Avatar
26 months ago

The news app would be nothing without the articles. Apple needs to step up and pay the publishers what they deserve.
500k views earns more than 54 million views?! Come on Apple!

The difference here is how ads are presented.

AppleNews:
1. Banner only
2. Hard to accidentally click

Direct website:
1. Higher quantity of ads
2. Full screen unavoidable ads
3. Scrolling ads
4. Cross site tracking
5. Auto play video ads
6. Deceiving layout to encourage accidental clicking on ads disguised as fake news articles

It’s not about the ads, it’s how they present them and force them upon the user as to why they aren’t making enough.
Score: 15 Votes (Like | Disagree)
Avatar
26 months ago
News sites figured out how to monetise viewership by employing things like moving adverts that get accidentally clicked and forced pre-roll videos that steal our time. Now they are unhappy people are changing the way they read news to avoid these annoying things.

I feel sorry they are loosing money from this, they do need to make money after all, but on the positive side this may lead to more moral revenue paths for them.
Score: 8 Votes (Like | Disagree)
Avatar
26 months ago

Just use Adblock, like 1BlockerX. Surf the websites ad-free. I’m sorry but banner ads are about all I can stand. The stupid rolling ads, and the full page ads are a nuisance. Vote with your wallet, block them until they get reasonable.

I was all against adblockers, sympathetic to the cause. Then I got a nasty piece of adware on my Mac. Easily removed, but the the narrative said that it comes down with adverts. So, the baby went out with the bath water and I now adblock.
Score: 7 Votes (Like | Disagree)
Avatar
26 months ago

Why not pay for a subscription? Ads gone.
And read public service, guaranteed ad free

I tried this. I paid for WSJ and Economist. Do you think that got rid of ads? Nope. Still tons of ads. Same thing for LA Times and NYT. If this were the case, I'd be all over paying subscriptions. Last news subscription I had was 3+ years ago. They advertised themselves out of my wallet.

Last few years I've found a lot of happiness in books. No ads, able to concentrate, the president of the USA doesn't come up every other (or every) article, and I can enjoy what I read for days/weeks.
Score: 4 Votes (Like | Disagree)

Top Stories

Here's How You Can Download iOS 14 and iPadOS 14 Around the World [It's Out]

Wednesday September 16, 2020 2:36 am PDT by
Apple's official public release of iOS 14 and iPadOS 14 dropped on Wednesday, September 16, just a day after the company released the Golden Master to third-party developers. Also set to be made available to the general public for the first time are watchOS 7 and tvOS 14. Getting Started With iOS 14 Video Click image to watch iOS 14 Getting Started While that's left a lot of developers...

When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...

Apple Releases iOS 14 and iPadOS 14 With Home Screen Redesign, App Library, Compact UI, Translate App, Scribble Support, App Clips, and More

Wednesday September 16, 2020 12:48 pm PDT by
Apple has released iOS 14 and iPadOS 14, the newest operating system updates designed for the iPhone and iPad. As with all of Apple's software updates, iOS 14 and iPadOS 14 can be downloaded for free. iOS 14 is available on the iPhone 6s and later, while iPadOS 14 is available on the iPad Air 2 and later. The updates are available on all eligible devices over-the-air in the Settings app. To ...

Apple Updates AirPods 2 and AirPods Pro Firmware to Version 3A283

Monday September 14, 2020 11:24 am PDT by
Apple today released new 3A283 firmware updates for the second-generation AirPods and the AirPods Pro. The second-generation AirPods are being updated from the 2D15 firmware they were previously running, while the AirPods Pros are being updated from the 2D27 firmware they had installed previously. Apple does not provide details on what's included in refreshed firmware so we don't know what's ...

Spotify Says Apple One Bundle Will Cause 'Irreparable Harm to Developer Community'

Tuesday September 15, 2020 12:26 pm PDT by
Apple today announced Apple One, a series of new subscription bundles that provide access to various Apple services at a combined monthly price. In response, Spotify sent out statements (via Peter Kafka) to the press decrying Apple's anti-competitive behavior and calling on "competition authorities" to stop Apple before it is able to cause "irreparable harm" to developers.Once again, Apple...

iOS 14, iPadOS 14, watchOS 7, and tvOS 14 Will Be Released September 16

Tuesday September 15, 2020 11:06 am PDT by
Apple today announced that iOS 14, iPadOS 14, watchOS 7, and tvOS 14 will be officially released on Wednesday, September 16. Apple has seeded the final Golden Master beta versions of each update to developers in advance. ‌iOS 14‌ and iPadOS 14 introduce dozens of new features, including a redesigned Home Screen that supports widgets on the iPhone and iPad for the first time. For more...

New AirPods Pro Firmware Introduces Spatial Audio Support and Automatic Switching

Monday September 14, 2020 12:22 pm PDT by
The new 3A283 firmware that Apple released for the AirPods Pro today appears to introduce support for Spatial Audio, a new feature coming to the higher-end AirPods with iOS 14. Multiple reports on Twitter and the MacRumors forums indicate that the firmware update adds a "Spatial Audio" option to the Control Center, which can be activated to enable the feature. Note that using Spatial Audio...

Apple Releases Safari 14 for Mac Ahead of macOS Big Sur Launch

Wednesday September 16, 2020 1:40 pm PDT by
macOS Big Sur didn't launch alongside iOS 14, iPadOS 14, tvOS 14, and watchOS 7 today, with the update coming later this fall, but Apple did release the Safari 14 update for macOS Catalina and macOS Mojave users. Safari 14 brings improved performance, customizable start pages, a Privacy Report to see which cross-site trackers are being blocked, and a new tab bar design that provides tab...

Full Transcript of Apple's 'Time Flies' Event With Apple Watch and iPad Updates

Tuesday September 15, 2020 8:46 am PDT by
Apple's virtual "Time Flies" event kicks off today at 10:00 a.m. Pacific Time, with Apple expected to debut new Apple Watch and iPad models, but it appears we may not see the iPhone 12 until next month. While we're not expecting to see new iPhones today, Apple's software updates for its various platforms are likely nearly ready for launch, so we may be hearing more about them today. Check...

Everything Apple Announced at Today's iPad and Apple Watch Event in Just Seven Minutes

Tuesday September 15, 2020 2:19 pm PDT by
Apple today held its annual September event, but this year was a bit different because no new iPhones were announced. The "Time Flies" event focused on the Apple Watch Series 6 and the iPad Air, and saw the debut of a new Apple One services bundle. Subscribe to the MacRumors YouTube channel for more videos. It took Apple an hour to introduce the new devices, but we've recapped the event in...